BNET Business Dictionary
Business Definition for: Product Management
- a system for the coordination of all the stages through which a product passes during its life cycle. Product management involves control of a product from its innovation and development to its decline. The process is coordinated by a product manager, who focuses on the marketing of the product but may also be responsible for pricing, packaging, branding, research and development, production, distribution, sales targets, and product performance appraisal. This cross-departmental approach is based on the theory that a dedicated product management system will lead to tighter control over the product, and thus higher sales and profits. A brand manager fulfills a similar function to a product manager, concentrating on products within one brand.
Additional Resources
- Who Needs Product Management?
- Product management is a well-understood role in virtually every industry except technology. In the last few years, the product management role has expanded its influence in technology companies yet we continue to hear the question, "Who needs product management?" Companies that have not seen the value of product management go...
- White papers 2005-03-01
- Product Management Guide for Organizations Pursuing Product Management Excellence
- The purpose of this paper is to describe an effective product management model, with its supporting practices, processes and documents. The model represents Sequent's approach to product management and serves as a foundation for Sequent's product management curriculum. This paper can be used by companies wishing to rationalize their organizational...
- White papers 2007-05-01
- Is Product Management Different In A Small Company Or Start-Up?
- Most people seem to confuse the 'Function' of Product Management with their role in Product Management because their job requires them to carry out a variety of activities. And often those activities are out of sync with the ideal they have for what Product Management should be. If people can...
- White papers 2009-04-01
- JBoss Inc. Appoints Middleware Veteran to Vice President of Product Management; Former Head of Product Management at HP and Bluestone to Spearhead Product Strategy
- ATLANTA -- JBossR, Inc., the Professional Open Source company, today announced the appointment of Shaun Connolly to vice president of product management. Drawing on his 12 years of experience leading product management, development and integration teams, Connolly will spearhead product strategy and management for the JBoss Enterprise Middleware System JEMS,...
- Research articles 2004-12-13
- Where Should Product Management Be In The Company?
- It's time for a re-organization. After all, it's been almost few months since the last one. But where should we put product management? It seems that many corporations try to solve internal process problems by moving people around. And product management gets tossed around more than most. Maybe this is...
- White papers 2007-12-01
- Degrees Of Ability: Hiring Into Product Management
- Product Management is not a job for which people can go out and get a degree. You can get a degree in Computer Science that covers the knowledge you need in order to start out as a programmer. You can get a degree in Marketing that gives you the basic...
- White papers 2007-12-01
- Where Does Product Management Belong In The Organization?
- The strategic role of product management is to be "Messenger of the market," delivering market and product information to the departments that need facts to make decisions. The role of product management spans many activities from strategic to tactical, some very technical, others less so. The strategic role of product...
- White papers 2007-12-01
- Jacada Hires VP Of Product Management
- Jacada Ltd., a provider of unified desktop and process optimization solutions for customer service operations, has announced the appointment of Steve Herlocher as vice president of product management. Herlocher brings to Jacada more than 16 years of product management, operations and development experience in die contact center industry. Most recendy,...
- Research articles 2007-05-01
- REALM Strengthens Management Team; Expanding Its Product Management, Sales and Client Service Areas
- Business Editors NEW YORK--BUSINESS WIRE--May 7, 2002 REALM Business Solutions, Inc. announced today the addition of Jim Tanner as Vice President of Product Management. Mr. Tanner has over 13 years of experience in software and e-business product management to the Fortune 1000. Prior to joining the REALM,...
- Research articles 2002-05-07
- Kenneth Venuti joins Melita International as Director of Product Management
- ATLANTA--BUSINESS WIRE--Feb. 9, 1996--Kenneth T. Venuti has joined Melita International, a worldwide leader of Call Center solutions, as director of product management.Headquartered in the Atlanta metropolitan area, Melita has over 1500 installations worldwide, spanning 17 countries and six continents.As Melita's new head of product management, Venuti will take a leadership...
- Research articles 1996-02-09
- Product Management Training & Product Marketing Training
- Need to improve your Product Management or Product Marketing skills? Want to become more effective as a Product Manager? Interested in learning practical skills and the latest best practices? Want to take your team to the next level? Want to get a great new job, a large raise or a...
- White papers 2009-01-01
- Building Product Management Credibility
- How does one build strong credibility around the Product Management team in an environment where there is subtle tension between Product Management and Engineering? Unless you are in a rare situation, product management is responsible for everything while has direct control over very little. It is a job where one...
- White papers 2007-12-01
- Deutsche Asset Management Hires Frank Klein as Global Head of Institutional Product Management and Development
- FRANKFURT, Germany & NEW YORK -- Frank Klein has joined Deutsche Bank's Asset Management division DeAM as a Managing Director and Global Head of Institutional Product Management and Development. Klein is based in Frankfurt and reports to Roelfien Kuijpers, Global Head of the Institutional Business. In his new role, Klein...
- Research articles 2007-04-04
- The Product Management Triad
- How many product managers do you need? What are their roles in the company? Is product management a support role for sales or marketing communications or development? Some product managers have a natural affinity for working with development, others for sales and marketing communications, and others prefer to work on...
- White papers 2007-12-01
- Whirlpool forms product section. (product management for North American Appliance Group)(Brief Article)
- BENTON HARBOR, Mich.--Whirlpool Corp.'s North American Appliance Group has created a separate product organization, saying product management needed greater focus. BENTON HARBOR, Mich.--Whirlpool Corp.'s North American Appliance Group has created a separate product organization, saying product management needed greater focus. ...
- Research articles 1996-09-09
- The Discipline of Product Management
- Product development is the process of designing, building, operating, and maintaining a good or service. Software and Internet companies use a product development process to ensure that they are not just manufacturing a technology, but creating a product that people will want to buy and continue to use. To be...
- White papers 2002-06-29
- A Customer-Supplier System For Distributed Global Product Management
- Globalization of many industry sectors is increasing competition in manufacturing. Various strategic partnerships and alliances with other companies are becoming very common. There are many critical issues for companies managing the complex business and product development processes. People involved in product development often work in geographically different locations and time...
- White papers 2003-04-23
- Extreme Product Management: How To Deliver Products People Want To Buy In An Agile Development Environment Management
- This paper explains the minimum activities to have a viable approach to Extreme Product Management. The rest can come later: build trust. (Beer and fajitas is a practical way to get started.) Share methodologies. Learn each other's terminology, processes, artifacts, principles, and goals: communicate the vision. Who are you building...
- White papers 2006-07-10
- Telelogic Nominated for Association of International Product Marketing and Management Excellence Awards; Recognized in Thought Leader and Product Management Tools Categories
- MALMO, Sweden & IRVINE, Calif. -- Telelogic (STO:TLOG), the leading provider of software solutions that align advanced systems and software development with business objectives, today announced that they have received two nominations by the Association of International Product Marketing and Management AIPMM in their 2006 Product Management Excellence Awards.
- Research articles 2006-04-05
- Product Management And Marketing Dictionary
- This paper contains a dictionary of more than 135 terms represents a compilation of information derived from a variety of sources. The purpose of this paper is to provide a unique document to those who are concerned with the development, marketing, and management of products & services, especially within the...
- White papers 2008-09-05
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