BNET Business Dictionary
Business Definition for: Focus Group
- a carefully selected representative variety of consumers or employees used for the purposes of providing feedback on consumer preferences and responses to a selected range of products or marketing issues. A focus group usually operates with a facilitator to guide discussion. Although primarily used for marketing purposes, focus groups are also being more widely used to obtain employee feedback on a wide range of employment and other issues within an organization.
Wiktionary Definition for: Focus Group
- A group of people, sampled from a larger population, interviewed in open session for market research or political analysis
Additional Resources
- Using The Focus Group In Market Research
- The article discusses about focus groups, which take their roots in the social sciences and have been adopted by market researchers as a valuable interface between businesses and their customers. When choosing this methodology, the purpose of the study needs to be considered carefully. The group experience is key; it...
- White papers 2003-01-01
- Can You Call It a Focus Group?
- The focus group is a remarkable tool in the world of information gathering and is recognized and embraced by researchers, educators, and organization and community leaders. Appropriate use of focus groups can lead to high quality information for high quality decision-making. Basic considerations addressed here provide a framework for understanding...
- White papers 2004-05-01
- Boston-Area Advertising Agency Rearranges Furnishings in Focus Group Room.
- By Jeffrey Krasner, The Boston Globe Knight Ridder/Tribune Business News Jul. 21--The researchers at Hill, Holliday, Connors, Cosmopulos Inc. knew they had a problem when a fistfight broke out. One of the participants in a focus group thought another person had ...
- Research articles 2001-07-21
- Micro Focus Group Plc Makes Announcement
- LONDON/MOUNTAIN VIEW, Calif.--BUSINESS WIRE--Nov. 24, 1998-- Micro Focus Group plc (LSE:MICF; NASDAQ:MIFGY) intends to announce the full results for the period ended October 31, 1998 on Monday, November 30, 1998 following the close of the financial markets in the U.S. This is earlier than previously announced in the statement of...
- Research articles 1998-11-24
- Independent focus group concludes Ofcom review is advancing the market; Service providers recognise improvements in the wholesale broadband market.
- M2 PRESSWIRE-10 June 2004-TELEFONICA: Independent focus group concludes Ofcom review is advancing the market; Service providers recognise improvements in the wholesale broadband marketC1994-2004 M2 COMMUNICATIONS LTD RDATE:06092004 Telefonica UK Ltd. yesterday hosted an industry focus group chaired by Stephen Speed,...
- Research articles 2004-06-10
- Micro Focus Group plc announces the addition of Marcelo Gumucio as non-executive director
- NEWBURY, England--BUSINESS WIRE--Jan. 29, 1996--Micro Focus Group plc today announced the addition of Marcelo Gumucio to the board of directors of the company as a non-executive director.Gumucio is the president, chairman of the management board and CEO of Memorex Telex NV.Brian Reynolds, chairman of the Micro Focus Board, commented, "As...
- Research articles 1996-01-29
- Rethinking Focus Group As Concept Development Tool
- In media research, focus groups can be used for different purposes: to generate ideas at the very beginning, even before concept testing; to validate a TV pilot, as this is the prototype of the new idea; and eventually to gauge the reaction of the market after the new product has...
- White papers 2008-05-10
- Access and Equity Disability Focus Group: Strategic Plan 2005 - 2007
- To promote a fair and equitable workplace environment for people with a disability in South Australia: an environment where all businesses provide responsive, effective Occupational Health, Safety and Welfare (OHS&W) and Injury Management. The Disability Focus Group was established to work with and provide advice to WorkCover Corporation on matters...
- White papers 2005-06-01
- Robert Merton; Robert King Merton, inventor of the focus group, died on February 23rd, aged 92.(Obituary)
- Robert King Merton, inventor of the focus group, died on February 23rd, aged 92 BY THE 1940s almost every home in the United States had a radio; sometimes there were several. The industry was getting rich from advertising linked to popular programmes. What it...
- Research articles 2003-03-15
- Nine Telecomms Companies Form New Focus Group - Company Business and Marketing
- TELECOMWORLDWIRE-C 1994-9 M2 COMMUNICATIONS LTD Nine companies involved in wireless communications - AT&T Wireless Services, British Telecommunications, Rogers Cantel, Ericsson, Lucent Technologies, Nokia Corp, Nortel Networks, Telenor AS and Telecom Italia Mobile - have formed a focus group to promote an IP-based wireless system for third generation (3G) mobile communications...
- Research articles 1999-06-15
- Proposal For Industry Focus Group
- This template suggests to other similar corporations that you organize a focus group of industry vendors and clients to discuss their needs and concerns.
- Tools & templates 2008-01-01
- Proposal For Consumer Focus Group
- This template suggests to another local business preferably in the same industry that you organize a consumer focus group to listen to what your potential customers want.
- Tools & templates 2008-01-01
- Looking Hard at JASIS&T: Results of a Series of Surveys, Focus Group Interviews and Other Studies
- In the summer of 2000, we began a series of studies to better understand the readership of the Journal of the American Society for Information Science and Technology (JASIS&T), as well as the membership of its sponsoring Society. Those studies, completed in 2003, included two focus group interviews with ASIS&T...
- Research articles 2004-04-01
- Tri-Valley Forms Focus Group to Strengthen Share Value
- Bakersfield, Calif.--BUSINESS WIRE--Oct. 26, 1998--Tri-Valley Corp. (OTC BB:TRIL) Monday announced the formation of the president's task force to build shareholder value. Tri-Valley is working on projects with exceptional upside and wants to increase investor awareness of its project inventory. F. Lynn Blystone, Tri-Valley president, said he would draw members...
- Research articles 1998-10-27
- Telco, secure thyself - One-To-One - Bill Hancock of Cable & Wireless Internet Services, chairman of the FCC's NRIC Homeland Defense focus group on cybersecurity, is interviewed - Interview
- In the aftermath of 9/11, network security has taken on a new importance. But telcos have been on the case for years, right? Not so fast, advises Bill Hancock, Cable & Wireless Internet Services chief security officer and chairman of the FCC's NRIC Homeland Defense focus group on cybersecurity. In...
- Research articles 2002-12-01
- Bodek & Rhodes Hosts Focus Group & Client Exchange.
- PHILADELPHIA - Bodek & Rhodes recently hosted its third annual focus group and client exchange. Nearly 50 customers discussed various topics at this day-long event, including product trends, the current economy, sales and marketing, and how Bodek & Rhodes can improve customer satisfaction. There were also...
- Research articles 2002-08-01
- Considering Using Focus Groups as a Method of Marketing Research? Don't Confuse It With Marketing Research
- This article focuses on focus group research and its benefits. The basic philosophy behind the focus group methodology is that the dynamics of the group process will result in the generation of more useful information, on a cost-effective basis, than would otherwise be available. Although the focus group discussion will...
- White papers 2002-09-30
- Focus Groups vs. User Studies
- This paper tells about focus group and user studies. The focus group which is also known as a marketing focus group, is a group brainstorming session run by a moderator. The marketing person works to get the group to discuss how a product might make them feel - to guide...
- White papers 2001-03-27
- Focus Groups Vs Usability Studies
- A focus group, also known as a marketing focus group, is a group brainstorming session run by a moderator. The goal of a focus group is to get a rough indication of desire - what people want a product to do for them. The marketing person works to get the...
- White papers 2006-01-22
- Focus Groups Generate, Explore Ideas
- From the executive summary: ‘Focus groups create for the researcher a full, multi-color, multi-dimensional picture of the group's participants. With a focus group, one must see much more than the faceless look into a topic that other forms of research provide. With focus-group research, one gets to feel a customer's...
- White papers 2004-06-04
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