BNET Business Dictionary
Business Definition for: Newsletter
- an informal publication, issued periodically by an organization or agency to provide information to a particular audience. A newsletter may be issued externally or it may take the form of an in-house newsletter, or house journal, used to aid the internal communication process. It is becoming more common for newsletters to be issued in electronic format.
Wiktionary Definition for: Newsletter
- A form of advertizing sent periodically.
Additional Resources
- How To Avoid The Most-Common Company Newsletter Mistakes
- A well made newsletter can prove to be an excellent investment for companies. Whether the company is using a customer newsletter to boost sales or employee newsletter to educate workers, the process will definitely give positive results. The results might be in the form of payback that will offset the...
- White papers 2003-01-01
- Time-Tested, Proven Story Ideas for Your Employee Newsletter
- It happens to virtually every employee newsletter editor. For some newsletter issues, a person has more news than will fit into his newsletter. But if things have been quiet at the person's company in recent months, the person might have the opposite dilemma: Trying to come up with enough articles...
- White papers
- A Checklist, and Review, of the Conventional Wisdom in Newsletter Design (Newsletter Design 101)
- How important is "Design" to a successful newsletter? Most would probably answer, "Not particularly," although the author remembers design consultant Jan White's remarking, "I understand that newsletter subscribers are information sponges, but must they be made to suffer so in the process?" This paper provides some basics for effective newsletter...
- White papers 2003-01-15
- Internet Newsletter - How to Add Audio Files to Your Newsletter
- Online newsletter can benefit from the multiple advancements in web technology, such as supporting HTML, Flash movies or audio files. Many webmasters consider that inserting an audio file in the newsletter makes it more recognizable and more dynamic. This is true, as long as a few technical issues are very...
- White papers 2006-09-21
- The Marvelous, Mysterious Life of an E-Mail Newsletter
- The article asserts about a lot of the marvelous, mysterious life of an e-mail newsletter. The technology allows us, among other things, to know exactly who is opening and reopening the newsletter and when, what they click on, where they subsequently go on the client's web site, how many times...
- White papers 2003-02-25
- Tips to Make Your Company Newsletter More Cost Effective
- Done correctly, a newsletter can be an excellent investment for the company. Whether one is using a customer newsletter to boost sales and referrals or an employee newsletter to educate workers and provide recognition, one should definitely expect a payback that offsets the costs of publishing the newsletter. The payback...
- White papers 2003-01-01
- Ten Tips To Make Sure Your Company Newsletter Gets Read, Not Tossed
- From the executive summary: ‘There are only two kinds of company newsletters: those that are read and those that are tossed. Through its design and content, a company newsletter needs to capture the attention of potential readers and keep it. A newsletter will not receive any results if the Web...
- White papers 2003-01-01
- How to Make an Employee Newsletter Your CEO's Best Friend
- “Does your CEO take your employee newsletter seriously? Do you, as editor of the employee newsletter, get the support and funding you need from upper management?” Fortunately, front-line employees usually relish the benefits of a company newsletter more than upper-level managers. Ask any employee whose accomplishments have been highlighted...
- White papers 2003-01-01
- Put Your Newsletter to Work
- A quality newsletter, sent regularly, is one of the best ways to present yourself as a trusted professional. It helps one to develop and maintain relationships, say thanks for referrals, make announcements, publish testimonials, and notify clients of home tours. Three elements make a successful newsletter: Content is king, First...
- White papers 2005-11-01
- A Copyright Primer for Newsletter Editors
- To the delight of attorneys everywhere, newsletter editors are making themselves easy targets for lawsuits because they either ignore or don't understand copyright laws. As a newsletter industry insider, the author frequently sees and hears of many examples of copyright infringement. In fact, as a newsletter publisher myself, the author...
- White papers
- Partner Power
- Wishing for more subscribers to the company's e-newsletter? Then create a co-registration campaign to connect with a new audience - visitors on other websites will be able to sign up for the person's newsletter on the spot. Newsletter owners with a list size comparable to one's might do a free...
- White papers 2005-08-01
- Three Types of Newsletters
- Promotional Newsletters is a newsletter that is frequently used by businesses to promote a product or service. It is also known as a marketing newsletter. A promotional or marketing newsletter is typically sent to current or prospective customers free of charge. Not strictly a sales pitch, the promotional newsletter does...
- White papers
- Create A Quick Newsletter
- This easy-to-use template can be customized to create a simple but professional newsletter. The ZIP file contains instructions and the newsletter template.
- Tools & templates 2006-11-13
- Recipe for a Newsletter
- After almost 20 years, Apple Annie's Cider Press, the newsletter produced by Apple Annie's Orchard and Apple Annie's Produce and Pumpkins is still on a roll. The newsletter is distributed once a year, usually mid-June, right before the orchard and farm open for the season. Included in the newsletter are...
- White papers 2005-09-01
- Using Blogging to Promote Your Company
- Using Blogging to Promote Your CompanyUsing a Blog and a Newsletter TogetherOne of the things that got me into blogging was making my monthly newsletter easier to produce. Instead of rushing to put together a newsletter every month, I blog throughout the month and then select my favorites from http://blogginginnovation...
- Discussion threads 2008-01-11
- How To Put Together A Great News Letter
- Ever wonder how to keep in touch with customers? Educate your sales force? Get credit for your expertise? Maybe a newsletter is what you need. Of course, a newsletter isn't right for everyone. This paper explains things which can be done by newsletter: build loyalty; educate; boost credibility; stay in...
- White papers 2007-07-01
- Newsletter Design Clinic: 3Cs
- The first lesson of good newsletter design is to practice the 3Cs: Consistency; Conservation (Clutter-busting); and Contrast. As with any design, these are not hard and fast rules. There is rarely only one way to do something. But one should follow these guidelines and he or she can turn a...
- White papers
- 7 Best Practices For E-mail Newsletters and E-mail Newsletter Marketing
- Many companies in modern day time has found that it is crucial to have an internet presence in order to be viewed as a real company. In fact there are many consumers who make buying decisions based on the information contained in a company's web site. Along with that has...
- White papers 2006-06-22
- Internet Newsletter Marketing - Then and Now
- Almost every newsletter publisher has a website. It's become a little like accepting credit cards. Having a presence on the web - putting that URL on all the materials - helps establish one's bona fides as a legitimate publishing business. Newsletter publisher websites are giving away less "Free information" than...
- White papers 2004-09-07
- Would You Launch Your Newsletter Today?
- What would a person say to someone considering a new venture in newsletter publishing in 2004? Is it reasonable to admit that the salad days of the business are behind people? The author has conducted a lot of interviews with publishers and the stories of the ones who started from...
- White papers 2004-02-15
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