Forecasting: Definition and additional resources from BNET
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BNET Business Dictionary

Business Definition for: Forecasting

  • the prediction of outcomes, trends, or expected future behavior of a business, industry sector, or the economy through the use of statistics. Forecasting is an operational research technique used as a basis for management planning and decision making. Common types of forecasting include trend analysis, regression analysis, Delphi technique, time series analysis, correlation, exponential smoothing, and input-output analysis.

Additional Resources

Using the Assortment Forecasting Method to Enable Sales Force Involvement in Forecasting
The paper presents how a European pick-and-mix confectionery company has employed a new forecasting approach - assortment forecasting - to reduce significantly time spent on forecasting by working with an entire assortment at a time instead of producing a forecast for each product individually. The implementation of a less time-consuming...
Tags: Sales force management, Emerald Group Publishing Ltd., forecasting, assortment, sales force, knowledge, sales
White papers 2004-03-31
Forecasting The Future
Most people consider demand forecasting as a job, which does not require any kind of specialized skills. . However, good forecasting depends the activeness of warehouse facility. Demand forecasting is the ability to forecast the demand that will remain constant all through the customer base. The process of good forecasting...
Tags: Sales force management, Reed Elsevier Inc., forecasting, warehousing, storage, job
White papers 2000-05-01
Sales Forecasting
Sales forecasting is a difficult area of management. The Reasons for undertaking sales forecasts is businesses are forced to look well ahead in order to plan their investments, launch new products, decide when to close or withdraw products and so on. The sales forecasting process is a critical...
Tags: Sales force management, Sales strategy, forecasting, sales forecast, sales
White papers 2003-01-01
The Sales Forecasting Techniques
Many sales managers do not recognize that sales forecasting is their responsibility. In this paper we summarized techniques that manager used into two types: qualitative and quantitative techniques. This paper also discusses the use of computer software in sales forecasting in Serbia. Forecasting activity should help managers to make better...
Tags: Sales strategy, Sales force management, PRODUCTIVITY, forecasting, technique, sales, business strategy, computer, software
White papers 2006-05-17
Forecasting - Why Bother?
Lets be honest, forecasting will never be 100% accurate. Forecasting should be seen for what it is: Guessing. Still, there is value in trying to pre-empt what the future holds. And there are ways of making a more educated Guess. This paper explains why forecasting is an imperative, not an...
Tags: Sales force management, forecasting
White papers 2003-03-13
Forecasting Methods For Business To Business Success
Forecasting can be broken down into four major categories: qualitative, time series analysis, causal relationships, and simulation. Qualitative forecasting is subjective and uses estimates and opinions to predict. Simulation forecasting allows its users to modify different factors and conditions about a particular event or situation to arrive at the prediction...
Tags: Sales force management, forecasting, B2B
White papers 2007-06-11
Business Forecasting: What Do You Expect?
Business Forecasting: What Do You Expect?Forecasting and Inventory PlanningForecasting is essential to planning inventory stocking levels, but it rarely takes into account variances on the supply side of the supply chain equation. And, you may as well throw forecasting out the window when addressing slow-moving, or products with erratic demand....
Tags: Sales force management, forecasting, Business Forecasting
Discussion threads 2007-08-01
Forecasting in Real-World Markets
This article is about sales forecasting in real world markets. It is designed to convey the approach to business forecasting which formed the inspiration for much of Prophecy's functionality. It also explores the rationale for 'judgmental' forecasting techniques, and evaluates the pros and cons of alternative computer software solutions. Read...
Tags: Sales force management, forecasting, sales, software, computer
White papers 2003-01-01
Forecasting for Marketing
There's a ton of research on forecasting, and many studies have tested different forecasting methods to find out which are most effective. This paper takes a look at the evidence and provides some useful managerial guidelines for business forecasting. The selection tree for deciding on the best forecasting method is...
Tags: Sales force management, University of Pennsylvania, forecasting, expert system, technique, analysis, marketing, financial, sales
White papers 2004-09-23
Whose Forecast Is It Anyway? Improve Your Sales Forecasts by Putting Responsibility and Authority in the Same Place
Sales forecasting is problematic in most companies. Forecasting is a difficult subject to master. Sales forecasting has been a big issue in every company. The inability to truly improve sales forecasting is actually generated by a mistake made by senior management. This paper considers a solution to improve the process.
Tags: Sales strategy, Sales force management, sales forecast, forecasting, sales
White papers 2003-06-04
Set Your Strategic Management In Action
This paper evolved from the mixed results shown in the reviewed forecasting literature and from the lack of sufficient forecasting research dealing with micro data. The main purpose of this paper is to investigate and compare the accuracy of different quantitative and qualitative forecasting techniques, and to recommend a forecasting...
Tags: Sales force management, forecasting, strategic management, small business, tool
White papers 2007-10-01
An Application to Forecasting Inflation in Canada
This paper evaluates the forecasting performance of factor models for Canadian inflation. This type of model was introduced and examined by Stock and Watson (1999a), who have shown that it is quite promising for forecasting U.S. inflation. Using a dimension-reduction method similar to traditional principal-components analysis, we extract a small...
Tags: Sales force management, Currency & Foreign exchange, Bank of Canada, forecasting, inflation, analysis, stock
White papers 2001-11-01
Sales Forecasting: A "Job Shop" Case Study Revisited
Using a twenty-four (24) month period of single-dimensional sales data reported in a recent published paper, the analysis presented in this paper shows that 'Marketers should not solely rely on a commercial forecasting package to make their forecasting estimation. Indeed, small and mid-size business managers can achieve significant savings by...
Tags: Sales force management, SMB/SME, forecasting, small and medium business, spreadsheet, analysis, job, sales, software
White papers 2004-04-16
Sales Forecasting
Sales forecasting is the process of anticipating the sales figures that would be realized by the sales force in coming time. It involves a thorough analysis of factors and issues prevailing in the organization with regard to the sales strategy. Sales forecasting is useful in determining the new facilities, labor,...
Tags: Sales force management, University of West Georgia, sales strategy, sales, sales force, analysis
Presentations 2003-01-01
Large-Scale Automatic Forecasting: Millions of Forecasts
Web sites and transactional databases collect large amounts of time-stamped data. Businesses often want to make future predictions forecasts based on numerous sets of time-stamped data sets of transactions. There are many time series analysis techniques related to forecasting, and an experienced analyst can effectively use these techniques to analyze,...
Tags: Sales force management, SAS Institute, forecasting, technique, database, Web site, Web, software
White papers 2001-08-07
Revenue Forecasting - How Is It Done? Results From a Survey of Low-Income Countries
This paper takes stock of revenue forecasting practices in low-income countries, and provides a comprehensive and condensed account of the revenue forecasting process. Based on a new dataset on 34 low-income countries, it catalogues forecasting practices and procedures from inception until budget submission, focusing primarily on institutional aspects and processes....
Tags: Sales force management, IMF, forecasting, revenue, survey, stock
White papers 2005-02-01
Forecasting Chilean Industrial Production and Sales With Automated Procedures
This paper presents a rigurous framework for evaluating alternative forecasting methods for Chilean industrial production and sales. While nonlinear features appear to be important for forecasting the very short term, simple univariate linear models perform about as well for almost every forecasting horizon. This paper considers several time series models...
Tags: Sales force management, Sales strategy, forecasting, sales
White papers 2004-05-01
An Exploratory Investigation of New Product Forecasting Practices
To guide new product forecasting efforts, the study presented in this paper offers preliminary data on new product forecasting practices during the commercialization stage pre launch and launch stage. Data on department responsibility for and involvement in the new product forecasting process, technique usage, forecast accuracy, and forecast time horizon...
Tags: Forecasting, Product Forecasting, Sales Force Management, Sales
White papers 2001-06-05
New Product Sales Forecasting: Which Model Is Best?
The development and introduction of a new product is an inherently risky venture. Many corporate executives' careers have foundered on the rocks and shoals of new product launches. In an effort to reduce the risks associated with new products, the forecasting of year-one sales has become an established practice within...
Tags: Sales force management, forecasting, durable goods, marketing research, risk, career, marketing, sales
White papers 2007-01-23
For Practitioners of Forecasting
This article is about Structuring Sales Forecasting Problems, the way to structure the problem will affect the forecasting method one needs. The chart provided in the article describes components of the sales forecast. All the components of the sales forecast like environment, market, company actions, competitors' actions, market share, costs...
Tags: Sales force management, Sales strategy, Knowledge@Wharton, sales forecast, forecasting, sales, environment
White papers 2003-01-01