a carefully selected representative variety of consumers or employees used for the purposes of providing feedback on consumer preferences and responses to a selected range of products or marketing issues. A focus group usually operates with a facilitator to guide discussion. Although primarily used for marketing purposes, focus groups are also being more widely used to obtain employee feedback on a wide range of employment and other issues within an organization.
Wiktionary Definition for: Focus Group
A group of people, sampled from a larger population, interviewed in open session for market research or political analysis
A focus group, also known as a marketing focus group, is a group brainstorming session run by a moderator. The goal of a focus group is to get a rough indication of desire - what people want a product to do for them. The marketing person works to get the...
This article focuses on focus group research and its benefits. The basic philosophy behind the focus group methodology is that the dynamics of the group process will result in the generation of more useful information, on a cost-effective basis, than would otherwise be available. Although the focus group discussion will...
From the executive summary: ‘The price which a focus group moderator decides to charge for a product affects a company’s financial success. If a product is costly, it is most likely that the project being handled by focus group might go to some other company. And, if the product is...
From the executive summary: ‘An effective way to gather information about customer base is to gather customers’ ideas during a well thought-out focus group. Customers can help in strategy development process of business. Listening to the results of a focus group can induce rich insight into customers’ preferences, perceptions, attitudes,...
The focus group is a remarkable tool in the world of information gathering and is recognized and embraced by researchers, educators, and organization and community leaders. Appropriate use of focus groups can lead to high quality information for high quality decision-making. Basic considerations addressed here provide a framework for understanding...
This paper tells about focus group and user studies. The focus group which is also known as a marketing focus group, is a group brainstorming session run by a moderator. The marketing person works to get the group to discuss how a product might make them feel - to guide...
This template suggests to other similar corporations that you organize a focus group of industry vendors and clients to discuss their needs and concerns.
This template suggests to another local business preferably in the same industry that you organize a consumer focus group to listen to what your potential customers want.
From the executive summary: ‘Focus groups create for the researcher a full, multi-color, multi-dimensional picture of the group's participants. With a focus group, one must see much more than the faceless look into a topic that other forms of research provide. With focus-group research, one gets to feel a customer's...
Despite claims and ad campaigns to the contrary, many companies are doing a poor job of establishing productive dialogues with their customers. A simple but effective way to help remedy this is to run regular customer focus groups. A focus group is a face-to-face meeting with a sampling of the...
The article discusses about focus groups, which take their roots in the social sciences and have been adopted by market researchers as a valuable interface between businesses and their customers. When choosing this methodology, the purpose of the study needs to be considered carefully. The group experience is key; it...
NEW YORK--BUSINESS WIRE--Nov. 20, 1996--The Private Client Group PCG, the retail division of PaineWebber Incorporated, announced today that it has added First Union Corp. (NYSE:FTU) to its group of stocks known as the PaineWebber Focus List.
This paper explains Time Management Technique: focus is a great time management technique; you can't possibly focus on thinking, talking, and writing all at the same time; learning to group or categorize things is an effective time management technique; when you don't focus you start, stop, and regroup dozens of...
NEW YORK--BUSINESS WIRE--Sept. 4, 1996--PaineWebber Inc. announced today that it has added Medtronic Inc. (MED: NYSE) to its group of stocks known as the PaineWebber Focus List.
NEW YORK--BUSINESS WIRE--March 5, 1997--PaineWebber Inc. said today that its retail division, the Private Client Group PCG has added Time Warner Inc. (TWX:NYSE) to its group of stocks known as the PaineWebber Focus List.
NEW YORK--BUSINESS WIRE--Feb. 19, 1997--PaineWebber Inc. said today that its retail division, the Private Client Group PCG, has added Schering-Plough (SGP:NYSE) to its group of stocks known as the PaineWebber Focus List.
NEW YORK--BUSINESS WIRE--Oct. 16, 1996--The Private Client Group PCG, the retail division of PaineWebber Inc., announced today that it has added Boston Scientific (NYSE:BSX) to its group of stocks known as the PaineWebber Focus List.
NEW YORK--BUSINESS WIRE--Nov. 27, 1996--The Private Client Group PCG, the retail division of PaineWebber Inc., announced today that it has added Camden Property Trust (NYSE: CPT) to its group of stocks known as the PaineWebber Focus List.
NEW YORK--BUSINESS WIRE--July 31, 1996--The Private Client Group PCG, the retail division of PaineWebber Incorporated, announced today that it has added WorldCom Inc., (WCOM: OTC) and West Marine (WMAR: OTC) to its group of stocks known as the PaineWebber Focus List.
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