From the Internet tools file: a "press release grader" that will tell you whether your press release will be an effective marketing tool. Powered by HubSpot, an Internet marketing company, the "press release grader" will "evaluate your press release and provides a marketing effectiveness score. This score...
This article is about the Art of the Press Release, or how to write a press release that actually gets read. Numerous journalists have explained their reasons for disregarding releases—the same releases written by hard-working people charged with getting their organizations’ news out. In a nutshell, journalists say that most...
TULSA, Okla. -- Corrected Press Release -- This press release supersedes Webco's press release, dated June 25, 2004, which i inadvertently made reference to the safe harbor for forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and ii did not include certain legal information...
Numerous journalists have explained their reasons for disregarding releases, the same releases written by hard-working people charged with getting their organizations’ news out. Journalists say that most press releases. Even if one has the cleanest, most targeted media distribution list in the world, his efforts will be for naught if...
One kind of press release is pure magic; it can catapult a person's business from obscurity to celebrity. The other kind is a waste of trees. This paper offers some tips and shows how to take a press release from bland to buzz-worthy. The target audience for a press release...
When should one send out a press release? There are many factors to weigh when considering the need to send out a press release. As a publicist the author has sent thousands of releases over the years and while there are no hard and fast rules, the most important factor...
It's often said that PR takes not only initiative, but also ingenuity. Typically the PR do-it-yourselfers of the world start with a press release. This is their best communication conduit to the media. If one were to blast out his or her press release to multiple publications and sit back...
"This article tells us about10 key elements of an effective press release with tips to help you get your release positively covered. Each of the 10 elements below links to an explanation, which in turn contain links to examples in a sample press release and to other resources that can...
When written and designed effectively, a press release can help you increase your sales, give your business greater public exposure, and enhance your company or product image. The article explains the purpose of a Press Release: It describes what's new, different, and exciting about the business or product. Think of...
PR is not an acronym for "press release." PR -- public relations -- is much more than that, and it's important to understand the distinction. Of course, a press release is an integral part of a public relations campaign. But a press release alone does not a PR campaign make....
This article discusses some key questions that you ask once you have completed a press release and received necessary approvals, but before you disseminate it to the media like how does your release meet criteria generally used by reporters to determine news value? Does your release highlight these newsworthy elements...
A lot of times people hope to gain PR for their businesses because it involves no cost or cash outlay. The pundits, experts and professionals always tell people to start with a press release and then follow up with specific editors of specific publications. This sounds good, but everyone has...
AUSTIN, Texas -- Littlefield Corporation (OTCBB:LTFD) announced the successful opening of Mill Pond Bingo in Conway, South Carolina by means of a Press Release dated 14 March 2005. The audience for this Press Release was the Company's shareholders. The Press Release was inartful in describing the Company's methodology of conducting...
A press release does more than inform the public of company news, it helps accumulate business momentum on the Web, helps nail down unique online identity, and it demonstrates that a company is business savvy along with promoting new products or industry innovations. Directed to a chosen media source, it...
This press release is an unofficial translation of the French press release prescribed by Article 231-26 of the AMF General Regulations and is provided for informational purposes only. Genesys shareholders and other investors are urged to read carefully all tender offer materials prior to making any decision with respect to...
CUPERTINO, Calif.--BUSINESS WIRE--Sept. 28, 1995--NetManage Inc., the leader in TCP/IP for Windows applications, confirmed today that statements made in the Sept. 19 press release which referred to on-going litigation between Cylink Corporation and RSA Data Security Inc. have been found to be inaccurate subsequent to the issuing of the named...
The author of this article says press releases are one of the most cost-effective ways to get promotion for your online business. It's important to promote your online business with press releases because of the media all over the Internet. It also explains about some common press release writing tips....
This article says that press release have been one of the most powerful forms of marketing and advertising available on the planet. The Advanced-PR marketing team can get the job done for you. Read on to know more.
JERUSALEM -- Teva Pharmaceutical Industries Ltd. (Nasdaq: TEVA) today commented on Pfizer's February 8th press release regarding azithromycin. Although Teva has not yet seen the Citizen Petition or the complaint relating to the infringement actions referenced in the press release, Teva believes that these allegations are baseless and without merit....
So you wrote what you thought was a great press release. But you haven't seen any results and are wondering why. Here's a question for you. Was your news truly worthy of the media's attention? If you're not sure - and you plan to keep trying - this paper offers...
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