BNET Business Dictionary
Business Definition for: Audience
- the total number of readers, viewers, or listeners who are exposed to an advertisement
Wiktionary Definition for: Audience
- A group of people seeing a performance.
- Ex: ''We joined the '''audience''' just as the lights went down.''
- The readership of a written publication.
- Ex: ''"Private Eye" has a small but faithful '''audience'''.''
- A following
- Ex: ''The opera singer expanded his '''audience''' by singing songs from the shows.''
- A formal meeting with a state or religious dignitary.
- Ex: ''She managed to get an '''audience''' with the Pope.''
- #English audience, viewer
Additional Resources
- Viral View: Social Technographics: Are you keeping up with your online audience?
- They create a Facebook group and upload a video every now and then. This approach generally leads to mediocre results. Instead, a better way to go about it is starting out with your target audience in mind. Companies should find out what online activities their target audience engages in and...
- News items 2009-11-05
- How To Captivate Your Audience
- Many people say that the audience determines your quality as a speaker. A good public speaker does not only know what s/he can deliver to his/her audience, s/he also knows what the audience needs. A good public speaker knows the importance of establishing a connection with the audience. Sure, you...
- White papers 2008-02-07
- Speech Presenting - Seven Ways to Tailor Your Speech to the Audience
- Every speech has an audience and every audience is different. Tailoring one's next speech to its audience is as important as the content in the speech. So how does a person connect with an audience so his message matches their expectations, wants and needs and he gets his message across...
- White papers 2005-09-05
- Awaken Your Audience: How To Seize Attention In Public Speaking
- We present to shift the audience's perspective. We want to sell... we want to educate... we want to motivate. None of this can happen until you awaken your audience and get their attention. To awake the audience, surprise them. Attention is captured by the unusual. Do Something Different! When the...
- White papers 2008-04-22
- Successful Public Speaking: Interact With Your Audience
- Public speaking is a dialogue between you and your audience. Keep the dialogue from turning into a monologue by incorporating interaction into your presentation. It keeps your audience energized, engaged, and wanting to hear more; it puts the speaker in touch with the audience's interests and needs. Most of all,...
- White papers 2006-11-01
- Network radio ratings dip: audience size declines for most adult networks; increases slightly for young-adult networks.
- Audience size declines for most adult networks; increases slightly for young-adult networks Network radio listenership was down an overall 4.2%, with 10 of the 14 radio networks showing lower audience totals in ratings released last week. The Audience...
- Research articles 1995-09-18
- Big 4 wrap up season with fewer viewers; prime time audience dips to 62%; cable, UPN, WB all factors. (television broadcasting industry)(includes related article on the National Broadcasting Company's rating)
- Prime time audience dips to 62%; cable, UPN, WB all factors Another TV season down, another gain for the cable industry. The Big Four broadcast networks share of the television viewing audience fell by another 6% this year, as cable gained mor...
- Research articles 1997-05-26
- Nielsen/NetRatings. (Briefs).(the at-home and at-work broadband audience increases 59% in 2002 to 33.6 million)(Brief Article)
- NEW YORK -- Nielsen/NetRatings said the total at-home and at-work broadband audience rose 59 percent in 2002 to 33.6 million, while the narrowband audience dropped 10 percent, while still totaling 74 million. A report found that broadband user NEW...
- Research articles 2003-01-20
- Cable Ratings Reach New Crossroads.(Nielsen Media Research People Meter takes cable television audience measurement to the local level)(Statistical Data Included)
- Perhaps not since 1983 -- when the entire advertising community applauded the landmark Cable Audience Measurement Study better known as CAMS -- has the cable industry stood at such a crossroads in commercial audience measurement. Today, tho Perhaps...
- Research articles 2001-10-01
- Network radio ratings on upswing: Westwood One shows dramatic boost in audience share. (Spring 1996 RADAR report released by Statistical Research Inc)
- Westwood One shows dramatic boost in audience share Audience share for network radio improved by 4.3% in the spring 1996 RADAR report, reversing a trend of sluggish returns for network programing. The latest report, RADAR 53,...
- Research articles 1996-09-16
- Platform-As-a-Service Needs an Audience
- Software as a service has turned into platform as a service (as if we needed another “aaSâ€) and as this application battle royale gets underway developers need to think about these efforts in terms of audience. For instance, Bill Appleton, CTO of DreamFactory, which makes cloudwareâ€"rich Internet...
- Blog posts 2008-06-23
- How To Deal With A Tough Audience
- Everything is set for your presentation. You have prepared yourself well and good for it. But when you are faced with a tough audience, how do you deal? Dealing with a tough audience can be very tough. Other members of the audience can be distracted when someone, say, is being...
- White papers 2008-02-07
- How To Reach An Audience
- To reach an audience, you have to know how to choose the right target audience, the right medium, and the right message. You can't communicate with everyone in the world. Great communicators know how to direct their messages toward an audience they can realistically expect to reach, whether that audience...
- White papers 2007-01-17
- How To Gain The Confidence Of An Audience
- The first thing for the public speaker to do is to gain the confidence and sympathy of his audience. Under no circumstances is he to antagonize or prejudice his audience against him in the beginning. A favorite method is to begin by telling a humorous story bearing upon the subject,...
- White papers 2008-01-01
- Weekday Audience for Online Radio Networks Grew by 38% between June 2005 and 2006; Midday Cumulative Audience Exceeds 3 Million Listeners
- NEW YORK -- Arbitron Inc. (NYSE: ARB) and comScore Media Metrix, a division of comScore Networks, Inc., released today the online radio ratings for June 2006 whose findings observed a sharp increase in Average Quarter-Hour audience compared to the same month last year. The weekday Average Quarter-Hour AQH audience...
- Research articles 2006-09-20
- No "Summer Doldrums" at Univision as Audience Grows While English-Language Audience Declines Double-Digits During July Sweep
- Univision #2 Network in the Country among All Adults 18-34 while ABC, CBS, NBC, and FOX Combined Audience Down -11% Univision's KMEX Los Angeles and WXTV New York Stations are #1 and #2 out of Top Ten Markets' Local Newscasts MIAMI -- With the July Sweep period coming...
- Research articles 2008-07-31
- Public Speaking-An Audience Centered Approach
- Public speaking-an audience centered approach implies the importance of getting the heart and minds of your audience so that you can be an effective speaker. Ways to becoming an excellent public speaker always include of getting the audience by capturing their heart. With, you'll be able to achieve winning in...
- White papers 2007-12-18
- Audience measurement raises hackles. (audience measurement standards for broadcast and cable television)(Brief Article)
- The debate over audience measurement standards for broadcast and cable flared again last week, thanks to a series of public exchanges between a Los Angeles TV general manager and a CNBC talk show host. Rick Feldman, general manager of Chris Craft/ The debate...
- Research articles 1996-08-12
- Galavision Delivers Highest May Sweep Audience Ever in Primetime and Total Day among Hispanic Adults 18-34 and 18-49; Networks' Most Popular News Program Out-Delivers the Total Audience of MSNBC, CNBC, HLN, CNN or FOXNC Among A18-34
- NEW YORK -- Galavision, the nation's #1 Spanish-language cable network, attracted its highest audience levels ever during the May 2006 sweep period in Primetime and Total Day among Hispanic Adults 18-34 and 18-49. "Noticiero Con Paola Rojas" News with Paola Rojas, the Network's highest rated news program, outdelivered the total...
- Research articles 2006-06-07
- How To Avoid Audience Saturation
- When you have finished listing your main points and connecting the stories and humor to each one, write a reminder to recap your material for your audience before concluding your presentation. The old rule in public speaking that says "Tell your audience and then tell your audience what you just...
- White papers 2008-01-01
