BNET Business Dictionary
Business Definition for: Press Release
- an item of news about an organization, its staff, products, or services that is sent to selected members of the press
Wiktionary Definition for: Press Release
- an official written statement that is sent to the media so that it can be publicized
Additional Resources
- The Real ROI of the Press Release
- Forget about getting press coverage from your corporate announcements. If you do anything with your press releases, get them in front of Google searchers — just be careful how you do it. ...
- Articles 2009-08-12
- Use "Press Release Grader" to Find Out If You're On Target
- From the Internet tools file: a "press release grader" that will tell you whether your press release will be an effective marketing tool. Powered by HubSpot, an Internet marketing company, the "press release grader" will "evaluate your press release and provides a marketing effectiveness score. This score...
- Blog posts 2008-08-04
- Press Release Writing Tips From the New York Times
- It's not everyday that our friends at the New York Times offer press release writing tips, but they did so today in a story headlined, "Need Press? Repeat: 'Green,' 'Sex,' 'Cancer,' 'Secret,' 'Fat'" The Times took as a starting point a press release about the alleged toxicity...
- Blog posts 2008-06-30
- The Art of the Press Release
- This article is about the Art of the Press Release, or how to write a press release that actually gets read. Numerous journalists have explained their reasons for disregarding releases—the same releases written by hard-working people charged with getting their organizations' news out. In a nutshell, journalists say that most...
- White papers 2003-01-01
- How to Write and Execute a Press Release
- When written and designed effectively, a press release can help you increase your sales, give your business greater public exposure, and enhance your company or product image. The article explains the purpose of a Press Release: It describes what's new, different, and exciting about the business or product. Think of...
- White papers 2003-01-01
- What Makes a Good Press Release Today?
- Search around the web on Google News or elsewhere for the day's round of press releases and you're likely to find a vast majority still being written and distributed in the pseudo-news format that has been prevalent for decades. I'm not exactly sure why this model gained supremacy, because it...
- Blog posts 2008-05-14
- Is Tuesday Really the Best Day to Issue a Press Release?
- The results of our poll are in. More than a hundred of you voted (thank you!) and Tuesday was the top vote-getter as the best day to issue a press release, garnering 40% of the vote. Wednesday came in second, with 24%, and Monday was third with 17%. ...
- Blog posts 2008-09-22
- NorCal BMA Presents "Press Release 2.0 or The Future of the Press Release: The Next 100 Years — SEO, Podcasting, Multimedia and RSS"
- Co-sponsored by San Jose State University Professional Development and Business Wire, a Berkshire Hathaway Company SAN JOSE, Calif. -- Northern California Business Marketing Association NorCal BMA Silicon Valley's premier business-to-business (B2B) marketing organization for managers and executives, announced today its January 24th lunch program on "Press Release 2.0 or...
- Research articles 2007-01-22
- Greenpeace and refrigerants: can advocacy go too far? (includes Greenpeace press release on World Bank panel's endorsement of Greenfreeze technology and an analysis of the press release) (Editorial)
- A press release issued by Greenpeace after its attendance of the Ozone Operations Resources Group's OORG meeting is presented. The press release states that the OORG supports the use of cyclopentane in household refrigerators as an alternative to chlorofluorocarbon CFC refrigerants. Greenpeace is lobbying the World Bank, which sits on...
- Research articles 1993-12-13
- How to Write a Press Release That Actually Gets Read
- Numerous journalists have explained their reasons for disregarding releases, the same releases written by hard-working people charged with getting their organizations' news out. Journalists say that most press releases. Even if one has the cleanest, most targeted media distribution list in the world, his efforts will be for naught if...
- White papers 2003-01-01
- How Business Wire Morphed the Lowly Press Release
- There was a time, not so long ago, that the last place I'd go to find news was a corporate press release. Not any more. The line between a press release and breaking news has blurred in this era of SEO, SEM and Web 2.0. In order...
- Blog posts 2008-04-18
- What's the Best Day to Issue a Press Release?
- What's the Best Day to Issue a Press Release?RE: What's the Best Day to Issue a Press Release?I'm a traditionalist - Tuesday through Thursday, 7:00 am to 2:00 pm for news releases.But the point I want to make is this: I never, ever, time a news release to reach "other...
- Discussion threads 2008-09-10
- EON Provides MORE Tips For How to Write A Press Release
- Old Rules of Good Writing Still Apply When Writing Press Releases for Reporters and Readers SAN ANTONIO -- The rules of good writing still apply when considering how to write a press release, say the press release experts at EON and Business Wire -- even as Web 2.0 drives...
- Research articles 2007-03-22
- PR Means More Than 'Press Release'
- PR is not an acronym for "press release." PR -- public relations -- is much more than that, and it's important to understand the distinction. Of course, a press release is an integral part of a public relations campaign. But a press release alone does not a PR campaign make....
- White papers 2002-07-19
- 55 Reasons to Send Out a Press Release
- When should one send out a press release? There are many factors to weigh when considering the need to send out a press release. As a publicist the author has sent thousands of releases over the years and while there are no hard and fast rules, the most important factor...
- White papers 2006-06-06
- The Press Release of the Future
- The proposed merger between Delta and Northwest Airlines has already produced one visionary byproduct: the press release of the future. That's the word from Harvard Online blogger Scott Berinato, who drools over the effectiveness of this joint announcement, which is not so much press release as communications...
- Blog posts 2008-04-29
- Littlefield Corporation Clarifies Previous Press Release Pertaining to Mill Pond Bingo, Conway, South Carolina
- AUSTIN, Texas -- Littlefield Corporation (OTCBB:LTFD) announced the successful opening of Mill Pond Bingo in Conway, South Carolina by means of a Press Release dated 14 March 2005. The audience for this Press Release was the Company's shareholders. The Press Release was inartful in describing the Company's methodology of conducting...
- Research articles 2005-03-24
- Search Engine Optimization Expert to Discuss Press Release SEO
- Greg Jarboe of SEO-PR and Newsforce Will Speak Oct. 12 at Business Wire's Celebration of the "100th Anniversary of the Press Release" BALTIMORE -- Search engine optimization expert Greg Jarboe will discuss press release SEO at Business Wire's celebration of the "100th Anniversary of the Press Release." Jarboe, the...
- Research articles 2006-09-28
- SEO Specialist to Discuss Press Release Optimization
- Jamie O'Donnell of SEO-PR and Newsforce Will Speak Oct. 3 at a Business Wire Event, o100 Years of the Press Release: PR Past, Present and Future" SAN FRANCISCO -- SEO specialist Jamie O'Donnell will discuss press release optimization at a Business Wire event, "100 Years of the Press Release:...
- Research articles 2006-09-27
- Mint Technology Corp. Issues Correction to Press Release Issued Yesterday - Correction Notice.
- M2 PRESSWIRE-27 February 2008-Mint Technology Corp.: Mint Technology Corp. Issues Correction to Press Release Issued Yesterday - Correction NoticeC1994-2008 M2 COMMUNICATIONS LTD RDATE:27022008 Toronto, Ontario CANADA -- Mint Technology Corp. (MIT - TSX Venture) (MITPF - OTCBB_Pink_Sheets), ("Mint" or...
- Research articles 2008-02-27
