BNET Business Dictionary
Business Definition for: Logo
- a graphic device or symbol used by an organization as part of its corporate identity. A logo is used to facilitate instant recognition of an organization and to reinforce brand expectations and public image.
Wiktionary Definition for: Logo
- a symbol or emblem that acts as a trademark or a means of identification of an institution or other entity
- soon
- to hear
- to perceive
Additional Resources
- Give Your Logo Power Beyond Words
- Barack Obama's presidential campaign proved that the stickiness of a logo has as much to do with the design as how it's used — and how you let others use it. Until Bush-Cheney unveiled its bold,...
- Articles 2008-10-31
- Pepsi's New $1 Million Logo Looks Like Old Diet Pepsi Logo
- Pepsi's New $1 Million Logo Looks Like Old Diet Pepsi LogoRE: Pepsi's New $1 Million Logo Looks Like Old Diet Pepsi LogoWhat an incredible waste of time and money. I'm mostly down on branding when it comes to B2B companies, but I'm not surprised to find out that B2C companies...
- Discussion threads 2008-10-28
- NY Spends $17 Million on Saatchi 'Clip Art' Logo
- Saatchi & Saatchi has charged New York State $17 million for a clip art squirrel.* New York state is to spend $17 million on a Saatchi & Saatchi campaign featuring what appears to be a clip art squirrel. The move came after the agency was asked to redesign the New...
- Blog posts 2008-11-14
- A-Style's Logo is Not a Mistake
- A few Friday's back, I showed off a blunder London's Office of Government Commerce stumbled into when designing a new logo. Choosing to go with a just the letters of their office, OGC, the logo became an Internet meme of sorts when it was pointed out that OGC tilted 90...
- Blog posts 2008-05-30
- New Logo Says Wal-Mart's a Nicer Place To Save Money
- Wal-Mart has been rolling out a new store logo meant, the company said, to reflect its commitment to customers as well as the social sensibilities it has adopted. Of course, it’s not a bad time for Wal-Mart to introduce its customers to the broader agenda it has...
- Blog posts 2009-02-08
- Pepsi's New $1 Million Logo Looks Like Old Diet Pepsi Logo
- The new Pepsi logo, designed by the Arnell Group, looks suspiciously like an old, long-abandoned Diet Pepsi logo see below. Both new and old logos have an almost identical, rounded, sans-serif typeface, with the red and blue Pepsi wave device sloping upward diagonally to the right. Only the spacing and...
- Blog posts 2008-10-27
- Arnell's Competitors Hate the New Pepsi Logo
- In a completely unsurprising set of reactions, design honchos who compete against the Arnell Group for business had little good to say about the new logo for Pepsi. BNET broke the news a few weeks ago that the new, $1 million logo bears a strong resemblance to an old,...
- Blog posts 2008-11-21
- Companies Reinvent Corporate Identities With New Logo Designs
- A new corporate logo design could be just the thing for companies in the red, said business logo experts, Logo Design Pros . "A small change in your logo design , a completely new custom logo design or a new custom website design can bring...
- Research articles 2007-10-23
- Peter Arnell: Pepsi Logo is "Bullshit"; Tropicana Is "Not My Brand ... So What the Hell?"
- Is Peter Arnell deliberately trying to antagonize PepsiCo? He allowed Newsweek to follow him around for a few days and in the resulting article he calls the new Pepsi logo he designed "bullshit" and says of the Tropicana redesign fiasco, "it's not my brand. It's not my company. So what...
- Blog posts 2009-03-31
- Logo chosen for Decade of Roma Inclusion 2005-2015; Logo captures Roma spirit and struggle to survive.
- M2 PRESSWIRE-16 November 2004-WORLD BANK: Logo chosen for Decade of Roma Inclusion 2005-2015; Logo captures Roma spirit and struggle to surviveC1994-2004 M2 COMMUNICATIONS LTD RDATE:11152004 WASHINGTON - Delegations from eight countries of Central Europe and the Balkans have chosen a logo...
- Research articles 2004-11-16
- Pepsi's Nonsensical Logo Redesign Document: $1 Million for This?
- Pepsi paid $1 million for its new logo (even though it looks a lot like other brands' logos), but the details of exactly how Arnell Group justified that astonishing fee have remained hidden -- until now. AgencySpy obtained a fantastic PDF of a work-in-progress document from Arnell...
- Blog posts 2009-02-10
- Seven Key Points For An Effective Logo Design
- As you think of logo design, always seek able professional assistance. Several elements such as printing, graphics, material on which the logo is printed, etc. collectively express your innovative idea in form of the logo. A professional touch in all these elements can go a long way in deciding the...
- White papers 2008-07-03
- Steps To Be Taken While Designing A Good Corporate Logo
- Corporate logo design could be of graphic design business logos or a custom logo. Generally the combination of graphic and text offer exclusive individuality to any corporate. Corporate logo design is further very important part of corporate branding policy and must always come out with a sense of creativity. So...
- White papers 2009-01-01
- Buffalo, N.Y., Company Independent Health Updates Logo, Slogan.
- By Lisa Haarlander, The Buffalo News, N.Y. Knight Ridder/Tribune Business News Jul. 16--For the first time in 17 years, Independent Health has updated its corporate logo and slogan. The old logo featured a red apple with lines running through it, ...
- Research articles 2003-07-16
- [2] Zoom Telephonics Adopts New Zoom Logo
- Business/Technology Editors BOSTON--BUSINESS WIRE--Oct. 23, 2000 Zoom Telephonics, Inc. (Nasdaq:ZOOM) today announced that it has adopted a new Zoom logo. The logo's stylized Z will begin to appear immediately on new Zoom product packaging and on Zoom corporate communications material. The new logo can be downloaded from...
- Research articles 2000-10-23
- Zoom Telephonics Adopts New Zoom Logo
- Business/Technology Editors BOSTON--BUSINESS WIRE--Oct. 23, 2000 Zoom Telephonics, Inc. (Nasdaq:ZOOM) today announced that it has adopted a new Zoom logo. The logo's stylized Z will begin to appear immediately on new Zoom product packaging and on Zoom corporate communications material. The new logo can be downloaded from...
- Research articles 2000-10-23
- ACA Debuts New Logo.(Brief Article)
- WASHINGTON -- The American Cable Association, the name for the Small Cable Business Association since April, unveiled a new logo for the organization last week. ACA president Matt Polka, in a statement, said the logo's design was intended to ...
- Research articles 1999-08-09
- LogoSTAR Sharp and simple logo insertion.(Brief Article)
- LogoSTAR offers an affordable means of keying over incoming video and scheduling logos on screen. Its features include multiple logo storage, 32-key levels per logo, 256-color palette, preview plus on-air output with enable control, and Windows-bas LogoSTAR offers an affordable means of keying over...
- Research articles 2000-04-01
- Brand X.(new CW networks' corporate logo analysis)(Brief Article)
- As puzzling as the new network's name is, the logo--which looks to us like a vending-machine business card--left many assuming that the logo (if not the name, too) was provisional and would be scrapped by summer. But Gil Schwartz, CBS executive VP As...
- Research articles 2006-01-30
- TRU logo gets some star power.(Brief Article)
- Your local Toys R Us may soon be sporting a new logo. Currently being "eased into everything [Toys R Us] is dong," the star-studded logo pictured is meant to symbolize Toys R Us' recent efforts to remake itself, such as its C-3...
- Research articles 2000-01-01
