BNET Business Dictionary
Business Definition for: Brand Equity
- the estimated value of a brand
Additional Resources
- Mismanagement Of Brand Equity
- A brand has certain attributes and values linked to it. Brand equity is the assortment of qualities that differentiates the brand from other commodities. Brand equity facilitates the brand in gaining sustainable competitive advantage in the market. Proper management of the brand equity is essential for the success of the...
- Presentations 2003-01-01
- Branding
- A brand is a unique assortment of qualities and values that a particular product or service promises to deliver to its consumers. Intense and painstaking marketing effort is required over time to cultivate a successful brand. Brand equity is the advantage that the brand has in the market over other...
- Presentations 2003-01-01
- Brand Equity
- This article is about brand equity the term used in brand management. A brand is a name or symbol used to identify the source of a product. When developing a new product, branding is an important decision. The brand can add significant value when it is well recognized and...
- White papers 2003-01-01
- Brand Value Based On Future Earnings
- A brand is the assortment of unique attributes and values of a particular product or service that differentiates it from other products or services. Brand equity is the advantage that the brand has in the market. Brand equity is a measure of the future earnings that can be attributed to...
- Presentations 2003-01-01
- Branding And Brand Equity
- A brand is the name, logo, symbol, or design that is the unique identity of a particular product or service. It differentiates that particular product or service from other products or services in the market. A brand exists in the minds of the consumer. The consumers identify with some associations...
- Presentations 2003-01-01
- Brand Equity: Capitalizing on Intellectual Capital
- What actions can managers take to create and maintain high performing brands? This paper covers the components that form the foundation of brand equity brand identity and brand vision and how they influence brand knowledge, as measured by indicators such as brand awareness and brand image. The emphasis in the...
- White papers 2005-03-03
- Linking Brand Equity to Stock Equity
- Balancing short-term sales with long-term brand equity is a constant struggle. After all, short-term sales are here, now and tangible, while the impact of long-term brand equity is not as clear-cut. But publicly traded companies, pressured to deliver constant growth and increasing shareholder value, also question how an investment in...
- White papers
- Understanding Brand's Value: Advancing Brand Equity Tracking to Brand Equity Management
- Brand equity profiling is a typical weapon in the brand marketer's arsenal - a means for understanding the various attributes that characterize a brand and create its value. But that value can be enhanced significantly through more rigorous profiling that identifies what characteristics are most critical to driving business results...
- White papers
- Making The Most Of Your Brand: Leveraging Brand Equity Through Branding Strategies
- From the executive summary: 'When consumers believe that a brand is responsive and trusted, they become emotionally attached to it, and when they become emotionally attached to it, they become committed to it. Thus, emotionally and behaviorally people do invest something of themselves, their reputation, and their time in the...
- White papers 2003-01-01
- The Death of the Marketing Plan : Why the Brand Equity Plan is in Your Future
- The article focuses on brand equity plans as these are the future for marketing strategies. Brand image is the unique brand personality that’s perceived by the marketplace. Brand equity is the worth of that image and its strength, as judged by its ability to remain unaffected by temporary changes in...
- White papers 2003-01-01
- Brand Equity: Use It...Don't Lose It!
- People are willing to spend more for a brand due to the perception it creates. The brand may generate a perception of quality, exclusivity, value, or even a sense of community. The brand, its image, and its equity all allow the customer to perceive a promise of value, accept and...
- White papers 2002-08-20
- Strategic Brand Value:Advancing Use Of Brand Equity To Grow Your Brand and Business
- Business that intend to reap the benefits of using brand as a driver of business success need to begin the process by identifying and managing, in a more systematic and structured way, the associates that contribute to brand equity and are critical to enhancing the brand value and extent that...
- White papers 2003-09-01
- Brand Equity
- There are many different definitions of brand equity, but they do have several factors in common that includes monetary value, intangible, perecieved quality etc. It also explains advantages of brand equity like it allows you to charge a price premium compared to competitors with less brand equity, maintain higher awareness...
- White papers 2003-01-01
- Branding For Relationships, Branding For Retention
- A brand is the distinguishing identity of a particular product or service that differentiates it from other products or services in the market. This identity can come from the name, design, symbol, or logo of the brand. An intense promotional program is imperative for the establishment and sustenance of a...
- Presentations 2003-02-26
- Brand Management: Brand Equity
- A brand is the symbol, logo, design, or the name that is the unique identity of a particular product or service and differentiates it from the competitor’s offerings. Intense promotional and marketing effort over time is required to build and establish a brand. Brand equity is the advantage that the...
- Presentations 2003-01-01
- Practical Brand Management
- A brand is the peculiar association that is developed among the target audience regarding a particular product or service. This association arises from the product or service attributes that differentiate that particular product or service from others. Brand equity is the competitive advantage established by the brand in the market...
- White papers 2002-05-01
- Managing Brand Equity
- A brand is the peculiar association that is developed among the target audience regarding a particular product or service. This association arises from the product or service attributes that differentiate that particular product or service from others. Brand equity is the competitive advantage established by the brand in the market...
- Presentations 2003-01-01
- Measuring and Managing Brands
- One of the challenges of maximizing the value of brands is determining how to manage the variety of brand investments that are necessary. Many companies may overspend on advertising, for example, and under spend on other brand drivers. Over the last ten years, sophisticated marketing tools have enabled brand managers...
- White papers 2003-01-01
- Brand Extensions
- This article mainly discusses Brand Extensions. Brand extensions have many benefits. First, they let a marketer take a well-known brand with well-known quality perceptions and associations and put it on a brand in a new category. Second, consumers who favorably evaluate a parent brand are more willing to try to...
- White papers 2003-01-01
- Managing Brands for Profit
- There is another kind of brand equity, sometimes referred to as consumer-based brand equity, which also determines brand profitability. It can be seen as an indicator of the durability of a positive brand image and thus of profitability. Brands, in a way are a "silent salesmen", selling the product even...
- White papers 2003-01-01
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