Brochure: Definition and additional resources from BNET
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BNET Business Dictionary

Business Definition for: Brochure

  • a booklet or pamphlet that contains descriptive information or advertising, for example, in relation to a product or real estate for sale, or an available service

Wiktionary Definition for: Brochure

  • #a booklet of printed informational matter, like a pamphlet, often for promotional purposes.

Additional Resources

The Mighty Marketing Brochure
"Brochure" is French, and it comes from brocher, meaning to stitch. According to The American Heritage Dictionary, a brochure is "A small booklet or pamphlet, often containing promotional material or product information." Accurate, yes. And also incomplete. For one thing, brochures aren't always small. Sometimes they're quite large. As for...
Tags: brochure
White papers 2005-09-05
How To Design A Brochure
A company can succeed in the global market with help of good brochure. A brochure is the document that contains details about a company’s products and services. But, it is also essential to have effective brochure process in place to increase profitability. A brochure should be perfect masterpiece containing attractive...
Tags: brochure
White papers 2001-06-01
A Look at Color Brochure Printing
Brochures have become vital in today's workplace, serving a wide variety of purposes. Some are quite complex and others are simpler; color brochure printing is one of the simpler options. It usually refers to printing using only a single color. Because brochures are extremely versatile in both content and use,...
Tags: enterprise software, software, finance, managerial accounting, human resources, workforce management, document management, printing, ezinearticles.com, brochure, recruitment & selection
White papers 2005-08-31
International Atomic Energy Agency's Brochure.
The International Atomic Energy Agency have produced a brochure on their laboratories in Seibersdorf and Vienna. The brochure contains information on ... The International Atomic Energy Agency have produced a brochure on their laboratories in Seibersdorf and Vienna. The brochure contains information on the FAO/IAEA...
Tags: brochure, international atomic energy agency
Research articles 1999-11-01
The Tools of the Trade: The Must-Haves for Your Personal Branding Campaign
A brand can not live in theory alone. For a personal brand to work, an independent professional or entrepreneur must employ a plan that will promote and define the brand in the eyes of his or her target audience. In any campaign, one tool should sum up who you are...
Tags: brand, marketing, branding, branding brochure, tool
White papers 2003-01-01
How to Create a Sales Brochure
The article states that in order to be an effective tool, a brochure must be read and get the intended action one desires. This guide takes one through a step-by-step development of a sales brochure highlighting the essentials for an effective brochure, alerting one to the pitfalls to avoid, and...
Tags: sales, sales force management, sales strategy, brochure
White papers 2003-01-01
How to Make a Super Brochure or Mailing Piece
This paper discusses the steps needed to make a brochure. The first is to put a selling message on the cover. This is the most important rule of all and, curiously, one that is little followed. The cover of a brochure works like a headline of a print ad. Four...
Tags: brochure
White papers
Nissan announces new Nomad sales brochure
Nissan Forklift Corp., North America announces the release of the new Nomad sales brochure. This 8-page color brochure highlights the exclusive features and many benefits of the Nissan Nomad Series.
Tags: nissan motor co. ltd., sales
Research articles 1998-09-01
Dow's ETHOCEL Brochure.(Dow Chemical brochure available)
00-00-0000 A brochure for ETHOCEL ethylcellulose polymers is now available from Dow Chemical. ETHOCEL polymers are primarily used in film-forming ... 00-00-0000 A brochure for ETHOCEL ethylcellulose polymers is now available from Dow Chemical. ETHOCEL polymers are primarily used in film-forming applications such...
Tags: brochure, polymer, the dow chemical co.
Research articles 1998-09-01
MGM publications cover braking topics.(Brief Article)
MGM Brakes' Welded Yoke Spring Brake Models brochure (Form #5064) is now available. This brochure describes why only welded yoke actuators should be used if replacement is necessary. The company's Neoprene Diaphragm Flyer/Brochure (Form #5063) MGM Brakes' Welded Yoke...
Tags: brochure, metro goldwyn mayer studios
Research articles 2004-05-01
Rockwell Automation
Rockwell Automation has published a new brochure featuring its DODGE[R] line of smart bearings. The 16-page, four-color brochure contains numerous photographs, charts, drawings, graphs, and screen shots that depict the application potential and performance capabilities of the company's bearing monitoring systems. The brochure covers such topics as selection, ordering, available...
Tags: brochure, rockwell automation inc.
Research articles 2002-07-01
Hyatt Hotels of California offer free brochure to visitors to the state; 10-page color brochure offers sights and tips on the Golden State
SAN FRANCISCO--BUSINESS WIRE--March 19, 1997--Highlighting the geography, climate and varied attractions of the Golden State, Hyatt Hotels of California are offering a free brochure available to all by calling 800/HYATT-CA.
Tags: brochure, hyatt hotels & resorts
Research articles 1997-03-19
Plasma cutting brochure. (Books, Software & Lit).(Brief Article)
W.A. Whitney has a color brochure available about the company's Advantage line of plasma cutting machines. The brochure gives details about the system's Windows-based control with graphical user interface and design specifications. Tubular steel brid W.A. Whitney has a color brochure available about the company's...
Tags: books, brochure, plasma, software
Research articles 2002-07-01
Cooper Electronics' capabilities brochure
A new brochure features the full range of products and a complete listing of Cooper Electronic Technologies' applications for magnetics, overvoltage and overcurrent protection devices, and supercapacitors.
Tags: cooper, electronics
Research articles 2002-11-01
Optoelectric Adhesives Brochure: Ablestik Rancho Dominguez, CA www.ablestik.com.(Brief Article)(Product Announcement)
A new brochure from Ablestik contains information on the company's line of UV/Visible light cure, thermal cure, and film adhesives for optoelectronics and fiberoptic applications. Products included in the new brochure include both conducive and nonco A new brochure from Ablestik contains information on the ...
Tags: brochure, computer associates international inc., fiber
Research articles 2001-10-01
SPHERICAL ROLLER BEARINGS.(new brochure from Rockwell Automation)(Brief Article)
Rockwell Automation has published a new brochure featuring Imperial mounted spherical roller bearings. The six-page, four-color brochure details the numerous features and benefits of the Imperial adapter system. The brochure features 17 photographs t Rockwell Automation has published a new brochure featuring Imperial mounted spherical...
Tags: brochure, rockwell automation inc.
Research articles 2001-03-01
ABB Instrumentation
A four-page, color brochure from ABB Instrumentation describes the company's Wedgemeter[TM] II line of flowmeters The brochure says these rugged flow-meters suit virtually any process condition, including fluids characterized by abrasives, low conductivity, high viscosity, fouling, and extreme temperatures. The brochure contains information on the principle of operation, cost savings,...
Tags: abb, brochure
Research articles 2005-07-01
Relationship Information Brochure All UBS Wealth Management USA Clients to Receive Relationship Information Brochure; Strengthening the Relationship between You & Us
NEW YORK -- UBS Wealth Management USA today announced that all clients in the US and Puerto Rico will receive a copy of a new brochure aimed at helping clients better understand the products and services UBS provides, including their benefits, risks and cost. With this brochure entitled, "Information About...
Tags: brochure, ubs ag
Research articles 2005-05-05
Real Estate Brochure
This template helps real estate agents prepare a colorful brochure - including sample listing information, photos, and testimonials - to give to potential clients.
Tags: brochure, real estate, business operations
Tools & templates
NAIC Anti-Fraud Brochure Stirs Controversy.(Health Insurance Association of America and American Insurance Association condemn National Association of Insurance Commissioners)(Brief Article)
The National Association of Insurance Commissioners has rejected requests from two insurer groups asking it to withdraw a brochure alerting consumers how to avoid fraud by unscrupulous insurance agents and carriers. The brochure, which was hit wit The National Association of Insurance Commissioners...
Tags: american insurance association, brochure, fraud, insurance
Research articles 2000-10-30
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