BNET Business Dictionary

Business Definition for: Brand Equity

the estimated value of a brand

Additional Resources

The Death of the Marketing Plan : Why the Brand Equity Plan is in Your Future: The article focuses on brand equity plans as these are the future for marketing strategies. Brand image is the unique brand personality that's perceived by the marketplace. Brand equity is the worth of that image and its strength, as judged by its ability to remain unaffected by temporary changes in...; Tags: Brand, Brand Equity, Brand Asset, Branding, Marketing; White papers 2003-01-01
Mismanagement Of Brand Equity: A brand has certain attributes and values linked to it. Brand equity is the assortment of qualities that differentiates the brand from other commodities. Brand equity facilitates the brand in gaining sustainable competitive advantage in the market. Proper management of the brand equity is essential for the success of the...; Tags: Brand, Brand Equity, Branding, Marketing; Presentations 2003-01-01
Linking Brand Equity to Stock Equity: Balancing short-term sales with long-term brand equity is a constant struggle. After all, short-term sales are here, now and tangible, while the impact of long-term brand equity is not as clear-cut. But publicly traded companies, pressured to deliver constant growth and increasing shareholder value, also question how an investment in...; Tags: Brand, Stock, Brand Equity, Branding, Marketing; White papers
The Impact Of Discounting On Brand Equity: Price discounting effect on brand equity has kept an increasingly heated debate boiling: advertisers vs. agencies, advertising agencies vs. promotion agencies, sales managers vs. marketing managers, manufacturers vs. retailers. Brand image is its personality, its promise to prospective customers. Brand equity is the worth of that image and its strength...; Tags: Brand, Brand Equity, Branding, Marketing; White papers 2003-01-01
Brand Equity: Use It...Don't Lose It!: People are willing to spend more for a brand due to the perception it creates. The brand may generate a perception of quality, exclusivity, value, or even a sense of community. The brand, its image, and its equity all allow the customer to perceive a promise of value, accept and...; Tags: Brand, Brand Equity, Branding, Marketing; White papers 2002-08-20

Brand Equity: There are many different definitions of brand equity, but they do have several factors in common that includes monetary value, intangible, perecieved quality etc. It also explains advantages of brand equity like it allows you to charge a price premium compared to competitors with less brand equity, maintain higher awareness...; Tags: Brand, Brand Equity, DSS Research, Branding, Marketing; White papers 2003-01-01
Strategic Brand Value:Advancing Use Of Brand Equity To Grow Your Brand and Business: Business that intend to reap the benefits of using brand as a driver of business success need to begin the process by identifying and managing, in a more systematic and structured way, the associates that contribute to brand equity and are critical to enhancing the brand value and extent that...; Tags: Brand, Brand Equity, Branding, Marketing; White papers 2003-09-01
Making The Most Of Your Brand: Leveraging Brand Equity Through Branding Strategies: From the executive summary: 'When consumers believe that a brand is responsive and trusted, they become emotionally attached to it, and when they become emotionally attached to it, they become committed to it. Thus, emotionally and behaviorally people do invest something of themselves, their reputation, and their time in the...; Tags: Brand, Brand Equity, Branding, Marketing; White papers 2003-01-01
Brand Equity: Capitalizing on Intellectual Capital: What actions can managers take to create and maintain high performing brands? This paper covers the components that form the foundation of brand equity brand identity and brand vision and how they influence brand knowledge, as measured by indicators such as brand awareness and brand image. The emphasis in the...; Tags: Brand, Brand Equity, Branding, Marketing; White papers 2005-03-03
Brand Management: Brand Equity: A brand is the symbol, logo, design, or the name that is the unique identity of a particular product or service and differentiates it from the competitor's offerings. Intense promotional and marketing effort over time is required to build and establish a brand. Brand equity is the advantage that the...; Tags: Brand, Brand Equity, Brand Management, Brand Awareness, Branding, Marketing; Presentations 2003-01-01
Brand Equity: This article is about brand equity the term used in brand management. A brand is a name or symbol used to identify the source of a product. When developing a new product, branding is an important decision. The brand can add significant value when it is well recognized and...; Tags: Brand, Brand Equity, Branding, Marketing; White papers 2003-01-01
Modeling Brand Equity: The measurement and management of brand equity has become a major issue for marketers and marketing researchers over the last several years. The concept of brand equity goes well beyond the legal concept of a trademark or the accounting concept of goodwill. Brand equity encompasses a gestalt of intrinsic values,...; Tags: Advertisement, Brand, Brand Equity, Modeling, Branding, Research & Development, Marketing, Business Operations; White papers 2003-01-01
E-Tail Brand Equity: Scale Development and Validation: This paper presents the procedures followed in developing and validating a scale to measure e-tail brand equity eBREQ. Following a comprehensive literature review, an exploratory research study involving depth interviews with experts and consumers was undertaken to identify the facets of brand equity in an e-tail environment. An initial pool...; Tags: E-tail, University Of Birmingham; White papers 2004-02-01
BankAmerica, Citibank and Chase Manhattan Lead Seven Top-Tier Banks in New Consumer Brand Equity Study; First PSI Brand Equity Index Ranks 34 Commercial Banks: TAMPA, Fla.--BUSINESS WIRE--March 8, 1999--BankAmerica (which inanks based on an analysis of PSI consumer brandr brand equity is essential for banks, especially given the unprecedented changes taking place in the financial services industry. The ways in which customers select financial services and the changes taking place in how banks deliver...; Tags: brand, brand equity, Chase Manhattan Bank, Citigroup Inc.; Research articles 1999-03-08
It's not the size of your brand equity - it's how you use it.: Byline: Ingrid Fetell Jan 04, 2006 (Marketing - ABIX via COMTEX) -- Marketers should not ignore the importance of brand equity. It can be used to measure the value...; Tags: brand, Branding, MARKETING; Research articles 2006-01-04
Identifying And Leveraging Brand Equity: A 21st Century Approach: If every definition of brand equity and conception of brand-equity management yielded loyal customers, there would be a lot more loyal customers in the world. The notion of strategic brand management and planning has already altered the view sharply with which some firms are regarding their business. This is especially...; Tags: Brand, Brand Equity, Quirks Marketing Research Review, Branding, Marketing; White papers 2000-03-01
Harris Interactive: Heinz Ketchup Ranks No. 1 in Overall Brand Equity: FOOD AND BEVERAGE CLOSE-UP-26 June 2008-Harris Interactive: Heinz Ketchup Ranks No. 1 in Overall Brand EquityC2008 - CloseUpMedia - newsdesk@closeupmedia.com Harris Interactive has released the 2008 results from EquiTrend, a 28-year brand equity study that measures more than 1,000 brands across 39 categories. EquiTrend provides insight on brands...; Tags: brand, Branding, H.J. Heinz Co., Harris Interactive, MARKETING; Research articles 2008-06-26
Aligning Brand Equity To Drive Business Value: Most companies today, focus on the brand's personality elements and key associations for comparative purposes. The less tangible elements provide comparative measurements to track the progress of variety of brand-building efforts. It is important to know the market value of a brand, but it is equally important to know the...; Tags: Brand, Brand Equity, Cummins Communications, Branding, Marketing; White papers 2003-01-01
OnRequest Images and the American Marketing Association to Present Webinar on Increasing Brand Equity Through Custom Photography: WHAT: In conjunction with the American Marketing Association, David Norris, chairman and CEO of OnRequest Images, will be presenting a free webinar that will demonstrate how companies can increase ...; Tags: American Marketing Association, brand, brand equity, imagery, webinar; Research articles 2006-05-17
Challenges In Creating Brand Equity For Products With Short PLC: In this paper, we provide a concise description of short life cycle products. The industries analyzed range from entertainment to health foods. The challenges faced by each industry in building Brand Equity are analyzed in depth. A study of common challenges across categories, gives a generic idea of the challenges...; Tags: Brand, Brand Equity, Challenge, Indian Institute Of Technology, Branding, Vertical Industries, Marketing, Enterprise Software, Software; White papers 2007-04-08

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