BNET Business Dictionary
Business Definition for: Advertising
- the promotion of goods, services, or ideas, through paid announcements. Advertising aims to persuade or inform the general public and can be used to induce purchase, increase brand awareness, or enhance product differentiation. An advertisement has two main components: the message, and the medium by which it is transmitted. Advertising forms just one part of an organization's total marketing strategy.
Wiktionary Definition for: Advertising
- Present participle of ''to advertise''.
Additional Resources
- Determining Your Advertising Objectives
- Clear objectives for an advertising campaign are essential. Do you want to generate leads or encourage brand switching? It's important to decide before your campaign begins, so you can design y0ur campaign to achieve your goals. In addition, the results should be measurable so that you can be sure the...
- Articles 2007-05-03
- Gauging Advertising Effectiveness
- No matter the medium, it costs to advertise. So, how do you know whether your investment is garnering a return? It starts with solid objectives that are clearly defined. From there, it's about measurement. This article will help you develop a strategy for knowing whether and to what extent your...
- Articles 2007-05-08
- Using an Advertising Agency
- What You Need to KnowWhy use an advertising agency at all? The size of your business will help you decide this. Many small to medium-sized companies find that their advertising budget is so small, there's little need to employ an agency. However, the skills offered by agencies are just as...
- Articles 2007-05-14
- Using an Advertising Agency
- What You Need to KnowWhy use an advertising agency at all? The size of your business will help you decide this. Many small to medium-sized companies find that their advertising budget is so small, there's little need to employ an agency. However, the skills offered by agencies are just...
- Articles 2007-11-09
- Planning an Advertising and Communications Campaign
- Any communications campaign must have clear, measurable objectives. This is true whether the campaign is designed to communicate product benefits or to support an event. In order to achieve these objectives, a campaign requires careful planning. There are eight main stages to consider, from defining the target market to setting...
- Articles 2007-02-15
- Online advertising up 18.5% as traditional media struggles
- The online advertising market has recorded growth of 18.5% during the most recent financial year, according to new data from the Interactive Advertising Bureau of Australia. The announcement comes as PricewaterhouseCoopers claims the whole $25.5 billion advertising industry will only see growth of about 3.8% until 2013, and warns that...
- News items 2009-08-09
- Online Advertising Record Quarter
- Australia's online advertising market has recorded continued growth, in a most challenging economic period, according to figures released this week by the Interactive Advertsing Bureau IAB Australia in its Online Advertising Expenditure Report OAER. The Report, which is compiled by PricewaterhouseCoopers PwC, showed that online advertising expenditure in Australia for...
- News items 2009-11-11
- Getting the Best Results from Your Advertising Agency
- In order to show themselves in the best light, advertising agencies will make a lot of claims and promises when trying to win new business. Once an agency has been selected, it is important to regularly review agency performance to see that initial promises are being kept, and that the...
- Articles 2007-02-28
- Web beats TV to biggest advertising share
- The internet has overtaken television to become the UK's largest advertising medium, according to a report by PwC for the Internet Advertising Bureau.The UK is the first large media market to see such a shift.Spending on online advertising grew 4.6 per cent in the first half of 2009 compared...
- External links 2009-09-29
- Comcast Play for NBC Universal Is a Bet on Future of Advertising
- NEW YORK (AdAge.com) -- Comcast Corp. is looking to take a 51% stake in NBC Universal, surely a sign of the durability of cable networks, since NBCU owns a bunch of top-tier ones. But there's more going on here: It's also a calculated move to seize the reins in shaping...
- News items 2009-11-09
- Deciding On An Advertising Medium
- When it comes to advertising, a lot of people really don't know what they want, where to get it or what to do with it after they have it. This guide helps in learning to determine what type of advertising media is best for the company, and learn to identify...
- White papers 2003-01-01
- Daktronics: Spotlight on Advertising
- In today's market, the advertising industry is adapting to new business models and broadening its offerings. Traditional advertising agencies are accustomed to mass media advertising. Digital advertising represents a new paradigm as advertising is customized for each consumer. Though mass advertising will not disappear, the trend will be to consumer-centric...
- External links 2009-08-02
- In Depth: Discussing Facebook's Advertising Future with VP of Global Sales Mike Murphy
- Facebook's advertising efforts have come a long way in the last four years. While many startups have had to abandon advertising-focused revenue models, Facebook has grown total revenues to around $550 million this year, with over 90% of its revenues in our estimation coming from brand or performance advertising. Today,...
- News items 2009-10-20
- New Insight About the (Very Near) Future of Advertising
- The advertising world is changing -- no new insight there. Unless you live under a rock, you're aware the interactive digital age has dramatically changed the way consumers access content and receive advertising messages. However, you may not be aware just how rapidly the advertising landscape is shifting. IBM's new...
- Blog posts 2007-11-09
- Media's Advertising Rebound: Real Growth or Just Climbing Out of a Hole?
- Some analysts are reversing their downbeat media forecasts from earlier in the year on the likelihood that 2010 advertising revenues and earnings will surprise on the upside. But it is a little too early to break out the champagne. New ad campaigns from beleaguered auto manufacturers such...
- Blog posts 2009-10-22
- Web Advertising isn’t Better â€" It’s Just Easier to Sell
- The first company I started was an advertising based business. My partner and I bought/licensed/rented advertising inventory from minor league baseball stadiums and repackaged it into regional networks. We figured that teams that were averaging a few thousand fans a game couldn’t afford the type of sales force necessary to...
- Blog posts 2006-12-05
- Text Messages Dominate the Tiny Market of Mobile Advertising, For Now
- Currently, when it comes to pushing an advertiser's message to mobile phone users 160 characters still seems to be the best length. An eMarketer report out today shows that text messaging is by far the dominant medium for reaching out to consumers via their cell phones, while also showing that...
- Blog posts 2008-07-30
- What Size is the Online Video Advertising Market? Depends Who You Ask
- Dan Rayburn submits: If you're interested in getting a good sense on the size of the online video advertising market, you'd probably just look at one of the many analyst reports that give numbers on the growth in the industry. The problem is that looking at these reports gives...
- External links 2009-04-22
- Mobile Advertising Hype Train on Full Steam
- The number of wildly different takes on the "success" of mobile advertising is dizzying. But the big lesson appears to be that while somebody is selling something, it's probably not to consumers through their cell phones. Take a look at this array of pronouncements and findings about...
- Blog posts 2009-06-09
- Interactive Advertising Must Tackle Data Mining Taboo
- The elephant in the room at Advertising Week sessions in New York beginning today is the ongoing reluctance of companies to mine user preferences and other data many consumers are willing to share in exchange for more relevant products and services. The complicated business of...
- Blog posts 2009-09-21
