BNET Business Dictionary
Business Definition for: Market Research
- research conducted to assess the size and nature of a market
Wiktionary Definition for: Market Research
- The systematic collection and evaluation of data regarding customer's preferences for actual and potential products and services
Additional Resources
- Improving Your Market Research
- You can use information found within your organization to research customer needs and assess the likely success of your sales and marketing campaigns. By conducting a thorough analysis of your customers' business operations, you can compare your plans and their business needs to better judge whether there is a viable...
- Articles 2007-12-03
- Conducting Market Research
- It's important to gather research from customers in order to make the best and most informed decision for your company. This process is called market research. There are many ways you can conduct market research, and each of the various methods has its own benefits and drawbacks.So which is the...
- Articles 2007-05-01
- Three Places to Focus Market Research During a Recession
- In the current economy, market research presents many companies with a catch-22: you need market research to attract new customers, but you need customers to pay for market research. In a recent post on his Harvard Business blog Marketing Knowhow, Harvard Business School professor John Quelch writes...
- Blog posts 2009-07-02
- Market Research Methodology
- Market research is the process of systematic gathering, recording and analyzing of data about customers, competitors and the market. Market research can help create a business plan, launch a new product or service, fine tune existing products and services, expand into new markets etc. It can be used to determine...
- White papers 2008-01-12
- Basic Guide, Market Research
- Basic Guide to Exporting 11-30-1996 CHAPTER 3: MARKET RESEARCH To be successful, exporters must assess their markets through market research. Exporters engage in market research primarily to identify their marketing opportunities and constrai Basic Guide to Exporting ...
- Research articles 1996-11-30
- MarketTools Named as Winner of the 2008 High Impact Market Research Award by Research Business Report
- MarketTools, Inc. today announced that TrueSampleTM SurveyScore, a patent-pending process that provides an objective measure of survey quality and engagement, has been named by the market research industry's leading news publication, Research Business Report, as the 2008 winner of the "High Impact Market Research Project Award." Inaugurated in 2000, the...
- Research articles 2008-11-12
- Market Research Guidelines
- This article help to evaluate research requirements, select the most appropriate research methodologies and serve as a basis of future discussions to make research more reliable and productive. In order to be valuable to a corporate decision maker, market and marketing research must adhere to the same scientific methodology as...
- White papers 2003-01-01
- Conduct Your Own Market Research
- From the executive summary: ‘Whether one is a manufacturer, distributor, or retailer, thorough market research is essential to survive in today's competitive market. Market research is any planned effort that provides new facts and information to improve marketing decisions. Research can be conducted for a variety of reasons, from determining...
- White papers 2003-01-01
- Former General Motors Executive and Market Insight Corporation Chairman, Vince Barabba, Named to Market Research Council Hall of Fame
- Vince Barabba, former General Motors executive and current chairman and co-founder of Market Insight Corporation, today has been named to the Market Research Council Hall of Fame. Mr. Barabba was honored today with an award presented at a luncheon ceremony at the Yale Club in New York City. ...
- Research articles 2006-06-17
- Research and Markets Add Report: 'IE Market Research report 1Q08 Mobile Forecast: Japan, 2007 - 2010'
- Wireless News 02-28-2008 Research and Markets Add Report: 'IE Market Research report 1Q08 Mobile Forecast: Japan, 2007 - 2010' WIRELESS NEWS-February 28, 2008-Research and Markets Add Report: 'IE Market Research report 1Q08 Mobile Forecast: Japan, 2007 - 2010' C2008 10Meters - http://www.10meters.com ...
- Research articles 2008-02-28
- Informa Research Services Acquires Market Trends; Financial Research Powerhouse Teams with Premier Full and Field Service Market Research Company
- CALABASAS, Calif. -- Informa Research Services, Inc., today announced the acquisition of Market Trends, Inc., a leading provider of market research and statistical services. "Both Market Trends and Informa were founded over 20 years ago, and the synergies from this acquisition will benefit both companies' clients," said Michael E....
- Research articles 2004-09-01
- Market Research CV
- The field of market research is rapidly growing. Employers are seeking people trained in various financial and management fields to fill the jobs that are opening up. Despite this the field is still highly competitive. Great care therefore should be taken when preparing a market research CV. Market research CVs...
- Tools & templates 2009-01-01
- Market Research Versus Brand Research
- Use market research to understand your markets, but brand research to understand the customers. What's the difference? Brand and market research are not mutually exclusive. Sometimes, by simultaneously employing both brand and market research, one can develop a multi-dimensional perspective of the business and the customers. This paper explains the...
- White papers
- Market Research: Vital Tool to Power Blockbuster Product Launches
- CHAPEL HILL, N.C. -- Industry leaders strategically employ market research insights to spot market growth windows and create blockbuster product launches. The most effective market research staffs have the skill sets and competencies needed to fuel product launch and lifecycle growth. This vital link between successful launches and market research...
- Research articles 2004-09-30
- Informa Research Services, Inc. has acquired Market Trends, Inc., a leading provider of market research and statistical services
- Informa Research Services, Inc. has acquired Market Trends, Inc., a leading provider of market research and statistical services. In 2003, Informa acquired Barry Leeds & Associates, Inc., a mystery shopping and market research company. All three companies will be branded under the Informa Research Services, Inc. name.
- Research articles 2004-12-01
- How Market Research Works
- Venturing into a business arena is not an easy task. It calls for extensive ‘market research' both from business point of view and customers' point of view. From a business standpoint, market research is a way to get answers to important questions before investing a lot of time and money...
- White papers 2003-01-01
- Beyond The Lemonade Stand: Market Research That Works
- No matter how big a marketing campaign is, but if a thorough market research is not done, it can never succeed. Thus, market research is an essential tool of a sound marketing plan. Effective market research helps in identifying target audiences, discover who the potential exhibitors are, and predict the...
- White papers 2003-01-01
- Top 10 Market Research Mistakes
- Market research is essential to understanding a person's customers and his competition. Market research can also identify trends that affect sales and profitability. But successful market research takes planning and strategy. In this paper the author explains some of the most common mistakes businesses make in conducting market research and...
- White papers
- HP ESTABLISHES MARKET RESEARCH & DEVELOPMENT CENTER IN BEIJING
- AsiaInfo Services 04-03-1996 HP Establishes Market Research & Development Center in Beijing BEIJING, April 03, AsiaInfo Services, Inc -- American HP Company recently established its Market Research & Development Center in Beij AsiaInfo Services 04-03-1996...
- Research articles 1996-04-03
- Video: How to do Market Research with Google and Yahoo
- Video: How to do Market Research with Google and YahooRE: Video: How to do Market Research with Google and YahooGoogle and Yahoo are for sure a valuable source of information, but a retailer who sells prom dresses and hasn't noticed over the years on this job when customers are looking...
- Discussion threads 2008-09-10
