a word used by a search engine to help locate and register a Web site. Companies need to think very carefully about the keywords they place in their meta-tags and in Web pages in order to attract relevant search-engine traffic.
Wiktionary Definition for: Keyword
any word used as the key to a code
any word used in a reference work to link to other words or other information
# computing a reserved word used to identify a specific command, function etc
# linguistics any word that occurs in a text more often than normal
A keyword that is both relatively inexpensive (if a person is paying for the keyword through Google AdWords or another Pay Per Click marketing campaign PPC and extremely effective in its ability to draw massive amounts of traffic that result in tons of sales. However, before the person runs off...
This white paper argues in favor of taking a keyword-based approach that both predicts and accounts for individual keyword performance. We contend that because most of the variables that impact paid search performance are measurable - both historically and in real-time - it is unnecessary, and arguably even wasteful, to...
The potential for market and demand analysis on the web, based on keyword analysis, is unlimited. Users enter keywords or key phrases, when searching on the Web. Over 80% of all on-line transactions begin with a keyword search. Keywords represent the link between User interest and web page content. This...
A question which arises is how to get a top listing for local Internet webpage? The article provides seven changes that one can implement today that can make a big difference on search engine rankings. Some of these changes include: Use the keyword in title bag, use the keyword in...
NEW YORK -- Hitwise, the world's leading online competitive intelligence service today announced the launch of Keyword Intelligence (www.keywordintelligence.com), an online, keyword suggestion service, which informs marketers of the best 'keywords' to use in search marketing campaigns. Developed for small businesses, this service provides search marketers with the ability to...
When it comes to the Search Engines content is king! Yes king! Search Engines want web sites that are rich in content. Content is words that are embedded in text on the web site. Keyword density ratio is one of the most important ingredients of getting good Search Engine rankings...
This white paper will explore the nuances of keyword term generation, focusing on four key messages: There is a strong correlation between campaign success and the number of keywords in a campaign. Generally, the more keywords the better. But it's not that simple; As a rule of thumb, each SKU...
Getting site listed at the major search engines can be a great idea. However, getting a top ten ranking for a very broad term is almost worthless. Thus, before one get heart set on optimizing a certain keyword or keyword phrase for optimal search engine placement, he should consider doing...
Building a keyword list is one of the most important phases of building a successful paid search campaign. Our experience has shown that there is a strong correlation between campaign success and the number of keywords in a campaign. Generally, the more keywords the better. But it's not a black...
Tokyo, Japan, July 18, 2006 - JCN Newswire - NTT DoCoMo, Inc. and its eight regional subsidiaries announced today that users will be able to perform keyword searches from the top page of the Japanese iMenu portal for convenient access to official i-modeTM sites. In addition, the search results...
In order to gain a quantitative understanding of the extent to which the number of words in a keyword phrase that is queried in a search engine impacts the number of search referrals a website receives from the natural (or "Organic") search results produced by that query, iProspect analyzed three...
SOUTHLAKE, Texas -- Sabre Holdings (NYSE: TSG) today announced that it acquired IgoUgo.com, a unique travel community Web site. It also launched the industry's first travel keyword search engine on the newly acquired site. The combination of keyword travel search capabilities with a large base of passionate, first-hand traveler experiences...
ANDOVER, Mass.--BUSINESS WIRE--Feb. 9, 1995--FTP Software Inc. today announced it has reached an agreement in principle to acquire the assets of privately held Keyword Office Technologies, the Calgary, Alberta-based developer of protocol-independent document interchange and viewing technology software.
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