BNET Business Dictionary
Business Definition for: Personalization
- the process by which a Web site presents customers with selected information on their specific needs. To do this, personal information is collected on the individual user and employed to customize the Web site for that person. Used properly, personalization is a powerful tool that allows customers to access the right content more quickly, thus saving them valuable time. Personalization is particularly useful if a Web site contains a very large quantity of material, meaning that a visitor is slow in finding the information they seek. It also requires a large number of visitors to the Web site, because personalization systems are complex and expensive to install.
Information on the customer is usually collected in one of two ways. Either the individual is asked to fill out a personal profile, perhaps informing the organization of the type of product and service he or she is interested in, or the organization uses software that tracks the way a customer uses the Web site. For example, a customer interested in Product X last week, might receive details of an update for Product X upon their next visit to the Web site. A popular method by which such tracking is carried out is the use of cookies, which reside on an individual's browser and collect information on that person's Web behavior. Because it requires the collection of personal information, personalization raises key privacy policy issues.
Wiktionary Definition for: Personalization
- the act of personalize personalizing something
- cattag computing offering user-specific customization
- cattag computing the act of changing an option of a multi-user software product to change the product's behavior or style for one user
Additional Resources
- Implementing a Personalization Strategy on Your Web Site
- To serve your customers best, you need to understand who they are and what they want and need, and then offer it to them directly. Your Web site can be an ideal means for gathering such customer information and making personalized offers based on that data. To do this, you'll...
- Articles 2007-04-20
- Andromedia Introduces `Click-to-Close Personalization' With LikeMinds Personalization Server 3.0
- SAN FRANCISCO--BUSINESS WIRE--July 15, 1999-- New personalization engines make the most of every customer interaction, extending the power and reach of the industry's most accurate and scalable personalization solution Andromedia, Inc., a leading supplier of e-marketing software for e-commerce, today announced LikeMindsTM Personalization Server 3.0,...
- Research articles 1999-07-15
- Smart card personalization.(Brief Article)
- Datacard Group of Minnetonka, Minnesota, has launched version 1.1 of its Datacard Smart Card Personalization Manager. The server-based platform is designed to bring speed, efficiency, and control to the smart card personalization process. It allows card issuers to store personalization applications and other objects on a...
- Research articles 2001-10-01
- The Personalization Services Firm: What to Sell, Whom to Sell to and for How Much?
- Personalization services such as individual-specific advertising and couponing are a growth market. Some personalization service firms offer their services on an exclusive basis to manufacturers in a product category while others offer it on a non-exclusive basis. Some restrict the length of purchase history data used for personalization, while others...
- White papers 2005-07-01
- Personalization Summit Corrects and Replaces Previous News Release, BW2447, CA-PERSONALIZATION-SUMMIT
- Business Editors NOTE: The following news release replaces and corrects the previous Personalization Summit news release, which ran earlier Wednesday on Business Wire, BW2447 (CA-PERSONALIZATION-SUMMIT) SAN FRANCISCO--BUSINESS WIRE--Nov. 8, 2000 Napster COO Milton Olin to Close Personalization Summit Ann Winblad and Napster's Milton...
- Research articles 2000-11-08
- Triangle Publishing Services Co. Retained by Peppers & Rogers Group to Produce 1to1 Personalization
- Business/Publishing Editors Fall Personalization Summit 2000 NEWTON, Mass.--BUSINESS WIRE--July 18, 2000 New Publication for High-Level Executives and Personalization Decision Makers to Debut at Fall Personalization Summit 2000 Triangle Publishing Services Co. TPSC, a leading editorial services company, today announced that it has been retained by...
- Research articles 2000-07-18
- Personalization Application for Multi-lined Financial Institution
- "In this case study we illustrate how ebusinessware professionals applied their expertise in architecting and implementing a state-of-the-art personalization solution for client. A full-blown personalization initiative is a huge undertaking for an organization. It becomes even bigger challenge when existing legacy system interfaces are also required. The problem at...
- White papers 2003-03-11
- Enterprise Personalization for the Insurance Industry: Leveraging a New Breed of Document Design and Delivery Technology to Achieve a Competitive Advantage
- The increasing competition and consolidation in the financial services, property and casualty, and healthcare industries is continuing to make product differentiation difficult, relegating insurance and other financial products to commodities often chosen on price alone. The purpose of this paper is to discuss the importance of an enterprise communications strategy...
- White papers 2004-04-01
- ChoiceStream Delivers Next Generation Personalization to eMusic; First Time an Online Music Service Delivers True, 1:1 Personalization; Broader Deployment Based on ChoiceStream's Proven ROI
- CAMBRIDGE, Mass. -- ChoiceStream, Inc., the leading provider of personalization solutions for online consumer services, mobile and media operators, announced today that eMusic, the world's No. 2 digital download service, is launching two new ChoiceStream features: Your New Arrivals and Personalized Playlists. These new capabilities build on the success and...
- Research articles 2005-09-12
- SiteBrand Partners with Lyris to Offer Advanced Email Personalization to Online Retailers
- GATINEAU, Quebec & BERKELEY, Calif. -- SiteBrand, the leader in web personalization technologies for online retailers, today announced enhanced personalization of online marketing campaigns through a partnership with Lyris Technologies, the premier provider of high-performance email marketing solutions. The collaboration allows the Berkeley-based company's best-selling email marketing application, Lyris ListManager,...
- Research articles 2005-11-23
- Datacard Debuts Inline Smart Card Production and Personalization; From Blank Stock to Personalized Smart Cards, Completely Inline.
- PARIS, FRANCE, Nov 18, 2003 CCNMatthews via COMTEX CARTES 2003 Datacard Group today introduced an inline solution for the high-volume production and personalization of smart cards. The company introduced the DatacardR MPR5000 card production and personalization system today at CARTES 2003...
- Research articles 2003-11-20
- Bull Smart Cards & Terminals Opens Personalization Center in North America
- WASHINGTON--BUSINESS WIRE--April 28, 1998--Bull announced today at CardTech/SecurTech that it will open a captive smart card Personalization Center to provide comprehensive centralized, local personalization and customization services to its end users and third-party partners in the Americas. The new facility is scheduled to open in May,...
- Research articles 1998-04-28
- 26 Companies Launch Consortium To Promote Responsible Use Of Personalization Technology
- At a press conference today at the Spring Internet World conference, 26 companies announced that they have formed an international advocacy group to promote the responsible and beneficial use of technology for personalizing consumer and business relationships. The Personalization Consortium will provide a...
- Research articles 2007-04-01
- Andromedia Introduces LikeMinds Personalization Server 2.2 — the World's Most Accurate e-commerce Personalization Software
- SAN FRANCISCO--BUSINESS WIRE--March 22, 1999-- Original and patented collaborative filtering software enhanced with new features to make e-commerce more personal and e-shopping easier and more satisfying Andromedia, Inc., the leading supplier of e-marketing software for e-commerce, today introduced LikeMindsTM Personalization Server 2.2, the most accurate e-commerce...
- Research articles 1999-03-22
- Personalization Consortium Adds Seventeen New Members Since April Launch; Broad Range of Companies Finds Voice in Consortium
- Business/Technology Editors WAKEFIELD, Mass.--BUSINESS WIRE--May 30, 2000 As it establishes itself as the voice for the rapidly expanding personalization industry, the Personalization Consortium announced today it has signed seventeen new corporate members since its launch last month. Headquartered in Massachusetts, the Personalization Consortium is an advocacy group...
- Research articles 2000-05-30
- ePresence Becomes Executive Member of the Personalization Consortium
- Business/Technology Editors WESTBORO, Mass.--BUSINESS WIRE--Dec. 12, 2000 ePresence, Inc. (Nasdaq: EPRE), a market leader in delivering Internet services that personalize e-business, announced it has become an executive member of the Personalization Consortium, an international advocacy organization focused on the large and rapidly growing personalization market. As an e-services...
- Research articles 2000-12-12
- Knowledge Management Within Digital Libraries by Means of Personalization
- This paper presents research results obtained from the project Personal Adaptable Digital Library Environment PADDLE. The main focus of the DFG funded research project is to apply concepts of knowledge management to digital libraries by introducing personalization techniques. The idea is to enable the specific needs, experiences, skills and tasks...
- White papers 2002-09-24
- PinPoint Inc. (Noted).(files a suit against Amazon.com and other retailers for violating its 'personalization' technology patent)(Brief Article)
- PinPoint Inc. filed suit against Amazon.com and other affiliated retailers for violating "personalization" technology patents that allow Web sites to ... PinPoint Inc. filed suit against Amazon.com and other affiliated retailers for violating "personalization" technology patents that allow Web sites to make recommendations...
- Research articles 2003-07-21
- Motorola Adds Gotuit TV Personalization.(Motorola Inc. licenses software from Gotuit Media Inc. for television set-top boxes)(Brief Article)
- Motorola Broadband Communications Sector said it plans to incorporate a new software application into its DCT-5000 advanced set-tops that promises to take personal video recorder personalization to a whole new level. That software, dubbed Got Motorola Broadband Communications...
- Research articles 2001-03-19
- AgentArts Launches Personalized Mobile Music & Movie Services for Telstra BigPond; AgentArts, Inc. to Provide 3G and i-mode Music & Movie Portals Built Upon AgentArts' Patented Personalization, Recommendation and Community Technology
- SAN FRANCISCO -- AgentArts, Inc. (www.agentarts.com), a provider of mobile personalization and recommendation technologies, today announced it has launched 3G and i-mode mobile music & movie services for Telstra BigPond, the broadband and online services business unit of Telstra Corporation. AgentArts presently provides recommendations, personalization and community features for Telstra...
- Research articles 2005-09-21
