BNET Business Dictionary
Business Definition for: CRM
- customer relationship management
Wiktionary Definition for: CRM
- #Customer Relationship Management
- #Credit Risk Management
- #Cockpit/Crew Resource Management
Additional Resources
- CRM Done Right
- The Idea in Brief Frustrated by high costs and dubious payoffs, managers that used the first customer-relationship management CRM systems came to view them as overhyped IT investments. Accordingly, CRM spending plummeted between 2001 and...
- Articles 2007-12-14
- CRM is (Almost) Dead.
- CRM is Almost Dead.What's that about lipstick on a pig?CRM/SFA or whatever you call it is powerful. Unfortunately, it got a really bad start from which it never really recovered.Here's the problem - to most salespeople CRM isn't anything more than a stick that their management uses to beat them....
- Discussion threads 2008-02-22
- Why Sales Reps Hate CRM.
- I've yet to hear any sales professional say anything good about CRM. Every time I post about CRM (as in "Five Signs Your CRM System is Failing" and "CRM is Almost Dead"), the only salespeople willing to praise the technology are the ones selling CRM. A...
- Blog posts 2008-03-12
- CRM Vendors Think You’re Stupid
- CRM Vendors Think You’re StupidCRM is a toolI agree with you 100% on this issue, Customer Relationship Software is a tool that a salesman can utilize. When you put that tool in the hands of a group of people, it does not mean everyone is going to achieve higher sales...
- Discussion threads 2007-04-05
- Five Signs Your CRM System is Failing.
- There are five red flags that signal when a CRM system is more bother than it's worth. If your CRM system has two or more of these flags, your sales team is in big trouble: RED FLAG #1: Management must force people...
- Blog posts 2008-02-15
- Five Reasons CRM Stinks
- Five Reasons CRM StinksMyopiaSpoken like a true sales hack. If you've made your quota by noon, you should have a higher quota......and the best sales people I know crank even harder right after they've closed a deal.Intelligent sales pro's know that once the rolodex is handed over it naturally becomes...
- Discussion threads 2007-03-20
- Five Signs Your CRM System is Failing.
- Five Signs Your CRM System is Failing."Five Signs" - Not Just CRMThese five, well articulated warning signs are equally true for any other enterprise system. If you have to shoehorn your organization into it, force people to use it, discover inaccuracies, and have availability issues with ERP, email, group...
- Discussion threads 2008-02-16
- Five Reasons CRM Stinks
- Don’t get me wrong. I like technology as much as the next guy, but I’ve been writing about – and hearing complaints about – Customer Relationship Management CRM for the past five years and have come to the conclusion that this is one technology thats got a lot...
- Blog posts 2007-03-16
- Maximizing CRM Success Through Performance Measurement
- One of the effective ways of maximizing CRM success is Performance Measurement, using the balanced scorecard approach to drive strategic CRM results. Organizations today are now looking for and applying approaches that help guarantee the success of their CRM initiatives. The balanced scorecard focuses measurement on four inextricably linked strategic...
- White papers 2003-11-03
- Fixing CRM (Pt. 1): Rename It.
- Last week, in the post "Why Sales Reps Hate CRM," I promised to fix CRM and make it into something useful. This is going to take a few posts, so bear with me. Product names are important. Companies spend millions of dollars trying to...
- Blog posts 2008-03-17
- Fixing CRM (Pt. 3): NO DATA ENTRY!
- Fixing CRM (Pt. 3): NO DATA ENTRY!Making CRM work for the rep...I am not convinced that CRM Vendors think sales people are stupid. Maybe my opinion is too biased because I started my career as a sales rep and now am part of a company that adds value to...
- Discussion threads 2008-03-20
- On-Demand Versus On-Premise CRM: Are There Performance Differences?
- CRM systems play a vital role in a company's ability to succeed. However, selecting the right system is critical - long implementation times, running over budget, failed user adoption - all are results of choosing incorrectly. This paper on a recent CSO Insights research study, involving over 2,500...
- White papers
- CRM Software System
- CRM is the accepted purpose of Customer Relationship Management is to enable organizations to better manage their customers through the introduction of reliable processes and procedures for interacting with those customers. In competitive business environment, a successful CRM software solution cannot be implemented by only installing and integrating CRM software...
- White papers
- CRM Vendors Think You’re Stupid
- My recent post about CRM spawned a comment that epitomizes how CRM vendors disrespect sales pros. The comment, from a self-described “technology consultant,” accused me of being a “true sales hack” and a “whiney, mediocre sales amatuer” [sic] and told me to “stop being so lazy, log some real data.”...
- Blog posts 2007-04-04
- 3 Reasons Why CRM Strategies Fail
- Customer Relationship Management CRM is one of the most effective tools for improving customer relationships and therefore increasing revenue, customer satisfaction, and customer retention. Unfortunately, some CRM strategies fail. This leaves CRM vendors and their customers baffled, but there a few common reasons why a CRM strategy will fail. Some...
- White papers
- CRM is (Almost) Dead.
- Not the technology, but the buzzword. Ten years ago, "Customer Relationship Management CRM" was called "Sales Force Automation SFA." Then SFA started getting a bad name because so many of the systems turned out to be expensive mistakes. Vendors switched to CRM buzzword to avoid...
- Blog posts 2008-02-22
- Why Sales Reps Hate CRM.
- Why Sales Reps Hate CRM.Welcome back...Alf,The problem with your comments is that you're so determined to be contrary that you seldom bother to thoroughly read what you're commenting on.The remarks that I quoted in this post were a digression from the main thrust of the comment, which was answering the...
- Discussion threads 2008-03-13
- Webcast: Using CRM to Drive Sales in a Slowing Economy
- Customer Relationship Management, or CRM, is widely acknowledged as one of the most important facets of maintaining and growing a successful business. Even so, many still fail to recognize the concrete value of CRM solutions for higher sales and more effective customer service. However, with the right tools...
- Webcasts 2008-11-13
- Webcast: The Top 5 Ways to Save Money with CRM
- Customer Relationship Management, or CRM, is highly regarded as an excellent solution for making money but often overlooked as an equally effective tool for saving money. Now in a slowing economy, a well planned and executed CRM strategy can save your business money and optimize your investment. But...
- Webcasts 2008-12-04
- CRM and Customer Life Cycle
- Customer Relationship Management or CRM is a combination of enterprise strategies, business processes and information technologies used to learn more about customers' needs and behaviors in order to develop stronger relationships with them. CRM software systems automate many customer-related business tasks. CRM applications are traditionally developed as client-server software which...
- White papers
