BNET Business Dictionary
Business Definition for: PR
- public relations: the presentation of an organization and its activities to target audiences with the goal of gaining awareness and understanding, influencing public opinion, generating support, and developing trust and cooperation. Public relations programs work to create and maintain a positive corporate image and enhance an organization's reputation. The work of a public relations department includes research into current perceptions of the organization, the production of publicity material, the organization of events and sponsorship programs, and the evaluation of responses to these activities. Target audiences include the media, government bodies, customers and suppliers, investors, the wider community, or an organization's own employees. Public relations practice originated in the United States in the mid-19th century. Public relations forms part of an organization's overall external communication strategy.
Wiktionary Definition for: PR
- geography Puerto Rico (US postal abbreviation)
- #public relations
- #proportional representation
- #Police Report
- #Personal Representative
- #Personal Recognizance (bond)
- #Port Rebublic, (New Jersey)
- #Paraná (Brazilian state)
Additional Resources
- Should I Hire a PR Firm or Go In-House?
- Many companies (start-ups in particular) are confronted with the decision of whether to hire an outside PR firm, or to lead their PR efforts internally. These are the associated pros / cons as I see them:In-House PR Pros ... Lower cost than PR firm - A decent PR firm will...
- Blog posts 2007-07-23
- Turning Journalists Into PR People
- There's always been a steady stream of media types transitioning into PR, but these days, it seems like a flood. Yet despite the fact that journalists and PR people have close professional links, that doesn't mean it's easy for journalists to make the switch to the other side. It's like...
- Blog posts 2008-07-07
- PR Pitching is Broken; Profession as a Whole is in Good Shape
- There's a little debate out in the blogosphere about whether the "PR profession is broken" due to the rise of blogs and the Internet. Yes, PR pitching is broken, but the industry as a whole is thriving. Why else would so many journalists be jumping ship and coming over to...
- Blog posts 2008-08-15
- Wired's Chris Anderson: Start Practicing "Long Tail PR"
- Chris Anderson, editor of Wired magazine and author of The Long Tail, has more words of advice for PR people -- and they're all worth hearing. Anderson, you'll recall, is the guy who got so fed up with PR spam that he 'outed' 300 PR people who had sent him...
- Blog posts 2007-11-19
- Top PR Blogs And Why You Should Read Them (Part 1)
- I read -- or more accurately, scan -- several dozen PR blogs on a regular basis, mostly looking for items and ideas to share with you on the Catching Flack blog. I do this through Google Reader, which is Google's feed reader. I thought you might be...
- Blog posts 2008-01-28
- Chrysler Buries PR in the Corporate Bureaucracy
- Chrysler Buries PR in the Corporate BureaucracyChrsyler Back To The Stone AgeIt's amazing that an American Company of the size of Chrysler would be making this kind of blunder. Thiis is definitely a throwback to the stone age for the Company. Of all functions, HR perhaps beaten only by Finance...
- Discussion threads 2007-12-14
- PR Firm / Client Collaboration Break-Downs
- Yesterday's rant covered some of the common characteristics of underperforming PR firms (from the frustrated client's point of view). As kstarrpr from Larkin Communications commented, sometimes PR firms do indeed "[e]xpect the internal manger [on the client side] to do the heavy lifting with the agency's duties...
- Blog posts 2007-09-18
- Understanding PR Spam
- A huge part of publicity success is knowing precisely who your target journalists are, and anticipating what they're going to write about next. These are such obvious components to the process that it's generally pretty perplexing why so many PR folks spam media targets with irrelevant email pitches and...
- Blog posts 2007-07-17
- If the Content is Lousy, PR 2.0 Isn't Going to Fix It
- There are scores of self-serving, PR agency-written blogs out there today about the emergence of (*gag*) "PR 2.0" - pontificating on the power of blogging, tagging, podcasting, social networking and wikis for generating buzz and credibility. Very few give any sort of valuable context about when it actually makes...
- Blog posts 2007-07-31
- Love 'em or Hate 'em, You Still Need PR People
- In a perfect world, you wouldn't need PR people. You could write up your news yourself, send it out, and the world would take due notice of it. This being an imperfect world, you're still usually going to be better off working with PR pros who can...
- Blog posts 2008-08-27
- PR's Relationship With Top Management is Improving
- According to the USC-Annenberg study of 520 PR departments in the U.S., PR practitioners are feeling very good these days about their relationship with top management. This survey result is at odds with conventional wisdom, which has PR people perpetually wringing their hands about their perceived lack...
- Blog posts 2008-06-05
- Using Facebook to Do PR
- I'm spending more and more time on Facebook. It's an amazing social media phenomenon. First and foremost is the fact that everyone or virtually everyone is on Facebook under their real identity. So you have some idea of who you are dealing with. Secondly, it's an incredibly dynamic and rich...
- Blog posts 2008-02-01
- PRWeek Creates a Monster With PR Blog Contest
- PRWeek Creates a Monster With PR Blog ContestRE: PRWeek Creates a Monster With PR Blog ContestI love how PR week is keeping a running tally of the score and then expects PR mavens not to solicit votes!RE: PRWeek Creates a Monster With PR Blog ContestUgh. I received a nearly incoherent...
- Discussion threads 2008-08-26
- How to Shop for a PR Agency
- I've been in and around PR agencies for years and I'm struck by two conflicting pieces of information: I know some very talented agency PR people, and I know a lot of lousy, over-priced agencies. Make no mistake: the PR agency business is tough. The client demands...
- Blog posts 2007-11-29
- Empty PR Exercises That Make Your Company Look Amateurish
- Empty PR Exercises That Make Your Company Look AmateurishROFLAnd don't forget announcements that some tiny magazine somewhere gave you (and 50 other advertisers) some ridiculous award.RE: Empty PR Exercises That Make Your Company Look AmateurishTravis:As usual, incisive and honest. As a receiver of many of these lame-o announcements, I can...
- Discussion threads 2007-10-18
- Should You Pay for PR Placements?
- Should You Pay for PR Placements?PR doesn't equal media placementsThis is ridiculous. Does the author of this blog truly believe that PR is all about media relations? In this case, this blog is 50 years behind.RE: Should You Pay for PR Placements?I suppose a correlation could be made between PR...
- Discussion threads 2007-12-18
- Poor Evaluation Methods Remain the Achilles Heel of PR
- According to the USC-Annenberg study of PR departments, PR is doing a somewhat better job of evaluating its contribution to the achievement of key corporate goals, but we remain far from successful in developing and using evaluation methods that really get the bosses' attention. "The authors believe that the...
- Blog posts 2008-06-03
- Job-Hungry Journalists Turning to PR
- There has always been a steady stream of media people making the career transition into PR. But with the serious financial and business model problems plaguing most major media, journalists who once looked down their noses at what they call "the dark side" are starting to think that things might...
- Blog posts 2008-06-24
- Exposing One of PR's Dirty Little Secrets
- Chris Anderson, the editor-in-chief of Wired Magazine and author of "The Long Tail," ignited an online PR firestorm recently by posting a list on his blog of 300 PR people who had sent him unsolicited and unwanted PR pitches, saying that he had unilaterally and permanently added them to his...
- Blog posts 2007-11-08
- SoCal Train Wreck: PR Takes Fall for Telling the Truth
- SoCal Train Wreck: PR Takes Fall for Telling the TruthRE: SoCal Train Wreck: PR Takes Fall for Telling the TruthPR professionals need to be the organizational conscience and seeker of the truth. I just wouldn't ever deliver it publicly without the statement being signed off by the CEO.RE: SoCal Train...
- Discussion threads 2008-09-16
