BNET Business Dictionary
Business Definition for: Branding
- a means of distinguishing one firm's products or services from another's and of creating and maintaining an image that encourages confidence in the quality and performance of that firm's products or services
Wiktionary Definition for: Branding
- #Marking, as cattle with a branding iron to identify ownership.
- #(Marketing) Associating with the brand name of a manufacturer or source. (See wikipedia:Brand)
Additional Resources
- A Branding Strategy Horror Story
- A Branding Strategy Horror StoryRE: A Branding Strategy Horror StoryA smart reader just emailed me this reponse:I think you've confused strategic execution and strategic planning. Businesses should have a well-defined and understood strategy, generally the simpler the better, and you're right when you say corporate politics often prevents everyone aligning...
- Discussion threads 2008-10-14
- What You Need to Know About Branding
- What You Need to Know About BrandingRE: What You Need to Know About BrandingCoke doesn't have much different with Pepsi. It wins at Branding. But consider about MS and other OS out there, there is a big different among them. So personally i think MS wins not in branding, but...
- Discussion threads 2008-10-09
- How Companies Can Make Their Branding Better
- Title: Branding Only Works on Cattle: The New Way to Get Known and drive your competitors crazy Author: Jonathan Salem Baskin Pages: 261 Price: $26.99 [£15.99 in the UK] Type: Self-help Theme: Branding is broken, you moron. Here's what to do about it. Who...
- Blog posts 2009-03-24
- Your Taxes To Fund Bonehead Branding
- Citibank, a company that's taken billions of dollars in bailout money apparently plans to spend $400 million to stick its logo on a stadium. This giant branding exercise isn't going to help Citibank sell its products, and it certainly isn't going to help relieve the credit...
- Blog posts 2009-02-11
- Outsourcing Proves Branding is Bogus
- I've posted several times my opinion that branding, as a separate discipline from product development, is bogus. The outsourcing of drug manufacturing provides a perfect illustration of my point. But before I get to the drug business, let's summarize the arguments about branding. It's...
- Blog posts 2008-11-22
- Obsessed by Branding
- Title: Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion Author: Lucas Conley Pages: 230 Price: $22.95 Type: Expose Theme: Branding has become a business illness. Who should read: People who think branding is stupid. Brand managers who would like to...
- Blog posts 2008-12-31
- Branding — An Unscientific Survey
- This article is about SAP Design Guild that focuses on software branding and demonstrates that there is much more to branding than just software branding. It tells us that branding as such is not a new thing; it is widespread and affects more than seeing and hearing. In addition, it...
- White papers 2003-01-01
- I Was Wrong About Re-branding!
- In previous posts, I've been highly critical of brand marketing, insisting that it's a waste of time and money. I was wrong. There are situations where re-branding is absolutely necessary. For example, if your firm does something so heinous that the brand will be forever tarnished, you'd be nuts NOT...
- Blog posts 2009-06-10
- The Six Biggest Pitfalls In B-To-B Branding
- The article addresses the issue that whether branding can be applied in business-to-business environment. Businesses use a rational decision making process in buying based on quality, features/functionality and price. Yet, a common view holds that branding is a touchy, feely consumer thing based on emotional associations fueling buying decisions. In...
- White papers 2001-08-01
- How Branding Can Kill Your Profit
- Earlier this week, I posted what I thought was a fairly innocuous poll "Do Your Marketers Produce Good Leads?" Anyway, it elicited a fair number of angry responses from marketeers who objected to my long-held opinion that B2B marketing's primary job should be lead generation. ...
- Blog posts 2009-01-29
- The Six Biggest Pitfalls in B-to-B Branding
- Is branding applicable in a business-to-business environment? After all, businesses use a rational decision making process in buying based on quality, features/functionality and price. Yet, a common view holds that branding is a touchy, feely consumer thing based on emotional associations fueling buying decisions to help the organization avoid the...
- White papers 2001-08-01
- Internal Branding
- Internal Branding is a relatively new and rapidly emerging field of interest. More and more case studies are emerging in the field. More and more conferences are being built around the theme. Internal Branding shows great promise for achieving strategy implementation, alignment throughout an organization, and even a basis for...
- White papers 2002-01-01
- Friendship Branding: Common Sense In Practice
- Friendship branding is not a new area of branding, but rather a hybrid of existing internal and external brand elements, and a new way of viewing the brand in relation to the customer's expectations and use. It is more than just a one-time effort; rather, it takes the 360-degree view...
- White papers 2003-03-04
- Branding In Canada: Issue 1 - Where Are The Great Canadian Brands?
- Branding as a management discipline is increasingly recognized. The benefits of superior branding are understood and those seeking competitive advantage rely on branding principles and management systems for better business performance. When examining branding, the usual suspects tend to get mentioned time and again. There are lessons to be learned...
- White papers 2004-03-01
- Marking devices brands branding irons.(Assembly in Action)
- L&H Branding Irons (Mandan, ND) has supplied branding products to the cattle industry for more than 50 years. Founded in 1951. L&H is the oldest U.S. manufacturer of livestock branding irons. It became a dominant player in the niche industry L&H Branding Irons (Mandan, ND)...
- Research articles 2003-11-01
- A Branding Strategy Horror Story
- In this morning's post "Branding Strategy = Marketing Boondoggle" I explained exactly that branding strategy is mostly an excuse to waste marketing money. To illustrate the point, here's a real-life horror story. In the late 90's, Ken Fitzpatrick, the CMO at Computer Associates, spent $100 million on...
- Blog posts 2008-10-14
- Echo-Branding: Yet Another Challenge Facing Marketers…
- Echo-branding, not to be confused with eco-branding, or environmental branding, is nothing more than the result and consequence of people wanting to connect to something real and more meaningful -- something that can counterbalance the non-personal high-speed world of technology, genetically modified foods, and a lack of spiritual grounding. Some...
- White papers 2003-01-01
- Marketing v. Branding
- Branding and marketing are closely related business tools, so closely related that they are too often intermingled. This article discusses the basic differences between branding and marketing and how important it is for a company to differentiate between the two. Especially in the case of a merger when two companies...
- White papers 1999-05-01
- The Crisis Of Branding And The Theory Needed To Solve It
- The aspect of marketing that one chooses to discuss, as part of this symposium is branding. Branding illustrates a very significant implication of the co-evolution of business and technology. While business/technology co evolution creates important new enabling capabilities for enterprises, there will be changes required in management practices to take...
- White papers 2003-01-01
- ULI Branding Initiative Leads To Organizational Change
- Researches indicate that sound branding procedures can leverage a company's performance. It has been observed that branding initiatives help in preserving an organization's real value and culture by identifying membership targets. There are various elements that form part of branding initiatives, which include outsourcing branding, taking market and membership research...
- Case studies 2003-01-01
