BNET Business Dictionary
Business Definition for: Brand Loyalty
- a long-term customer preference for a particular product or service. Brand loyalty can be produced by factors such as customer satisfaction with the performance or price of a specific product or service, or through identifying with a brand image. It can be encouraged by advertising.
Additional Resources
- Exclusive: Brand Loyalty Survey Shows Erosion
- American automakers with the notable exception of Ford have some work to do in rebuilding their brand images, according to an as-yet unreleased survey from LeaseTrader.com. The data also shows that loyalty is on the decline for almost all modelsâ€"a probable result of the recession (and people going for the...
- Blog posts 2009-08-04
- Does Advertising Overcome Brand Loyalty?: Evidence From the Breakfast-Cereals Market
- In differentiated product markets where consumer preferences are characterized by brand loyalty, an important role for advertising may be to overcome brand loyalty by encouraging consumers to switch to less familiar brands. Using a scanner panel dataset of breakfast-cereal purchases, evidence is found consistent with the hypothesis that advertising counteracts...
- White papers 2004-04-19
- True Brand Loyalty
- In laymen's words true brand loyalty refers to consumers sticking with a brand out of feelings of commitment towards that brand. For instance, when one buys a tube of Prudent toothpaste and finds it ok, one will not have to spend any valuable time on looking for other toothpaste brands,...
- White papers
- Auto Brand Loyalty Isn't What it Used to Be
- According to a new study from CNW Marketing Research, only about 20 percent of new car shoppers stay with the auto brand they grew up on, reversing decades of assumed loyalty. Gone, apparently, when men and it was usually men would jingle the change in their pockets and pronounce themselves...
- Blog posts 2009-10-21
- Brand Insistence Vs. Brand Loyalty: It's More Than Symantics
- Brand loyalty is the illusive nirvana for brand marketers. This paper takes a look at an important issue in terms of achieving true brand value. While it may be difficult to determine if an organization has achieved true, valuable brand loyalty, it is not impossible. For a higher probability of...
- White papers 2004-04-05
- Better barriers seal-in brand loyalty: innovative barrier materials featured at PACK EXPO International 2006 will help extend shelf life and build brand loyalty.(Special Report)
- With hundreds of new products launched every week around the globe, building brand loyalty is challenging. Factors such as visually appealing packaging, convenience and price are all important and help consumers make decisions at point-of-purchase. But what turns a first-time buyer into a repeat purchaser? The...
- Research articles 2006-10-01
- Sample Brand Loyalty Survey
- A Brand Loyalty Survey is used to determine how loyal consumers remain to a given brand, and the reasons why they do or do not remain so. This sample is about cars. To create your own survey, use the Brand Loyalty Survey Template.
- Tools & templates 2004-09-16
- From Brand Loyalty To E-Loyalty: A Conceptual Framework
- With the rapid growth of E-commerce and on-line consumer shopping trends, the importance of building and maintaining customer loyalty in electronic marketplaces has come into sharper focus in marketing theory and practice. This paper integrates previous research in the field of brand loyalty to present a conceptial framework of "e-loyalty"...
- White papers 2002-09-11
- Brand Loyalty: The Psychology of Preference
- What drives brand loyalty? The psychology behind human behavior as it pertains to brand selection can be both rudimentary and complicated at the same time. The article explores this conundrum by investigating noted authors' insight into the realm of brand preference. By unveiling current research and opinions of experts, a...
- White papers
- How to Build Brand Loyalty in a Niche Market
- The blogosphere is a-buzz today with talk about Nike's new Air Native N7 -- a sneaker specially designed for Native American feet, which are wider and taller than the average foot. The N7 is expected to accomplish quite a bit. Not only will the shoe combat obesity and diabetes (all...
- Blog posts 2007-09-26
- Brand Loyalty Survey Worksheet
- This template can be used to determine how loyal consumers are to a given brand. Check out the Sample Brand Loyalty Survey to see an example of this survey using cars as the subject.
- Tools & templates 2005-08-31
- Forrester Says Leisure Travel Brand Loyalty Disappearing Rapidly
- Forrester Research released a study recently saying that brand loyalty among online leisure travelers is disappearing rapidly. In 2006, 31 percent of online leisure travelers considered themselves brand loyal, but that's now down to 25 percent. What is going on here? by Brett Snyder
- Blog posts 2008-12-15
- Confidence in batteries overshadows brand loyalty
- Confidence in batteries overshadows brand loyalty Call it the power of confidence. Battery brands have established such strong credibility that of all categories surveyed, this is the one where consumers are most likely to switch if their preferred brand isn't available. That says a lot for a product which...
- Research articles 1990-12-10
- Advertising, Brand Loyalty and Pricing
- The author constructs a model in which an oligopoly first invests in persuasive advertising in order to induce brand loyalty to consumers who would otherwise buy the cheapest alternative on the market, and then competes in prices. Despite ex-ante symmetry, at equilibrium, there is one firm which chooses a lower...
- White papers 2005-11-01
- A Model Of Vertical Differentiation, Brand Loyalty And Persuasive Advertising
- The purpose of this paper is to analyze the impact of advertising and quality decisions on price competition in a duopoly setting. Firms are able to differentiate their products vertically and use persuasive advertising to increase consumer brand loyalty. The model predicts that the high quality firm will advertise more...
- White papers 2001-02-01
- Retail Websites Are Powerful Drivers of In-Store Sales, Brand Loyalty, And Customer Satisfaction, Says Groundbreaking Study of Multi-Channel Shoppers by ForeSee Results and FGI Research
- ANN ARBOR, Mich. -- Retail websites have a major impact on customer satisfaction and brand loyalty while traditional channels are relatively weak on both counts. In addition, the value of the website to the multi-channel retailer's bottom line is far greater than just the online purchases being generated, according to...
- Research articles 2005-01-19
- Brand Loyalty is a Two-Way Affair
- You likely have repeat customers who love your store, products and services. But they will discard you by the side of the road like yesterday's fish wrap for the first smart-talking competitor who bats an eyelash their way. Why aren't customers more loyal? It's...
- Blog posts 2008-06-03
- Brandweek Again Names Canon No. 1 in Customer Loyalty Award Survey for Office Copier Product Category; Canon Number One Brand Among Surveyed in Addressing Customers' Needs, Values and Brand Expectation
- LAKE SUCCESS, N.Y. -- For the fifth consecutive year, Canon U.S.A., Inc., the nation's market share brand leader in black-and-white and color laser copier/printer solutions(1), has ranked the number one in brand loyalty in the "Office Copier" industry category. 2005 marks the second year the ranking has been sponsored by...
- Research articles 2005-06-06
- Brand Management: Brand Equity
- A brand is the symbol, logo, design, or the name that is the unique identity of a particular product or service and differentiates it from the competitor's offerings. Intense promotional and marketing effort over time is required to build and establish a brand. Brand equity is the advantage that the...
- Presentations 2003-01-01
- Canon U.S.A. Honored with #1 Ranking in Brandweek's Annual Customer Loyalty Survey; Canon Named Number One Brand in Brandweek's Office Copier Category for the Sixth Consecutive Year
- LAKE SUCCESS, N.Y. -- Canon U.S.A., Inc., the nation's market share brand leader in black-and-white and color laser copier/printer solutionsi, has been named number one in brand loyalty in Brandweek's 2006 Customer Loyalty Survey in the "Office Copier" industry category for the sixth consecutive year. The survey is sponsored by...
- Research articles 2006-06-13
