BNET Business Dictionary
Business Definition for: Corporate Communication
- the activities undertaken by an organization to communicate both internally with employees and externally with existing and prospective customers and the wider public. Corporate communication is sometimes used to refer principally to external communication and sometimes to internal communication, but strictly speaking covers both. The term implies an emphasis on promoting a sense of corporate identity and presenting a consistent and coherent corporate image.
Additional Resources
- Financial Reporting, Corporate Communication and Governance
- This paper describes the issues of financial reporting and corporate communication in connection with corporate governance. The analysis is based on the studies conducted in the Anglo-American and the European academic literature both from a normative and a positive perspective. It is discussed why accounting standards are not able by...
- White papers 2004-10-01
- A Road Map for Employee Engagement
- This paper highlights the return on effective communication, not information. And communication is not just about telling people what one wants them to do or are about to do to them - it is about genuine two-way dialogue with both employees and the outside world. And although this is simple...
- White papers 2005-12-06
- Protecting Your Brand With Trademarks
- Nowadays, integrated communication needs to be viewed from a global perspective. Given the speed, span and reach of electronic communication, there are technically no local or national firms, only global ones. The reality is that organizations no longer have any choice. Corporations or firms are brands in their own right....
- White papers 2007-04-16
- Communication in the Workplace
- This slide presentation points on the importance of communication skills, evidence of communication, weakness in business communication, areas of communication, importance of communication, the purpose of communication, main forms of communication in business, communication networks and factors affecting volume of communication in business. Points are also provided on the formal...
- Presentations 2003-01-01
- Integrating Ethics and Corporate Citizenship into the Business Communication Curriculum
- This paper deals with the necessity of integrating professional ethics and "corporate citizenship" into undergraduate business communication courses, with positive responses. This paper examines reasons why to believe in ethics and corporate citizenship that are legitimate topics in an undergraduate business communication course, and later on provides examples of the...
- White papers 2003-10-19
- Effective Communication Starts at the Top
- While content, systems and tactics may be well regarded by executive colleagues, people can't neglect their personal communication skills. Every opportunity must be seized to engage spontaneously and meaningfully in one's own affable style with others around the workplace. Asurvey of 500 PR practitioners conducted by IABC and PR News...
- White papers 2005-07-01
- Lessons Learned in Aligning an Organization Two Way Communication is Key
- Article focuses on communication importance in business environment. It explains the two way communication approach. Developing a strategy will help a company optimize its future. Ensuring that the whole company is aligned with corporate strategy will help in achieving corporate goals and objectives in a shorter time frame. With the...
- White papers 2003-01-01
- The Power of Integration: Building a Corporate Communication Function That Is Greater Than the Sum of Its Parts
- To be successful in today's business environment, companies need to integrate their communication efforts. This paper based on extensive interviews conducted at 10 different companies and two in-depth case studies of best practices at The New York Times Company (æThe Times CompanyÆ) and FedEx, based on research conducted this summer,...
- White papers 2005-09-01
- Interpersonal Communication
- The purpose of communication is to express the feeling behind the message. This presentation provides the information on interpersonal communication. It displays the model of communication process, communication pathways in a hierarchical organization, a spherical organization, and cross-cultural communication differences. It also provides the framework for studying organizational behavior.
- Presentations 2003-01-01
- Corporate Credibility and Employee Communications Survey
- This paper talks about a corporate credibility and employee communications survey. HR professionals are typically the primary line of communication between top management and employees. Often, organizational communication is voiced through HR. At a time when organizational ethics are questioned daily, HR professionals need to be aware of how employees...
- White papers 2002-08-01
- Follow Me: Want To Turn Your Corporate Vision Into Reality?
- From the executive summary: ‘In today’s fast-paced, multi-channel communications environment, it is not enough to convey a message one time through one medium. The great irony of today’s age is that while one does have the immediacy of real-time communication built into communication channels like e-mail, yet, the person feels...
- White papers 2000-02-01
- Advanced Human Resource Management: Managing Employees Through Effective Communication During a Period of Change
- A top priority for managing corporate change is carried out through effective employee communication. Whether companies are consolidating their departments, downsizing their workforce or undergoing a corporate merger, sticking to an effective and results-based message creation strategy can help to ensure the smooth and successful transitioning from one point to...
- White papers
- Fifty Years of Development Communication: What Works
- The presentation focuses on employees communication measuring methods. It discusses the approaches in development communication such as communication for development, social changes, strategic communication, participatory communication etc. Development communication projects uses methodologies and tools to spread information and contribute to behavior change. The end of development improves opportunities for community...
- Presentations 2003-07-01
- Powerful Communication - Without Communication There Is Nothing
- Communication is one the most esoteric of sciences known to man. Wars are fought, marriages end, employees leave and customers are lost when there is poor communication. This paper provides a checklist of the elements of powerful communication. The first is active listening. One should be engaged when communicating with...
- White papers
- Teaching and Integrating Recent Developments in Corporate Law, Theory, and Practice
- Anyone who reflects on "That Was the Corporate Year That Was" will probably think of many good questions to ask about the jurisprudential and practical relevance of, and connections between, recent changes in corporate, public, and international law and how they might be integrated within teaching and communicated to students...
- White papers 2001-09-03
- It's Communication, Stupid
- The success of communication is measured not by how well the communicator speaks or writes, but by how well the listener has heard. Managers are often astonished when employees complain about communication. Organizations need to determine whether their communications are heard, and if not, why not. This paper lists the...
- White papers 2003-10-01
- Time Management Tip: Communication Costing You Time?
- This time management tip is about the importance of communication in your efforts to be more efficient with your time. Communication always involves at least two parties, and the more people involved the more likely communication problems will cost you time. As with any good plan you have to start...
- White papers 2007-10-21
- Beyond A Digital Message Board
- The advent of technological revolution has given a boost to the corporate sector. Both Internet and Intranet are proving to be helpful for various companies including the brokerage industry. The brokerage companies are increasingly relying on the services of internal communication networks. Intranet helps in speedy communication and provides new...
- White papers 2003-07-01
- External Corporate Venturing - Exploration and Exploitation
- External corporate venturing, which is new business creation activity through organizational modes such as corporate venture capital, alliances, acquisitions, or spin offs has received relatively scant attention in the corporate entrepreneurship literature. Based on seven in-depth case studies of large European and U.S. firms in the information and communication technology...
- White papers 2001-12-17
- Use Communication Vehicles for What They Do Best
- Each communication vehicle publications, e-mail, bulletin boards, face-to-face, video, intranet has strengths and weaknesses that make it appropriate for some types of employee communication, but not for others. Letting each tool do its job may appear painfully obvious, people see countless examples of employee communication vehicles being sadly misused. Once...
- White papers 2000-01-01
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