BNET Business Dictionary
Business Definition for: New Product Development
- the processes involved in getting a new product or service to market. The traditional product development cycle, the stage-gate model, embraces the conception, generation, analysis, development, testing, marketing, and commercialization of new products or services. Alternative models of new product development fall into two broad categories: accelerating time to market models and integrated implementation models. These strive to achieve both flexibility and acceleration of development. All activities such as design, production planning, and test marketing are performed in parallel rather than going through a sequential linear progression.
- Abbr. NPD
Additional Resources
- New Product Development With Internet-Based Information Markets: Theory And Empirical Application
- Successful new product development is crucial for firms' competitive advantage. Despite various sophisticated methods and high investments, new products still face notoriously high failure rates. A very critical stage in new product development is product concept testing for the go/no-go decision in further product development. Since there is a high...
- White papers 2005-04-27
- A Comparative Analysis Of New Product Development In Italy And Japan
- We develop six measurement scales for practices, process, strategic guide, and capabilities for new product development as potential determinants of its performance, based on the survey data from Italian and Japanese companies. Eight indicators are proposed to measure new product development performance. Employing a regression model with a country dummy...
- White papers 2005-05-02
- Key Decisions In Strategic New Product Development For Small Software Product Businesses
- Small companies in the software product business risk rework and market failure due to shortcomings in integrating a strategic perspective into management of product development. Because little guidance exists for helping such companies link business strategy with product development, author propose that improvement should begin with helping the key persons...
- White papers 2003-08-20
- New Product Development Performance: The Case Of A Small Canadian Audio Company
- This paper is based on a study into new product development in the high-end audio industry during which 21 British, Japanese and North American companies were benchmarked. The original research sample contained data on product development performance and practice obtained from 31 new product development projects. Performance was gauged by...
- White papers 2004-04-19
- Clarity from Niku Selected by Autobytel to Support Product Development and Compliance; New Product Development Solution to Help Support Autobytel's Award-Winning Product Development Teams
- REDWOOD CITY, Calif. -- Niku Corporation (Nasdaq:NIKU) today announced that Autobytel Inc. (Nasdaq:ABTL), a leading automotive marketing services company, has selected ClarityTM from Niku to support its award-winning product development efforts. Autobytel, a recent winner of an AeA High-Tech Award for product innovation and the Stevie Award for Best Product...
- Research articles 2005-07-18
- New-Product Development And Product Life-Cycle Strategies
- The marketing mix of an organization involves examining the product, price, promotion, and place aspects. Of these, the product aspect entails the consideration of product features, brand, warranty, and services of the particular product. All products go through a product life cycle and, with time, gradually die down. It is...
- Presentations 2003-01-01
- Infusing The New Product Development Process With A Marketing Capability
- In a rapidly changing business environment the role of the marketing function has evolved from performing tactical marketing tasks to infusing a marketing capability into the organisation's core business processes. Empirical and anecdotal evidence suggests that merely performing traditional marketing tasks does not always lead to a new product development...
- White papers 2003-12-01
- "Exploring Information Use In Detail In The New Product Development Process."
- This paper presents the first qualitative and exploratory phase of a multi-stage research project to understand the role that managing knowledge and information plays in new product development and achieving success. From a set of 12 in-depth interviews with product developer and product development software providers. Eight basic types of...
- White papers 2003-04-01
- Exploration And Exploitation Alliances In Biotechnology: A System Of New Product Development
- The exploration-exploitation framework of organizational learning is linked to a technology venture's strategic alliances and argues that the causal relationship between the venture's alliances and its new product development depends on the type of the alliance. In particular, the authors propose a product development path beginning with exploration alliances predicting...
- White papers 2003-08-27
- New Product Development
- Product management involves the management of product features, brand, warranty, and services of the particular product. All products go through a product life cycle and, with time, gradually die down. It is essential for the organization to analyze the product life cycle on a regular basis and come up with...
- Presentations 2003-01-01
- An Exploratory Study Of The New Product Development Process
- The software development process, among other things, is a creative, intellectual, innovative, design oriented activity. Promising NPD New Product Development methodologies in the software industry have emerged during the last few years. These methods are not only, in many aspects, different from traditional methods of product development in other industries,...
- White papers 2003-10-01
- Environmental Objectives For New Product Development Decision-Making
- Organizations that develop new products need to consider many factors related to the environmental impact of their products, including government regulations, consumer preferences, and corporate environmental objectives. To date, such organizations have struggled to find the best way to incorporate environmental issues into new product development decision-making. This paper compares...
- White papers 2005-12-19
- Technology Roadmapping In Review: A Tool For Making Sustainable New Product Development Decisions
- Typically, firms decide whether or not to develop a new product based on their resources, capabilities and the return on investment that the product is estimated to generate. The publisher proposes that firms adopt a broader heuristic for making new product development choices. The heuristic approach requires moving beyond traditional...
- White papers 2003-04-29
- Learning Process In New Product Development Teams And Effects On Product Success
- The study purports to develop and empirically test a model of team learning process and its effects on team performance in new product development teams. Using the socio-cognitive theory of learning in groups and organizations, several hypotheses were tested to show that the primer components of social cognition form an...
- White papers 2005-02-06
- New Product Development And Introduction With Sap For Automotive
- The New Product Development and Introduction NPDI process is increasingly important to automotive companies - but it is often fragmented and slow. The SAP for Automotive solution portfolio helps companies transform and integrate the NPDI process across functions to increase speed and efficiency, cut time and expense out of the...
- White papers 2005-09-01
- Marketing Research In New Product Development
- The New Product Development NPD process involves envisioning, designing, and delivering new products in an organization. Marketing research forms the basis of the new product development process. It provides a definite, well-conceived direction for developing the new product. The paper examines the role of marketing research in the NPD process....
- Presentations 2003-01-01
- Enabling Innovation For New Product Development
- Leading manufacturers are reaping gains by pursuing business capabilities that improve team performance in new product development and that coordinate those efforts around customer needs. These companies are taking steps to compress the time it takes to deliver innovative products that meet market requirements. They are using product lifecycle management,...
- White papers 2006-06-06
- The Impact Of Patenting On New Product Development In The Pharmaceutical Industry
- Since the seminal work by Comanor and Scherer (1969), researchers have been using patents as a proxy for new product development. This paper reevaluates this relationship by using novel new data. It demonstrates that the relationship between patenting and new FDA-approved product introductions has diminished considerably since the 1950s, and...
- White papers 2006-11-28
- Artemis International Unveils Enhanced New Product Development Solution; New Features and Functionality Critical for PLM Initiatives
- NEWPORT BEACH, Calif. -- Artemis International Solutions Corporation (OTCBB:AMSI), global provider of Investment Planning and ControlTM software, today unveiled an enhanced New Product Development solution that fills a critical gap in the fast-growing market for Product Lifecycle Management PLM tools. With the latest release of Artemis for New Product Development,...
- Research articles 2005-06-28
- Pharmaceutical Pioneer Actelion Pharmaceuticals Ltd. Adopts Portfolio Management Solution for New Product Development from Artemis International
- Business Editors/Health/Medical Writers NEWPORT BEACH, Calif.--BUSINESS WIRE--April 27, 2004 Artemis for New Product Development Reduces Development Risks and Supports the Entire Pharmaceutical R & D Process Actelion Pharmaceuticals Ltd. (SWX:ATLN), one of Europe's fastest-growing companies, has selected the New Product Development NPD portfolio management solution from...
- Research articles 2004-04-27
