Audience: Definition and additional resources from BNET
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BNET Business Dictionary

Business Definition for: Audience

  • the total number of readers, viewers, or listeners who are exposed to an advertisement

Wiktionary Definition for: Audience

  • A group of people seeing a performance.
  • Ex: ''We joined the '''audience''' just as the lights went down.''
  • The readership of a written publication.
  • Ex: ''"Private Eye" has a small but faithful '''audience'''.''
  • A following
  • Ex: ''The opera singer expanded his '''audience''' by singing songs from the shows.''
  • A formal meeting with a state or religious dignitary.
  • Ex: ''She managed to get an '''audience''' with the Pope.''
  • #English audience, viewer

Additional Resources

Speech Presenting - Seven Ways to Tailor Your Speech to the Audience
Every speech has an audience and every audience is different. Tailoring one's next speech to its audience is as important as the content in the speech. So how does a person connect with an audience so his message matches their expectations, wants and needs and he gets his message across...
Tags: EzineArticles.com, laser, strategy
White papers 2005-09-05
Communications Planning Guide
This template to help: To determine the appropriate set of communication activities based on the relationships among the communication, buying, and selling processes; Outline the use of messages and other communication tools throughout your selling process; Determine the appropriate communication vehicles you should implement for each audience, whether that audience...
Tags: Microsoft Corp.
Tools & templates
Types Of Presentations
Presentation is a tool for communicating the ideas and views of the presenter to the audience. An effective presentation helps in affecting the audience behavior and molding it as per the presenters desire. The paper presents an overview of several common types of presentations and their purpose. Each presentation type...
Tags: PRODUCTIVITY, SalesVantage.com Inc., tool
White papers 2003-01-01
Tips To Make You Look Professional And Win With Your Audience
If you've mastered the basics of public speaking it may be time to take your presentations to the next level. The author teamed up with author, speaker and consultant Jeff Davidson to share tips and guidelines that will give your presentations even greater success -- but they also offer sure-fire...
Tags: public speaking
White papers
Target Audience Profiling Plan
This template helps you create a plan to determine the target audience for your product or service. You can use this template to help you identify the audience for your product or service and how you want those consumers to perceive your company.
Tags: Microsoft Corp.
Tools & templates
Public Relations Productivity?
Should it be measured in "publicity by the pound," or by how well external audience behaviors help achieve the organization's key objectives? As your public relations program takes hold, you will notice that key points in your message have been internalized, and are now being played back to you by...
Tags: BizTuner, public relations, industry
White papers 2003-08-04
Design Slides That Prompt Audience Interaction
Sales presentations provide strong platform for communicating the sales pitch and sellers perspectives to the client. An effective sales presentation promotes interaction between the presenter and the audience. For this, the presenter must have slides and content that reinforces and encourages audience feedback throughout the presentation. The paper examines this...
Tags: Sales strategy, Sales tools, Sales force management, VNU eMedia Inc., sales presentation, sales
White papers 2003-01-01
Public Speaking: The First 3 Minutes
This is it! You've landed your first Public Speaking engagement. You've have prepared and rehearsed. You are all ready to give your best presentation ever. As you begin you have exactly 3 minutes of your presentation to grab the audience attention and build rapport to ensure they buy in to...
Tags: public speaking
White papers 2007-09-13
Motivational Speakers in Action
A motivational speaker can empower his or her audience by expressing feelings, emotions, thoughts, ideas, etc, as well as drawing from the audiences' feelings. The speaker can often empower self-worth and morale by delivering an impressive speech that drives the audience to take action. The speakers in short remind the...
Tags: speaker
White papers
Designing An Influential Presentation
Presentation is a tool for communicating the ideas and views of the presenter to the audience. An effective presentation helps in affecting the audience behavior and molding it as per the presenters desire. Such a presentation influences the audience and convinces them about the views discussed therein. The paper discusses...
Tags: PRODUCTIVITY, Alliant Solutions Inc., tool
White papers 2003-01-01
Public Speaking Tips: How To Captivate Your Audience!
Public speaking is all about performance, whether this is on an auditorium stage, in a small room or a huge arena. Holding the attention of your audience throughout your presentation or speech is an area well documented in any public speaking course. Once you've learned how to prepare your notes,...
Tags: public speaking, presentation skill, performance
White papers 2007-09-13
How To Become A Polished Public Speaker In Just One Day
The fear of speaking in public ranks right up there with the fear of death. This paper explains some of the basics about becoming a great speaker. Some of them are - practice the speech over and over; write the speech out completely on paper first; always stand with the...
Tags: speaker
White papers
Winning Bids
This article focuses upon online auctions, which can be termed as one of the methods of marketing. An established auction becomes a conduit between partners and a target audience. Auctions also can be a cheap, targeted channel of distribution for older items or niche products. Marketers do not want to...
Tags: PRIMEDIA Business Corp., auction, online auction, marketing
White papers 2003-01-01
Let Your Creativity Shine When Creating Audience Segments
It can be fun to get creative with your behavioural targeting! Do it well and you'll find even the hardest-to-reach audiences successfully. The worst thing someone can do is build a weak audience segment, so it really becomes a case where the publisher and agency need to think creatively about...
Tags: Audience, iMedia Communications, Advertising & Promotion, Marketing
White papers 2007-09-18
Public Speaking: Transitions
Most public speaking books will tell you to be a polished speaker you have to tie all your information together so it flows smoothly. You must lead your audience and alert them that slightly different, but related information is coming. This is called transition or segue (pronounced seg-way). The author...
Tags: public speaking
White papers
How To Play To Your Audience
This article discusses how one can synchronize up his website with the audience. When it comes to website look, feel, and functionality, many companies have let technology, development tools and hunches do the driving rather than data about customers' needs. However, with e-commerce maturing, some B2C (and B2B) sites have...
Tags: Web site development, Web technology, International Data Group, B2C, B2B, development tool, Web site, e-business, tool
White papers 2003-11-15
Advertising-Adverteasing-Advertiring?: What Sort of Roi Can You Expect From Print Advertising - Unless Your Ad Performs?
In order to determine how to create an effective advertising campaign decision makers in the industry use a range of measures to try to predict the outcome of the campaign. Those who make decisions each year about where to place billions of dollars in advertising have focussed in the past...
Tags: print advertising, advertisement, ROI, industry
White papers 2005-10-26
10 Rules for Better Presentations
It's hard enough to stand in front of a group of peers, bosses, customers, or the general public without the added worry that you're boring them to death. Success-building blog Quick Sprout offers 10 tips for giving killer presentations; here are three of the best: Make them...
Tags: Rick Broida
Blog posts 2007-09-17
Eight Keys To Better Presenting 
Knowing how to handle an audience or an executive is integral to being an effective communicator. This paper explains what you need to do if you find yourself unexpectedly presenting to an audience or to an executive and want to immediately increase your presentation power. These techniques also apply if...
Tags: PRODUCTIVITY, technique
White papers
Listen Up!
According to a 2004 study by media research firms Arbitron Inc. and Edison Media Research, internet radio has an estimated weekly audience of nearly 19 million Americans and growing. Not only are people listening in online, they're also buying online. Monthly internet broadcast radio and video users might represent only...
Tags: Advertising & Promotion, Entrepreneur.com Inc., radio, Internet radio, video, Internet
White papers 2004-11-01
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