BNET Business Dictionary
Business Definition for: Brand Image
- the perception that consumers have of a brand. Brand image is usually carefully developed by the brand owner through marketing campaigns or product positioning. Occasionally, the image of a brand may develop spontaneously through customer responses to a product. The image of a brand can be seriously tarnished through inappropriate advertising or association with somebody or something that has fallen from public favor.
Wiktionary Definition for: Brand Image
- #(Advertising) the set of emotional and sensory inputs a consumer associates with a particular product or service in their episodic memory system.
- Ex:''Whenever Sally drinks her favorite beer, Coors' '''brand image''' floods her senses with scenes of being on a hot beach drinking something refreshing.''
- Extend this numbered list to define any additional definitions as a noun. Order the list from the earliest definition to the most recent. Begin each definition with a number sign ("#"). Do NOT add blank lines between definitions as this will break the numbering.
Additional Resources
- The Impact Of Extension Success/Failure And Congruity/Incongruity On Family Brand Image: A Broadcaster Branding Context
- An investigation of the effects of consumer evaluations on family brand image, as a result of extension congruity/incongruity and success/failure. All possible combinations of these variables are examined within a broadcaster-branding context specifically radio and television. Quasi-experimental studies show that program successes and failures cause an enhancement and dilution effect,...
- White papers 2002-02-01
- Employees and Image: Bringing Brand Image to Life
- The paper emphasizes that a brand is the sum of all available information about product, service or company. Retail facilities, social responsiveness, and service appeal/quality, sales/marketing, public and community relations, trade exhibits, even advertising or promotions, each one of these image drivers provides a point of contact between employee and...
- White papers 2004-10-01
- Connecting Energy Company Brand Position to Brand Image
- The article states that as deregulation becomes a fact of life in the energy industry, energy companies—like airlines and phone companies before them—are staring into the face of probably the most radical restructuring process in their history. Brandwashing is certain to be an issue for the energy industry. Customers perceive...
- White papers 2003-01-01
- The Situational Impact Of Brand Image Beliefs
- Researches indicate that celebrity endorsement influence consumer to a certain extent. The endorsement reinforces equivalent consumer beliefs about a brand's benefits. However, it has been observed that the ad-created brand image beliefs have an impact only on brand purchase intentions, and not on brand attitudes. The paper discusses the issue...
- White papers 2003-10-23
- Volvo expands brand image to next generation;V70 ad effort furthers strategy to reach out to new consumers.(Brief Article)
- Volvo Cars North America continues expanding its brand image with the ad launch of the next generation V70 wagon. Volvo Cars North America continues expanding its brand image with the ad launch of the next generation V70 wagon.
- Research articles 2000-04-10
- Snap-on Tools partnered with Georgetown University to create a customized program to help the company create a brand image.(Marketing)(Brief article)
- Snap-on Tools partnered with Georgetown University to create a customized program to help the company create a brand image. Georgetown Instructor Ben ... Snap-on Tools partnered with Georgetown University to create a customized program to help the company create a brand image. Georgetown Instructor Ben...
- Research articles 2008-05-01
- Comprehensive Brand Presentation: Ensuring Consistent Brand Image
- The article introduces the concept of comprehensive brand presentation CBP, a formalized approach to align manufacturing and communications functions in the business firm. The linchpins of CBP are total quality management TQM principles and integrated marketing communications. The CBP enhances success through synergistic execution of the manufacturing and marketing processes....
- White papers 1999-01-01
- STRATEGY ANALYTICS: Renault Luxury Car Plans Face Huge Brand Hurdle; Brand image and multimedia content vital for success.
- M2 PRESSWIRE-23 February 2006-Strategy Analytics, Inc.: STRATEGY ANALYTICS: Renault Luxury Car Plans Face Huge Brand Hurdle; Brand image and multimedia content vital for successC1994-2006 M2 COMMUNICATIONS LTD RDATE:23022006 Boston, MA - The new Strategy Analytics Automotive Buyer Dynamics consumer segmentation...
- Research articles 2006-02-23
- Your New Brand Image
- In today's selling environment, there is no movement stronger than multichannel marketing. In addition, as catalogers and retailers move to the Web, and Internet companies start using direct mail techniques, branding is more important than ever. Regardless of whether communicating is in print, in a store, or in a digital...
- White papers 2000-07-01
- How to Build a Stronger Brand Image Through Public Relations
- Advertising, marketing, and public relations are all part of building a strong and sustainable brand. When all three tactics are used together, one can hit the target market from all angles. Advertising is buying space - on television, in a newspaper, on-line, on a billboard, etc. - to promote a...
- White papers 2006-05-11
- Creating A Cohesive Brand Image
- Variety may be the spice of life, but not when it comes to marketing your business—especially when you're creating a brand image to set you apart from the competition. The article informs that branding is a way to help companies. So what if you're not Nike or Pepsi? You still...
- White papers 2000-11-01
- ebank.com Launches Comprehensive Marketing Program; Internet bank retains New York agencies to develop and market brand image
- ATLANTA--BUSINESS WIRE--November 16, 1999-- ebank.com (OTC:BB:EBDC), a unitary thrift holding company specializing in servicing small businesses with extensive online banking services and products, announced today that it has enlisted various agencies in New York to develop a comprehensive brand image and marketing campaign on- and off-line. ebank.com has selected...
- Research articles 1999-11-16
- Thailand Cosmetics Firm to Use Pop Singers to Refresh Brand Image.
- By Sukanya Jitpleecheep, Bangkok Post, Thailand Knight Ridder/Tribune Business News Feb. 28--Following at the heels of U-Star Thailand Co, a newcomer to the local direct-sale cosmetics market, Better Way Co is using famous pop singers to refresh its Mistine brand image and...
- Research articles 2003-02-28
- China-Based Budget Electrical Appliance Maker Seeks to Lift Brand Image.
- By Sukanya Jitpleecheep, Bangkok Post, Thailand Knight Ridder/Tribune Business News Apr. 14--Haier, a large China-based budget electrical appliance manufacturer, will shift to the higher end of the Thai market toward the end of this year by selling more sophisticated products in a...
- Research articles 2004-04-14
- Manchester United's Takeover, Women's Soccer and Chelsea's Brand Image — Join the Discussion This Friday on Fox Sports World's Weekly Show
- LOS ANGELES -- Soccer America's Ridge Mahoney joins Fox Football Friday hosts Steven Cohen and Nick Geber this Friday, October 15 at 12:00 a.m. ET/9:00 p.m. PT to lend his views on such topics as the Glazer family's potential takeover of Manchester United, the U.S. Women's National Team "Fan Celebration...
- Research articles 2004-10-14
- MACY'S HOMES IN ON HOME OUT WEST; BRAND IMAGE CAMPAIGN ALSO IN THE WORKS.
- SAN FRANCISCO-At Macy's West, home is where the profits are. And the retailer plans to mine that robust business in its full-line stores, its home stores and its stand-alone furniture units. In a move to fortify its standing as a premier department store on...
- Research articles 2000-09-25
- Hankook's goal: Grow N. American presence, improve brand image.(Hankook Tire Company Ltd.)
- Byline: Namrita Chow If Hankook Tire Co. Inc. is to reach its goal of being the No. 5 tire maker worldwide by 2010, it has to expand its presence in North America and improve its brand image worldwide, the firm's top executives said recently....
- Research articles 2007-10-22
- The Impact Of Discounting On Brand Equity
- Price discounting effect on brand equity has kept an increasingly heated debate boiling: advertisers vs. agencies, advertising agencies vs. promotion agencies, sales managers vs. marketing managers, manufacturers vs. retailers. Brand image is its personality, its promise to prospective customers. Brand equity is the worth of that image and its strength...
- White papers 2003-01-01
- The Death of the Marketing Plan : Why the Brand Equity Plan is in Your Future
- The article focuses on brand equity plans as these are the future for marketing strategies. Brand image is the unique brand personality that's perceived by the marketplace. Brand equity is the worth of that image and its strength, as judged by its ability to remain unaffected by temporary changes in...
- White papers 2003-01-01
- Image Marketing vs. Direct Response Marketing
- A Marketing Executive needs to use two kinds of Personal Marketing to effectively build Personal Brand: image marketing, and direct marketing. Image marketing is about the slow crafting of an image in the marketplace; it's not about getting immediate results and sales. Direct marketing, also called "direct response," is all...
- White papers 2003-01-01
