BNET Business Dictionary

Business Definition for: Competitive Intelligence

  • data gathered to improve an organization's competitive capacity. Competitive intelligence may include, for example, information about competitors' plans, activities, or products, and may sometimes be gained through industrial espionage. Such information can have a significant impact on a company's own plans: it could limit the effectiveness of a new product launch, or identify growing threats to important accounts, for example. Unless organizations monitor competitor activity and take appropriate action, their business faces risk.

Additional Resources

What is Competitive Intelligence?
This article discusses about Competitive Intelligence. The question it tries to address is how does competitive intelligence fit into the strategic planning process? How does competitive intelligence fit into the strategic planning process? In short, CI is the purposeful and coordinated monitoring of competitors, wherever and whoever they may be,...
Tags: Competitive Intelligence, Aurora Worldwide Development, Tools & Techniques, Marketing Research, Strategy, Management, Marketing
White papers 2003-01-01
PC World Business gains a new level of online competitive intelligence from Cogenta's NetPrice; PC World Business will use NetPrice to significantly improve the way it gathers competitive pricing information from online resources; NetPrice provides a new
M2 PRESSWIRE-20 February 2007-Cogenta: PC World Business gains a new level of online competitive intelligence from Cogenta's NetPrice; PC World Business will use NetPrice to significantly improve the way it gathers competitive pricing information from online resources; NetPrice provides a new level of competitive intelligence ...
Tags: MARKETING, PC World, Strategy
Research articles 2007-02-20
Pharma Readies for Competitive Intelligence Confab
Belt up your trenchcoat and grab your false-bottomed sample case: Big Pharma's spies have called a conclave, and most of them won't even have to leave New Jersey. The occasion is the Pharma CI Conference & Exhibition, a meeting planned for September in Iselin, N.J., that...
Tags: Competitive Intelligence, Pharmaceutical Company, Conference, David Hamilton
Blog posts 2008-03-25
Factiva Unveils Competitive Intelligence Tool Suite
Factiva has announced the release of the Fuld Competitive Intelligence Center, a competitive intelligence resource. According to the company, this resource is designed to help business professionals, from managers to CEOs, ask the right questions so they can obtain the intelligence they need to make timely, strategic decisions. The...
Tags: Databases, Dow Jones & Company Inc., Factiva, MARKETING, Pricing, SOFTWARE, Strategy
Research articles 2000-04-01
Dow Jones Interactive Plans Joint Effort With Fuld & Company to Create Competitive Intelligence Resources
PRINCETON, N.J.--BUSINESS WIRE--April 29, 1999-- Dow Jones & Company announced today plans to develop a program with Fuld & Company, a leading competitive intelligence consulting firm, to create ground-breaking competitive intelligence resources that will help Dow Jones Interactive subscribers leverage business information to build competitive advantage. Iron Horse Multimedia,...
Tags: Dow Jones & Company Inc., Interactive, MARKETING, Strategy, training
Research articles 1999-04-30
Dow Jones Interactive Plans Joint Effort With Fuld & Company to Create Competitive Intelligence Resources
PRINCETON, N.J.--BUSINESS WIRE--April 29, 1999-- Dow Jones & Company announced today plans to develop a program with Fuld & Company, a leading competitive intelligence consulting firm, to create ground-breaking competitive intelligence resources that will help Dow Jones Interactive subscribers leverage business information to build competitive advantage. Iron Horse Multimedia,...
Tags: Dow Jones & Company Inc., Interactive, MARKETING, Strategy, training
Research articles 1999-05-03
Proactive Worldwide Senior Executives to Present Two Sessions at Frost & Sullivan's 15th Annual Competitive Intelligence 2008
CLEARWATER, Fla. -- Competitive Intelligence industry leaders --Gary Maag, CEO and David Kalinowski, President, Proactive Worldwide, Inc., challenge seminar workshop participants at Frost & Sullivan's 15th Annual Competitive Intelligence 2008 here to "effectively measure the return on investment ROI for competitive intelligence and market research." The seminar takes place at...
Tags: Frost & Sullivan, MARKETING, Strategy
Research articles 2008-02-04
How Competitive Is Your Law Firm? Competitive Intelligence For The Legal Industry
From the executive summary: ‘Competitive Intelligence CI is the practice of examining the external competitive environment-direct rivals, clients, economic/regulatory matters, and more-to support the development of more resilient, robust strategy and tactics. The intelligence outcome is meaningful, actionable, and provides an insight about change and future developments and their implications...
Tags: Competitive Intelligence, Intelligence Outcome, Law Library Resource Xchange, Management, Marketing, Marketing Research, Strategy, Tools & Techniques
White papers 2003-01-02
SAS Kicks Off as Official Data and Competitive Intelligence Partner to the RBS 6 Nations Championship.
MARLOW, England, January 24 /PRNewswire/ -- SAS, the market leader in the new generation of business intelligence software and services, has today announced that it has been appointed as the official data and competitive intelligence partner of t MARLOW, England, January 24...
Tags: competitive intelligence, SAS Institute
Research articles 2006-01-24
Lack of competitive intelligence crucial.(Knowledge Systems & Research Inc research study)(Brief Article)
Most executives are not getting the competitive intelligence they need to support critical decisions, according to the latest recent market study from Knowledge Systems & Research (KS&R) Inc. The study consisted of an extensive survey of 500 senior level executives conducted in November 2000....
Tags: INC Research Inc.
Research articles 2001-07-01
Creating A Competitive Advantage Using Competitive Intelligence
Competitive advantage is the measure of a firm's competencies and performance against the factors prevailing in the firm's external environment. Intense competition between rival firms marks the external environment of an organization. The different firms engage in moves and counter moves to seek competitive advantage. Competitive intelligence is collecting appropriate...
Tags: Competitive Advantage, Competitive Intelligence, Charlotte, University Of North Carolina, Strategy, Tools & Techniques, Management
Presentations 2003-01-01
Learn The Tools To Advance Your Company's Effectiveness At Frost & Sullivan's Competitive Intelligence Seminar
Frost & Sullivan will host two concurrent Competitive Intelligence Seminars on Thursday, August 23, 2001 at the Westin South Coast Plaza in Costa Mesa, California. Discover how you can get the most out of your Business Intelligence BI function by learning proven, advanced techniques throughout your intelligence cycle.Alan Breakspear,...
Tags: Frost & Sullivan, MARKETING, Strategy
Research articles 1970-01-01
Competitive Intelligence and Measurement in Organizational Research
This paper uses Competitive Intelligence Program as an analogy for explaining the critical aspects of measurement in organizational research. A conceptual model of Competitive Intelligence Program is developed based on extant practitioner literature. Key aspects of this model are then used for defining the 'critical ingredients' of measurement in organizational...
Tags: Competitive Intelligence, RCI Resource Center, Tools & Techniques, Marketing Research, Strategy, Management, Marketing
White papers 1993-01-01
Gathering Competitive Intelligence
It's important to complete a competitive analysis during the start-up phase of one's new business, about the time the person putting together the marketing plan. In fact, if a person gets underway without performing a competitive analysis, the person runs the risk of creating marketing tools and product or service...
Tags: Entrepreneur.com Inc., Competitive Intelligence, Competitive Analysis, Person, Entrepreneurship, Marketing Research, Tools & Techniques, Strategy, Management, Marketing
White papers 2004-09-07
The First Competitive Intelligence Certification Program Celebrates Fifth Anniversary; Reduces Chances of "HP Fiasco"; Graduates, in Survey, Report Significant Career Gains
The Competitive Intelligence Certification Program (CIPTM) run by the Fuld-Gilad-Herring Academy of Competitive Intelligence ACI, a program that has trained over 8,000 managers worldwide, recently awarded its 150th CIP certification, coinciding with its fifth anniversary. The CIP certificate signifies the highest level of professional achievement in the field of CI.
Tags: competitive intelligence, Hewlett-Packard Co., survey
Research articles 2006-09-19
Become Aware of the Changing Competitive Intelligence Needs of the Financial Services Industry at IIR's Upcoming Event
NEW YORK -- The Society of Competitive Intelligence Professionals SCIP and The Institute for International Research IIR will hold their co-sponsored event, Competitive Intelligence for Financial Services at the Warwick Hotel in New York City, September 8-10, 2004. Joan Bassett, Senior Vice President, Bank One Card Services will keynote the...
Tags: Aware, competitive intelligence, financial
Research articles 2004-08-16
Hitwise Launches Data Center on Public Website; Top-Line Competitive Intelligence Data Available for Use by Academics, Marketers and General Public
NEW YORK -- Hitwise (www.hitwise.com), the leading online competitive intelligence service, today announced the launch of its new Data Center. The Hitwise Data Center features a sampling of the online usage and search data that Hitwise offers through its online competitive intelligence service in the US, UK, Australia, New Zealand,...
Tags: data center, Web site
Research articles 2006-09-13
`Competitive Intelligence Professionals' to Gather at Seattle Convention.
By Luke Timmerman, The Seattle Times Knight Ridder/Tribune Business News Mar. 9--They don't go undercover or use wiretaps, and they can get a little testy when people jump to the conclusion that they're spies. The preferred term is "competitive-intelligence ...
Tags: Seattle Times Co.
Research articles 2001-03-09
Minnesota Chapter of American Marketing Association Announces May Program: ''Integrating Intelligence Departments to Drive Strategy: Competitive Intelligence and Market Research''
WHAT: American Marketing Association Monthly Program: "Integrating Intelligence Departments to Drive Strategy: Competitive Intelligence and Market Research" WHEN: Tuesday, May 10,...
Tags: American Marketing Association, competitive intelligence, market research, strategy
Research articles 2005-04-05
Learn Better Tools And Techniques For Customer, Competitor And Market Intelligence At Frost & Sullivan's Competitive Intelligence Conference
It is difficult to make strategic decisions without intimate competitor awareness. Technology and competition is too fierce - one poor decision can significantly impact your standing in the industry. Strategically advance your market position by learning new intelligence-gathering techniques at Frost & Sullivan's Eighth Annual Competitive Intelligence Conference...
Tags: Databases, director, Frost & Sullivan, MARKETING, Pricing, SOFTWARE, Strategy
Research articles 1970-01-01