a method of selling and distributing products to customers, directly or through intermediaries. Channels include direct sales, retail outlets, the Internet, and wholesalers.
Wiktionary Definition for: Channel
The physical confine of a river or slough, consisting of a bed and banks.
Ex: ''The water coming out of the waterwheel created a standing wave in the '''channel'''.
The natural or man-made deeper course through a reef, bar, bay, or any shallow body of water.
Ex: ''A '''channel''' was dredged to allow ocean-going vessels to reach the city.''
The navigable part of a river.
Ex: ''We were careful to keep our boat in the '''channel'''.''
A narrow body of water between two land masses.
Ex: ''The English '''Channel''' lies between France and England.''
''(electronics)'' A connection between initiating and terminating nodes of a circuit.
Ex: ''The guard-rail provided the '''channel''' between the downed wire and the tree.''
''(communications)'' The part that connects a data source to a data sink.
Ex: ''A '''channel''' stretches between them.''
''(communications)'' A path for conveying electrical or electromagnetic signals, usually distinguished from other parallel paths.
Ex: ''We are using one of the 24 '''channels'''.''
''(communications)'' A single path provided by a transmission medium via physical separation, such as by multipair cable.
Ex: ''The '''channel''' is created by bonding the signals from these four pairs.''
''(communications)'' A single path provided by a transmission via spectral or protocol separation, such as by frequency- or time-division multiplexing.
Ex: ''Their call is being carried on '''channel''' 6 of the T-1 line.''
''(broadcasting)'' A specific radio frequency or band of frequencies, usually in conjunction with a predetermined letter, number, or codeword, and allocated by international agreement.
Ex: ''KNDD is the '''channel''' at 107.7 MHz in Seattle.''
''(broadcasting)'' A specific radio frequency or band of frequencies used for transmitting television.
Ex: ''NBC is on '''channel''' 11 in San Jose.''
''(storage)'' The portion of a storage medium, such as a track or a band, that is accessible to a given reading or writing station or head.
Ex: ''This chip in this disk drive is the '''channel''' device.''
''(technic)'' The way in a turbine pump where the pressure is built up.
Ex: ''The liquid is pressurized in the lateral '''channel'''.''
To direct the flow of something.
Ex: ''We will '''channel''' the traffic to the left with these cones.
To assume the personality of another person, typically a historic figure, in a theatrical or paranormal presentation.
Ex: ''When it is my turn to sing Karaoke, I am going to '''channel''' Ray Charles.''
Where to allocate the marketing resources and efforts? That is a million-dollar question in multichannel business management. A promotion in one channel may spur sales in another. The need is to identify ‘that’ ideal channel. The paper delves into this issue using the example of US Cavalry. It illustrates how...
A distribution channel consists of individuals, systems, and tools responsible for taking the product from the production stage to the consumption stage. A large number of intermediaries function at different points in a distribution channel. Operationalization of the channel involves transaction between the aforesaid intermediaries. The paper examines the dynamics...
This article emphasizes on the issues of the channel conflict strategy matrix. It states that companies use the channel conflict strategy matrix to analyze the forces and opportunities for change in their industries vis-à¶is each existing channel, and to quickly identify optimal change strategies. The matrix shows the interplay between:...
Given the squeeze-play on the end-users prices, increased channel competition, and investor demands for steady - if not increasing - earnings, it is hard to believe that many companies have an untapped source of additional profits on current business. In a worldwide channel economics study, Rubicon analyzed industry giants like...
NEW YORK -- Alloy, Inc. (NASDAQ: ALOY), a nontraditional media company, today announced that it has acquired the operating assets of Channel One Communications Corporation ("Channel One") from Primedia, Inc., by assuming certain liabilities of Channel One. The fair market value of the assets acquired is approximately the value of...
The enterprise of the future must leverage its web channel to drive operational efficiencies. This article discusses ten considerations that help maximize an organization's e-channel, and result in top- and bottom-line impact. The common denominator in an e-Channel is ensuring that the enterprise adopts practices that provide mutual value in...
The paper examines the causes and the considerations for retailers to keep in mind when exploring new sales channel options. The big cause for going multi-channel is to sell more. However, profits are decayed, if such a strategy is implemented in an inefficient manner. This is where multi-channel technology integration...
This template helps channel sales management assess the effectiveness of current channel partners. The template can be used to track marketing campaigns and the use of market development funds. It can enter the channel partner's key profile and contact information in the template, as well as the forecasted and actual...
SAN JOSE, Calif. -- To help accelerate the adoption of intelligent, integrated networks and grow channel partner profitability, Cisco SystemsR (NASDAQ:CSCO) today announced the launch of Foundation Advantage for Channel Partners, a comprehensive channel program that provides resources and rewards to help qualified channel partners upgrade their customers' aging networks.
A marketing channel consists of individuals, systems, and tools involved in the process of supplying a product or service to its end consumers in the market. Effective channel management stresses on the reduction of number of channel transactions. The paper examines the relevance and importance of marketing channels and discusses...
The Target Audience Profile TAP for Channel Partners template makes it easy to create a TAP for your channel partners because the basic information fields and questions are already set up. The information gathered in the TAPs of the current or prospective channel partners can be used to make decisions...
The advent of e-commerce has prompted many manufacturers to redesign their traditional channel structures by engaging in direct sales. The model conceptualizes the impact of customer acceptance of a direct channel, the degree to which customers accept a direct channel as a substitute for shopping at a traditional store, on...
The Internet is simply a different way of distributing what channels have traditionally distributed. To understand channels of distribution, the first thing to note is that distributors, retailers, and the other channel members are physical institutions that can make up a channel of distribution. However, there is another way to...
Vice President of Worldwide Channel Strategy and Operations Recognized For Ongoing Channel Advocacy, Successful Sales Restructuring and Partner Support Advancements
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