Market Position: Definition and additional resources from BNET
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BNET Business Dictionary

Business Definition for: Market Position

  • the place held by a product or service in a market, usually determined by its percentage of total sales. An ideal market position is often predefined for a product or service. Analysis of potential customers and competing products can be used with product differentiation techniques to formulate a product to fill the desired market position.

Additional Resources

Where Value Hides: Knowing Your Strategic Market Position Or, When Wanting To Be Number One Or Two
Increase the overall Strategic Market Position for your business unit or company and you will increase your ability to achieve higher profitability and growth, and unlock hidden value. On the other hand, organizations that fail to recognize and act on their Strategic Market Position may be at risk. First, however,...
Tags: Business Unit, University Of Western Ontario
White papers 2007-03-01
Review of Market Positioning Models for Architectural Practices
The approach to categorizing market position has largely been through the application of market position matrices. There have been a number of normative matrices that have been developed to position architectural practices in the market. These have yet to be verified in the marketplace. The aim of this review is...
Tags: Practice, Positioning, Position, Branding, Marketing
White papers 2004-01-15
AT&T's Continuing Dominance over U.S. Audio Conferencing Services Market Garners it the Market Leadership Award
PALO ALTO, Calif. -- Based on AT&T's leading market share position, Frost & Sullivan's recent analysis titled U.S. Audio Conferencing Services Market selected it as the recipient of the 2005 Market Leadership Award. Despite competition becoming intense, AT&T has sustained its market leadership position, growing in both revenues and minutes...
Tags: AT&T Corp.
Research articles 2005-05-17
Humana strengthens market position - Company News - Brief Article
German dairy group Humana Milchunion strengthened its position on the market in 2001, in what it called "an exceptional year."
Tags: Humana Inc.
Research articles 2002-08-01
Acer Retains Top Spot in Canadian LCD Market; Acer Canada Records 3,771% Year Over Year Unit Shipment Growth; Company Also Takes Number One Position in Notebook Market
SAN JOSE, Calif. -- Acer America Corporation, one of the leading worldwide suppliers of IT solutions, announced today that it has reaffirmed its position as the leading provider of LCDs in Canada by again capturing the number one position in the Canadian LCD market. Acer maintained its position it originally...
Tags: Acer Inc., notebook
Research articles 2005-12-02
Sprint Spectrum picks leader for PCS rollout: Sukawaty lauds company's position for market entry. (Andrew Sukawaty, Sprint Spectrum CEO, wireless personal communications service)(Brief Article)
Sukawaty lauds company's position for market entry Sukawaty lauds company's position for market entry
Tags: leader, PCS, Sprint Communications, wireless
Research articles 1996-08-12
Siemens Semiconductor Seeks To Strengthen Its Position as One of the World's Leading Smart Card Suppliers
ATLANTA--BUSINESS WIRE--May 14, 1996--The Siemens Semiconductor Group intends to boost its position as a leading supplier in the chip card market -- currently 30 percent market share -- and thus to benefit primarily from dynamic market trends in the USA and in Asia.
Tags: semiconductor, Siemens AG, smart card
Research articles 1996-05-14
Commission Welcomes CFI Ruling Upholding Commission's Decision on Microsoft's Abuse of Dominant Market Position
WASHINGTON -- The European Commission welcomes today's ruling by the Court of First Instance upholding the European Commission's 2004 decision on Microsoft's abuse of its dominant market position and confirming the totality of the fine imposed. In this decision, Microsoft was fined 497 million euros for infringing the EC Treaty...
Tags: commission, Microsoft Corp., Microsoft Windows, operating system, server
Research articles 2007-09-17
Toshiba Reinforces Portable Leadership, Securing Top Marketshare Position; Strong Inventory Management and Market-Leading Product Introductions Fuel 48 Percent Growth in Q2 1998
IRVINE, Calif.--BUSINESS WIRE--Sept. 9, 1998--The Computer Systems Division CSD of Toshiba America Information Systems TAIS, reinforced its leadership position in the mobile computing industry, capturing the top market position in the second quarter of 1998.
Tags: Inventory Management, leadership, Toshiba Corp.
Research articles 1998-09-09
Toshiba Reinforces Portable Leadership, Securing Top Marketshare Position; Strong Inventory Management and Market-Leading Product Introductions Fuel 48 Percent Growth in Q2 1998
IRVINE, Calif.--BUSINESS WIRE--Sept. 9, 1998--The Computer Systems Division CSD of Toshiba America Information Systems TAIS, reinforced its leadership position in the mobile computing industry, capturing the top market position in the second quarter of 1998.
Tags: Inventory Management, leadership, Toshiba Corp.
Research articles 1998-09-09
Costco enhances services to boost market position - membership warehouse store - Discount Industry Annual Report - company profile
Costco Enchances Services to Boost Market Position
Tags: Costco
Research articles 1988-07-04
HP Moves into Tie for No. 1 Market Share Position in Worldwide Server Revenue; HP Outships All Vendors for 12th Straight Quarter, Growing Worldwide Server Unit Market Share
PALO ALTO, Calif. -- Driven by faster-than-market growth, HP (NYSE:HPQ) (Nasdaq:HPQ) shared the No. 1 position in worldwide server revenue and continued its No. 1 position in worldwide server shipments for the 12th consecutive quarter, according to first quarter 2005 figures released today by IDC(1).
Tags: Hewlett-Packard Co., server
Research articles 2005-05-27
Trashing The Brand
Sales and marketing management has always held responsibility for developing new markets and new customers. But in the rush to expand, it is important to preserve the most important assets a firm has: its brand name and market position. Market position is why customers buy. It is what helps preserve...
Tags: Asset, Brand, Article, Position, Asset Management, Branding, Marketing Research, Operational Planning, Business Operations, Marketing
White papers 2003-01-01
The Benefits Of Long/Short Investment Strategies In A Low-Return Stock Market Environment
The goal of long/short strategies is generally to invest in undervalued stocks and to sell short overvalued stocks, thus achieving absolute positive returns and less risk than the overall market. Most long/short managers tend to be net long over a period of time ƒ{ƒn that is, they usually have a...
Tags: Finance, Investment, Stock Market, Benefit, Stock
White papers 2001-12-01
Juniper Networks Maintains #2 Position in High-End Enterprise Routing Market; Grew 5% From Previous Quarter to Achieve 30% Market Share
SUNNYVALE, Calif. -- Juniper Networks, Inc. (Nasdaq:JNPR) today announced that it has maintained the #2 market share position for high-end enterprise routers according to Synergy Research Group's Q4 2005 Router Equipment Market Shares report. According to Synergy, Juniper Networks has achieved 30% market share in the High-End Enterprise Router segment,...
Tags: Juniper Networks Inc.
Research articles 2006-02-16
Branding And Corporate Positioning
The client, a leading supplier in a subset of the trailer market, saw a need to redefine itself and its products to the marketplace. The client felt "copycat" companies and competitive marketing efforts for similar, cheaper products were eroding its position as an innovator and market. Our final task was...
Tags: Positioning, Client, Branding, Marketing Research, Marketing
Case studies 2001-01-01
Battery wars: a decision by Duracell to cut prices on its most popular batteries early this year is playing a huge role in the category's declining dollar sales and could change the landscape over the next few years
The battery market is in play and everyone--from the largest manufacturer to the smallest--is angling for position and additional market share. The battery market is in play and everyone--from the largest manufacturer to the smallest--is angling for position and additional market share.
Tags: battery, Duracell
Research articles 2003-08-01
Venezuela: Lexmark outlines growth plans.
Lexmark seeks to reinforce its position in Venezuela where it has only 2% of the printers market, cornered by Hewlett Packard and Epson. Isgoal is to reach the 3rd position in the market conquering the corporate segment and also selling through outso Lexmark seeks to reinforce...
Tags: Lexmark International Inc., printer
Research articles 2000-07-06
Sun Microsystems Presented 2004 Frost & Sullivan Market Leadership Award
SCOTTSDALE, Ariz. -- Frost & Sullivan's recent study, World Battle of Platforms Markets, recognized Sun Microsystems' outstanding ability to analyze market dynamics and effectively use this knowledge to improve its market position. Frost & Sullivan presents the 2004 Market Leadership Award to Sun Microsystems in acknowledgement of its market-driven strategies...
Tags: Frost & Sullivan, Sun Microsystems Inc.
Research articles 2004-06-23
New Linley Group Industry Study Indicates Neterion Has Significantly Extended Its Market Leadership Position
Neterion, Inc., the industry leader in the 10 Gigabit Ethernet GbE adapter market for server and storage environments, announced that a newly released industry study indicates that the company has not only maintained its leadership position, but has increased its revenue market share to sixty percent of the 10 GbE...
Tags: industry, leadership
Research articles 2007-05-23
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