BNET Business Dictionary

Business Definition for: Creative Strategy

a technique for determining the most effective creative approach to reach a target audience

Additional Resources

Siegel & Gale Adds Two Creative Executives - Richard Smith, Creative Director & Ben Hermel, Design Director: NEW YORK--BUSINESS WIRE--Nov. 18, 1999-- Siegel & Gale, the market-leading builder of businesses and brands in the information economy, today announced the appointments of Richard Smith as creative director and Ben Hermel as design director at its New York headquarters. Mr. Smith will be responsible for design and...; Tags: Siegel & Gale; Research articles 1999-11-18
Web Site Promotion Strategy: A media strategy will be determined primarily by your target audience. Are you going to spend your promotional money entirely online, or some or all of it offline? It is interesting to see how many online brands are spending money in offline media. The decisions about where to advertise offline,...; Tags: Web, Web Site, Millward Brown, Strategy, Management; White papers 2001-03-16
Planning an Advertising and Communications Campaign: Any communications campaign must have clear, measurable objectives. This is true whether the campaign is designed to communicate product benefits or to support an event. In order to achieve these objectives, a campaign requires careful planning. There are eight main stages to consider, from defining the target market to setting...; Tags: marketing, advertisement, media, sales; Articles 2007-02-15
MTV Networks.(PROGRAMMING)(appointments)(Brief Article): At MTV Networks: JOSH GREENBERG, creative director/ co-producer/producer, MTV Movie Awards/creative director, ASA branding campaign/VH1 Classic launch, named senior VP, programming and creative strategy, MTV Latin America; TATIANA RODRIGUEZ, ... At MTV Networks: JOSH GREENBERG, creative director/ co-producer/producer, MTV Movie Awards/creative director, ASA...; Tags: MTV, MTV Networks, programming, strategy; Research articles 2005-07-18
7056: Biological Clocks Warfare.: Ad Age's TalentWorks published the semi-annual perspective on why White women don't succeed as well as White men in agency creative departments.Creativity Knows No Gender, but Agency Creative Departments Sure DoWhy Motherhood and Creative Directing Don't MixBy Karen Mallia This year's Advertising Age Women to Watch were asked the question:...; Tags: women; News items 2009-08-31

John McCain's Smart Blogger Relations Strategy: Last week, we talked about how President Bush was breaking new ground in doing the first Presidential on-camera online only interview. This week the news is about the Republican who wants to succeed him, John McCain, and his creative blogger relations strategy. McCain is scheduling briefings with left-wing bloggers like...; Tags: Strategy, John McCain, Blogger, Blogging, Public Relations, Internet, Marketing, Corporate Communications, Jon Greer; Blog posts 2008-05-20
Shaping Strategy in a World of Constant Disruption: Hammered by relentless technological change, many companies take a reactive stance: They focus solely on keeping up, protecting their existing markets, and improving their performance. But a few companies take a proactive stance by executing...; Tags: Harvard Business Review, In Brief, John Hagel III, John Hagel III, John Seely Brown, Lang Davison, John Seely Brown, Lang Davison, Management, Network, Strategy; Articles 2009-01-06
Who's Your City: How Creative Class Cities Will Beat the Recession: In this interview with BNET, Richard Florida explains why his latest book "Who's Your City?" matters to workers during a recession and how a business's location affects not only the talent pool, but also its ability to innovate. ...; Tags: Recession, Hillary Clinton, Economic Conditions, Urban Communities, Knowledge Worker, City, Creative Class, Books, Richard Florida, Paul Kaihla, Who's Your City?: How the Creative Economy Is Making Where to Live the Most Important Decision of Your Life, Business Operations, Outsourcing & Subcontracting, It Operations, Human Resources, Workforce Management, Outsourcing, Obama, NorCal, Florida, Politics, BNET Feature, Barack Obama, John McCain; Articles 2008-03-20
MTV Networks.(appointments.)(Brief Article): MTV Networks Latin America has added JOSH GREENBERG as senior vice president, programming and creative strategy, MTV Latin America. He was VP, creative marketing for the Fox Television Network. Also, TATIANA RODRIGUEZ was elevated to vice pres MTV Networks...; Tags: MTV Networks, programming, strategy; Research articles 2005-07-11
what you missed.(Nokia Corp.'s advertising pitch)(Lifetime Television Network hires Andrea Wong)(Barack Obama taps advertising agencies GMMB and SS&K)(Brief article): Nokia Corp. is dividing the pitch for its $300 million-plus account review into two parts: creative and creative strategy and network distribution. Three shops are participating for each piece of the business. WPP Group's JWT, along with independents Nokia Corp. is dividing the pitch for its...; Tags: advertisement, Nokia Corp.; Research articles 2007-04-30
Retail Roundup: Rite Aid to Close More Stores, Retailers Get Creative, Target vs. Wal-Mart, More: Rite Aid plans to close additional stores -- Pennsylvania-based drugstore-chain Rite Aid is looking at its 4,900 locations under a microscope as it ponders closing more stores next year on top of the 181 units shuttered year-to-date. "I do think there will be some additional store closures," said John Standley,...; Tags: Wal-Mart Stores Inc., Retail Company, Store, Retail, Danielle Novy; Blog posts 2008-12-19
Ubizen wins coveted Frost & Sullivan Market Engineering Award for best Customer Approach Strategy; Ubizen recognised for creative marketing strategy and strong channel partnerships.: M2 PRESSWIRE-13 August 2003-Ubizen: Ubizen wins coveted Frost & Sullivan Market Engineering Award for best Customer Approach Strategy; Ubizen recognised for creative marketing strategy and strong channel partnershipsC1994-2003 M2 COMMUNICATIONS LTD RDATE:08132003 Ubizen, the principal provider of Managed Security Solutions MSS...; Tags: Frost & Sullivan, MARKETING, partnership, SECURITY, strategy; Research articles 2003-08-13
Whose Recession Strategy Is the Smartest? | BNET Poll: Whose Recession Strategy Is the Smartest? | BNET PollRE: Whose Recession Strategy Is the Smartest? | BNET PollAs always in life the right answer is the one that fits your business the best. I make my plans on the facts and conditions that surround my business, not herd think.RE: Whose...; Tags: Recession Strategy, BNET Poll, recession; Discussion threads 2008-10-23
Implementing a Marketing Strategy: Choosing and implementing a rock-solid marketing strategy is probably the single most important factor contributing to the long-term sustainable success of any business venture. Yet, most businesses don't have one. Even businesses that do have a strategy often do not implement it one hundred percent. Small businesses that have the...; Tags: Marketing research, benefit, game, marketing, marketing strategy, sales, small business, strategy, vision, Web, Web site, BNET Editorial; Articles 2007-06-26
Crisis Management Strategy: Prayer?: Crisis Management Strategy: Prayer?GODGOD is in control of all things. That is what is wrong with this world, people like you want to push GOD out. GOD is the only one that can help.RE: Crisis Management Strategy: Prayer?If a CEO were to pray for advice in times financial...; Tags: crisis management, Crisis Management Strategy, God, Microsoft Word, Prayer; Discussion threads 2007-11-14
How Will Your Marketing Strategy Change in 2009?: How Will Your Marketing Strategy Change in 2009?RE: How Will Your Marketing Strategy Change in 2009?It is time to get creative with advertising. Getting creative and thinking outside the box will improve the ROI on advertising and outsmart the competition.; Tags: Marketing research, Marketing Strategy Change, marketing strategy, marketing; Discussion threads 2008-10-21
Exclusive BNET Australia reader offers from The Creative Leadership Forum: As a part of our new partnership with The Creative Leadership Forum weâ€™re pleased to announce that we have 25 free passes --- exclusive to BNET Australia readers --- to The Sound of Leadership. On September 2, The Creative Leadership Forum will be hosting a two-hour workshop...; Tags: team, leadership, management, brian haverty; Blog posts 2008-08-08
Coke seeks Hollywood's help in devising marketing strategy. (Creative Artists Agency Inc. to hired for Coca-Cola marketing campaign) (Brief Article): The Coca-Cola Co. has gone Hollywood: The soft-drink company will hire Creative Artists Agency Inc. to help Coke develop worldwide marketing and media strategies. Creative Artists, considered Hollywood's most powerful talent agency, will help The Coca-Cola Co. has...; Tags: Coca-Cola Co., Coke, marketing, marketing strategy; Research articles 1991-10-11
Who's the Creative Class? Nearly Everyone, New Study Reveals: Who's the Creative Class? Nearly Everyone, New Study RevealsWho's the Creative Class?I read with interest the article written by Amy Hoak on the Importance of Creativity and feel that those of us who have stimulated our employees with freedom to run their own venture—along with equity incentives based on performance—have...; Tags: Creative Class, equity, SAIC; Discussion threads 2007-09-26
Creative Computers, Inc. Launches Compaq SMB Sales And Marketing Strategy: TORRANCE, Calif.--BUSINESS WIRE--Aug. 14, 1998--Creative Computers, Inc. ("Creative") (Nasdaq:MALL) today announced that it will launch a comprehensive sales and marketing campaign in partnership with Compaq Computer Corporation (NYSE:CPQ) to increase Creative Computers' sales of Compaq product to small and medium-sized businesses.; Tags: Compaq Computer Corp., marketing, marketing strategy, sales; Research articles 1998-08-14

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