BNET Business Dictionary

Business Definition for: Internet Marketing

marketing of products or services over the Web.
Although similar in many ways to traditional marketing, Internet marketing is best suited to several particular purposes. It is ideal for marketing products and services that require a lot of information to sell, such as travel and books; products and services that people feel strongly about, such as music and films (much of the success of The Blair Witch Project was credited to fans getting together on the Internet and promoting it through enthusiastic reviews and dialogue); and products and services that are bought by the Internet demographic.
In terms of advertising, online advertisements do not have the same impact as television or glossy media, as consumers are generally unwilling to download them. However, due to extensive personalization capabilities, Internet marketing has a unique ability to reach niche markets and target just the right consumer with just the right product.
Internet marketing is thus best used as an adjunct to a traditional offline marketing strategy. Offline marketing is used to raise consumer awareness and arouse interest; Internet marketing educates and answers questions by having comprehensive information on offer.

Additional Resources

More Internet Marketing Looms in Pharma's Future: By some reports, direct-to-consumer DTC drug advertising is beginning to stagnate -- a trend suggested by Sepracor's recent decision to cut back on TV spots involving its Lunesta moth. Stepping into the breach: More direct-marketing advertising, particularly involving the Internet. According to a...; Tags: Direct Marketing, Pharmaceutical Company, Internet Marketing, DMA, Internet, Sales Channel, Advertising & Promotion, Marketing Research, Sales, Marketing, David P. Hamilton; Blog posts 2008-04-25
An Analysis of University Internet Marketing Courses: This paper investigates the recent development of Internet Marketing as an educational subject area, focusing particularly on the relationship between the educational curriculum, professional marketing practice, and the development of associated technical skills. A review of relevant literature in the field of marketing education, with particular reference to Internet Marketing...; Tags: Internet Marketing, Analysis, Internet, Marketing Research, Marketing; White papers 2005-04-07
Five Myths of Internet Marketing for Independent Professionals - Part 1: Professional Services Need Different Internet Marketing: There's more marketing hype published on the Internet in one day than P.T. Barnum generated in his lifetime. Like a worm swallowing its tail, the Internet marketing beast feeds mostly on itself. The vast majority of what appears on the Internet about marketing is designed to help market products and...; Tags: Professional Services, Internet Marketing, Internet, Marketing Research, Marketing; White papers
Opportunities vs. Challenges: A Cross-Cultural Approach To Internet Marketing: The Internet together with many other factors fastens the process of the globalization. If the globalization is an inevitable process, then the cross-culturalization will also be inevitable. To be aware of and sensitive to the cultural differences is a major premise for the success in the world marketplace. This would...; Tags: Internet Marketing, CraftSystems, Internet, Marketing Research, Globalization, Marketing, Strategy, Management; White papers 2003-01-01
The Astounding Fifteen - 15 Benefits Of Starting Your Own Internet Marketing Business: The benefits of starting your own internet marketing business are simply staggering. Presented in this paper are all the key benefits you get by starting your own internet marketing business. Internet Marketing is very trendy because it's an easy way to make money online from home. Whether you want to...; Tags: Benefit, Internet Marketing, Buzzle.com, Internet Marketing Business, Internet, Marketing Research, Marketing; White papers 2006-06-16

Unica Launches Internet Marketing Alliance Program; Provides Customers Integrated Solutions for Managing and Measuring the Effectiveness of Multi-Channel Internet Marketing Campaigns: WALTHAM, Mass. -- UnicaR Corporation (Nasdaq:UNCA), a global provider of Enterprise Marketing Management EMM solutions, today announced the launch of its Internet Marketing Alliance Program. The alliance program will provide integrated internet marketing solutions based on Unica's industry-leading AffiniumR Suite and best-of-breed internet marketing services. Customers of Unica and its...; Tags: Internet, Internet marketing, Unica; Research articles 2006-08-08
Outbound Internet Marketing: An outbound marketing strategy refers to any technique on the Internet that is pro-active and takes one to the consumer, rather than being inactive, waiting for the consumer to come to them. The problem with too many Internet marketing strategies is that they depend on visitors voluntarily coming back to...; Tags: Marketing Strategy, Internet Marketing, Marketing Magic, Marketing Research, Internet, Marketing; White papers 2003-01-01
Internet Marketing ... the Same & Different: The article is about the different methods of marketing and explains how the Internet changes everything and nothing. It explains the comparison of new upcoming way of marketing with the old ones like Television did not kill radio, or the movies. The telephone has been a marketing tool for about...; Tags: Internet Marketing, ROCKINGHAM*JUTKINS*marketing, Marketing Research, Internet, Marketing; White papers 2001-11-20
Internet Marketing and Society: Modern marketing starts with the first impression of the product or service that will be exchanged. It includes making choices about how to develop or present that product or service and then considers the support required after the sale is made. The use of the internet, including internet marketing, has...; Tags: Victoria University, Internet Marketing, Internet, Marketing Research, Marketing; White papers 2000-10-01
Internet Marketing Roadmap: The Truth For A Change: From the executive summary: ‘Though an ever-evolving subject in technical terms, underlying Internet marketing are three competencies: traffic Infrastructure, marketing application development, and permission marketing methodologies. Practicing Internet marketing with all three competencies in motion resembles gear shifting when driving a car with manual transmission, both the mechanics of the...; Tags: Internet Marketing, S.F. Allen, Internet, Marketing Research, Marketing; White papers 2003-01-01
American Marketing Association of Orange County Presents ''Internet Marketing and Search Engine Optimization Conference for Marketing Professionals,'' with Speakers from Search-Optimization.com, Yahoo! Search Marketing and ClickTracks: TUSTIN, Calif. -- The American Marketing Association of Orange County, a local chapter of the largest association of marketing professionals worldwide, and Search-Optimization.com, an Internet marketing and search engine optimization company located in Orange County, California, today announced their sponsorship of the Internet Marketing and Search Engine Optimization Conference for...; Tags: American Marketing Association, Internet, Internet marketing, marketing, Orange PCS, search engine, search engine optimization, Yahoo! Inc.; Research articles 2005-05-25
Edinburgh to host annual World Association of Internet Marketing conference Theme 2002: To create a partnership between Internet marketers and search engines.: M2 PRESSWIRE-24 July 2002-WAIM: Edinburgh to host annual World Association of Internet Marketing conference Theme 2002: To create a partnership between Internet marketers and search engines C1994-2002 M2 COMMUNICATIONS LTD RDATE:07242002 The World Association of Internet Marketing WAIM has...; Tags: A Partnership Inc.; Research articles 2002-07-24
Internet Marketing: An Overview: Years of Internet marketing research have yielded a set of important findings. The purpose of this paper is to review these findings and assess what has been done and what has not been done in the area. In doing so, the authors review existing findings ranging from the types of...; Tags: Internet Marketing, University Of Mississippi, Internet; White papers 2002-11-01
Executive Guide: Internet Marketing Best Practices: If a person's mandate is to: maximize sales of the company's products and services; minimize costs; and achieve the best possible Return on Investment for his marketing dollars, then the person owes it to himself to do what it takes to gain and apply a full and working knowledge of...; Tags: Knowledge, Internet Marketing, Internet, Marketing Research, Marketing; White papers 2005-12-01
Sharper Image Names New Internet Marketing Executive.: The Sharper Image has named Meredith Medland director of global internet marketing. Medland will head up the retailers online marketing and lead an effort to broaden the San Francisco-based company's current marketing initiatives. Prior to jo The Sharper...; Tags: Internet, Internet marketing, marketing, Sharper Image Corp.; Research articles 1999-04-26
Online Job Search Affiliate Internet Marketing Program: If you are venturing into working from home to make money online, internet affiliate marketing program is the best and most recommended program that you should give top consideration. With the internet growing at such an unbelievable pace, so does affiliate marketing. One of the reason for this is due...; Tags: Job, Internet Marketing, Job Search, Hubpages, Internet, Marketing Research, Marketing; White papers 2008-01-01
Yahoo! Search Marketing's Director of Strategic Alliances Jason Lehmhbeck to Speak at OCAMA's 'Internet Marketing and Search Engine Optimization Conference'.: TUSTIN, Calif., Jun 22, 2005 CCNMatthews via COMTEX With ExactTarget Added and Speakers from Search-Optimization.com and ClickTracks The Internet Marketing and Search Engine Optimization Conference by the American Marketing Association of Orange County, a local chapter of the largest association of...; Tags: American Marketing Association, conference, INTERNET, MARKETING, Orange PCS, SEARCH, Yahoo! Inc.; Research articles 2005-06-22
Some Things You Can Do To Immediately Improve Your Internet Marketing: The objective of this white paper is to provide the reader with a snapshot of trends in Internet marketing and to suggest some of the ways that successful marketers are using the web to reach their business-to-business customers. It is also designed to offer hints and suggestions that will make...; Tags: Internet Marketing, Cyber M@rketing Services, Internet, Marketing Research, Marketing; White papers 2002-07-01
Internet Marketing Time Management Is Important For Your Online Success: Internet marketing time management skills are an important tool in your online marketing arsenal. This is because with internet marketing you are your own boss and have no-one to answer to but yourself. Bad time management skills and procrastination are often the cause of a lack of success for internet...; Tags: Internet Marketing, Discover Time Management, Internet Marketing Time Management, Internet Marketing Time Management Skill, Internet, Time Management, Marketing Research, Productivity, Marketing; White papers 2007-12-01
Equitex Subsidiary Denaris Corp. Signs Stored Value Card Internet Marketing Agreement: ENGLEWOOD, Colo. & WEST PALM BEACH, Fla. -- Equitex, Inc. (NASDAQ:EQTX) announced today that its majority owned subsidiary, Denaris Corporation, has signed a marketing agreement with AmeriTech Advertising, Inc. ("AmeriTech") of Clearwater, Florida, to market Denaris' stored value card products via the internet. AmeriTech is an internet marketing company that...; Tags: Ameritech, Internet, Internet marketing; Research articles 2004-10-04

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