BNET Business Dictionary
Business Definition for: Advertising Agency
- an organization that, on behalf of clients, drafts and produces advertisements, places advertisements in the media, and plans advertising campaigns. Advertising agencies may also perform other marketing functions, including market research and consulting.
Additional Resources
- Advertising Agency Agreement
- This Advertising Agency Agreement ("Agreement") is made and effective this [Date], by and between [Advertiser] ("Advertiser") and [Agency] ("Agency"). Agency is in the business of providing advertising agency services for a fee. Advertiser desires to engage Agency to render, and Agency desires to render to Advertiser, certain advertising agency services,...
- Tools & templates 2007-09-06
- Hiring An Advertising Agency
- Use this template to inform the advertising agency that your firm has decided to procure services with that agency and to asking time for reviewing and signing the contract.
- Tools & templates 2008-01-01
- Hiring An Advertising Agency For Your Small Business
- "This case study defines about the case of the company that hire an advertising agency. These agency build greater awareness of our innovative product, our marketing staff took a fresh look at the sales forecast and developed a lead generation program. It called for a combination of public relations,...
- Case studies 2002-01-01
- Terminating Advertising Agency: Other Reason
- Use this template to inform the advertising agency that you are going to terminate the services with that agency because of few reasons.
- Tools & templates 2008-01-01
- Seven Steps To Finding The Right Advertising Agency
- From the executive summary: ‘No single advertising agency can fill a client's divergent requirements. It is important however, to decide which of the following three attributes, service, pricing, and results, is most important. The goal is to focus on unique needs to determine what is crucial to one's sanity and...
- White papers 2003-01-01
- Terminating Advertising Agency: Displeased With Results
- Use this template to inform the advertising agency that you are going to terminate the services with that agency because of not satisfied with the results.
- Tools & templates 2008-01-01
- Prospecting An Advertising Agency
- Use this template to inform the advertising agency that you are interested to know their services and looking forward to sign contracts.
- Tools & templates 2008-01-01
- CAS Think Piece
- Brands need equity refreshment. Brands need liveliness and vitality in today's terms. Brands must be interesting and relevant. Brands need aggressive sponsors. These things have not changed: it is the advertising environment that has changed. Brand management and agency teams must be measured on the strength of the brand franchise....
- White papers
- Tips for Marketing Your Agency: Which Advertising Medium Is Right for You?
- With today's fast-paced, competitive society, more and more businesses as relying on the power of marketing to increase brand recognition and elevate their companies into the public eye. To help make the best possible decisions for an agency, this paper will identify the most popular forms of advertising and weigh...
- White papers
- Advertising Agencies and Your Business
- At some point in your life as a business owner, hiring an advertising agency will seem like a great step to take. It usually happens as you plan to introduce a new product, service or business having great potential for a large audience. As you would with any big decision,...
- White papers 2003-01-01
- Get the Word Out
- Should one hire an advertising agency? If the person's startup will be spending less than $25,000 per year on advertising, probably not. The person will either be too small for an agency to take on, or too unimportant to them even if they do take the person on as a...
- White papers 2004-05-01
- Request Advertising Agency For Fee
- Use this template to inform the advertising agency that you are interested to do business with that firm and also look forward to sign contracts hence request to provide fee and pricing details.
- Tools & templates 2008-01-01
- A Second Opinion: Compensation Trends
- When media commissions were the prevailing method of agency compensation, it almost always resulted in either over or under payment for advertising services. In theory this methodology rewarded the agency for risking some of their profits for the prospects of future growth in their clients' businesses, based on the premise...
- White papers 2005-01-21
- Evolve Or Die: The Changing Model Of The Advertising Model
- From the executive summary: 'The traditional advertising agency is now facing competition on all fronts. Upstream are the marketing consultancies, brand consultancies, and research firms, claiming to provide the strategic planning offered by agencies. Downstream are media firms and production houses, some of which are now getting into the business...
- White papers 2004-08-31
- Displeased With Advertising Agency Performance
- Use this template to express that you are not satisfied with the advertising agency's performance with which you have the contract of advertising.
- Tools & templates 2008-01-01
- The Advertising Agency's Role in Marketing Communications Demand Creation
- As part of the industry analysis effort for the digital color market, the Printing Industry Center at RIT embarked on a research initiative to gain an understanding of the relationship between the advertising agency, the corporate marketing executive, and the print services provider. This paper focuses specifically on the impact...
- White papers 2003-10-01
- Offensive But Effective?
- It is an advertiser's single aim: grab your attention. Campaigns for brands certainly get the attention of the customer, but what are they doing for the brand? Sometimes an advertising agency goes too far and risks damaging the reputation of the very brand it seeks to enrich. The agency succeeds...
- White papers 2002-03-18
- Request For Advertising Rate Information
- So you have decided to endorse your product. And now you are looking for advertising agency. But before that it is important to know their advertising rates. Use this template to request for advertising rate information.
- Tools & templates 2007-12-01
- Advertising And Marketing Effectiveness
- A small business cannot afford to pursue the common marketing methods they see the large companies using. Entrepreneurs should not just blindly hand-over the responsibility for growing their company to an advertising agency. When looking for help, try to find a firm that shares the philosophy. Use the checklist below...
- White papers 2003-01-01
- Lucas Donat: Innovator of Online Advertising
- Lucas Donat is a founding partner of Donat/Wald, an advertising agency that focuses on Internet and television marketing. Donat talks about what qualities attract him to certain clients and his ultimate goals within the advertising world.
- Videos 2008-05-06
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