BNET Business Dictionary
Business Definition for: Infomercial
- a television or cinema commercial that includes helpful information about a product as well as advertising content
Wiktionary Definition for: Infomercial
- #An especially long television commercial, typically between thirty minutes and one hour long, that is usually sold as a block to advertisers late at night to fund the operations of a television network.
Additional Resources
- New Infomercial nets target large advertisers. (Infonet infomercial channel)
- New Infomercial Nets Target Large Advertisers NEW YORK - Two companies that want to sell infomercial channels to cable operators are both hoping to attract big-ticket advertisers with well-produced programs. Home Shopping Network subsidiar New...
- Research articles 1991-08-26
- Will it play in Washington? (infomercial producers accused of targeting children)(special section: Infomercials)
- Infomercial producers search for ways to reach children's market, avoid long arm of federal regulators Call it what you want--as long as you don't call it an infomercial. Horizon Media of New York says that it's...
- Research articles 1993-10-25
- Ryobi sets infomercial: steps up marketing for Singer brand. (Ryobi Motor Products signs with production company HSN Direct)(Housewares Network)
- Ryobi Motor Products has signed an infomercial production and distribution deal with HSN Direct. The infomercial will feature Ryobi's new Singer WipeOut, a battery-powered cordless deep cleaner and smooth-surface washer that the company is scheduled to laRyobi Motor Products has signed an infomercial production and distribution deal with HSN Direct....
- Research articles 1995-10-09
- Infomercial group approves guidelines. (program-length advertisment makers issue voluntary guidelines to avoid government regulation)
- Infomercial Group Approves Guidelines In an effort to avoid government regulation, makers of infomercial -- those program-length advertisements -- issued voluntary guidelines last week even as they acknowledged having little power to enforce the Infomercial Group Approves Guidelines ...
- Research articles 1991-03-11
- Valcent Products Inc.: Successful Results for the Nova Skin Care System Infomercial Market Test
- Valcent Products Inc., (OTCBB: VCTPF), announced that it has completed testing of the Nova Skin Care System infomercial. The 28.5 minute infomercial testing exceeded Valcent's expectations for media efficiency ratios, volume of website orders and continuity orders, which confirms its revenue potential. The Nova Skin Care System infomercial was...
- Research articles 2007-02-01
- TCI signs infomercial deal with Guthy-Renker.
- Operators hope to beat cable networks to the punch by negotiating deals of their own with infomercial providers CI has been on a shopping spree lately, striking deals with infomercial companies to get a share of the revenue cable networks earn ...
- Research articles 1996-09-23
- Adelphia signs up for infomercial channel. (Adelphia Communications Corp.; Production Information Network)(Brief Article)
- Adelphia Communications Corp. joins MSOs Cox Communications and Jones International as a partner in Production Information Network PIN, a 24-hour cable infomercial ... Adelphia Communications Corp. joins MSOs Cox Communications and Jones International as a partner in Production Information Network PIN, a 24-hour cable infomercial...
- Research articles 1996-01-29
- For sale: one ABC affiliate, nice location: Paxson may put TV station on the block to concentrate on infomercial network.(Paxson Communications Corp., WPFB-TV of Palm Beach, Florida)
- Paxson may put TV station on the block to concentrate on infomercial network Paxson may put TV station on the block to concentrate on infomercial network
- Research articles 1996-07-22
- Cracking down on infomercial claims. (Federal Trade Commission cases) (Brief Article)
- Recent major Federal Trade Commission actions against infomercial producers: National Media Corp.--National Media and Media Arts International in March agreed to pay $275,000 stemming from charges that they made unsubstantiated claims for a n Recent major Federal Trade...
- Research articles 1993-10-25
- Home shopping network launches infomercial unit: anticipates large buys for long-form commercials; no plans to feature infomercials on HSN. (HSN Direct)
- Anticipates large buys for long-form commercials; no plans to feature infomercials on HSN Home Shopping Network plans to tap into the $400 million-per-year infomercial business with the launch of HSN Direct, a division to produce long-form co Anticipates...
- Research articles 1994-07-18
- AirRover Launches Infomercial Test Run on CNBC, MSNBC, Bloomberg, and CNN
- BATON ROUGE, La. -- David Loflin, CEO of AirRover Wi-Fi Corporation (formerly Air-Q Wi-Fi) (OTCBB:AVWF), a Wi-Fi wireless fidelity Internet access provider, announced today that the company is debuting an infomercial marketing its "Hotspot Business in a Box." The infomercial can be previewed at http://www.financialnewsusa.com/stock_spotlight/aqwf.php
- Research articles 2004-08-23
- Paxson building infomercial net; HSN co-founder purchasing UHF fringe stations, seeking affiliates at NATPE. (Bud Paxson)
- Lowell "Bud" Paxson is buying struggling independent TV stations, extending their reach by demanding must carry on cable systems, and creating a television infomercial network. Lowell "Bud" Paxson is buying struggling independent TV stations, extending their reach by demanding must carry on cable ...
- Research articles 1995-01-16
- Sears expands infomercial lineup. (Sears, Roebuck and Co. advertising its Kenmore HEPA Air Supreme Air Filter)
- Sears, Roebuck and Co is using an infomercial approach to advertise its Kenmore HEPA Air Supreme Air Filter system. The unit features a three-speed control for the high efficiency particulate air filtering system, which also ionizes the air, capable of trSears, Roebuck and Co is using an infomercial approach to...
- Research articles 1995-06-26
- T-Fal TV tack for all-in-1 Ingenio. (cookware, bakeware, storageware line to be marketed in infomercial)
- T-Fal is touting a new all-in-one cookware, bakeware and storageware line in a national infomercial and hopes to hit higher price points than it has recently commanded in department stores. T-Fal is touting a new all-in-one cookware, bakeware and storageware line in a national infomercial...
- Research articles 1997-10-27
- Infomercial PIN. (new Product Information Network, formed by merger of Cox Communications and Jones International)(Brief Article)
- Cox Communications and Jones International have completed the merger of their 24-hour infomercial networks, giving the combined programing service a reach ... Cox Communications and Jones International have completed the merger of their 24-hour infomercial networks, giving the combined programing service a reach of more...
- Research articles 1995-03-13
- Infomercial co. strikes deal with Time Warner. (Guthy-Renker Corp.; Time Warner Cable)
- New York - Bypassing intermediaries, Guthy-Renker Corp., a major infomercial producer/distributor last week revealed that it struck a three-year agreement with Time Warner Cable to deliver via satellite its infomercials to 8 million homes. New York - Bypassing intermediaries, Guthy-Renker Corp., a major ...
- Research articles 1995-02-27
- PHILIPS USES INFOMERCIAL TO PUT SPOTLIGHT ON NEW DVD PLAYER
- Philips Consumer Electronics introduced the Philips Magnavox digital videodisc player via an award-winning infomercial from Tyee Group, Portland, Ore. Philips Consumer Electronics introduced the Philips Magnavox digital videodisc player via an award-winning infomercial from Tyee Group, Portland, Ore.
- Research articles 1998-10-05
- VOLVO READY TO ACT ON LEADS AFTER INFOMERCIAL SUCCESS: AUTO MARKETER SAYS FOLLOW-UP IS KEY AS 4,000 VIEWERS CALL IN.
- Volvo Cars North America was "tuned up" this time around for the thousands of leads that poured in from its latest infomercial. Volvo Cars North America was "tuned up" this time around for the thousands of leads that poured in from its latest infomercial.
- Research articles 1999-01-25
- Warner wields infomercial to showcase Bogart videos.(Brief Article)
- Movie buffs eager to own Warner Home Video's latest release of Bogie flicks won't have to wait until the 18-film collection goes on sale next month. A 30-minute infomercial promoting Warner's release of the Humphrey Bogart Collection and offering a s Movie buffs eager to own...
- Research articles 2000-02-14
- Revlon to air infomercial for new Dolly Parton line. (Revlon Consumer Products Corp.)
- In January, Revlon Consumer Products Corp. will begin selling cosmetics on US TV with a 30 minute infomercial. The cosmetics line is called Dolly and will be pitched by the actress and singer Dolly Parton herself. In January, Revlon Consumer Products Corp. will begin selling ...
- Research articles 1993-10-10
