BNET Business Dictionary
Business Definition for: Creativity
- the generation of new ideas by approaching problems or existing practices in innovative or imaginative ways. Psychologists have disagreed on the nature of creativity. Until about 1980, research concentrated on identifying the personality traits of creative people, but more recently psychologists have focused on the mental processes involved. Creativity involves reexamining assumptions and reinterpreting facts, ideas, and past experience. A growing interest in creativity as a source of competitive advantage has developed in recent years, and creativity is considered important, not just for the development of new products and services, but also for its role in organizational decision making and problem solving. Many organizations actively seek a corporate culture that encourages creativity. There are a number of techniques used to foster creative thinking, including brainstorming and lateral thinking. Creativity is linked to innovation, the process of taking a new idea and turning it into a market offering.
Wiktionary Definition for: Creativity
- The quality or ability to create or invent something; originality.
- Ex:''His '''creativity''' is unsurpassed by his fellow students in the art class.''
Additional Resources
- Harnessing Your Team's Creativity
- Everyone has a creative spark, but many factors can inhibit its ignition. Part of a manager's role is to see the spark in his/her people, encourage its ignition, and then champion its success. In some cases, however, a manager's dampened spirit makes it impossible to recognize creativity in team members....
- Articles 2008-03-31
- Creativity and the Role of the Leader
- In today's innovation-driven economy, understanding how to generate great ideas is an urgent managerial priority. And that calls for major doses of creativity. But many leaders assume creativity is too elusive and intangible to be managed....
- Articles 2009-01-06
- Building Your Creativity
- We all have creative talent, but many of us lack confidence in our own creativity. “I’m not very creative” is a common lament, even from people who manage their careers well and succeed in bringing real value to the businesses where they work. In fact, developing a more efficient approach...
- Articles 2007-02-28
- The Weird Rules of Creativity
- The Weird Rules of CreativityUnexpected Consequences: BallardBallard may not be the best example of success. It just sold its automotive fuel cell assets to Daimler and Ford, including all of the IP, test equipment and inventory with transfer of the employees and leaving development to Daimler and Ford at,...
- Discussion threads 2007-12-04
- When Does Creativity Become Innovation?
- This question, posed at the recent 14th Annual International Creativity Conference in Africa, seems simple to answer at first. Creativity is generally defined as coming up with new and useful ideas and innovation is implementing those ideas. However, we all know it is not that simple. Kobus...
- Blog posts 2008-10-21
- How Fallon achieved bank balance: Emotion fuels success of Citi effort; Creativity. In "Juicing the Orange: How to Turn Creativity Into a Powerful Business Advantage," Pat Fallon and Fred Senn offer a disciplined approach to leveraging creativit
- Creativity. In "Juicing the Orange: How to Turn Creativity Into a Powerful Business Advantage," Pat Fallon and Fred Senn offer a disciplined approach to leveraging creativity to deliver measurable results. In one of the chapters (excerpted Creativity. In "Juicing the Orange: How to Turn Creativity...
- Research articles 2006-07-17
- BlackBerry the Death of Creativity
- In groundbreaking research over this decade, Harvard Business School professor Teresa Amabile and colleagues identified workplace conditions that both foster and kill creativity. Too much time pressure is a bad thing, but just enough pressure brings out the best in people. Another creativity killer: interruption. After being...
- Blog posts 2009-02-10
- Creativity As A Business Tool
- Why does a business need creativity? Before answering this question, there is one point that should be made. Creativity, like Innovation is not absolute. Creativity in a business context is relative to the current and previous states of the business and its associated organisational culture. Most people who are in...
- Tools & templates 2006-01-30
- Boost Your Creativity And Put It To Work For You
- There are times when it can feel like you have simply run out of good ideas. This is the classical "Writer's block," and you don't have to be a writer to experience this phenomenon. No matter what you do for a living, your creativity can be one of your best...
- White papers 2007-11-29
- Ad Week Report Card Doesn't Bother with Creativity's Effectiveness
- Ad Week Report Card Doesn't Bother with Creativity's EffectivenessAd Week Report CardInteresting article, articulating century-old news. Forty years ago, I worked for an ad agency and asked the same question re: effectiveness. I was looked at as though I had come to work covered in merde.As long as advertising agencies,...
- Discussion threads 2008-05-01
- Pack Your Suitcase to Boost Creativity, Study Suggests
- The Find: Need creative minds to help your firm innovate its way out of the crisis? Recent research suggests sending your people abroad may do the trick. The Source: A write-up of recent research on Kellogg Insight. The Takeaway: Hemingway went to Paris, Gauguin...
- Blog posts 2009-04-27
- Four Essential Elements of Creativity
- Creativity is something that you can turn on at will --- just like a light switch. All you need are the four essential elements of Creativity: Focus, People, Tools and Time. Focus: Find an area of general or specific focus --- finish this sentence:...
- Blog posts 2009-07-05
- Creativity, Learning and Knowledge Management in the Process of Service Development - Results From a Survey of Experts
- This paper presents results from a survey of experts. The survey concerns the importance of creativity, learning, and knowledge management in the process of service development in companies as well as possibilities for supporting them. To emphasize the significance of the concepts creativity, learning, and knowledge management one describes a...
- White papers 2005-06-29
- Information Systems And Creativity Management In The Media And Advertising Industries: A Critical View
- Literature has started to point out the increasing importance of creativity in organizational context and a positive relationship with organizational performance. While there is ample literature on the use of Information Systems IS to support the management of other drivers of organizational performance, the relationship between IS and creativity management...
- White papers 2004-05-19
- Fish is Spelled 'Ghoti' and Creativity is 'Easy'
- A couple of years ago on a flight, Tony Buzan and I were duelling with puzzles. He stumped me when he asked what a "ghoti" was. Apparently, George Bernard Shaw (1856-1950) was fond of pointing out the absurdities of English spelling by proving that "fish" could be...
- Blog posts 2008-05-25
- Creativity Top five.(Work)(advertising music)(Prada S.p.A.)(Discovery Communications Inc. Animal Planet)(AT&T Inc.)
- Welcome to the Creativity Top Five, a weekly video series recapping the best and brightest work featured at Creativity Online. Welcome to the Creativity Top Five, a weekly video series recapping the best and brightest work featured at Creativity Online.
- Research articles 2008-03-03
- Virtual Entertainment announces "Creativity Test"; Do you know your full potential?
- NEEDHAM, Mass.--BUSINESS WIRE--June 11, 1996--Virtual Entertainment, Inc. announces the release of "Creativity Test," a dual-media Windows and Macintosh based CD-ROM title.Based upon the work of Dr. August Smith, internationally recognized authority of cognitive science and creativity in individuals, Creativity Test enables the user to discover their creative potential in...
- Research articles 1996-06-11
- Multimedia Creativity Test released 'Do you know your full potential?'
- NEEDHAM, Mass.--BUSINESS WIRE--June 11, 1996--Virtual Entertainment, Inc. announces the release of "Creativity Test," a dual-media Windows and Macintosh based CD-ROM title.Based upon the work of Dr. August Smith, internationally recognized authority of cognitive science and creativity in individuals, Creativity Test enables the user to discover their creative potential in both...
- Research articles 1996-06-11
- Does Your Business Have the DNA for Creativity? | BTalk Australia
- (Episode 280; 14minutes 55) Is your business creative? Or are you stuck doing things the same old way, perhaps because finding alternatives is too big a risk, particularly in the current economic climate? Time and time again we see how creativity rests behind some of the world's fastest growing companies....
- Blog posts 2009-07-06
- The Weird Rules of Creativity
- The Idea in Brief Hire people you don't like, then promote them when they defy you. Wholeheartedly commit to risky projects. Get your happiest workers arguing. And keep your innovators away from customers. Recipes for disaster?...
- Articles 2007-12-13
