Mission Statement: Definition and additional resources from BNET
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BNET Business Dictionary

Business Definition for: Mission Statement

  • a short memorable statement of the reasons for the existence of an organization.
  • See also Vision Statement

Wiktionary Definition for: Mission Statement

  • a declaration of the general objectives and principles of operation of an organization

Additional Resources

Key Elements Of Mission Statement
The mission statement of an organization spells out the action-plan for the achievement of its long-range objectives in a given time-frame. The organization’s duties and responsibilities towards its stockholders are clearly specified in the mission statement. The mission statement acts as the blueprint for developing the corporate strategy of the...
Tags: Management, Mission Statement, Organization, Strategy
Presentations 2003-01-01
Preparing A Mission Statement Is Challenging
Mission statement is a clear and concise statement that spells out the methodology of attaining short-term objective of an organization. Mission spells out what is to be done by the organization and how in a given time period. Mission statement proves to be a useful tool in strategic planning and...
Tags: Management, Strategy, Productivity, Strategic Planning, Mission Statement, Statement
White papers
Mission Statement - Sample
You need to know your company's mission to help direct people to meet your business's goals. This form is a template for forming your own mission statement. The best mission statements take into account stakeholders, employees, customers, and vendors. A mission statement can be one sentence long or as long...
Tags: Mission Statement
Tools & templates 2000-12-11
Writing Mission Statement For Your Business
Mission Statement is a brief description of your business. It is the present and future task that your businesses plan on accomplishing, in about a paragraph or more, up to one page. You should mention the reason your business is in existence. This paper explains 8 key components that you...
Tags: Business, KalAajKal.com
White papers 2008-01-01
Mission Statement Fundamentals
A mission Statement is a short, succinct statement declaring what business you're in and who your customer is. By offering such focus, it provides direction for future corporate development. A well-developed Mission Statement is broad enough to allow for the diversity management intends. And it also provides the focus to...
Tags: Mission Statement, Birnbaum Associates
White papers 2008-01-01
Your Mission Statement Is A Critical Tool
From the executive summary: ‘A company mission statement is a critical tool because, although true that in a small business one usually has a good sense of what they are doing, the employees might not be working in harmony with the strategic goals and objectives. The premise of a mission...
Tags: Productivity, Tool, Mission Statement, American City Business Journals Inc.
White papers 2000-02-18
Characteristics A Mission Of Statement
Mission statement is a company specific statement that spells out the area of business of the company and conveys the methodology through which the long term goals and objectives of the company would be met. The organizational strategy is the roadmap towards the fulfillment of the organizational mission. The paper...
Tags: Management, Strategy, Texas Tech University, Mission Statement
Presentations 2003-01-01
The Mission Statement and Contact Strategy
The article is on the call center mission statement that important role in the growth of the organization. Every contact center should have a mission statement. The mission consists of a few lines or a brief paragraph that describes the center and what it does. At the planning stage...
Tags: Software, Enterprise Software, It Operations, Customer Relationship Management (CRM), Call Centers, Mission Statement, Article, Call-center, Mission, Strategy
White papers 2003-01-01
Mission Statement Worksheet
A mission statement defines what an organization is and its reason for being. For businesses with employees, this statement is critical for guiding your operation.
Tags: Entrepreneurship, Mission Statement, Entrepreneur.com Inc., Management
Tools & templates 2005-08-02
Ten Frequently Asked Questions About The Mission Statement
A mission statement is a short, succinct statement declaring what business you're in and who your customer is. The mission statement has two dimensions... first, it includes an "Internal" dimension... that is, it describes the products or services you offer and the functions you perform in providing that product or...
Tags: Birnbaum Associates, Mission Statement
White papers 2008-01-01
Making A Goal Of Best Practices
The companies that can successfully implement best practice project management techniques will be the outstanding leaders of tomorrow. So where does it all begin? The corporate mission statement provides a high level description of the goals of the company. Every person working for the company should know what the mission...
Tags: Mission Statement, Best Practice
White papers 2003-10-08
How To Come Up With A Mission Statement
A mission statement is your vision for the company. It must capture the essence of your business in one or two sentences, and should contain the purpose of your business as well as to whom your product or service is targeted. Not only that, it should make your business plan...
Tags: Mission Statement, American Express Co., Management, Strategy
Tools & templates
How To Use Empowering Mission Statements Everyday
Mission statements aren't stuffy or dry corporate documents, but well-articulated visions that are meant to energize us. Most companies use a mission statement to help remain focused on their core values or purpose. While people spend hours and hours laboring over a mission statement for a company or their resume,...
Tags: Mission Statement, Excellent Guide, Strategy, Management
White papers 2006-11-15
Guide For Writing An Organizational Mission Statement
A mission statement is a guiding set of ideas that is articulated, understood, and supported by all the people that an organization depends on for its success. Writing an organizational mission statement is an important part of building any company. They are central to guiding a company's behavior and their...
Tags: Mission Statement, Associated Content
White papers 2007-09-10
Mission, Goals, And Objectives
Mission statement is a clear and concise statement that spells out the methodology of attaining short-term objective of an organization. The important elements of the mission statement include specification of the business of the organization, outlining the profile of the firm?s customers, and spelling out the uniqueness of the organization....
Tags: Mission Statement, Organization, Sam Houston State University
Presentations 2003-01-01
Strategic Planning - Mission
A strategic plan starts with a clearly defined business mission. "A mission describes the organisation's basic function in society, in terms of the products and services it produces for its customers". A mission statement provides the commercial logic for the business. A mission needs to be translated in everyday actions.
Tags: Mission, Strategic Planning, Strategy, Management
White papers 2008-01-01
Strategic Planning Mission - Vision - Values
Your Mission Statement describes what business you're in and who your customer is. As such, it captures the very essence of your enterprise - its relationship with its customer. Vision is not true in the present, but only in the future. Your strategy team will need to develop a compelling...
Tags: Management, Strategy, Birnbaum Associates, Strategic Planning, Vision
White papers 2008-01-01
Mission Statements & Vision Statements: Unleashing The Power Of Purpose
Vision Statements and Mission Statements are the inspiring words chosen by successful leaders to clearly and concisely convey the direction of the organization. By crafting a clear mission statement and vision statement, you can powerfully communicate your intentions and motivate your team or organization to realize an attractive and inspiring...
Tags: Management, Strategy, Mind Tools, Vision Statement, Vision, Mission Statement
White papers 2008-01-01
Vision And Mission Statements
The vision statement of an organization spells out the reasons for the organization’s existence. The mission statement states the purpose and identity of the organization and contains the basic values and philosophy of the same. The vision and mission statements form the basis for operationalizing the corporate strategy of the...
Tags: Mission Statement, Management, Strategy, Vision
White papers 2003-01-01
The Business Vision and Company Mission Statement
While a business must continually adapt to its competitive environment, there are certain core ideals that remain relatively steady and provide guidance in the process of strategic decision-making. These unchanging ideals form the business vision and are expressed in the company mission statement. The mission statement communicates the firm's core...
Tags: Strategy, Vision, Ideology, Management, Mission Statement
White papers 2003-01-01
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