BNET Business Dictionary
Business Definition for: Keyword
- a word used by a search engine to help locate and register a Web site. Companies need to think very carefully about the keywords they place in their meta-tags and in Web pages in order to attract relevant search-engine traffic.
Wiktionary Definition for: Keyword
- any word used as the key to a code
- any word used in a reference work to link to other words or other information
- # computing a reserved word used to identify a specific command, function etc
- # linguistics any word that occurs in a text more often than normal
Additional Resources
- How to Boost Your Keyword Density on Your Web Site to Gain Top Positions at the Search Engines
- When it comes to the Search Engines content is king! Yes king! Search Engines want web sites that are rich in content. Content is words that are embedded in text on the web site. Keyword density ratio is one of the most important ingredients of getting good Search Engine rankings...
- White papers
- iProspect's Natural SEO Keyword Length Study
- In order to gain a quantitative understanding of the extent to which the number of words in a keyword phrase that is queried in a search engine impacts the number of search referrals a website receives from the natural (or "Organic") search results produced by that query, iProspect analyzed three...
- White papers 2004-11-01
- 7 Biggest Mistakes People Make When Doing Keyword Research - Mistake Number Two
- A keyword that is both relatively inexpensive (if a person is paying for the keyword through Google AdWords or another Pay Per Click marketing campaign PPC and extremely effective in its ability to draw massive amounts of traffic that result in tons of sales. However, before the person runs off...
- White papers 2005-10-26
- Keyword Research for Market Analysis and Product Positioning on the Web
- The potential for market and demand analysis on the web, based on keyword analysis, is unlimited. Users enter keywords or key phrases, when searching on the Web. Over 80% of all on-line transactions begin with a keyword search. Keywords represent the link between User interest and web page content. This...
- White papers 2006-09-11
- Strategies For Effective Keyword Term Generation
- This white paper will explore the nuances of keyword term generation, focusing on four key messages: There is a strong correlation between campaign success and the number of keywords in a campaign. Generally, the more keywords the better. But it's not that simple; As a rule of thumb, each SKU...
- White papers 2006-06-19
- Hitwise Launches Keyword Intelligence: A Unique Keyword Suggestion Service for Small Businesses
- NEW YORK -- Hitwise, the world's leading online competitive intelligence service today announced the launch of Keyword Intelligence (www.keywordintelligence.com), an online, keyword suggestion service, which informs marketers of the best 'keywords' to use in search marketing campaigns. Developed for small businesses, this service provides search marketers with the ability to...
- Research articles 2005-07-06
- Keyword Enhanced Web Structure Mining For Business Intelligence
- The paper explains the method of keyword enhanced Web structure mining which combines the ideas of Web content mining with Web structure mining. The method was used to mine data on business competition among a group of Digital Subscriber Line Access Multiplexer DSLAM companies. Specifically, the keyword DSLAM was incorporated...
- White papers 2006-12-03
- Sabre Acquires IgoUgo Online Travel Community; Travel 'Keyword' Search Engine Added to Unique Online Travel Site
- SOUTHLAKE, Texas -- Sabre Holdings (NYSE: TSG) today announced that it acquired IgoUgo.com, a unique travel community Web site. It also launched the industry's first travel keyword search engine on the newly acquired site. The combination of keyword travel search capabilities with a large base of passionate, first-hand traveler experiences...
- Research articles 2005-04-05
- DoCoMo to Launch Keyword Search Service for i-mode Partnerships; Tie-up with 9 Search Engines Enables Extensive Searching
- Tokyo, Japan, July 18, 2006 - JCN Newswire - NTT DoCoMo, Inc. and its eight regional subsidiaries announced today that users will be able to perform keyword searches from the top page of the Japanese iMenu portal for convenient access to official i-modeTM sites. In addition, the search results...
- Research articles 2006-07-19
- Alacra Store Unveils New Keyword Search; The Launch of New Ajax-Driven User Interface Allows Users to Seamlessly Search over 200 Million Premium Business Information Reports
- NEW YORK -- Alacra, Inc., a leading provider of online business information solutions, announced today the launch of a new Ajax-driven Keyword Search in the Alacra Store (www.alacrastore.com). This enhancement, combined with Alacra's easy to use interface, enables business professionals to search for and discover reports from all of the...
- Research articles 2006-03-28
- FTP Software acquires Keyword Office Technologies
- ANDOVER, Mass.--BUSINESS WIRE--Feb. 9, 1995--FTP Software Inc. today announced it has reached an agreement in principle to acquire the assets of privately held Keyword Office Technologies, the Calgary, Alberta-based developer of protocol-independent document interchange and viewing technology software.
- Research articles 1995-02-09
- Adam Jewell of NetPlus Marketing to Discuss Keyword Selection and Tracking at WebmasterWorld's PubCon
- NetPlus Marketing, a top 50 full-service, interactive advertising agency located outside of Philadelphia, is pleased to announce Adam Jewell, director of search engine marketing, will be speaking at the WebMasterWorld PubCon 2006 conference, being held November 14-17, 2006 at the Las Vegas Convention Center in Las Vegas, Nevada. Jewell will...
- Research articles 2006-11-14
- Hitwise Announces Search Intelligence Version 3.0, the Industry Leading Keyword Research Tool
- NEW YORK -- Hitwise, the leading online competitive intelligence service, has announced the release of Search Intelligence Version 3.0, an update to its already robust suite of search marketing tools. Version 3.0 brings online marketers industry-first keyword research to help them instantly identify new search terms that have proven to...
- Research articles 2005-12-07
- AdventNet Unveils SQLOne Database Search Engine — Unique Keyword-Based Multiple Database Search Engine
- PLEASANTON, Calif. -- AdventNet Inc., the leading provider of the most affordable and feature-rich software solutions for databases, networks and systems management, today announced the immediate availability of SQLOne Database Search Engine. SQLOne enables users to effortlessly search for relevant business information simultaneously across multiple databases such as Oracle, Microsoft...
- Research articles 2006-08-30
- Brannock files keyword lawsuit
- SYRACUSE - The Brannock Device Co, makers of the famous foot-measuring device, has filed suit against ABC Industries, Inc., accusing the Long Island-based, storefixture dealer of infringing on its "Brannock Device" trademark. The suit is a tale of the established, traditional Brannock technology meeting with the Internet's emerging advertising methods....
- Research articles 2004-11-26
- "Revised" - Verilink Corp's keyword in its 10-K Announcement.
- M2 PRESSWIRE-4 October 2004-Axcess News: "Revised" - Verilink Corp's keyword in its 10-K AnnouncementC1994-2004 M2 COMMUNICATIONS LTD RDATE:10042004 (AXcess News/SP) Madison AL - Verilink Corporation (NASDAQ: VRLK) released its year-end results late Friday reporting a revised loss for the 4th...
- Research articles 2004-10-04
- Dow Jones & Co. announced a partnership with PodZinger, a multimedia platform that allows users to find audio and video content using keyword searches, to integrate multimedia content into Factiva.com and Factiva iWorks.(Online Services)(Brief article
- Dow Jones & Co. announced a partnership with PodZinger, a multimedia platform that allows users to find audio and video content using keyword searches, to integrate multimedia content into Factiva.com and Factiva iWorks. Factiva customers can access relevant video and audio information including business news, CEO...
- Research articles 2007-09-01
- What The Best SEO Company Should Know About Keyword Research
- Getting a competitive edge in online marketing takes many aspects into consideration and keywords are one of them. The best SEO company knows that selection of right keywords is the answer to numerous queries pertaining to search engine optimization. This paper explains different aspects of keyword selection and they are...
- White papers 2009-04-13
- Google Wins EU Court Backing In Louis Vuitton Keyword Battle
- Google (NSDQ: GOOG) should be allowed to continue selling brand names as search keywords because it isn’t infringing corporate trademarks, according to a senior European judge. Advocate General Poiares Maduro—an advisor to the European Court of Justice ECJ, Europe’s highest court—said in a ruling on Tuesday that “Google has...
- External links 2009-09-22
- Interview of Larry Kim of WordStream
- by Manoj Jasra Yesterday at Search Engine Strategies in San Jose we caught up with Larry Kim and got his insight on his new keyword research product, WordStream. Larry is the VP of WordStream and he provided a lot of the early vision behind the technology. Read our conversation below:...
- News items 2009-08-15
