BNET Business Dictionary
Business Definition for: Churn
- to encourage an investor to change stock frequently because the broker is paid every time there is a change in the investor's portfolio
- to suffer a high labor turnover rate, especially in areas such as call centers or at chief executive level in large companies
- to purchase a quick succession of products or services without displaying loyalty to any of them, often as a result of competitive marketing strategies that continually undercut rival prices, thus encouraging customers to switch brands constantly in order to take advantage of the cheapest or most attractive offers
Wiktionary Definition for: Churn
- To agitate rapidly and repetitively, or to stir with a rowing or rocking motion; generally applies to liquids, notably cream.
- Ex: ''Now the cream is '''churned''' to make butter.''
- italbrac figuratively To produce excessive and sometimes undesirable or unproductive activity or motion.
- To move rapidly and repetitively with a rocking motion; to tumble, mix or shake.
- Ex: ''I was so nervous my stomach was '''churning'''.''
- A vessel used for churning.
- Ex: ''a butter '''churn'''''
- In the telecommunication sector italbrac telecommunications :
- Ex: The time when a consumer switches his/her service provider.
- Ex: The mass of people who are ready to switch carriers.
- Ex: Formula (percents %): .
Additional Resources
- Initial results on digital audio - no churn, churn, churn. (testing of digital audio service by cable television networks report lack of noise) (Brief Article)
- Initial Results on Digital Audio - No Churn, Churn, Churn Systems that have initially rolled out digital audio services are reporting near-zero churn on the new product. Systems are initially offering the three services with free ...
- Research articles 1991-08-05
- WLNP to ignite churn-fest
- Wireless LNP has driven churn rates higher in markets around the world and there is plenty of reason to believe the same scenario will be repeated here, says Ken Hyers, In-Stat/MDR analyst. "Number portability will have a significant effect on churn in the U.S., resulting in an additional 22.2 million...
- Research articles 2003-06-01
- Nextel, Verizon Wireless consistent with low churn.(News)
- Editor's Note: Nextel Communications Inc. has maintained the lowest customer churn levels during the past five years among the nation's largest wireless carriers. The carrier's average monthly churn figures have consistently remained below 2.3 perc Editor's Note: Nextel Communications Inc. has maintained the ...
- Research articles 2005-01-10
- Strategy Analytics -- Effective cellular churn strategies yield 4% improvement in EBITDA; New Strategy Analytics report highlights tangible benefits of effective churn management.
- M2 PRESSWIRE-19 September 2001-STRATEGY ANALYTICS: Strategy Analytics -- Effective cellular churn strategies yield 4 improvement in EBITDA; New Strategy Analytics report highlights tangible benefits of effective churn management C1994-2001 M2 COMMUNICATIONS LTD RDATE:19092001 London, England -- In 2001,...
- Research articles 2001-09-19
- Customer Churn Management: Retaining High-Margin Customers With Customer Relationship Management Techniques
- For providers, increased customer churn has resulted in rising customer acquisition costs and lower average monthly billings. It also has translated into a renewed interest in customer satisfaction and retention, since it costs much more for a communications company to acquire a new customer than to retain an existing one....
- White papers 2002-05-07
- ACCC: More ACCC action on Telstra 'commercial churn'.
- M2 PRESSWIRE-13 April 1999-ACCC: More ACCC action on Telstra 'commercial churn' C1994-99 M2 COMMUNICATIONS LTD RDATE:130499 The Australian Competition and Consumer Commission has issued a further competition notice against Telstra in respect of its failure to implement an efficient and effective...
- Research articles 1999-04-13
- Churn Looms Large As Major Issue For PCS, Cellular Operators
- For wireless carriers hoping to reduce churn while increasing their subscriber bases, a new market report by Cahners In-Stat Group won't come as good news. Cahners expects domestic cellular and PCS carriers to have added more than 10 million subscribers in 1998 - even while they "lost" nearly...
- Research articles 1999-01-13
- Attacking churn with education: if consumers don't understand what they're getting into, they're likely to be disappointed. (Churn).
- Customers remain a wireless company's most valuable asset--but keeping them happy continues to be a challenge for some. Churn rates among most of the carriers are migrating north of 2 percent per month and show little sign of dropping now that competition ...
- Research articles 2002-08-05
- Customer Churn
- From the executive summary: ‘For subscription-based businesses, even a small reduction in churn can have a huge impact on enterprise value. However, traditional satisfaction data and attempts to rescue departing customers do not get to the root causes that make customers want to leave. Instead, companies should invest in understanding...
- White papers 2003-01-01
- Ops Try to Trim Churn While Spurring Growth.(Cable television operators)(Statistical Data Included)
- As cable operators continue to report strong growth in digital-cable acquisitions and upgrades, they're also taking a closer look at what at least some analysts call the "digital dark side" - subscriber churn. Marketing executives a As cable...
- Research articles 2001-03-19
- Desert warfare: pre-empting churn.(Brief Article)
- Time Warner's Uesert Cities, Calif., division has been able to trim churn levels with new software that gives customer service representatives more insight into customers than a psychic hotline. Since March, CSRs in the 133,000-customer cluste Time Warner's Uesert...
- Research articles 2002-06-03
- TW subs want MyDTV: vendor's 'TV Agent' helps MSO stem digital churn. (Spotlight).( Time Warner Cable)
- Using MyDTV's TV Agent service, Time Warner Cable's Desert Cities, Calif., system, showed a 35% drop in digital churn and a 40% increase in PPV usage during a trial run. The trial base was small -- only several hundred homes -- and...
- Research articles 2003-07-14
- Churn tells only part of retention story.(News)
- Byline: KELLY HILL In the past few quarters it seems as if nearly every carrier has had a new customer record to crow about: best-ever net new subscribers, lowest-ever churn. According to CTIA, the wireless industry added nearly 26 million ne...
- Research articles 2006-05-22
- TCI trys to cut churn by tracking demographics. (Tele-Communications Inc.)
- TCI Central Inc. thinks it can cut churn by tracking why people disconnect amon specific demographic groups. With the aid of a recent customer satisfaction study, the company, a division o Tele-Communications Inc., is embarking on what TCI Central TCI Central Inc. thinks...
- Research articles 1994-08-08
- HD set-tops take center stage: boxes debuting at NCTA offer features intended to reduce cable operators' digital churn. (Technology).(National Cable & Telecommunications Association)(Brief Article)
- Cable operators looking for ways to lower the waves of digital churn may have a friend in an unlikely place: HDTV. "Clearly, if a viewer makes an investment in HDTV, they're more than likely a high-end customer, and those customers are...
- Research articles 2002-05-13
- Orange Selects Lightbridge's Churn Prophet and Consulting Services; Lightbridge's Customer Intelligence Will Help Orange Maintain UK's Lowest Churn Rate
- BURLINGTON, Mass.--BUSINESS WIRE--March 16, 1999--Lightbridge, Inc. (Nasdaq:LTBG), a leading provider of customer acquisition and retention solutions for the global telecommunications industry, today announced that Orange plc, the UK's largest and fastest growing mobile phone network, has selected Churn ProphetR and consulting services to meet their retention and customer loyalty plans....
- Research articles 1999-03-16
- MSOs fear churn burn from @Home turnover. (Broadband Week).(Brief Article)
- With the bulk of Excite@Home Corp.'s MSO partners working to take over their cable-modem customers from the failed ISP by Feb. 28, the "C" word worrying them most isn't conversion. It's churn. With Comcast well under...
- Research articles 2002-01-14
- DT expects T-Mobile USA's 3Q churn to rise.(News)
- German telecommunications giant Deutsche Telekom said it expects customer churn from its T-Mobile USA Inc. operations to increase during the current third quarter due to expiring one-year contracts from its launch in California and Nevada last summ German telecommunications giant Deutsche Telekom said it...
- Research articles 2003-09-22
- Cingular upbeat on low churn, struggling on ARPU.
- Byline: KELLY HILL Cingular Wireless L.L.C. kicked off 2006 with a strong first quarter that exceeded analysts' expectations, including driving its churn rate down to a company-record low of 1.9 percent overall, with 1.6 percent postpaid chur Byline:...
- Research articles 2006-04-24
- Strategy Analytics: Emerging Wireless Markets Force Churn Above 2.5 Percent; Decline Continues into Ninth Consecutive Quarter.
- M2 PRESSWIRE-27 June 2007-Strategy Analytics, Inc.: Strategy Analytics: Emerging Wireless Markets Force Churn Above 2.5 Percent; Decline Continues into Ninth Consecutive QuarterC1994-2007 M2 COMMUNICATIONS LTD RDATE:27062007 Boston, MA -- Mobile operators face increasing struggles trying to hold onto their customers,...
- Research articles 2007-06-27
