BNET Business Dictionary
Business Definition for: Marketing Plan
- overall marketing objectives and the strategies and programs of action designed to achieve those objectives
Additional Resources
- Building A Successful Marketing Plan
- Every business, small or large, will be more successful with a business plan. And the key component of a business plan is the marketing plan. A good marketing plan summarizes the who, what, where, when, and how much questions of company marketing and sales activities for the planning year. The...
- White papers 2007-01-01
- 5 Easy Steps To Create A Marketing Plan
- The process of marketing cannot be accomplished successfully without devising an effective marketing plan. A marketing plan provides a direction to business organization. Marketing plan is a three way process which involves identifying target customers, evaluating company data against the market, and keeping track of the results. Thus, it is...
- White papers 2003-01-01
- The Marketing Plan
- The marketing plan is a blueprint of action plan for undertaking the marketing activities in an organization. The components of the marketing plan consist of conducting the Strengths, Weaknesses, Opportunities, and Threats SWOT Analysis, formulating marketing goals and objectives, designing marketing strategies, implementing the strategies, and control. The paper examines...
- White papers 2003-01-01
- Outline Of A Basic Marketing Plan
- Creating a written marketing plan is only the first step to improved sales. Once completed, this plan should be shared with the entire company so that everyone understands the strategies and why resources are being allocated the way they are. Everyone in the company should have some input into the...
- White papers 1999-01-01
- Components Of A Marketing Plan
- A comprehensive marketing plan is an effective tool to guide the organizational strategy. The components of the marketing plan consist of conducting the Strengths, Weaknesses, Opportunities, and Threats SWOT Analysis, formulating marketing goals and objectives, designing marketing strategies, implementing the strategies, and control. The paper examines the different components of...
- White papers 2003-01-01
- Create Your Marketing Plan
- Your marketing plan should be a clear, concise, and well thought out document that guides you through your marketing program. It should focus on the objective of your marketing and how you intend to accomplish that objective. Whether your company provides products or services, your marketing plan is essential to...
- White papers 2006-07-17
- Marketing Plan "Must Haves"
- Every marketing plan has to fit the needs and situation. A marketing plan always has a situation analysis, marketing strategy, sales forecast, and expense budget like situation analysis, marketing stregy, sales forecast, expense budget etc. The implementation of your plan is much more important than its brilliant ideas or massive...
- White papers
- Marketing Plan Template
- One of the toughest marketing assignments is to write a marketing plan that is ambitious yet still attainable. By following the guide and using the template below, anyone will be able to write a top rate marketing plan. What is the product or service you are selling? Who is your...
- White papers 2003-01-01
- Developing And Implementing A Marketing Plan
- A marketing plan addresses important issues involved in the marketing activity of an organization. These issues include the time of selling the product, the place where the product should be sold, and the different avenues for making the sale. The paper examines issues involved in developing the marketing plan. The...
- Presentations 2003-01-01
- Planning the Development of a Marketing Plan
- A good marketing plan needs a great deal of information gathered from many sources. It is used to develop marketing strategy and tactics to reach a specific set of objectives and goals. The process is not necessarily difficult, but it does require organization. This is especially true if you are...
- White papers 2005-09-19
- 7 Reasons Why Your Marketing Plan Doesn't Work
- Every business should operate with a set of plans - a plan for the business, a plan for cash, a plan for growth, and certainly a plan for marketing. Opening a business with no plan is kind of like driving somewhere you've probably never been without a map or GPS...
- White papers 2009-09-03
- Why Do We Need A Marketing Plan Anyway?
- From the executive summary: 'A marketing plan provides a step-by-step guide to what customers are spending money on and when. It enables companies to budget marketing expenses and helps in keeping control of expenditures, managing cash flow, tracking sales to marketing expense ratio, and measuring success of marketing efforts. It...
- White papers 2003-03-18
- Developing a Strategic Marketing Plan for Horticultural Firms
- A marketing plan is essential for every horticultural business and for efficient and effective marketing of any horticultural product or service. A marketing plan serves as a road map. It establishes objectives, recommended actions, and timing for achieving the objectives. An understanding of the marketing planning process is also a...
- White papers 2000-01-01
- How to Get Employee Participation in Your Marketing Plan
- Any good marketing professional will tell a person that they will want to interview employees before they design a marketing plan. Why? Because without employee support the plan will most probably fail. In some cases it may never even get off the ground. This paper explores ways to get employees...
- White papers
- SHANGHAI GM STARTS NEW YEAR MARKETING PLAN WITH PRICE MARK-DOWN
- AsiaInfo Services 01-05-2006 Shanghai GM Starts New Year Marketing Plan with Price Mark-down SHANGHAI, Jan 05, 2006 SinoCast via COMTEX -- Right after the New Year holiday, Shanghai General Motors Co., Ltd. has started its new marketing plan AsiaInfo...
- Research articles 2006-01-05
- How to Develop a Marketing Plan that Gets Results
- The author of this article says that marketing plan is the driving force behind the success of any organization. Your marketing efforts should be well-researched and planned in order to get results. It also explains key components of a successful marketing plan like identifying the target market, conducting marketing research,...
- White papers 2003-01-01
- Write a Simple Marketing Plan
- Writing a great marketing plan doesn't have to be a headache. The article recommends a simple plan, broken down into five sections that's easy to write and follow. If you're creating your marketing plan for in-house use, you can bullet the sections and make the writing as brief as possible....
- White papers
- How to Find the Information You Need to Create a Marketing Plan
- When a person creates his or her marketing plan the goal will be to devise a plan that will clearly define the value of products or services in the form of customer benefits. Next, how does the person intend to present that message to the targeted market in the form...
- White papers
- Developing The Marketing Plan
- Marketing is the process of generating, coordinating, and disseminating product related information among the target audience. It also involves activities of scheduling the product through different avenues until it reaches the customer in the market. Development of the marketing plan entails assessing the factors prevalent in the firm's external environment....
- Presentations 2003-01-01
- Marketing Plan
- From the executive summary: ‘A sound marketing plan is key to the success of every business. It includes market research, location, the target customer group, competition, positioning, the product, or service one is selling, pricing, advertising, and promotion. Effective marketing, planning, and promotion begins with current information about the marketplace.'...
- White papers 2003-01-01
