BNET Business Dictionary

Business Definition for: Presentation

  • an event at which preplanned material is shown to an audience for a specific purpose. Although a presentation is a verbal form of communication, it is often supported by other media, such as computer software, slides, printed handouts, and so on and to be successful, appropriate body language and good interpersonal communication skills are required. A presentation is normally intended to introduce something new to the audience, to persuade them of a viewpoint, or to inform them of something. Sales representatives use presentations when introducing a product to a potential customer. Presentations are also used in team briefing and other business contexts.

Wiktionary Definition for: Presentation

  • The act of presenting, or something presented
  • A dramatic performance
  • An award given to someone on a special occasion
  • A lecture or speech given in front of an audience
  • # medicine The position of the foetus in the uterus at birth
  • # fencing Offering one's blade for engagement by the opponent

Additional Resources

How to Give a Killer Sales Presentation
Sales presentations are not sales pitches.  A sales pitch is an old-fashioned way to engage a prospect and close the deal all in one sitting.  A sales presentation, by contrast, is a tool used towards the middle and end of a sales cycle to widen support for a proposed solution. ...
Tags: Sales Presentation, Presentation, Sales Pitch, Sales Strategy, Sales Tools, Sales Force Management, Sales, Geoffrey James
Blog posts 2009-05-27
Top 10 Reasons Your Presentation Sucks
Most presentations stink. Big time. This post contains the 10 most common reasons they stink, along with quick advice to expunge the stench. REQUEST: The more people who read this post, the fewer stinky presentations we'll ALL have to sit through.  So here's what I want you...
Tags: Diagnosis, Audience, Presentation, HERE, Handhelds, Hardware, Geoffrey James
Blog posts 2009-09-08
How to Create an Effective Sales Presentation
Generic speeches and snazzy PowerPoint slides just don't cut it anymore — especially with corporate customers who have reduced spending to boost their bottom lines. Here's how to retool your sales pitches to better address the needs of your customers. Know Their...
Tags: Industry, Customer, Sales Presentation, Sales Pitch, Sales Strategy, Sales Force Management, Sales, IBM, Big Blue, Sales Presentations, Sales Pitches, BNET Crash Course, Christina Salerno
Articles 2009-06-22
10 Tips to Make Your PowerPoint Presentation More Bearable
It is 25 years ago since PowerPoint first inflicted itself on the world. Whether the world is a better place as a result is open to debate. In the last 25 years we have discovered plenty of ways to use PowerPoint badly. Here are ten tips for making the most...
Tags: Microsoft PowerPoint, PowerPoint Presentation, Presentation, Microsoft Office, Office Suites, Software, Jo Owen
Blog posts 2009-08-19
The Essential Sales Presentation Checklist
Sales presentations to large groups of people are tough to do well. Here's a quick way to assess whether your sales presentation will really close the deal, based upon conversations with presentation guru Terri Sjodin and Harvard psychology professor Stephen M. Kosslyn. Get out your most recent sales...
Tags: Sales Presentation, Sales Tools, Sales Strategy, Sales, Geoffrey James
Blog posts 2008-02-25
The Essential Sales Presentation Checklist
The Essential Sales Presentation ChecklistPresentation ChecklistHaving a very clear understanding of the prospect's expectations and objectives for the presentation is very important. In some situations it makes sense to contact key participants in advance of the presentation if you can to make sure you understand precisely what they are looking...
Tags: sales, sales presentation, Sales Presentation Checklist
Discussion threads 2008-02-29
What's the Best Way to Start a Presentation?
What's the Best Way to Start a Presentation?Opening for presentation....Have participants write down their month, date and year of birth, then add up until single digit is reached for each. Then add up all three until single digit is reached. Call out a few people and ask their number, you'll...
Tags: single digit
Discussion threads 2007-11-30
Presentation Excellence: The Credit Crisis Explained
The Find: For those looking for ideas on how to boil down complicated ideas into simple and compelling presentations, Jonathan Jarvis's short visualization on the credit crisis should show you the way â€" plus, it may clear up any lingering confusion about what's going on in the financial...
Tags: Presentation, Podcasts, Financial Accounting, Blogging, Microsoft Office, Internet, Finance, Office Suites, Software, Jessica Stillman
Blog posts 2009-03-02
How To Create A Power-Packed Sales Presentation
In Business to Business (B2B) sales, a representative from the company that needs to sale a product fixes a meeting with his or her counterpart to brief them about the products or services of the company he or she is representing. A presentation comes handy at this point in explaining...
Tags: Presentation, Zimbio, B2B, Sales Strategy, Sales Tools, Sales Force Management, E-business/E-Commerce, Internet, Sales
White papers 2009-04-02
How to Use Body Language to Improve Your Presentation
How to Use Body Language to Improve Your PresentationPhysical cultural intelligenceCQThank you for your presentation about body language to improvepresentation. I think the body language is physical CQ;(CQ = physical CQ + emotional CQ + cognitive CQ).The improvement of presentations should be including emotional,and cognitive CQ. Your presentation mentioned only...
Tags: Use Body Language
Discussion threads 2007-09-25
Making a Persuasive Sales Presentation
Making a Persuasive Sales PresentationWowThis is the most nothing bag of wind about selling that I have ever heard. Advertised as the committing this one key mistake. Not one specific other that smile and be yourself. Have fun with it.{;ease try this again and really list the worst blunders as...
Tags: Persuasive Sales Presentation
Discussion threads 2008-02-21
How To Plan Your Presentation So You Close Sales
One of the most common mistakes sales people make when presenting their product or service is to use a generic presentation. They design and use one presentation, or use the presentation their company designed on every sales call. This type of presentation has one key problem; it does not deal...
Tags: Presentation, Sales Strategy, Sales Force Management, Sales
White papers 2008-01-01
Provectus Pharmaceuticals, Inc. Wall Street Analyst Forum Presentation Transcript
Earnings Call ExcerptProvectus Pharmaceuticals Inc. PVCT Wall Street Analyst Forum September 10, 2008 11:50 am ET Executives Craig Dees - CEO Peter Culpepper - CFO Presentation Moderator Good morning, ladies and gentlemen. In our ongoing attempt to adhere to the published schedule as much for the analysts that are...
Tags: Provectus Pharmaceuticals Inc.
Earnings calls 2008-09-11
Ballantyne of Omaha's Presentation at the Southwestern Showcase Investor Conference
Earnings Call ExcerptBallantyne of Omaha BTN President and CEO John Wilmers presented at the Beacon Street Group's Southwestern Showcase Investor Conference yesterday. The following is a transcript of his remarks and the Q&A session that followed: Ballantyne of Omaha BTN Presentation to Southwestern Showcase Investor...
Tags: Ballantyne of Omaha Inc.
Earnings calls 2006-11-16
Question And Answer Session After The Presentation
Allowing the audience to ask questions after your presentation is an excellent way to reinforce your message and continue to sell your ideas. In addition, because listeners can ask for clarification, audience members are less likely to leave your presentation or speech with misconceptions about the concepts you delivered. Because...
Tags: Presentation, School For Champions, Benefits, Human Resources
White papers 2004-10-09
5 Essential Steps Before Making A Presentation
The main objective of any presentation is to communicate effectively and efficiently the information, the ideas or plans with the audience. Speaking before an audience and making an effective presentation is an art, which has to be learnt with serious effort. While working in an organization or in business, there...
Tags: Presentation, Buzzle.com, Sales Strategy, Sales
White papers 2007-04-15
8 Bonehead Ways to Blow a Presentation
Sales presentations are hard to do well but easy to screw up.  Here are eight sure-fire ways to ensure that your sales presentations fall flat: #1: Dump information on the customer.  Don't blab everything you know about the product and...
Tags: Sales Presentation, Presentation, Sales Tools, Sales Strategy, Sales, Geoffrey James
Blog posts 2008-10-27
Free iPhone App Delivers 60 Presentation Tips
Want to bone up on your presentation skills? Free iPhone app 60 Presentation Tips [iTunes link] puts helpful advice in the palm of your hand. The app relies on publisher Six Voices' Tapstack format, meaning each tip is presented on a virtual card. You swipe your finger...
Tags: Apple iPhone, App, Smart Phones, Consumer Electronics, Personal Technology, Rick Broida
Blog posts 2009-07-27
The Sales Presentation
This article explains sales presentation is your opportunity to present the key benefits of your product and service. The sales presentation can take many forms, ranging from formal, structured meetings with many visuals and props, to casual, informal discussions. It also explains few critical components of a successful sales presentation....
Tags: Sales Presentation, Sales Tools, Sales Strategy, Sales
White papers 2003-01-01
Carefully Select Which Sales Presentation Method To Use
Presentational speaking are reports delivered by individuals or groups within the business or professional setting. A sales presentation is made by the organization before the client. There are different steps involved in the same. Also, there are different types of sales presentation. The paper examines the structure of sales presentation...
Tags: Sales Presentation, Sales Tools, Sales Strategy, Sales
Presentations 2003-01-01
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