BNET Business Dictionary
Business Definition for: Content Management
- the means and methods of managing the textual and graphical content of a Web site. For large sites with thousands of pages and many interchangeable words and images, it pays to invest in a content management application system that facilitates the creation and organization of Web content. Some content management systems also offer caching (where a server stores frequently requested information) and analysis of site traffic.
Recent years have seen a vast growth in the quantity of content produced by organizations, particularly in digital form. In 2001, it was estimated that there were over 550 billion documents on Internet, intranet, and extranet Web sites—making professional content management vital. Without it, it becomes almost impossible for a user to find the information they are looking for.
However, excellent content management is expensive, and organizations need to establish a solid business case in order to justify it. The initial point for consideration is that content is not a low-level commodity that merely needs to be stored—it is a critical resource, and its value lies in it being read. So an understanding of who will read it is essential. Decisions need to be taken over what languages the material needs to be published in, and in what media (Web or e-mail, for example). The form of the content—text, audio, video—is also important, as is the sensitivity of the material and the consequent security required.
Simply storing content is data management, but content management should have publication as its main focus, with the intention of informing or entertaining readers. There is a big difference in approach between the two.
Additional Resources
- Managing Marketing Content: A Unified Content Strategy
- As web information and e-commerce initiatives have grown, web content management has become an important part of a corporation's content management strategy. However, corporate content consists of much more than just web content. Corporate content spans an entire enterprise; it is authored by multiple content creators and delivered to multi-channel...
- White papers 2003-03-01
- The Digital Content Supply Chain
- By 2005, mankind will play with more than 100 billion gigabytes of content in the form of images, text, audio, video, graphics or a combination of all these. The task of managing this content and making sure it reaches the right customers at the right time will be a great...
- White papers 2002-12-17
- Convergence in Content Management
- Content management and a spate of related technologies are converging into what Gartner calls smart enterprise suites SES. According to the research report, "Magic Quadrant for the Smart Enterprise Suite, 2004," enterprise content management as well as portal vendors are incorporating collaboration, records management, expertise location, business intelligence and analytics,...
- White papers 2006-01-01
- Discussion Paper On Content Management Strategy
- Establishing a Content Management Strategy before introducing a Content Management System CMSystem is essential to ensure that the CMSystem leads to an improvement in quality of the University's web presence and in satisfaction levels of web publishing staff. Information architecture and editorial review are essential ingredients of a Content Management...
- White papers 2004-11-01
- Retention Management: The Holy Grail Of Records Management
- As individuals in business, IT, legal, compliance, and records management RM gain experience in RM, they eventually realize that the degree of control over all enterprise content is insufficient, despite their best efforts. Is it because they don't know how to implement RM policies? Or is something missing in products...
- Research reports 2006-04-20
- Exclusivity And Control
- We analyze platform competition for content in the presence of strategic interactions between content distributors and content providers. We provide a model of bargaining and price competition within these industries, and show that whether or not a piece of content ends up exclusive to one platform depends crucially on whether...
- White papers 2007-08-26
- The Third Stage of KM Emerges
- A third stage of knowledge management has surfaced. This stage focuses on taxonomy/content part of the KM system. The initial stage of KM was driven primarily by information technology. That stage has been described in an equestrian metaphor as "by the Internet out of intellectual capital." The second stage of...
- White papers 2002-03-01
- Why and How to Break Your Website's Content Into Pieces
- Web content is actually the sum of several parts, and to be most effective, it should be captured and stored in a way that reflects its parts. In a Content Management System CMS, this means creating a template that breaks the content into its elements (headline, summary, body, byline, etc.)....
- White papers 2005-04-01
- Filenet's P8 Enterprise Content Management for the Insurance Industry: An Introduction to Filenet, Enterprise Content Management, and Filenet's P8 Suite of Enterprise Content Management for the Insurance Industry
- Quality customer service is one of the few differentiators companies have from their competitors who are providing the same generic financial products and services, with lower and lower prices. The insurance carrier that can effectively access all of its information, automate and streamline its business processes and provide the full-spectrum...
- White papers 2003-08-01
- Intranet Content Organization
- One often takes for granted the well-organized nature of content in everyday lives. So, what's the best way to organize intranet content without the fear of being decapitated? Intranet content organization is highly dependent on the purpose of the intranet, industry type, content type and the company's current business practices....
- White papers 2003-09-18
- Maximizing the Value of Enterprise Information
- The Holy Grail of knowledge management is that all individuals and communities of interest can gain instantaneous access to highly relevant information, whenever and wherever needed, to make better decisions, reduce risk, eliminate redundancy, improve efficiency, save time, improve financial results and improve security. Ironically, ceaseless efforts to develop new...
- White papers 2004-03-01
- A Strategy Development Process For Enterprise Content Management
- Many organizations maintain a variety of systems and databases in a complex ad-hoc architecture that does not seem to fulfill the needs for company-wide unstructured information management in business processes, business functions, and the extended enterprise. A framework is described to implement Enterprise Content Management ECM in order to address...
- White papers 2005-04-27
- Content Risk Management for Non-Profit Education Association
- Management realized that managing the information on their website was critical to their future success, and asked our firm to help them design the new site, taking into account the management process of future content. Protiviti team was tasked with designing a simple process to manage a rapidly growing base...
- Case studies
- Solving Strategic P&C Underwriting Business Problems With FileNet Enterprise Content Management
- The amount of content an insurance company has to deal with today is far greater than it was in the 'good old days.' This white paper discusses these and other issues. The paper explains how FileNet's Underwriting tools - part of FileNet's revolutionary Enterprise Content Management ECM system - can...
- White papers 2003-10-01
- Digital Content Delivery Using WindowsMedia DRM: Benefit From It
- In order to make Internet distribution of premium digital content safe from piracy, Digital Rights Management DRM technology must provide multiple levels of security while maintaining a high level of convenience and quality for the consumer. Microsoft Windows Media DRM provides this quality and security while allowing content owners to...
- White papers 2001-11-13
- P2P Makeover: Showtime for DRM?
- Digital piracy is content creators' and providers' migraine. The "analog hole" allow consumers to record digital content displayed on analog output devices. The content industry has scrambled for solutions to ameliorate the situation. The industry is re-mapping its strategies as it comes to the realization that lawsuits alone won't plug...
- White papers 2005-04-01
- Optimal Pricing of Content Delivery Network (CDN) Services
- Content Delivery Networks CDNs intelligently cache content on behalf of content providers and deliver this content to end users. New services have been rolled out recently by CDNs that enable content providers to deliver entire web sites from the distributed CDN servers. Using analytical models, this paper addresses the optimal...
- White papers 2004-01-01
- Security of Digital Entertainment Content From Creation to Consumption
- With the advent of digital technologies, many new market opportunities have emerged for content owners, content distributors, and consumer electronics/information technology industries. An essential requirement for developing a thriving marketplace is the protection of copyrighted content in digital form. There are four major stages in the delivery of content to...
- White papers 2003-03-06
- Content Creation for Intranets in Large Multinational Companies in Finland
- Companies all around the industrialized world invest large amounts of money and other resources annually in the adoption, development and maintenance of corporate intranets. Despite the resources invested, the intranets are often reported to be underutilized, or the communication via the intranet has been failing to meet the needs of...
- White papers 2005-11-05
- The Interactive-Music Network
- The Working Group on Distribution of Coded Music analyses different aspects of the multimedia content distribution phenomenon, investigating the major problems, the different approaches and business models. The main focus during the work will be on distribution of multimedia content using the Internet to perform transactions and/or content delivery. Key...
- White papers 2004-01-29
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