BNET Business Dictionary
Business Definition for: Branding
- a means of distinguishing one firm's products or services from another's and of creating and maintaining an image that encourages confidence in the quality and performance of that firm's products or services
Wiktionary Definition for: Branding
- #Marking, as cattle with a branding iron to identify ownership.
- #(Marketing) Associating with the brand name of a manufacturer or source. (See wikipedia:Brand)
Additional Resources
- Branding — An Unscientific Survey
- This article is about SAP Design Guild that focuses on software branding and demonstrates that there is much more to branding than just software branding. It tells us that branding as such is not a new thing; it is widespread and affects more than seeing and hearing. In addition, it...
- White papers 2003-01-01
- Got Brand?: The What, Why and How to Get Started With Branding
- For the past several years, "Branding" has been one of the hottest buzzwords in marketing and communication. A recent search on Amazon.com yielded more than 70 books on branding in print. For many marketers today, branding has become a Holy Grail. Unfortunately for many of these companies, the analogy is...
- White papers 2003-10-31
- Shattering the Branding Myths
- Branding is not one aspect of a marketing campaign. It is the combination of everything a business stands for. Branding is not created with a single, stand-alone event. rather it is created over time through a series of strategically thought-out actions. This paper aims to shatter a few common myths...
- White papers
- ULI Branding Initiative Leads To Organizational Change
- Researches indicate that sound branding procedures can leverage a company’s performance. It has been observed that branding initiatives help in preserving an organization’s real value and culture by identifying membership targets. There are various elements that form part of branding initiatives, which include outsourcing branding, taking market and membership research...
- Case studies 2003-01-01
- Branding In Canada: Issue 1 - Where Are The Great Canadian Brands?
- Branding as a management discipline is increasingly recognized. The benefits of superior branding are understood and those seeking competitive advantage rely on branding principles and management systems for better business performance. When examining branding, the usual suspects tend to get mentioned time and again. There are lessons to be learned...
- White papers 2004-03-01
- Chefs Acquire A Taste For Branding
- "The spring 2000 collection has arrived. The line of people quietly queuing leaves no doubt: this must be Paris' latest high-end fashion boutiques" This is the power of Branding. Branding is everywhere- Jewellery, Cars, Banks, and now cakes. Now study the experiences of world's greatest chef and Branding specialist at...
- White papers 2002-09-30
- Got Brand? The What, Why and How to Get Started With Branding
- For the past several years, "branding" has been one of the hottest buzzwords in marketing and communication. For many marketers today, branding has become a Holy Grail. Unfortunately for many of these companies, the analogy is too true - they seek but do not find. This white paper provides a...
- White papers 2003-10-31
- A Great Brand Means Nothing If No One Knows About It
- Branding is a way to differentiate company, product or service from competitors, and establish a personality that is both unique and appealing to potential customers. It is a multifaceted, multilayered process and discipline. This paper explains the benefit of branding and importance of branding. It also gives the elements that...
- White papers 2007-12-01
- Echo-Branding: Yet Another Challenge Facing Marketers…
- Echo-branding, not to be confused with eco-branding, or environmental branding, is nothing more than the result and consequence of people wanting to connect to something real and more meaningful -- something that can counterbalance the non-personal high-speed world of technology, genetically modified foods, and a lack of spiritual grounding. Some...
- White papers 2003-01-01
- Mona Lisa Your Branding
- Have you mistakenly trained your branding to fall over and play dead? Do you know how to use psychology to create branding that lights up with the voltage of a thousand neon bulbs? And can you play Scrooge with your budget, yet get huge branding mileage? And if so, how?...
- White papers 2002-11-12
- Perception Branding
- The competitive pressures in business, particularly during an economic downturn, have turned increased attention to branding strategies as a means of gaining a discernable advantage. Successful business-to-business marketers and consumer marketers have both recognized branding as a strategic business tool. Branding is much more than coming up with an attractive...
- White papers 2002-06-27
- When Two Brands Are Better Than One
- Co-branding involves combining two brands and executing the promotional campaign together. Co-branding is an effective strategy as it combines the best of the two brands and enables maximization of efficiencies both the combining brands. The paper examines dynamics of co-branding and elucidates various types of co-branding.
- White papers 2003-01-01
- Friendship Branding: Common Sense In Practice
- Friendship branding is not a new area of branding, but rather a hybrid of existing internal and external brand elements, and a new way of viewing the brand in relation to the customer's expectations and use. It is more than just a one-time effort; rather, it takes the 360-degree view...
- White papers 2003-03-04
- Kids' Brands: Staple, Fad, Craze or Classic?
- In the competitive world of internet marketing, branding is a must. Branding is the best way that to generate sales and gain profits. A business without a brand name is like a product that does not have a name. You've got to ensure a high impact branding strategy that will...
- White papers 2005-01-17
- A View On The Future of Branding
- The traditional perception of branding has been shortsighted and has cast brands as being cynically manipulative. This is due to an overly skewed attention to one group of stakeholders, namely shareholders. It is time for brands to prove their worth to consumers, their guidance to employees and business partners and,...
- White papers 2002-04-01
- Is Your Internet Co-Branding Strategy Off Track?
- There is no denying the benefits to be gained from a careful co-branding strategy. It is more likely that they are conducting a strategic partnership - a marketing approach with far different benefits than those of a co-branding campaign. This article provides five warning signs that co-branding campaign may be...
- White papers 2001-02-04
- The Six Biggest Pitfalls in B-to-B Branding
- Is branding applicable in a business-to-business environment? After all, businesses use a rational decision making process in buying based on quality, features/functionality and price. Yet, a common view holds that branding is a touchy, feely consumer thing based on emotional associations fueling buying decisions to help the organization avoid the...
- White papers 2001-08-01
- Internal Branding
- Internal Branding is a relatively new and rapidly emerging field of interest. More and more case studies are emerging in the field. More and more conferences are being built around the theme. Internal Branding shows great promise for achieving strategy implementation, alignment throughout an organization, and even a basis for...
- White papers 2002-01-01
- What Is Branding And Why Do You Want It?
- Branding means starting with the values and beliefs, projecting these into everything one do, and going forward from there. Talking about branding is like talking about leadership. Leadership is not a surface thing, and neither is branding. It is what one stand for, their own personality. The way person gets...
- White papers
- Branding Your Leadership Style And Methods Is Strategically Important
- From the executive summary: ‘Branding is important. The last few years have seen renewed interest in branding, primarily as it relates to a product or family of products. Business leaders, who strayed and found their way back, are once again being touted as companies to watch. Branding is so important...
- White papers 2003-09-19
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