BNET Business Dictionary
Business Definition for: Customer
- a purchaser of a product or service. A customer is a person or organization that purchases or obtains goods or services from other organizations such as manufacturers, retailers, wholesalers, or service providers. A customer is not necessarily the same person as the consumer, as a product or service can be paid for by one party, the customer, and used by another, the consumer.
Wiktionary Definition for: Customer
- #a patron; one who purchases or receives a product or service from a business or merchant, or plans to
- Ex:''Every person who passes by is a potential '''customer'''.''
Additional Resources
- Customer Profitability Analysis
- Over the past several years, companies have been extremely focused on their customers, trying to enhance customer service, paying more attention to customer needs and measuring customer satisfaction. Significant investments have been made and are now an inherent part of doing business. This article focuses on one customer-related area that...
- White papers 2004-09-15
- To Grow Profitably, Manage Customer Value, Not Customer Relationships
- Customer value refers to providing something over and above the usual product offering to delight the customer and not merely satisfy him/her. Organizations that focus on managing customer value witness exceptional growth. Providing better customer value, in turn, gives rise to strong and sustained customer relationships. Merely focusing on customer...
- White papers 2003-01-01
- Three Approaches to Customer-Centric Understanding
- Customer segmentation is the foundation of customer insight. It is the core organizing structure from which all else springs. Truth is an elusive thing, and nowhere is that more evident than in understanding the value — and values — of a customer. Becoming customer-centric is an increasingly popular goal...
- White papers 2001-06-15
- 12 Laws Of Customer Loyalty
- To effectively implement a sound customer loyalty strategy, data from all customer touch points must be combined into a centralized customer database. Without it, the firm is greatly handicapped in its efforts to serve the customer. This enables the marketer to efficiently comprehend the subtle changes in the tastes and...
- White papers 2004-05-11
- Customer Relationship Management in the Pharmaceutical Industry
- Customer centricity has long been a guiding principle for many businesses. However, it is usually limited to marketing existing products with as strong a customer focus as possible. Corporate strategy remains basically product-centered. Customers typically have a fractured view of an enterprise. Conversely, the enterprise has only a splintered view...
- White papers 2001-09-01
- How To Delight Your Customers
- If you think good customer service leads directly to customer satisfaction, think again. Known variously as Customer Relationship Management CRM and one-to-one marketing, personalisation is being practiced by businesses large and small across all sectors of the economy. It relies on technology (personal computers, database-management tools, the Internet) to give...
- White papers
- Perfect Phrases For Customer Service
- Every manager and employee has heard the phrase "The customer is always right." But let's face it. Sometimes the customer is misinformed or confused - or just downright difficult to deal with. Even so, customer service is the single most important key to success in today's highly competitive marketplace. Perfect...
- Book chapters 2007-10-01
- Customer Churn Management: Retaining High-Margin Customers With Customer Relationship Management Techniques
- For providers, increased customer churn has resulted in rising customer acquisition costs and lower average monthly billings. It also has translated into a renewed interest in customer satisfaction and retention, since it costs much more for a communications company to acquire a new customer than to retain an existing one....
- White papers 2002-05-07
- Rediscovering The Customer: Turning Customer Satisfaction Into Shareholder Value
- Companies that have a strategic approach to customer satisfaction and make technology investments to support specific business and financial objectives are likely to achieve high rates of customer retention, fast growth, and increased profitability. This paper finds that to realize the greatest economic benefits and turn customer satisfaction into shareholder...
- White papers 2001-03-01
- The Misery of Marketing: Realism Instead of Idealism
- Are customer satisfaction, the fulfilment of customer expectations, customer proximity and total customer orientation not the goals of marketing? Does marketing not mean that the whole company should be steered by the market, or in other words by the customer? Yet there is such a thing as taking this maxim...
- Case studies 2008-04-04
- Keeping Customers On The Line
- For a company to become customer-driven, it is important to understand the customer. The company must focus on the latest trends of the market by keeping track of the customer’s needs and the impact of any decision on part of the company on the customer. The paper outlines the strategies...
- White papers 2001-02-01
- Optimizing Enterprise Performance Through Customer Intelligence
- Profitability defines business success. And every customer one interacts with influences the ability to succeed. A self-sufficient, high-value customer can increase the profitability while a less valuable, high-maintenance customer can become a financial burden. In order for the organization to be successful, one must implement the right Customer Relationship Management...
- White papers 2003-06-01
- Motivate Your Team for Outstanding Customer Service: Six Secrets of Customer Service Team Motivation
- Providing outstanding customer service is one of the most rewarding yet challenging activities within the organization. Exceptional organizations that provide outstanding customer service will experience the following benefits: increased customer satisfaction, increased revenues, increased repeat and referral customer traffic, less employee turnover, increased profits. So how does one support and...
- White papers 2007-01-01
- Link The Product's Value To Your Customers' Customers
- Selling involves focusing on customers needs and wants and delivering the product to satisfy those needs and wants. The product is successful and sales are good if the customer perceives benefit in consumption of the product. In today’s technology-centric world, the profile of the customer has drastically changed. Modern customer...
- White papers 2003-01-01
- Sustaining Profitable Customer Relationships Requires Real Leadership
- Would-be customer-focused companies often invest in customer relationship technology, only to find that incremental top-line growth and more profitable customer relationships remain elusive. Poor technology choice or poor project implementations are often blamed. Customer-service culture transformation - and the leadership needed from the CEO and a Chief Customer Officer to...
- White papers 2004-11-01
- Customer Attraction and Retention Through Customer Relationship Management (CRM)
- Customer acquisition is fast becoming a distant second to customer retention, and with good reason. The bottom is dropping out of the economy, and once customers defect in a downturn it's increasingly difficult to win them back with the same services they previously purchased. This article discusses the measures to...
- White papers 2003-01-01
- Customer Ledger
- Use this template to record all the orders placed by a given customer. After you have created a template for each customer, you will have the beginnings of a customer order data base. This template contains no calculations.
- Tools & templates 2007-09-01
- Customer Service Skills Training
- In today's competitive environment, great products and an effective sales force are not enough. Customer service skills training from Maritz teaches customer service skills that go beyond customer satisfaction to deliver customer loyalty - and reduce turnover by developing a more competent and motivated staff.
- White papers 2003-01-01
- Online Customer Care - Your Options
- Customer care includes tech support, billing inquiries, shipping statuses to good old-fashioned feedback methods. Customer care can literally make or break your business's online endeavors. The type of customer care your Website must deliver depends entirely on the product or service you sell.Customer care really boils down to the bottom...
- White papers 2002-09-14
- Customer Retention, a Simplified Approach
- Retention is definitely the "Buzz" word for businesses today. Customer retention has business leader's attention and leaving most wondering how other businesses are approaching this seemingly complex business function. A web search of "customer retention" results in thousands of available web sites all with the real solutions for customer retention....
- White papers 2004-02-05
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