Circulation: Definition and additional resources from BNET
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BNET Business Dictionary

Business Definition for: Circulation

  • the number of copies sold or distributed of a single issue of a newspaper or magazine

Wiktionary Definition for: Circulation

  • #The act of moving in a circle, or in a course which brings the moving body to the place where its motion began.
  • #The act of passing from place to place or person to person; free diffusion; transmission.
  • #Currency; circulating coin; notes, bills, etc., current for coin.
  • #The extent to which anything circulates or is circulated; the measure of diffusion; as, the circulation of a newspaper.
  • #The movement of the blood in the blood-vascular system, by which it is brought into close relations with almost every living elementary constituent. Also the movement of the sap in the vessels and tissues of plants.

Additional Resources

Keeping ABC figures in perspective - Audit Bureau of Circulation - column
Ron Scott is a single-copy circulation consultant, writer and speechmaker. He operates an independent consulting firm in Connecticut for publishers concerned with improving their single-copy circulation.
Tags: abc inc., audit, circulation
Research articles 1990-05-01
Innovative Lost Circulation Squeeze - Solution to Deep Deepwater Losses
This paper discuses lost circulation squeeze for deepwater losses. Lost circulation has been a plague on the Oil & Gas Drilling Industry almost from its inception. There are a number of factors that contribute to the cause of lost circulation, the mud type being a crucial one. With the need...
Tags: loss
White papers 2002-02-14
Time Inc. titles score high on circulation
Time Inc.'s Martha Stewart Living heads the list of the magazine industry's top 10 circulation performers for 1996, according to Dan Capell, editor of "Capell's Circulation Report" newsletter and managing director at New York City-based Vos, Gruppo & Capell.
Tags: time inc.
Research articles 1997-03-01
Wired Magazine Repeats on Capell's Biggest Circulation Gainer List
SAN FRANCISCO--BUSINESS WIRE--Oct. 3 1996--Wired magazine was listed in the September issue of Capell's Circulation Report as one of four titles to repeatedly report increases in circulation figures.
Tags: wired inc.
Research articles 1996-10-03
Newspapers: ranked by audited average paid circulation. (Special Report: Media).(Illustration)(Statistical Data Included)(Directory)
NEWSPAPERS Ranked by audited average paid circulation ...
Tags: palm inc.
Research articles 2002-06-24
Newspapers: ranked by audited average paid circulation.(also includes editor and advertising director information)(Directory)(Illustration)
NEWSPAPERS Ranked by audited average paid circulation ...
Tags: abc inc., advertisement, circulation, palm inc.
Research articles 2002-12-30
ABC adjusts rules on bulk circulation
Jeff, Garigliano, editor of Circulation Extra can be reached at Jeff_Garigliano@cowlesbiz.com.
Tags: abc inc.
Research articles 1998-10-01
Chicago-based Tribune Co. names new chief of circulation of its
As part of an effort to put a circulation scandal behind it and improve both readership and controls, Chicago-based Tribune Co. has named a new chief of circulation of its Tribune Publishing division.
Tags: tribune co.
Research articles 2004-12-10
Circulation leaders: top 100 ABC- and BPA-audited magazines by total circulation - Audit Bureau of Circulations, Business Publications Audit of Circulation Inc - Illustration
Top 100 ABC-and BPA-audited magazines by total circulation
Tags: abc inc., audit, circulation, leader
Research articles 1995-01-01
CMP's InformationWeek Circulation Increases To 375,000 Qualified IT Buyers, Becoming Largest Controlled-Circulation Publication
MANHASSET, N.Y.--BUSINESS WIRE--September 18, 1997--
Tags: information technology
Research articles 1997-09-18
SEC looks into circulation practices of nation's leading newspaper
That circulation scandal at Newsday is sending ripples through the entire newspaper industry.
Tags: sec
Research articles 2004-10-15
The Week; Feds launch probe in circulation mess.(Briefs)
The Securities and Exchange Commission is taking on the controversy over inflated newspaper-circulation figures. The SEC has reportedly asked for information on circulation practices from publishers including Tribune Co., McClatchy Co., Washington Po The Securities and Exchange Commission is taking on the controversy over inflated...
Tags: mcclatchy co., sec
Research articles 2004-10-18
Times overstated its circulation increase. (Los Angeles Times newspaper)
Daily circulation for the local edition of the Los Angeles Times jumped 15 percent over the previous year for the most recent period examined by the Audit Bureau of Circulation. Average paid daily circulation for the Times' San Diego County Edition reDaily circulation for the local...
Tags: circulation, los angeles times
Research articles 1991-12-16
Editorial: Time to get real about circulation.(Viewpoint)(Brief Article)(Editorial)
As Rosie O'Donnell levels her unproven accusations of, among other things, circulation inflation at Gruner & Jahr USA Publishing, other magazine publishing giants should ask themselves how their own circulation practices would stand up to inten As Rosie O'Donnell levels her unproven accusations of, among ...
Research articles 2003-11-10
BBC's Eve gets into circulation.(circulation audit figures)(Brief Article)(Statistical Data Included)
BBC Worldwide's Eve has released its first audited circulation figure. Launched in August, the magazine reports a circulation of 129,711. The external audit comes after the latest round of ABC figures showed that Eve's competitors suffered signi BBC Worldwide's Eve has...
Tags: abc inc., british broadcasting corp., eve
Research articles 2001-03-10
The New York Times Newspaper Names Ray Pearce Vice President, Circulation Fulfillment
NEW YORK -- The New York Times newspaper today announced that Ray Pearce, managing director for circulation, has been named vice president of circulation fulfillment services effective immediately. Mr. Pearce replaces Roland Caputo who was recently named chief financial officer for the paper. Mr. Pearce will report to Marc Kramer,...
Tags: new york times co.
Research articles 2005-11-16
Newspapers in decline.(circulation in UK)(Brief Article)(Illustration)(Statistical Data Included)
Statistics paint grim picture -- particularly for the quality broadsheets The latest audited circulation figures for national newspapers paint a dismal picture. The figures in the tables show that circulation is falling over the long term, desp Statistics paint grim...
Tags: circulation, quality, sun microsystems inc.
Research articles 2000-08-19
Ken Sheldon Named Circulation Director for New York Magazine; Veteran of Time Magazine to Start at New York on September 27
NEW YORK -- New York Magazine publisher Larry Burstein announced today that he has hired Kenneth T. Sheldon as circulation director. In this position, Sheldon will build and oversee a circulation department for New York Magazine that will manage subscription marketing, acquisition and retention, and will develop strategies for maintaining...
Tags: time magazine
Research articles 2004-09-20
Creating Urgency
From the executive summary: ‘Retention marketing may not be the glitzy, glamorous side of circulation building, but it is, after all, the lifeblood. Keeping subscribers is a lot cheaper than acquiring new ones, which makes successful renewal promotion an invaluable part of the circulation manager's toolkit. Hence, while creating retention...
Tags: manufacturing, primedia inc.
White papers 2004-07-01
The New York Times Company Names Yasmin Namini Senior Vice President, Marketing and Circulation
NEW YORK -- The New York Times Company announced today that Yasmin Namini, senior vice president, circulation has been promoted to senior vice president, marketing and circulation for the New York Times Media Group. Ms. Namini will now be responsible for marketing The Times's brand across print, Web and mobile...
Tags: circulation, marketing, new york times co.
Research articles 2007-06-13
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