BNET Business Dictionary
Business Definition for: Brand Recognition
- a measurement of the ability of consumers to recall their experience or knowledge of a particular brand. Brand recognition forms part of brand awareness.
Additional Resources
- A brand leader -- Network Associates picks up two Frost & Sullivan awards for Brand Recognition.
- M2 PRESSWIRE-26 September 2002-FROST & SULLIVAN: A brand leader -- Network Associates picks up two Frost & Sullivan awards for Brand Recognition C1994-2002 M2 COMMUNICATIONS LTD RDATE:09262002 Frost & Sullivan, the international strategic marketing consulting company, today bestowed...
- Research articles 2002-09-26
- Packaging energized by power of design.(company brand recognition )
- Byline: Angie DeRosa The reverse taper of the Yoplait yogurt container has won the company brand recognition on its package alone. It's an old example, yet a classic case, of the power of design in building a brand name. These days,...
- Research articles 2006-03-27
- Brand recognition, tools key drivers of 529 choice.(Short Interests)
- Byline: Charles Paikert NEW YORK - Brand recognition, a multimanager approach and strong selling tools are key drivers in the selection of Section 529 college savings plans, according to a survey of more than 1,100 financial advisers by Manul ...
- Research articles 2004-11-29
- LENOVO TO INVEST USD 200 MLN TO IMPROVE ITS BRAND RECOGNITION
- AsiaInfo Services 05-10-2005 Lenovo to Invest USD 200 mln to Improve Its Brand Recognition CHINA, May 10, 2005 SinoCast via COMTEX -- Lenovo Group has been the world's third PC manufacturer formally after the purchase of IBM's PC business on ...
- Research articles 2005-05-10
- Thai Leather Firms Find Success Upmarket, Need More Brand Recognition Abroad.
- By Somporn Thapanachai, Bangkok Post, Thailand Knight Ridder/Tribune Business News Sep. 6--Small is beautiful, as leathergoods maker Classic Inter Leather Products Co can confirm after making inroads into the high-end market with both its own and other brands. "The quality of...
- Research articles 2001-09-06
- Jos. A. Bank tries QVC to build brand recognition
- In an effort to build brand recognition, Hampstead-based Jos. A. Bank Clothiers Inc. has partnered with West Chester, Pa.-based QVC Inc. to sell its products on television and on the company's Web site.
- Research articles 2004-10-12
- BlackRock Struggles For Brand Recognition.(Brief Article)(Statistical Data Included)
- BlackRock Inc., the asset-management arm of PNC Bank, has seen its assets under management grow to $172.6 billion from $69.1 billion in 1995, mostly on the strength of its fixed-income businesses. Now, the New York-based company is focusing on its equity-management businesses, in which assets recently...
- Research articles 2000-07-01
- Subway toy set to help with brand recognition.
- By Rob Varnon, Connecticut Post, Bridgeport Knight Ridder/Tribune Business News Sep. 1--MILFORD, Conn. -- The Subway restaurant chain is gambling on a new toy set that allows children to play with plastic food and become "sandwich artists" to broaden its brand recognition....
- Research articles 2004-09-01
- Upping the ante in water filtration: rivals take pains to build trust - and the brand.
- Water filtration product manufacturers are implementing efficient strategies to boost their brand recognition and expand their market share. Companies such as Brita Products Co, PUR, Culligan International and Teledyne Water Pik have achieved brand equity through point-of-purchase strategies and product-specific advertising. The process of building a brand's equity implies development...
- Research articles 1996-12-02
- Tele Atlas Enriches Points of Interest with Stable of Leading Brand Icons; Program Boosts Location Content with Accurate At-a-Glance Brand Recognition
- SAN FRANCISCO -- Tele Atlas, a leading global geographic content provider, today announced at the company's Partner Conference in San Francisco its Brand Icon Program, designed to provide at-a-glance brand name recognition for a rapidly expanding roster of businesses. The program enables consumers whose solutions utilize Tele Atlas map data...
- Research articles 2005-11-04
- Put Your Company Brand to the Test
- "Now that more business will be conducted across the Internet, brand recognition and trust are rapidly escalating in terms of buying influence. It's time for other players in the high-tech industry to come out from behind the curtain of invisibility, and make strong brand impressions to build these same assets....
- White papers 2003-01-01
- Transforming Brand Strategy To Product Design
- Strategic management of product design is a crucial issue with respect to brand recognition and differentiation. The key question to consider is: How may companies' transform their strategic intentions to product design. To approach this question, a qualitative case study approach was used. The case studies of Volvo passenger cars...
- White papers 2005-06-12
- AT&T Leads in Brand Equity but is Vulnerable to the Regional Bell Operating Companies; New IDC/LINK Brand Equity Study Defines the Dynamics of the Consumer Telecommunications Market in the United States
- FRAMINGHAM, Mass.--BUSINESS WIRE--June 4, 1996--AT&T leads all telecommunications brands for brand recognition and brand affinity, but is vulnerable to other brands, especially the Regional Bell Operating Companies RBOCs, according to a new study from IDC/LINK.
- Research articles 1996-06-04
- Brand aware 2004: in our second annual survey, we poll households with children under 12 for a read on consumer brand recognition.(Licensing Market Report Card)
- MARKETING BRANDED CHILDREN'S APPAREL HAS MUCH IN COMMON WITH THE BOSTON MARATHON. Both are competitive contests. Both have many competitors--some large, some small. Both require training or practice. The Marathon has a finish and a time line. In brand marketing, the finish and time lines can...
- Research articles 2004-06-01
- eFoodSafety.com, Inc. Retains International Merchandising Firm to Enhance Cinnergen's™ Brand Exposure in the Retail Market; Hamacher Resource Group, LLC is Retained to Build Brand Recognition for Cinnergen™
- SCOTTSDALE, Ariz. -- Patricia Gruden, President/CEO of eFoodSafety.com, Inc. (OTCBB:EFSF), announced today that Hamacher Resource Group, LLC (http://www.hamacher.com) has been retained to effectively merchandise the CinnergenTM brand through independent retail outlets within the U.S. CinnergenTM is an all-natural liquid nutritional supplement designed to regulate blood sugar.
- Research articles 2006-05-08
- Identity makeover. (Samsung Electronics Company Ltd.; brand recognition)
- Samsung Electronics Company Ltd. has been building its brand image through product investments, consumer research and advertising. The electronic manufacturer's advertising slogan, "Simply Samsung," refers to Samsung's committment to creating quSamsung Electronics Company Ltd. has been building its brand image through product investments, consumer research and advertising. The electronic manufacturer's...
- Research articles 1996-04-22
- Fighting over the Adult Brand
- Playboy's the incumbent. New Frontier Media is the challenger. But analysts predict both PPV networks companies will find enough room to prosper in a broadband world. With only two players, the adult-oriented TV entertainment niche may be a testing ground for just how important brand recognition will be in...
- Research articles 2000-05-08
- Office.com Ranks Highest in Brand Recognition Among Online Business Centers in Yankee Group Survey
- Business Editors NEW YORK--BUSINESS WIRE--JAN. 30, 2001 WINSTAR COMMUNICATIONS, INC.'s (NASDAQ: WCII) Office.comR ranked highest in brand awareness among Online Business Centers in a study conducted by the Yankee Group's Small and Medium Business Communications Planning Service. Other companies included in the aided brand awareness test were...
- Research articles 2001-01-30
- Brand aware: a consumer survey: for a read on brand recognition among consumers with children under 12 years of age, childrens business commissioned an exclusive national telephone survey last month. (A Special Report).
- AMERICAN CONSUMERS ARE BRAND AWARE. Brands play a big part in U.S. lifestyle. We have branded cars, eat branded food, and wear clothes displaying brands or the logo of our favorite designer or team. So it is no surprise that brands also have a place of awareness...
- Research articles 2003-06-01
- Turkey processing company Carolina Turkeys has finalized the purchase of the Butterball Turkey brand from ConAgra Foods, for a purchase price of $325 million
- Turkey processing company Carolina Turkeys has finalized the purchase of the Butterball Turkey brand from ConAgra Foods, for a purchase price of $325 million. The acquisition of Butterball, the most widely recognized turkey producer in the U.S., repositions Carolina Turkeys as the nation's largest producer of turkey products. The expanded...
- Research articles 2006-10-09
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