BNET Business Dictionary

Business Definition for: Product Life Cycle

  • the period which begins with the initial product specification and ends with the withdrawal from the market of both the product and its support. It is characterized by defined stages, including research, development, introduction, maturity, decline, and abandonment.
  • the life span of a product from development, through testing, promotion, growth, and maturity, to decline and perhaps regeneration. A new product is first developed and then introduced to the market. Once the introduction is successful, a growth period follows with wider awareness of the product and increasing sales. The product enters maturity when sales stop growing and demand stabilizes. Eventually, sales may decline until the product is finally withdrawn from the market or redeveloped.

Additional Resources

New-Product Development And Product Life-Cycle Strategies
The marketing mix of an organization involves examining the product, price, promotion, and place aspects. Of these, the product aspect entails the consideration of product features, brand, warranty, and services of the particular product. All products go through a product life cycle and, with time, gradually die down. It is...
Tags: Pearson Education Inc., Product Lifecycle, Product Life Cycle, Product Marketing, Marketing Research, Marketing
Presentations 2003-01-01
Literature Survey: Product Management and the Product Life Cycle Concept
This document will describe product development and the product life cycle concept as a marketing instrument to be used by marketing decision-makers and marketing strategists as discussed. Ansoff's growth strategies will be employed to describe the different growth strategies to be used by a marketing manager, after commercialisation, for market...
Tags: Survey, Product Life Cycle, University Of Pretoria, Ansoff, Marketing Research, Product Marketing, Marketing
White papers 2002-05-30
Outsourcing Globally During The Product Life Cycle: A Theory And Some Evidence
From the executive summary: ‘Economists have well established that learning-by-doing influences product proliferation, international trade, and economic growth. The economists have also revealed that potential productivity gains from learning-by-doing decline as products or industries mature. Together the findings suggest that embedding the learning-by-doing process into the product life-cycle can be...
Tags: Product Lifecycle, Theory, Social Science Electronic Publishing Inc., Product Life Cycle, Outsourcing, Product Marketing, It Operations, Business Operations, Outsourcing & Subcontracting, Marketing
White papers 2002-09-01
"Intelligent Decision Models: Getting the Most out of Product Life-Cycle Economics" by IDC.
M2 PRESSWIRE-16 June 2006-MindBranch: "Intelligent Decision Models: Getting the Most out of Product Life-Cycle Economics" by IDCC1994-2006 M2 COMMUNICATIONS LTD RDATE:15062006 This Manufacturing Insights report outlines an intelligent product life-cycle process framework that balances decisions thorough the entire product life...
Tags: International Data Corp., manufacturing, MARKETING
Research articles 2006-06-16
Birth And Growth Through Your Marketing Product Life Cycle
Your product's marketing product life cycle is similar to a child's life. Getting either off to a good start makes a difference in how far they go in life and how much reward you reap. If you are a small business owner that extra profit can mean the difference in...
Tags: Marketing Research, Marketing
White papers 2008-01-01
The Product Life Cycle Design Method Using A Strategic Analysis
In the whole life cycle of circulation type products, many sectors are involved. There are many product variation which is the grade or segments, and more, there and user preference for each users and/or usage modes. There are many products in the house which are hoarded up and not used...
Tags: Strategic Analysis, Product Life Cycle, University Of Tokyo, Product Marketing, Marketing Research, Marketing
White papers 2004-06-20
Product development and Product life cycle research
This articles defines about the product life cycle including issues like :Need to test your new product idea, its name, packaging, a package burst, or even a logo before investing further in it? Need to test the product itself before launch or before reformulation? Or, need to benchmark and monitor...
Tags: Product Life Cycle, Product Marketing, Product Development, Marketing Research, Marketing, Research & Development, Business Operations
White papers 2003-01-01
Product life-cycle management vendor Agile Software licensed the ProductFactory portfolio management solution back in June 2002 to expand its product record, quality, and cost management solutions.
* Product life-cycle management vendor Agile Software licensed the ProductFactory portfolio management solution back in June 2002 to expand its product ... * Product life-cycle management vendor Agile Software licensed the ProductFactory portfolio management solution back in June 2002 to expand its product...
Tags: Agile Software, cost management, product lifecycle, product lifecycle management
Research articles 2003-06-01
Microsoft and its ISVs put product data in offices.(Product Life-Cycle Management)
The line between product life-cycle management PLM software and Microsoft applications, such as its portal and Office solutions, is getting thin. The reason: PLM vendors making use of Microsoft .NET to merge product-based collaboration with offic The line between product life-cycle management PLM software...
Tags: Microsoft Corp., product lifecycle, product lifecycle management, Richardson
Research articles 2004-10-01
The Product Life Cycle
The Product Life Cycle: A new product progress through a sequence a stages from introduction to growth, maturity and decline, This sequence is known as the product life cycle and is associated with changes in the market situation, Thus impacting the marketing strategy and marketing mix. The main categories...
Tags: Product Life Cycle, Product Marketing, Marketing Research, Internet, Marketing
White papers 2003-01-01
Can product life-cycle management boast direct tie to lean?(Product Data On Plant Floors)
Product life-cycle management PLM vendors such as Aras Corp. don't just want to be known for helping enterprises manage what they make, but also how those products get made. Evidence of this, says Paul Gilmartin, an Aras VP, is found in the vendo Product...
Tags: product lifecycle, product lifecycle management
Research articles 2004-10-01
Entry Patterns Over The Product Life Cycle
From the executive summary: ‘There is numerous empirical evidence, which shows that demand for some products grows over time until the market reaches its maturity, and gradually decays thereafter. The theory of product life-cycle provides a foundation to the pattern of consumer behavior based on diffusion models. The pattern of...
Tags: Product Lifecycle, Social Science Electronic Publishing Inc., Product Life Cycle, Product Marketing, Marketing
White papers 2003-10-01
MatrixOne integration technology earns patent; supports business change.(PRODUCT LIFE-CYCLE MANAGEMENT)
A software tool aimed at streamlining deployment of its collaborative product life-cycle management PLM solution--regardless of user system architecture--earned MatrixOne a patent from the United States Patent and Trademark Office in September. T A software tool aimed at streamlining deployment of its collaborative...
Tags: CORBA, MatrixOne, product lifecycle, product lifecycle management
Research articles 2005-12-01
Visiprise is adopting product life-cycle management vendor UGS's Open Manufacturing Backbone (OMB).(Integration & Infrastructure in brief)
Visiprise is adopting product life-cycle management vendor UGS's Open Manufacturing Backbone OMB, a platform UGS says transforms the process of digital manufacturing through an open environment in which third-party software applications can inte Visiprise is adopting product life-cycle management vendor UGS's Open...
Tags: manufacturing, product lifecycle, product lifecycle management, UGS Corp.
Research articles 2005-02-01
Datasweep stresses operations tie to WEEE regulations.(Product Life-Cycle Management)
Product life-cycle management PLM vendors may have been the first to jump on compliance with Europe's Waste of Electronic and Electrical Equipment WEEE regulations, but they aren't the only ones stressing WEEE. Datasweep says the ability Product...
Tags: compliance, product lifecycle, product lifecycle management
Research articles 2004-02-01
Product life cycle management to be hub of enterprise software. (Business).
By all accounts, PLM, which stands for product life cycle management, will be an integral part of the wireless vocabulary in the near future. The emerging technology, which will encompass both wireless and wireline, will provide the base for ...
Tags: ERP, SCM, Credit Suisse Group AG, product life cycle, technology, wireless, CRM, enterprise software
Research articles 2002-05-27
Aras bolsters PLM position with funding.(Product Life-Cycle Management)
Product life-cycle management PLM vendor Aras Corp. has nabbed $4.2-million series B funding from e group led by Greylock and Matrix Partners. While the funding will help the company compete in the PLM market, the vendor is seeking to carve out a Product life-cycle...
Tags: product lifecycle, product lifecycle management
Research articles 2003-11-01
Manage specs, then source: in CPG, PLM drivers lean toward specifications & sourcing.(Product Life-Cycle Management)
A global specification management system is helping Cincinnati-based consumer packaged goods CPG giant Procter & Gamble become more efficient in its sourcing. The solution, built on top of product Life-cycle management PLM software from Mat A global specification management system is helping Cincinnati-based...
Tags: CSS, Procter & Gamble Co., product lifecycle, product lifecycle management, sourcing, specification
Research articles 2004-10-01
Product Life Cycle Methodologies
This article defines about the product life cycle methodology to manage product launch processes since 1983. It is the roadmap we use to ensure the quality and comprehensiveness of a product launch. It directs the process from ideas to implementation. It covers the timeline from product ideas to product...
Tags: Product Life Cycle, Product Marketing, Marketing Research, Marketing
White papers 2003-01-01
products - product life cycle
In this article the main emphasize is on the product, a product as "anything that is capable of satisfying customer needs. This definition includes both physical products The stages through which individual products develop over time is called commonly known as the "Product Life Cycle". At the Introduction...
Tags: Product, Product Life Cycle, Research & Development, Product Marketing, Marketing Research, Business Operations, Marketing
White papers 2003-01-01
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