BNET Business Dictionary
Business Definition for: Generation X
- the generation of people born between 1963 and 1981 who entered the workplace from the 1980s onward, bringing new attitudes to working life that run contrary to traditional corporate expectations. The term was popularized by the writing of Douglas Coupland and also by Bruce Tulgan in Managing Generation X (1995). Those who belong to Generation X are said to be not solely motivated by money, but they look for a work-life balance, favor flexible working, embrace the concept of employability, and value opportunities for learning, self-advancement, and new challenges. Human resource management practices are increasingly being adapted to accommodate new ways of working.
Wiktionary Definition for: Generation X
- the generation of people born after baby boom that followed World War II, especially those born in the 1960s and 1970s
Additional Resources
- The X factor: what makes Generation X tick? - interview with Meredith Bagby, author of 'Rational Exuberance: The Influence of Generation X on the New American Economy' - Interview
- Slackers. Busters. Grungers. Today's twentysomethings and early thirtysomethings have certainly had their share of unflattering monikers to contend with - along with the dubious distinction of being the generation to follow in the giant footsteps of the baby boomers. To assess - and explain - the impact of Generation X,...
- Research articles 1998-08-01
- How to manage Generation X. (online seminar on IndustryWeek Interactive on Compuserve Jan 8-19, 1996, features Bruce Tulgan, author of 'Managing Generation X')(Brief Article)
- 00-00-0000 IndustryWeek Interactive on CompuServe explores the demographics of Generation X, the twentysomethings now influencing the workplace, in an online seminar featuring lawyer, author, consultant, and X-er Bruce Tulgan, from Jan. 8 through Ja 00-00-0000 IndustryWeek Interactive on CompuServe explores the demographics of...
- Research articles 1996-01-08
- Generation X Is Now In Charge
- Generational experts will quibble whether Barack Obama is a boomer or Generation X, but we all know in our hearts he is an X man at the core. So next week the first Gen X president will be sworn into office. It's a pattern of promotion being...
- Blog posts 2009-01-15
- Aquinas Software targets Generation X with revolutionary Internet theme mall
- BOSTON, Mass.--BUSINESS WIRE--May 1, 1995--Aquinas Software private launched X Avenue, the first section of The Avenue, its online theme mall. The Avenue (http://www.avenue.com/the/) resides on the World Wide Web, the popular multimedia portion of the Internet.X Avenue is designed for Generation X, a sizable group of 18 to 30...
- Research articles 1995-05-01
- Visa teams up with LOCI to talk to Generation X. (Visa U.S.A.; LOCI World Wide Web site)
- Visa U.S.A. Inc. is using the LOCI World Wide Web site to target the post-baby boom generation, or Generation X. Through the LOCI which provides news from US and international schools to college students, Visa is sponsoring an essay contest. The contest aVisa U.S.A. Inc. is using the LOCI World...
- Research articles 1995-12-01
- Strategic New Research on Generation X: Invaluable to the Future of Corporate Leadership; Research Launches Second Annual Summit on Corporate Issues for Women CEOs
- NEW YORK--BUSINESS WIRE--Sept. 30, 1999-- In a landmark study examining attitudes and opinions of Generation X and senior managers in the workplace, new strategic research delves deeply into the values of Generation X, and provides effective strategies that will enable corporations to successfully manage and motivate them. The research...
- Research articles 1999-09-30
- Gen 2001: Loyalty and Values - Generation X and work - Brief Article
- In sharp contrast to the slackers before them, the college graduates entering the workforce are a loyal bunch. A survey by Harris Interactive for Northwestern Mutual Life Insurance Company found that those born between 1919 and 2001 are more dutiful and dedicated than Generation Xers. "When Generation X came...
- Research articles 2001-10-01
- Health Insurers Ignoring Generation X, Y?
- Marketing Charts submits: Health and life insurance providers are much more likely to market to Baby Boomers than to younger consumers who fall into Generation X and Generation Y age groups, according to research from Mintel Comperemedia. In the 12 months ending June 2009, a...
- External links 2009-08-02
- 'X' marked by boutiques; cynical demographic a tough sell for ad agencies. (effective advertising for Generation X)(New York: Entertainment Town: Advertising)
- Catering to the needs of Generation X long has been a challenging and frustrating task. While certain West Coast powerhouses such as Chiat/Day with their controversial ABC campaign have generated considerable attention with high-profile efforts geared toward this oft-misunderstood demographic, New York firms making the greatest...
- Research articles 1997-09-29
- Generation X Parents Prefer Increased Involvement in Students' College Selection
- Best-Selling Author Neil Howe to Speak at 2007 Datatel Users' Group Conference WASHINGTON -- A study conducted by best-selling authors Neil Howe and William Strauss reveals that Generation X parents of Millennial students are more hands-on than Baby Boomer parents. Gen X parents perceive higher education - especially the...
- Research articles 2007-03-12
- The ABC's of Generation-X and others - consultant Claire Raines addresses National Restaurant Association show seminar on employer-employee relations - Special Report - NRA Wrap-Up
- CHICAGO -- A little knowledge goes a long way in bridging the huge gap between Baby Boomer bosses and 20-something employees, an expert on Generation X-ers said during a seminar at the National Restaurant Association show here.
- Research articles 1996-06-10
- Fidelity Research on Generation X / Y Shows That Financial Intentions and Actions Are Often in Conflict
- While Most Don't Equate Success with Wealth, Money Named as Their Biggest Concern BOSTON -- Fidelity Investments today released new research on Generation X and Y1, whose combined population will represent 60 percent of the U.S. workforce by 20102. The research indicates that when it comes to how both...
- Research articles 2008-08-28
- Generation X is bold, quick, computer-savvy
- NEW YORK -- It was the first day of school for Macy's new assistant buyers. The twentysomething recruits had barely signed in when one bustled up to training chief Bernadette Commisa, asking: "How am I doing?" "That took me back! We had only just come in and taken...
- Research articles 1999-03-15
- Are You at War With Generation Y?
- Are You at War With Generation Y?Boomers "X" and "Y"As a Boomer I have felt threatened by the next generation "X" because they want my position. I am not threatened by a "Y" generation as they want the position held by "X". I am willing to help a...
- Discussion threads 2008-05-21
- Does Gen X Have a Future in Business?
- Generation X is starting to wonder about its future in business management. What?, you say. Isn't this the cohort poised to pull the levers of power out of the wrinkled, spotted hands of the Boomer Generation as its shuffles en masse into retirement? ...
- Blog posts 2007-12-13
- Gen X 'Saves the World'
- Another note on Generation X, this time more positive. They may be the bashful 'dark-horse' generation between the limelight-hogging Boomers and Millenials, but X-ers are behind some of the most radical social media businesses in the world. This is the upshot of the fantastically named book, 'X...
- Blog posts 2008-06-23
- Why Gen X Will Save the Planet
- Not to put too much pressure on you dear readers born in then 1970s and 1980s, but you've got a big stinking pile to clean up and not much time to waste. Endangered planet. Economies in chaos. Terrorism. Massive debt. Massive poverty, just to name a few calamities awaiting your...
- Blog posts 2009-07-31
- The Truth About Managing Generations X and Y
- All of them are obsessed with technology. None of them have any company loyalty. These are but two of the workplace stereotypes about Generation X (born between 1965 and 1976) and Generation Y (born between 1977 and 1986). Stereotypes aside, what makes these 23 to 44 year olds give their best...
- Blog posts 2009-07-28
- Gen X is Unhappy at Work
- Workers in their 30s and early 40s, otherwise known as Generation X, are growing unhappy with corporate life and planning a retreat, says Tammy Erickson, an expert on generational work force issues. That's bad news for their employers, who are looking to this cohort as next generation leaders. ...
- Blog posts 2008-05-15
- Boomers: The Worst Generation?
- My posts about generational change in the workforce tend to draw a lot of readership. Nothing to do with my brilliant writing skills, mind you; people just seem naturally drawn to the topic. So I'm reading comments on a recent post, Generation X Is Now In Charge,...
- Blog posts 2009-01-23
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