somebody who uses a product or service. A consumer may not be the purchaser of a product or service and should be distinguished from a customer, who is the person or organization that purchased the product or service.
Wiktionary Definition for: Consumer
economics someone who trades money for goods as an individual
biology an organism that takes energy from other organisms
For their businesses to survive and thrive, executives in the retail and consumer products industry must understand how dramatic changes in consumer demand are transforming the retail landscape. Download this white paper from IBM to read about three trends that are having a profound impact on the consumer product and...
ARLINGTON, Va. -- Consumer electronics are more accessible than ever now that the Consumer Electronics Association (CEAR) and CNET have joined forces to produce interactive CEknowhow Buying Guides to help consumers find products best suited for their needs. The Guides, which can be found on CNET.com and the CEA's consumer...
The paper introduces consumer avoidance into analytical marketing research. It shows that consumer efforts to conceal themselves and to deflect marketing have a crucial impact on sellers marketing strategy. Under reasonable conditions, seller marketing is a strategic complement with consumer concealment. Hence, consumer measures to conceal themselves from marketing will...
Consumer electronic companies have had no shortage of new product introductions. These new products are spurred from new or emerging technological advancements, improvements to existing technologies, or spin-offs from other brands, among others. In any of these cases, today's consumers are becoming more and more confused with all of the...
Since restrictions on Direct-To-Consumer DTC advertising were loosened in 1997, spending on DTC advertising in the U.S.A. has quadrupled. Now the European Union may soon begin to test DTC advertising. But not much consumer research on DTC advertising has been published. The only consumer voices that have been heard much...
Consumer-Centric Marketing is a strategic imperative for all consumer products and Consumer Packaged Goods CPG companies. Through this discipline, companies can create and sustain relationships with their best customers and get better returns from their marketing funds. The goal is simple: to develop deep insights into consumer habits, practices, and...
Since restrictions on Direct-To-Consumer DTC advertising were loosened in 1997, spending on DTC advertising in the U.S.A. has quadrupled. Now the European Union may soon begin to test DTC advertising. But not much consumer research on DTC advertising has been published. The only consumer voices that have been heard much...
The gap between consumer electronics and personal computing is closing. This has mainly been fueled by technical developments, such as innovations in digital processing, miniaturization, storage, broadband Internet and wireless networking. However, the pace this convergence has often been overrated. The main reason for that is the inherent complexity of...
Price discrimination has long been recognized as a strategy that firms can use to maximize profit's in markets where consumer tastes are heterogeneous and when inter-consumer arbitrage is difficult. When consumer tastes differ in terms of their valuations for a good, a firm can increase profits by developing a pricing...
STAMFORD, Conn. -- GE Consumer Finance, the global consumer lending unit of General Electric Company, announced today the appointment of William H. Cary to president and CEO, GE Consumer Finance-Europe, effective March 1, 2006. He succeeds Dan O'Connor, who steps down after having lead Consumer Finance's largest and most profitable...
The best beer in America? According to Consumer Reports, it's Old Milwaukee. A new article from one of the country's foremost consumer-rating magazines recently took a "sober look at beer" and knocked the taste profiles of many imports and micros. Consumer Reports magazine, a publication of the Consumers Union of...
BOSTON -- --The First Marblehead Corporation (NYSE: FMD) today announced it has entered into a three-year agreement with GE Consumer Finance, a top provider of innovative financial solutions, to market a full suite of Direct-to-Consumer DTC private student loan services under its consumer brand, GE Money. GE Consumer Finance will...
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