BNET Business Dictionary
Business Definition for: Corporate Strategy
- the direction an organization takes with the objective of achieving business success in the long term. A number of models such as Michael Porter's Five Forces model and Gary Hamel and C. K. Prahalad's model of core competencies have been used to develop corporate strategy. More recent approaches have focused on the need for companies to adapt to and anticipate changes in the business environment. The formulation of corporate strategy involves establishing the purpose and scope of the organization's activities and the nature of the business it is in, taking the environment in which it operates, its position in the marketplace, and the competition it faces into consideration. Corporate planning and business plans are used to implement corporate strategy.
Additional Resources
- Corporate Strategy And Grand Strategy: Can Not Get Any Easier!
- Corporate Strategy is the overall Glue that binds the organisation together. It sets the guides and principles for the rest of the functions to follow. Thus ensuring that they become Strategic in their own right. All functions in an organisation are tactical in nature, until the time the organisation decides...
- White papers 2008-01-01
- Business Ethics Integral to Corporate Strategy, says Stanford's Malhotra
- Professor Neil Malhotra of the Stanford GSB focuses on business ethics and non-market strategy. Last week, we discussed the increased emphasis on ethics training within Stanford's curriculum. Today, we'll talk about what kind of approaches will be most effective in driving home the importance of ethics...
- Blog posts 2009-07-01
- So, What Exactly Is Your Corporate Strategy
- "As with all management tools for creating positive change in behavior, corporate strategy is as much art as it is science. The art of crafting the right one for the company can be informed by developing three to five strategic themes that are distinctive, selective and suggestive. The...
- White papers 2003-01-01
- So, What Exactly Is Your Corporate Strategy?
- Corporate strategy is the process of using organizational resources, processes, and systems keeping in mind the factors prevalent in the business environment to attain long-term goals and objectives of the organization. Conceptualizing and evolving an effective corporate strategy is a significant activity not only for the employees of the organization...
- White papers 2003-01-01
- Corporate Strategy Made Simple
- Corporate Strategy Made SimpleRE: Corporate Strategy Made SimpleHallelujah! As a customer experience professional, I'm often in the scenario where "business strategy" overrules customer needs and goals. This strategy is usually poorly thought out, unmeasurable, and porkbarreled to death by executives who don't even like, much less know, their...
- Discussion threads 2008-10-14
- Association of Corporate Growth Detroit Chapter to Host Meeting Entitled ''Role of Mergers & Acquisitions in Corporate Strategy'' With Kevin Cramton, Ford Motor Company, on Tuesday, September 26
- FARMINGTON HILLS, Mich. -- The Association of Corporate Growth Detroit Chapter will host a meeting entitled "Role of Mergers & Acquisitions in Corporate Strategy" with Kevin Cramton, Ford Motor Company, director corporate strategy, 5:30 pm, Tuesday, September 26, 2006 at Glen Oaks Country Club, 30500 W. Thirteen Mile Road, (between...
- Research articles 2006-09-13
- Corporate Strategy, Centralization and Outsourcing in Banking: Case Studies on Paper Payment Processing
- This is an empirical review of IT outsourcing as an emerging tool for corporate strategy after deregulation and other phenomena changed the suitability of the global/universal bank model. The analysis discusses the corporate strategy and capabilities issues behind a number of innovations and illustrates how outsourcing and other third party...
- White papers 2000-10-14
- The Role of Alliances in Corporate Strategy
- Alliances have become an increasingly important part of corporate strategy. They can be extremely useful in situations of high uncertainty and for growth opportunities that a company either cannot or does not want to pursue on its own. But the advantages of shared risk are often offset by unclear governance...
- White papers 2005-11-01
- Internet Capital Group Names McKinsey's Todd Hewlin Managing Director, Corporate Strategy
- WAYNE, Pa.--BUSINESS WIRE--Aug. 2, 1999-- Hewlin's Strategy and Research group will identify the most attractive B2B e-commerce markets and refine the strategies of Internet Capital's 35 Partner Companies Internet Capital Group Internet Capital, the leading business-to-business e-commerce company, today announced the addition of Todd Hewlin as...
- Research articles 1999-08-02
- Corporate Strategy
- The main emphasis for running a company lies on effective corporate strategy adopted by the company concerned. The focus is on corporate development and effective utilization of various business opportunities. The core emphasis is on domain selection, which deals with carefully scrutinizing the portfolios and reviewing existing portfolios. The task...
- Presentations 2003-01-01
- Robert M. Malchione Joins Avery Dennison as Senior Vice President, Corporate Strategy
- Business Editors PASADENA, Calif.--BUSINESS WIRE--July 31, 2000 Avery Dennison Corporation (NYSE:AVY)(PCX:AVY) announced today that Robert M. Malchione, 42, has been appointed to the newly created position of senior vice president, Corporate Strategy, effective August 1, 2000. Malchione will be based at the company's corporate headquarters in Pasadena, reporting...
- Research articles 2000-07-31
- Bridging The Gap Between Corporate Strategy An Project Management: Part 1
- This paper explores the development of program management out of project management and defines program management as "a set of related projects with a common strategic goal or aim". It is a tool to bridge the gap between corporate strategy and projects. It describes the reasons why program management is...
- White papers 2003-01-01
- TPG mail, express, and logistics groups launch new corporate strategy.
- The Dutch TPG Group introduced a new corporate strategy in 2003 to run its operations more as a single company. Although the individual businesses will continue to be managed within a divisional model, board members will have specific responsibilitie The Dutch TPG Group introduced a new...
- Research articles 2004-05-01
- Qpass Promotes Steve Shivers to SVP, Corporate Strategy; Shivers to Drive Strategic Development and Global Expansion in New Role at Qpass
- SEATTLE -- QpassR, whose software powers the marketplace for digital media and services, today announced that Steve Shivers has been appointed Senior Vice President of Corporate Strategy and Development at Qpass. Most recently Shivers was the SVP of Worldwide Sales and Marketing. Shivers and his strategy team will be responsible...
- Research articles 2005-06-21
- Sony, so long.(Technology)(new global corporate strategy may include layoffs)(Brief Article)
- This week, Sony is expected to lay out its global corporate strategy, and part of the layout may include layoffs, reportedly as much as 10% of Sony's workforce. One thing that is already known is that Sony Electronics in the U.S. will move some of ...
- Research articles 2003-10-27
- Signaling corporate strategy in IPO communication: a study of biotechnology IPOs on the NASDAQ.(Report)
- A clear corporate strategy communication can be a signal to financial analysts and public investors at the time of an initial public offering IPO. This study examines IPO prospectuses of 57 biotechnology firms listed on the NASDAQ between 1997 and A clear corporate strategy communication...
- Research articles 2008-01-01
- Nasdaq names Bill Harts Executive Vice President, Corporate Strategy.
- M2 PRESSWIRE-23 January 2002-NASDAQ: Nasdaq names Bill Harts Executive Vice President, Corporate Strategy C1994-2002 M2 COMMUNICATIONS LTD RDATE:22012002 New York, NY -- The Nasdaq Stock Market, Inc., today announced that Bill Harts has been named Executive Vice President, Corporate...
- Research articles 2002-01-23
- BusinessWeek Ranks Rensselaer's corporate strategy program as best in the nation.
- M2 PRESSWIRE-28 March 2008-Rensselaer Polytechnic Institute: BusinessWeek Ranks Rensselaer's corporate strategy program as best in the nationC1994-2008 M2 COMMUNICATIONS LTD RDATE:28032008 Troy, N.Y. -- Rensselaer Polytechnic Institute's Lally School of Management & Technology is number one in the nation...
- Research articles 2008-03-28
- NOVA Chemicals.(A. Terence Poole, executive vice-president of corporate strategy and development)(Brief article)
- NOVA Chemicals announced that A. Terence Terry Poole, executive vice-president of corporate strategy and development, elected to retire on June 30, 2006. Poole was with NOVA Chemicals and predecessor companies since 1988. Larry MacDonald, CEO of NOVA Chemicals, will assume the additional responsibilities of corporate strategy...
- Research articles 2006-07-01
- New Identity and Corporate Strategy Spurs Interest and Review.
- M2 PRESSWIRE-21 February 2007-Pinnacle Digest: New Identity and Corporate Strategy Spurs Interest and ReviewC1994-2007 M2 COMMUNICATIONS LTD RDATE:21022007 QuadraMedR Corporation (AMEX:QD) experienced a rise of 0.67 Tuesday along with 155,900 shares traded. They recently announced the launch of a new...
- Research articles 2007-02-21
