BNET Business Dictionary
Business Definition for: Mailing List
- the names and addresses of a particular group of people compiled for marketing purposes. A mailing list may be compiled internally or bought or rented from an outside agency, and can be used for advertising, fundraising, news releases, or for direct mail or a mailshot. A mailing list is usually compiled for a selected group using one or more criteria, such as men between the ages of 25 and 30.
Additional Resources
- Creating a Mailing List
- A high quality mailing list is probably the most important element in a direct marketing program, and assembling a top quality list is key to your success. There are several routes to a good list:use internal sources to compile a valuable mailing list of both customers and prospectsrent or purchase...
- Articles 2007-02-15
- Build A Direct Marketing Mailing List
- Building your direct marketing mailing list carefully from the start can ensure that you have a successful direct mailing campaign. You end up with better results from the mailing, and you don't waste mailing campaign funds. But where do you get the contacts you need to compile a mailing list?...
- White papers
- How To Find The Best Mailing List For Your Offer
- This article gives some simple ways to find mailing lists that always produce highly profitable results. Implementing any successful mailing program begins by determining who will get your mail. You need to find or compile a mailing list of qualified prospects for your offer. The success of your mailing is...
- White papers 2003-01-01
- Build A Mailing List With Access 2003
- The most important element in your direct marketing campaign is your mailing list. Identifying the customers you want to reach is critical for advertising your products and services. Making the information flow from you to your customers and potential customers requires managing a list that is updatable, expandable, and versatile...
- White papers
- Are You Enjoying The Profits Hidden In Your Own House Mailing List?
- The three most cost-effective sources of business are always the same - regardless of the type of business. They are existing customers, referrals and the business's own "house mailing list". These sources may not produce you largest block of business. However, they always produce you most profitable block of business....
- White papers 2003-01-01
- DMA loses fight against California mailing list tax; tax may put California titles at a competitive disadvantage - Direct Marketing Association; mailing lists rented on magnetic tape
- DMA loses fight against California mailing list tax
- Research articles 1989-11-01
- Mailing list targets new homeowners
- Prime customer group likely to buy lawn and garden products, spend three times as much as the average family Each week Americans move into thousands of newly constructed homes, and in the nine months that follow, they spend three times more than the average family. Recognizing this opportunity,...
- Research articles 2006-04-01
- Mailing list targets new construction.(PRO ADVISOR)
- Each week Americans move into thousands of newly constructed homes, and in the nine months that follow, they spend three times more than the average family. Recognizing this opportunity, ADVO, Inc. has introduced what it says is the nation's first mailing list of newly constructed homes,...
- Research articles 2006-05-01
- Mailing list targets new construction
- Each week Americans move into thousands of newly constructed homes, and in the nine months that follow, they spend three times more than the average family. Recognizing this opportunity, ADVO, Inc. has introduced what it says is the nation's first mailing list of newly constructed homes, updated weekly with up...
- Research articles 2006-05-01
- Mailing list targets new construction.(PRO ADVISOR)
- Each week Americans move into thousands of newly constructed homes, and in the nine months that follow, they spend three times more than the average family. Recognizing this opportunity, ADVO, Inc. has introduced what it says is the nation's first mailing list of newly constructed homes,...
- Research articles 2006-05-01
- Solicitation Mailing List Application
- One way of receiving bid leads is to get your company included on the Solicitation Mailing List SML of the specific buying offices likely to have a need for your product or service. The SML database lists the capabilities of businesses interested in selling to the government, and thus enables...
- Tools & templates
- Edith Roman Associates Awarded Applied Technology Institute Mailing List
- PEARL RIVER, N.Y. -- Edith Roman Associates, an infoGROUP company (NASDAQ: IUSA), today announced that it has been selected by Applied Technology Institute ATI to manage its attendee mailing list. The postal file contains 45,555 ATI engineers, scientists, programmers and technical professionals who attend seminars and are qualified buyers with...
- Research articles 2008-07-29
- Send Your Mailing Lists to Google for Easy Unsubscribing
- When you no longer want to receive a mailing list, what do you do? If you're like a lot of people, you just mark it as spam and get on with your day. After all, unsubscribing properly can be a pain in the neck. No problem: Gmail will now unsubscribe...
- Blog posts 2009-07-28
- How to Buy a Great Mailing List
- The article states that nothing is as bad as mailing to the wrong list. Poor list selection is the worst mistake one can make in direct mail. Anyone can put a direct mail piece together and drop it off at the post office (barring disgruntled post office workers wielding semi-automatics)....
- White papers 2003-01-01
- List testing: parameters & strategies.
- No one will dispute the fact that testing lists is important. The list has the greatest impact on the success or failure of the mailing. "Whereas creative tests may cause 1.5-percent to 3-percent variations in response, the right or wrong mailing list can sway results by...
- Research articles 1998-09-01
- How Does It Cost To Do A Mailing?
- It has been seen that sometimes mailing cost a huge amount for a business. Thus, this article tries to focus upon the cost factor for mailing. Of all the considerations that go into a mailing, list testing is far and away the most critical. If you can't find market, it...
- White papers 2003-01-01
- Advantages Of Direct Marketing And Mailing
- Direct market list is a recent and sophisticated service when it comes to targeting one business to another in direct mail campaigns. Marketing lists have ensured that clients have succeeded in increasing their sales at their businesses considerable growth in customer numbers has been noted thanks to the mailing list....
- White papers 2009-05-20
- New mailing lists, journals continue WSIS discussions.(Isis on WSIS)
- Reports and discussions about the December 2003 phase one of the World Summit on the Information Society have died down a bit, but new activities surrounding upcoming events are being created and planned already. One of these efforts is the creation of a new...
- Research articles 2004-02-01
- Building an Effective Mailing List
- How does a person go about finding the right mailing lists that target customers? Much depends on the specifics of who the customers are and whether one is targeting businesses or consumers. But, generally speaking, this paper provides nine avenues for a person to explore to get started in the...
- White papers 2002-06-24
- List cleaning commandments. (mailing list management)
- 10 STEPS EVERY MAILER SHOULD CONSIDER TAKING TO ENHANCE AND CLEAN THEIR LIST A quality list or database is one of your most valuable assets. Enhancing, cleansing and analyzing it provides direct mailers, as well as many other companies, one of the best returns...
- Research articles 1996-05-01
