BNET Business Dictionary
Business Definition for: Campaign
- a program of advertising and marketing activities with a specific objective
Wiktionary Definition for: Campaign
- a series of operations undertaken to achieve a set goal; as, an election campaign, a military campaign, an advertising campaign
- Ex:''The company is targeting children in their latest advertising '''campaign'''.''
- intransitive to take part in a campaign
- Ex:''She '''campaigned''' for better social security.''
Additional Resources
- Planning an Advertising and Communications Campaign
- Any communications campaign must have clear, measurable objectives. This is true whether the campaign is designed to communicate product benefits or to support an event. In order to achieve these objectives, a campaign requires careful planning. There are eight main stages to consider, from defining the target market to setting...
- Articles 2007-02-15
- Conducting a Public Relations Campaign
- Conducting a corporate public relations campaign can raise awareness of your company and build consumer confidence. It may be especially important when changes occur or you enter new markets. Public relations can also help improve your company's reputation.Your corporate reputation is how you are perceived by customers, suppliers, and others....
- Articles 2007-05-01
- Google Campaign Insights: Better measurement for display advertising
- As we've previously posted , one of our aims is to improve display advertising on the web. Three simple principles guide our approach: simplify the system for buying and selling display ads; deliver better performance that advertisers and agencies can measure; open up the ecosystem by making it accessible...
- News items 2009-10-20
- Apple: The Perfectly Timed Negative Ad Campaign
- Apple beefed up ad expenditures to launch an anti-PC ad campaign that blindsided the mighty Microsoft. The Move: Apple beefed up ad expenditures to launch an anti-PC ad campaign that blindsided...
- Articles 2008-12-01
- Apple Fans Respond To The "Droid Does" Advertising Campaign
- The Motorola Droid advertising campaign is in full swing, and I'm sure by now you've seen the commercials, if not you can see the commercial below. Basically, the campaign is all about taking digs at the iPhone while showing Motorola's support for the Android OS.If you're un-familiar with the Droid,...
- News items 2009-10-22
- Planning the Campaign Cycle
- Every sales prospect goes through a "customer journey," moving from a prospect with little or no awareness of a company and its products to a loyal, repeat customer. At each stage of the journey, companies can use specific marketing tools and activities to engage prospects and communicate with them effectively....
- Articles 2007-11-30
- The FCC last week denied the Perot campaign's complaint that the broadcast networks are not selling the campaign enough airtime. (Federal Communications Commission ruling in October 1996 on presidential candidate Ross Perot)(Brief Article)
- The FCC last week denied the Perot campaign's complaint that the broadcast networks are not selling the campaign enough airtime. Perot's campaign said it had asked to purchase eight 30-minute slots of prime time from each network. The FCC said each The FCC last...
- Research articles 1996-10-07
- PC sound card maker breaks Euro campaign.
- [london] Creative Labs, a leading manufacturer of sound cards for PCs, is running through December a pan-European TV campaign on MTV. The campaign was created by Fox Parrack Fox and MTV. Just Media planned and bought the campaign. "This campaign [london] Creative Labs, a leading manufacturer...
- Research articles 1998-11-30
- P&G to Launch Ad Campaign Aimed at Black Women
- Unilever generated massive buzz with its Dove "Campaign for Real Beauty." You couldn't go anywhere for a couple of years without seeing those curvaceous, "real" women looking pleased to be in their underwear. Though you also couldn't avoid hearing critics complain that Unilever sells many other products in traditional ways...
- Blog posts 2007-08-27
- Vodafone launches global ad campaign.
- LONDON-Vodafone Group plc launched an advertising campaign, featuring television, movie, print and outdoor media. Each version of the campaign will feature the carrier's "How Are You?" tagline. The campaign started on national television LONDON-Vodafone Group plc launched an advertising campaign, featuring television,...
- Research articles 2001-09-10
- PepsiCo Foodservice donates $500,000 to NAMA campaign.(VENDING MARKET WATCH)
- PepsiCo Foodservice has pledged $500,000 to the National Automatic Merchandising Association NAMA Endowing the Future Campaign. With the gift, the campaign has raised the total of pledges to $4,049,341, with a campaign goal of $5 million. PepsiCo Foodservice has pledged $500,000 to the...
- Research articles 2005-11-01
- Campaign finance woes - Justice Dept. to investigate Democratic Party's campaign fund practices during 1996 presidential campaign - Editorial
- After rejecting calls to appoint an independent counsel to look into campaign finance violations by the 1996 Clinton-Gore campaign, Attorney General Janet Reno has changed her mind. Reno reopened the issue based on a Federal Elections Commission report that questions the legality of a multimillion-dollar television ad campaign closely supervised...
- Research articles 1998-10-01
- JVC Rolls Out SMS Ad Campaign In Times Square
- An interesting two-day text-messaging campaign concluded today in Times Square, which promoted both JVC electronics and the DVD release of the Batman hit "The Dark Knight." As part of the campaign, actors dressed as the Joker's henchmen handed out playing cards in Times Square and drew attention to a...
- External links 2008-12-11
- Church's largest ever campaign
- The Christian church is launching its biggest ever Australian marketing campaign. The integrated campaign will run throughout NSW and involve thousands of churches. The campaign is non-denominational, multi-culturally focused and seeks to promote Jesus rather than a particular denomination. Titled ?Jesus. All about Life?, the six-week campaign will make use...
- News items 2009-08-17
- This Is Reform?: Predicting the Impact of the New Campaign Financing Regulations
- Overall, the allegedly reformed campaign of the future will be less competitive, less controlled by candidates and their parties, and more influenced by the mainstream media and will involve fewer voters than the typical campaign of today. It appears, therefore, that campaign finance regulation's principal goals will not be realized....
- White papers 2002-11-20
- Pittsburgh TCI unit mounts summer buy campaign. (TCI of Pennsylvania Inc.)
- Pittsburgh TCI Unit Mounts Summer Buy Campaign PITTSBURGH - TCI of Pennsylvania has launched an aggressive marketing campaign which it hopes will net the company 1,100 to 1,200 new subscribers by the end of this month. ...
- Research articles 1990-07-16
- Campaign looks to convince more to keep Akron beautiful.(includes, Keep Akron Beautiful launches beautification campaign)(Brief Article)(Statistical Data Included)
- Keep Akron Beautiful has launched its first advertising campaign in an effort to encourage more Akron-area residents to participate in beautification efforts, recycling and litter prevention. The $97,000 campaign was designed by Hitchcock, Fleming Keep Akron Beautiful has launched its first advertising campaign...
- Research articles 2001-04-23
- Encore strikes up the brand; invests $40 million in awareness campaign for STARZ.(Encore Media Corp. launches STARZ! movie channel branding campaign)(Brief Article)
- Encore Media Corp. has launched a $40 million national branding campaign for its STARZ! movie channel with high-tech commercial spots and heavy exposure on cable networks. The goal of the campaign, which features two spots (total: $2 million) ...
- Research articles 1996-11-11
- Go's $25M campaign.(Go Network advertising campaign)(Brief Article)
- Disney/ABC kicked off a $25 million advertising campaign to push its online Go Network across the ABC Network and several cable outlets in prime time last week. The aim is to turn viewers into Go users in a three-month campaign with...
- Research articles 1999-05-31
- Hollywood Brings Message of Hope for Africa to Heartland with ONE Campaign; World Premiere on AOL; Viewpoint Campaign to Reach Millions
- WASHINGTON, March 1 /U.S. Newswire/ -- ONE: The Campaign to Make Poverty History announced a new Internet campaign today to reach and engage millions of Americans in the fight against global AIDS and extreme poverty. WASHINGTON, March 1 /U.S. Newswire/ -- ONE: The Campaign to Make Poverty History announced a...
- Research articles 2006-03-01
