BNET Business Dictionary
Business Definition for: Internet Marketing
- marketing of products or services over the Web.
Although similar in many ways to traditional marketing, Internet marketing is best suited to several particular purposes. It is ideal for marketing products and services that require a lot of information to sell, such as travel and books; products and services that people feel strongly about, such as music and films (much of the success of The Blair Witch Project was credited to fans getting together on the Internet and promoting it through enthusiastic reviews and dialogue); and products and services that are bought by the Internet demographic.
In terms of advertising, online advertisements do not have the same impact as television or glossy media, as consumers are generally unwilling to download them. However, due to extensive personalization capabilities, Internet marketing has a unique ability to reach niche markets and target just the right consumer with just the right product.
Internet marketing is thus best used as an adjunct to a traditional offline marketing strategy. Offline marketing is used to raise consumer awareness and arouse interest; Internet marketing educates and answers questions by having comprehensive information on offer.
Additional Resources
- The Role Of The Internet In Marketing
- this paper will focus on the World Wide Web side of the Internet phenomenon. In order to answer all of the aforementioned questions, we will initially describe the expansion of the Internet. The paper will cover the consequent opportunities and implications for marketing and explain how Internet Marketing can be...
- White papers 1999-01-01
- Five Myths of Internet Marketing for Independent Professionals - Part 1: Professional Services Need Different Internet Marketing
- There's more marketing hype published on the Internet in one day than P.T. Barnum generated in his lifetime. Like a worm swallowing its tail, the Internet marketing beast feeds mostly on itself. The vast majority of what appears on the Internet about marketing is designed to help market products and...
- White papers
- Marketing On The Internet
- In the technology-centric business world of today, Internet has emerged as a potent marketing tool. It is imperative for an organization to understand the subtle nuances of online marketing before developing an Internet marketing strategy. The paper examines the relevance of Internet marketing and discusses some online marketing techniques.
- Presentations 2003-01-01
- Minnesota Public Radio: Marketing and the Internet
- Minnesota Public Radio's MPR Internet marketing efforts were moved to the organization's Marketing Division in July 2000. Coming from the New Media Division, senior management challenged the marketing staff to integrate both offline and online marketing channels, campaigns and messages to present a strong brand. This paper looks at what...
- White papers 2002-01-01
- An Analysis of University Internet Marketing Courses
- This paper investigates the recent development of Internet Marketing as an educational subject area, focusing particularly on the relationship between the educational curriculum, professional marketing practice, and the development of associated technical skills. A review of relevant literature in the field of marketing education, with particular reference to Internet Marketing...
- White papers 2005-04-07
- Introduction To Internet Marketing
- In today’s technology-centric business environment, the Internet has emerged as a potent marketing tool. It is imperative to understand and comprehend the difference between online marketing and traditional marketing. Individualization and interactivity are two important aspects that differentiate online marketing from traditional marketing methods. The paper examines Internet marketing and...
- Presentations 2003-01-01
- Internet Marketing: An Overview
- Years of Internet marketing research have yielded a set of important findings. The purpose of this paper is to review these findings and assess what has been done and what has not been done in the area. In doing so, the authors review existing findings ranging from the types of...
- White papers 2002-11-01
- Internet Marketing Roadmap: The Truth For A Change
- From the executive summary: ‘Though an ever-evolving subject in technical terms, underlying Internet marketing are three competencies: traffic Infrastructure, marketing application development, and permission marketing methodologies. Practicing Internet marketing with all three competencies in motion resembles gear shifting when driving a car with manual transmission, both the mechanics of the...
- White papers 2003-01-01
- Marketing Strategies for the Internet
- The news services, each giving their Internet addresses during and at the end of the broadcast, have given the Internet worldwide exposure and acceptance. This article explains the secrets to successful Internet marketing. E-mail is the 'life-blood' of the Internet as it is the manner in which everyone communicates.Read on...
- White papers 1997-01-01
- Internet Marketing and Society
- Modern marketing starts with the first impression of the product or service that will be exchanged. It includes making choices about how to develop or present that product or service and then considers the support required after the sale is made. The use of the internet, including internet marketing, has...
- White papers 2000-10-01
- How Will the Internet Change Marketing?
- It has been argued that one is in the midst of a revolution that is changing marketing. This paper attempts to categorize some of the ways in which the Internet will transform marketing. Three sources of change are identified: Cultural change, marketing management change and marketing in the new medium...
- White papers 2001-06-01
- Internet Marketing ... the Same & Different
- The article is about the different methods of marketing and explains how the Internet changes everything and nothing. It explains the comparison of new upcoming way of marketing with the old ones like Television did not kill radio, or the movies. The telephone has been a marketing tool for about...
- White papers 2001-11-20
- Make Your Web Site a Sales Tool 2
- This article says that businesses that survive this initial Internet craze will be those that know how to implement marketing strategies that work on, and off, the Internet. It also explains few key strategies for developing an Internet marketing strategy that leads to sales like developing an Internet marketing plan,...
- White papers 2003-01-01
- Online Marketing And Selling
- Marketing on the Internet is for the purposes of reaching out to potential customers in the form of advertising. Creativity such as designing, development and technical aspects such as marketing and advertising are required. Some of the different facets of Internet marketing include: affiliate marketing; email marketing; search engine marketing;...
- White papers 2008-01-29
- Outbound Internet Marketing
- An outbound marketing strategy refers to any technique on the Internet that is pro-active and takes one to the consumer, rather than being inactive, waiting for the consumer to come to them. The problem with too many Internet marketing strategies is that they depend on visitors voluntarily coming back to...
- White papers 2003-01-01
- Internet Marketing
- Electronic commerce (e-commerce) involves making business transactions through telecommunication networks including the Internet. Such type of marketing through the Internet tends to streamline business processes, reduce operating costs, and deliver enhanced customer support. The paper traces the history of Internet marketing and discusses different e-commerce frameworks.
- Presentations 2003-01-01
- Marketing On The Internet
- The advent of the Internet on the business scene has provided organizations with an effective tool for building relationships. The Web acts as a major prime mover for an organization to further its marketing efforts. Through the Web, the organization hopes to convert prospects into loyal customers. The aforesaid endeavor...
- White papers 2000-11-01
- Internet Marketing And Internet Marketing Online Services
- People come to you with a problem, and what is your solution, you give them your product. You create an ad, tired of your problem, and then they go to your landing page and you talk more about it and you have your auto responder series and you have a...
- White papers 2007-09-28
- Make Your Web Site a Sales Tool
- This article explains that to survive in today's business world, companies must design marketing plans to take full advantage of the most powerful marketing tool of the new millennium that is Internet. It also explains few key strategies for developing an Internet marketing strategy that leads to sales like developing...
- White papers 2003-01-01
- Insider Secrets To Network Marketing Success
- The author of this article says that networking marketing and the Internet were made for each other. The Internet has literally brought new life to the network marketing industry. If you answered yes, read on and discover how you can literally turn the Internet into your own twenty-four seven cash...
- White papers
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