Product Management: Definition and additional resources from BNET
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BNET Business Dictionary

Business Definition for: Product Management

  • a system for the coordination of all the stages through which a product passes during its life cycle. Product management involves control of a product from its innovation and development to its decline. The process is coordinated by a product manager, who focuses on the marketing of the product but may also be responsible for pricing, packaging, branding, research and development, production, distribution, sales targets, and product performance appraisal. This cross-departmental approach is based on the theory that a dedicated product management system will lead to tighter control over the product, and thus higher sales and profits. A brand manager fulfills a similar function to a product manager, concentrating on products within one brand.

Additional Resources

Who Needs Product Management?
Product management is a well-understood role in virtually every industry except technology. In the last few years, the product management role has expanded its influence in technology companies yet we continue to hear the question, "Who needs product management?" Companies that have not seen the value of product management go...
Tags: Human Resources, Recruitment & Selection, Performance Management, Workforce Management, Product Management
White papers 2005-03-01
Building Product Management Credibility
How does one build strong credibility around the Product Management team in an environment where there is subtle tension between Product Management and Engineering? Unless you are in a rare situation, product management is responsible for everything while has direct control over very little. It is a job where one...
Tags: Credibility, Product Management, Team Management, Leadership, Recruitment & Selection, Strategy, Management, Human Resources, Workforce Management
White papers 2007-12-01
New Product Adoption
The New Product Development NPD process involves envisioning, designing, and delivering new products in an organization. After the product has been successfully developed, comes the exercise of adopting the new product in accordance with the trends prevailing in the market. Product management involves the management of product features, brand, warranty,...
Tags: Product Management, Ohio State University, Product, Product Marketing, Branding, Marketing
Presentations 2003-01-01
Where Should Product Management Be In The Company?
It's time for a re-organization. After all, it's been almost few months since the last one. But where should we put product management? It seems that many corporations try to solve internal process problems by moving people around. And product management gets tossed around more than most. Maybe this is...
Tags: Product Management
White papers 2007-12-01
Product Innovation Management With SAP
Your success in the consumer products industry depends on your ability to innovate. SAP has a solution for product innovation management that helps you fully manage the innovation process so that you generate new product concepts that address market needs and align with corporate strategy. With capabilities for systematic idea...
Tags: SAP AG, Product Innovation Management, Strategy, Leadership, Management
White papers 2004-10-01
Degrees Of Ability: Hiring Into Product Management
Product Management is not a job for which people can go out and get a degree. You can get a degree in Computer Science that covers the knowledge you need in order to start out as a programmer. You can get a degree in Marketing that gives you the basic...
Tags: Hiring, Degree, Product Management, Marketing Research, Recruitment & Selection, Marketing, Human Resources, Workforce Management
White papers 2007-12-01
Integrating Product and Market Management
This article describes a product and market management system for "building a better customer" and its four elements. The first is the whole product offering: the encapsulation and delivery of an entire set of tangible and intangible product attributes that customer’s value. It also discusses each dimension of integrated product...
Tags: PRTM, Product
White papers 1998-01-08
Trolltech Expands Management Team
OSLO, Norway -- Trolltech[R] announced today that Chuck Piercey has joined Trolltech in Redwood City as Vice President of Product Management. Piercey brings over 20 years of experience in product strategy, product management, product marketing, business management and technology expertise.
Tags: team
Research articles 2007-10-09
Jacada Hires VP Of Product Management
Jacada Ltd., a provider of unified desktop and process optimization solutions for customer service operations, has announced the appointment of Steve Herlocher as vice president of product management. Herlocher brings to Jacada more than 16 years of product management, operations and development experience in die contact center industry. Most recendy,...
Tags: product management
Research articles 2007-05-01
Product Lifecycle Management (PLM) - Innovation Management
This paper describes the Product lifecycle management which is an integrated set of business tools that streamline the mission-critical processes across a product?s lifecycle, maximizing the value of corporate product information throughout the value chain. If a company is to succeed as a market leader with products that offer unique...
Tags: UGS Corp., Product Lifecycle, Product Lifecycle Management, Product Marketing, Productivity, Marketing
White papers 2005-09-01
The Product Management Triad
How many product managers do you need? What are their roles in the company? Is product management a support role for sales or marketing communications or development? Some product managers have a natural affinity for working with development, others for sales and marketing communications, and others prefer to work on...
Tags: Sales, Marketing, Career, Sales Strategy, Marketing Research, Professional Development, Marketing Communication, Product Manager, Product Management
White papers 2007-12-01
New Product Development
Product management involves the management of product features, brand, warranty, and services of the particular product. All products go through a product life cycle and, with time, gradually die down. It is essential for the organization to analyze the product life cycle on a regular basis and come up with...
Tags: University Of Texas, New Product Development, Product Life Cycle, Product Management, Product Marketing, Product Development, Marketing Research, Marketing, Research & Development, Business Operations
Presentations 2003-01-01
Life Cycle Management for Improving Product Service Quality
For achieving better environmental performance of products or product systems, it is essential to manage total product life cycle. This paper describes a method for supporting product life cycle management by comprehensive product life cycle simulation, which is a basis for designing and evaluating total product life cycle. For life...
Tags: Lifecycle Management, Product Life Cycle, Product Marketing, Marketing Research, Marketing
White papers 2002-04-16
The Product Lifecycle Management Opportunity
In response to increased customer demand and fast-moving competition, companies are under unprecedented pressure to generate profitable products at high speed. Product lifecycle management PLM offers companies a new way to rapidly plan, organize, manage, measure, and deliver new products or services. Article also mentions that product lifecycle management provides...
Tags: Marketing, Product Marketing, Product Lifecycle Management, Product Lifecycle, Montgomery Research Inc.
White papers 2003-07-26
Telelogic Introduces Comprehensive Solution for Market-Driven Product Management
New Telelogic Focal Point Focus on Product Management Provides Support for Product Management Best Practices
Tags: Telelogic
Research articles 2007-05-21
JBoss Inc. Appoints Middleware Veteran to Vice President of Product Management; Former Head of Product Management at HP and Bluestone to Spearhead Product Strategy
ATLANTA -- JBossR, Inc., the Professional Open Source company, today announced the appointment of Shaun Connolly to vice president of product management. Drawing on his 12 years of experience leading product management, development and integration teams, Connolly will spearhead product strategy and management for the JBoss Enterprise Middleware System JEMS,...
Tags: Hewlett-Packard Co., middleware, Product Management
Research articles 2004-12-13
Product Lifecycle Management Automation is Vital to Innovation, Yet Only Half of Consumer Firms Effectively Apply It, Says Aberdeen Group Study
BOSTON -- Consumer product manufacturers that automate product development processes with integrated product data management, project management, and analytical tools outperform peers in development cycle times and new product costs, quality, revenues, and profits, according to a new Aberdeen Group study.
Tags: Aberdeen Group Inc., product lifecycle, product lifecycle management
Research articles 2004-07-26
Product, Services, And Branding Strategies
A product is referred to a physical good, service, or idea. It is the entity that is exchanged for a sum of money by the consumer at the market. Product management entails supervising the production and the distribution processes of an organization’s offering. A product is transformed into a brand...
Tags: California State University, Product, Product Management, Branding, Marketing
Presentations 2003-01-01
Innovating New Product Development With Product Lifecycle Management
Product Lifecycle Management PLM enables companies to better leverage their product information and investment in existing information systems. It facilitates improved benefits realization for cost reduction and revenue enhancement. What are the ingredients of successful Product Lifecycle Management? And what lessons can be drawn from the best examples of PLM...
Tags: Product Marketing, Product Lifecycle Management, New Product Development, Product Lifecycle, Marketing
White papers 2005-11-10
NetIQ AppManager 7 Named Best Management Product at MMS 2007
Core Systems Management Technology Heralded as Most Innovative Enterprise IT Management Product
Tags: MMS, NetIQ Corp.
Research articles 2007-04-02
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