Generation X: Definition and additional resources from BNET
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BNET Business Dictionary

Business Definition for: Generation X

  • the generation of people born between 1963 and 1981 who entered the workplace from the 1980s onward, bringing new attitudes to working life that run contrary to traditional corporate expectations. The term was popularized by the writing of Douglas Coupland and also by Bruce Tulgan in Managing Generation X (1995). Those who belong to Generation X are said to be not solely motivated by money, but they look for a work-life balance, favor flexible working, embrace the concept of employability, and value opportunities for learning, self-advancement, and new challenges. Human resource management practices are increasingly being adapted to accommodate new ways of working.

Wiktionary Definition for: Generation X

  • the generation of people born after baby boom that followed World War II, especially those born in the 1960s and 1970s

Additional Resources

The Next Generation: How They Differ from Boomers, X and Y
The Next Generation: How They Differ from Boomers, X and Y4 year span?You said Gen Y was 1980-1984? Seriously? That's it?RE: The Next Generation: How They Differ from Boomers, X and YTammy maybe part of this generation in question. All indications of the "whatever" generation will be...
Tags: boomer
Discussion threads 2008-07-22
Generation Y: Motivating And Training A New Generation Of Employees
From the executive summary: ‘Generation Y is usually described as that generation that comes after the Generation called X. As the labor pool becomes tighter, the hospitality industry is dipping deeper into the age group of 14 to 20 year olds for line employees and lamenting the fact that turnover...
Tags: Training, Generation Y, Employee
White papers 2000-11-01
Towards the Third Generation of Performance Measurement
This article introduces the concept of third generation performance measurement systems. First generation measurement systems were based on the assumption that financially biased measurement systems should be supplemented with non-financial indicators, including intangibles. Whilst this was a valuable development, the problem with these first generation approaches was that they were...
Tags: Human Resources, Workforce Management, Performance, Performance Management, Cranfield University
White papers 2003-04-01
Tough Customers: How To Reach Gen Y
The Generation Y boom has taken the world by storm. As a result, most marketers have shifted their focus from Generation X customers to Generation Y. Experts suggest three strategies that can help marketers to target Generation Y customers. The strategies include making kids-friendly products and services, conducting extensive contests...
Tags: Generation Y
White papers 2003-01-01
Useful Commute: Managing Generation Y
They are also called the "Internet generation," nexters, and the millenials. The newest generation in today's workforce have a very distinctive work ethic. In this show, learn how to get the most out of these young workers. by BNET staff
Tags: Recruitment & Selection, Human Resources, Internet, BNET staff, Workforce Management, Generation, Generation Y
Blog posts 2007-11-13
Imagine All the People, Reading Magazines - AARP introduces 'My Generation'
To target the generation that refuses to grow old, the AARP is segmenting the mature market with My Generation.
Tags: AARP
Research articles 2001-04-01
IAB Issues Lead Generation Best Practices for Industry Comment; Recommendation Developed by the IAB Lead Generation Committee
CHICAGO -- The Interactive Advertising Bureau ("IAB") in conjunction with the Lead Generation Committee today announced proposed Online Lead Generation Best Practices at the IAB Leadership Forum: Performance Marketing Optimization event in Chicago. The Online Lead Generation Best Practices lay the foundation for ethical practice in lead generation, primarily focused...
Tags: industry, Interactive Advertising Bureau
Research articles 2006-03-13
Spoke Software Unveils Spoke Lead Generation; Offering Revolutionizes Lead Generation for More Targeted Marketing
SAN MATEO, Calif. -- Spoke Software, a provider of lead generation and sales prospecting solutions, today announced the availability of its new offering, Spoke Lead Generation. Designed to help marketers improve results with greater response rates and higher conversions, Spoke Lead Generation revolutionizes lead generation programs by providing highly targeted...
Tags: marketing
Research articles 2006-02-06
Second Generation Business Process Methodologies
This article describes what is called a Second Generation business process methodology. The approach is now beginning to spawn variations for other types of business processes. The Second Generation approach described in this article saves time and money, provides integrated measurement, and facilitates better communication. This assures that second generation...
Tags: Business Process, Operational Planning, Business Operations
White papers 2003-05-01
The X factor: what makes Generation X tick? - interview with Meredith Bagby, author of 'Rational Exuberance: The Influence of Generation X on the New American Economy' - Interview
Slackers. Busters. Grungers. Today's twentysomethings and early thirtysomethings have certainly had their share of unflattering monikers to contend with - along with the dubious distinction of being the generation to follow in the giant footsteps of the baby boomers. To assess - and explain - the impact of Generation X,...
Tags: Generation X, IBM Corp.
Research articles 1998-08-01
Telica Announces WilTel's Deployment of its PLUS Second-Generation Softswitch
CHICAGO -- Telica, Inc., an innovator in next-generation VoIP switching, announced today that WilTel Communications has chosen its softswitch for the implementation of WilTel's IP-based voice services. After an extensive evaluation of next-generation switching products, WilTel has signed an agreement to use the PLUSTM second-generation softswitch solution as a key...
Research articles 2004-06-22
Marketing Therapy Session: Overcoming Lead Generation Attention Deficit Disorder
Lead generation is the process of hunting and identifying new customers for the product or service at hand. It is a significant activity for the sales department of an organization. Efficient lead generation ensures a perennial flow of customers for the sales department to serve. However, many a time, the...
Tags: Marketing, Lead Generation, Sales Strategy, Sales Force Management, Sales
White papers 2003-01-01
Shell Launches Next Generation Turbo T
This case study describes about power generation using Turbo T Oils. Shell has furthered its commitment to helping power generation companies reduce running costs and increase production efficiency over the long term, with the launch of the next generation Shell Turbo T premium quality oil. Turbo T Oils are premium...
Tags: Telecom & Utilities, Power Generation, Generation, SSH, Turbine
Case studies
EA Gets the Jump on Next Generation Games; EA Announces 25 Next Generation Console Videogames in Development; Six Titles Showcased at E3
REDWOOD CITY, Calif. -- Electronic Arts Inc. (Nasdaq:ERTS) today announced that it has 25 videogames for next generation consoles currently in development. EA's announced next generation line-up will be at the upcoming Electronic Entertainment Expo (E3) in Los Angeles, May 18-20, 2005.
Tags: Electronic Arts Inc.
Research articles 2005-05-13
The Cost of Generating Electricity: A Study Carried Out by PB Power for the Royal Academy of Engineering
All generation technologies exhibit some degree of 'intermittency' or 'unpredictability' to a greater or lesser extent. The level of intermittency, however, for certain renewable generation technologies such as wind turbines, is generally higher than for more conventional forms owing to the unpredictable nature ('fickleness') of the energy source in the...
Tags: Telecom & Utilities, Royal Academy Of Engineering
White papers 2004-03-01
Alstom unveils fourth generation Pendolino: the latest generation of Pendolino aims to provide a more spacious interior, improved reliability and better accessibility than its predecessors
TRENITALIA's new generation of 250km/h Pendolino tilting trains is due to start mainline testing in Italy this month following the completion of dynamic tests at the Velim test circuit in the Czech Republic.
Tags: Alstom
Research articles 2006-09-01
The 21 Truths About Generating Qualified Leads
Lead-generation is the process of hunting and identifying new customers for the product or service at hand. Efficient lead generation ensures a perennial flow of customers for the sales department to serve. The points to be kept in mind while formulating a lead-generation includes separation of prospects from suspects, strong...
Tags: Sales Force Management, Sales, Lead Generation, Lead-generation, MarketingProfs, Sales Strategy
White papers 2002-07-09
Making Connections: Case Studies of Interconnection Barriers and Their Impact on Distributed Power Projects
Today there is growing interest in distributed electricity generation, particularly onsite generation. This interest is stimulated by the reliability, power quality, and environmental needs of business and homeowners, as well as the availability of more efficient, environmentally friendly, modular electric generation technologies, such as microturbines, fuel cells, photovoltaics, and small...
Tags: Barrier, U.S. Department Of Energy, Fuel Cells, Manufacturing, Telecom & Utilities, Emerging Technologies
White papers 2000-08-01
Enabling Distributed Generation and Demand Response With Enterprise Energy Management Systems
An escalating demand for power has created two challenges for the energy industry: today, the problem is lack of generation; five years from now, it will be bottlenecks in the transmission and distribution infrastructure. Although demand response can solve the short-term problem, only distributed generation can solve both. Demand response...
Tags: Regulations, Productivity, Government, Response, Generation
White papers 2001-07-30
Decision Criteria for the Deployment of Distributed Generation Technologies
The recent emergence of distributed generation in the competitive electric power market raises many interesting issues. The deployment of distributed generation technologies required a decision tool in order to justify the best technological choice. This paper introduces decision criteria from the perspectives of distributed generation developers and end-use customers. The...
Tags: Massachusetts Institute Of Technology, Productivity
White papers 2001-01-01
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