BNET Business Dictionary

Business Definition for: Localization

  • the translation of a Web site into the language or idiom of the target user.

    Studies have shown that if a vendor is serious about selling to foreign marketplaces, localizing their Web site is essential; without it, sales will be minimal and returns very high because of misunderstanding by people who are purchasing in a foreign language.

Wiktionary Definition for: Localization

  • The act of localize localizing.
  • The state of being localized.
  • (''software engineering'') The act or process of making a product suitable for use in a particular country or region, typically by translating text into the language of that country or region and, if necessary, ensuring support of non-Latin character sets. Abbreviation: l10n ''(numerals one and zero, for the number of characters between the 'L' and 'N' usually in lowercase.)''

Additional Resources

Conversis Releases Research on the Localization Practices of Multinational Companies
Research Findings Show a Lack of Website and Product Localization Prevents Companies From Competing Globally OXFORD, England -- Conversis, a translation and localization company based in the UK and US, in coordination with the Localization Program at California State University at Chico, has released the findings of a one-of-a-kind...
Tags: California State University, Chico, e-business, E-business/E-commerce, INTERNET, localization
Research articles 2007-02-14
How to Assemble an Effective Localization Kit
This article is about people who would agree that the successful communication of project expectations and deliverables significantly impacts the final quality of a localised product. This article also includes that how efficiency of the localization effort reduces by the lack of knowledge. It also includes five tips for...
Tags: Deliverable, ForeignExchange Translations, Localization Kit, Strategy, Management
White papers 2003-01-01
JBI Localization, Inc. Completes Multi-Language Localization of Microsoft Marketing Project
LOS ANGELES -- JBI Localization, Inc., a premier provider of language, audio and video services to entertainment, technology and general business enterprises, has completed a multiple-language audio-only localization of on-line Flash demos to support the international marketing of computers pre-installed with the Microsoft Windows XP Professional operating system, it was...
Tags: localization, marketing, Microsoft Corp.
Research articles 2004-12-27
ENLASO (translate.com) Moves Localization Production Headquarters to Boulder, CO, From San Francisco, CA
ENLASO Corporation, a provider of translation and localization solutions, today announced the successful relocation of the company's localization production headquarters to Boulder, CO, from San Francisco, CA. As the primary production center, the Boulder operation will manage the majority of the company's translation, multilingual publishing, localization engineering, and project management...
Tags: Computer Associates International Inc.
Research articles 2005-08-17
WORLD BANK: World Bank sees 'localization' as major new trend in 21st century.
M2 PRESSWIRE-16 September 1999-WORLD BANK: World Bank sees 'localization' as major new trend in 21st century C1994-99 M2 COMMUNICATIONS LTD RDATE:150999 * New report says twin forces of localization and globalization will shape future of the world economy ...
Tags: FINANCE, Globalization, Government, localization, Strategy, World Bank
Research articles 1999-09-16
translations.com Acquires eTranslate - Localization Services Division of Convey Software; 2nd Acquisition of 2002 Reflects Consolidation Trend in Language Services Industry
Business Editors NEW YORK--BUSINESS WIRE--July 30, 2002 translations.com, inc., a leader in software localization, website globalization, enterprise language solutions, and educational publishing translations, announced today that it has completed the acquisition of the localization services division of Convey Software formerly eTranslate, headquartered in San Francisco, California. The...
Tags: Etranslate Inc.
Research articles 2002-07-30
Smartcell, a Framework to Simulate Cellular Processes That Combines Stochastic Approximation With Diffusion and Localization: Analysis of Simple Networks
SmartCell has been developed to be a general framework for modelling and simulation of diffusion-reaction networks in a whole-cell context. It supports localization and diffusion by using a mesoscopic stochastic reaction model. The SmartCell package can handle any cell geometry, considers different cell compartments, allows localization of species, supports DNA...
Tags: Network, Diffusion, Localization, Analysis, Smartcell, Biotechnology, Networking
White papers 2004-06-01
CADILLAC TO FINISH LOCALIZATION IN CHINA
AsiaInfo Services 04-14-2006 Cadillac to Finish Localization in China SHANGHAI, Apr 14, 2006 SinoCast via COMTEX -- According to the Chinese franchiser of Cadillac, a famous brand of the world's largest automaker General Motors Corporation (G AsiaInfo Services ...
Tags: General Motors Corp.
Research articles 2006-04-14
LG STRESSES R&D LOCALIZATION IN CHINA
AsiaInfo Services 04-07-2004 LG Stresses R&D Localization in China TIANJIN, Apr 07, 2004 SinoCast via COMTEX -- On April 5, the National Development and Reform Commission, the Ministry of Finance, theGeneral Customs Administration, an AsiaInfo Services 04-07-2004...
Tags: LG Electronics Inc., localization, R&D
Research articles 2004-04-07
MICROSOFT'S LOCALIZATION ENTERS THIRD STAGE
AsiaInfo Services 02-11-2002 Microsoft's Localization Enters Third Stage CHINA, Feb 11, 2002 AsiaPort via COMTEX -- According to the 9th "200 Flagship Enterprises in Asia Region in 2001", a selection activity held by the "Far E AsiaInfo Services ...
Tags: Microsoft Corp.
Research articles 2002-02-11
TOYOTA TO REALIZE LOCALIZATION OF PRIUS WITHIN 2005
AsiaInfo Services 08-17-2005 Toyota to Realize Localization of Prius within 2005 SHENYANG, Aug 17, 2005 SinoCast via COMTEX -- SinoCast ?C Toyota Motor Corp., a world's leading carmaker with most advanced hybrid technologies, announced recent AsiaInfo Services ...
Tags: Toyota Motor Corp., Toyota Prius
Research articles 2005-08-17
LOCALIZATION STRATEGY IS THE KEY TO LG ELECTRONICS' SUCCESS IN CHINA
AsiaInfo Services 12-25-2001 Localization Strategy is the Key to LG Electronics' Success In China CHINA, Dec 25, 2001 AsiaPort via COMTEX -- LG Group is one of the 3 major groups of South Korea. It has 42 subsidiaries, and its businesses...
Tags: LG Electronics Inc., strategy
Research articles 2001-12-25
LG STARTS LOCALIZATION IN CHINA
AsiaInfo Services 12-09-2002 LG Starts Localization in China CHINA, Dec 09, 2002 SinoCast via COMTEX -- LG will localize its executives in branches in China and infuse more investment to China in the same time. LG will further...
Tags: LG Electronics Inc.
Research articles 2002-12-09
Transware Acquires GlobalSight; Merger Creates New Global Leader in Localization and Globalization Services and Solutions
SAN FRANCISCO -- Transware, Inc., the world leader in enabling Global 2000 organizations to translate and customize complex sales and marketing content, rich media and training materials, today announced it has acquired GlobalSight, a provider of infrastructure software for content globalization. The newly combined company is one of the only...
Tags: globalization, merger
Research articles 2005-07-05
PHILIPS SPEEDS UP EXECUTIVE LOCALIZATION
AsiaInfo Services 05-20-2004 Philips Speeds Up Executive Localization SHANGHAI, May 20, 2004 SinoCast via COMTEX -- Royal Philips Electronics announcesthat over 50% of executives of Philips China will be local employees. Xu Chengkai, vice- AsiaInfo Services ...
Tags: Philips Electronics N.V.
Research articles 2004-05-20
SUN MICROSYSTEMS BENEFITING FROM CHINA SOFTWARE LOCALIZATION
AsiaInfo Services 09-15-2003 Sun Microsystems Benefiting from China Software Localization CHINA, Sep 15, 2003 SinoCast via COMTEX -- John Gage, First chief of Sun Microsystems, Inc., said that the company would benefit a lot from the policy t AsiaInfo Services...
Tags: Benefiting, operating system, Sun Microsystems Inc.
Research articles 2003-09-15
MICROSOFT SEEKING LOCALIZATION
AsiaInfo Services 10-14-1999 Microsoft Seeking Localization CHINA, October 14, AsiaPort -- Speaking at the International High-tech Fair in Shenzhen, Mr. Peter Cnook, vice president of Microsoft and president of Asia Pacific region, said t ...
Tags: localization, Microsoft Corp.
Research articles 1999-10-14
PHILIPS GIVES ATTENTION TO LOCALIZATION
AsiaInfo Services 04-27-1998 Philips Gives Attention to Localization CHINA, April 24, AsiaInfo Services, Inc -- Once Philips monitor was famous overseas, it is not well sold in China. However the situation has become history. Now Philips agai AsiaInfo...
Tags: Philips Electronics N.V.
Research articles 1998-04-27
BMW CONSIDERS ACCELERATING LOCALIZATION IN CHINA
AsiaInfo Services 06-27-2007 BMW Considers Accelerating Localization in China SHENYANG, Jun 27, 2007 SinoCast via COMTEX -- BMW Brilliance Automotive Ltd., a Shenyang-based venture of BMW AG and Brilliance Group Holding Co. Ltd., is consideri AsiaInfo Services ...
Tags: BMW AG
Research articles 2007-06-27
LOCALIZATION TEST OF AS5300 PROVED A SUCCESS
AsiaInfo Services 12-11-1997 Localization Test of AS5300 Proved a Success CHINA, December 11, AsiaInfo Services, Inc -- Cisco System Corp has successfully completed the beta test of its Cisco As5300, the next generation of its general access ...
Tags: Cisco Systems Inc.
Research articles 1997-12-11