BNET Business Dictionary
Business Definition for: Rich Media
- technology that can integrate audio, video, and high-resolution graphics
Additional Resources
- Rich Media: What? Where? Why?
- This paper is issued at a pivotal point in both the acceptance of and the development of rich media. With growth rates of 10% per quarter, DoubleClick can safely project that by 2005, rich media will make up more than half of all online advertising. As the formats are standardized,...
- White papers 2003-07-01
- Eyeblaster Introduces EyeNet; ''Preferred Partner'' Network to Streamline Rich Media Process for Both Publishers and Agencies
- NEW YORK -- Eyeblaster, for years the leader in rich media advertising technology worldwide, today announced the introduction of EyeNet, the company's "preferred partner" Rich Media network. EyeNet is designed to simplify and streamline the rich media process through a new, innovative approach that benefits both publishers and agencies. Eyeblaster...
- Research articles 2005-10-14
- Web giants cash in on rich media; Advertisers drawn to branding power of the technology's full motion, audio.
- Byline: DEBRA AHO WILLIAMSON To hear big online properties like Yahoo!, Microsoft Corp.'s MSN and AOL Time Warner's America Online talk, the future of online advertising could be very, very rich. Rich media isn't new; but interest in rich-media advertising-ads that...
- Research articles 2002-11-18
- ASIA: ASIA BROADBAND MEDIA TO MARKET VIRAGE RICH MEDIA APPLICATION SOFTWARE IN INDIA, SINGAPORE AND CHINA.(contract information)(Brief Article)
- Singapore broadband e-Services company Asia Broadband Media has signed an agreement to distribute U.S.-based Virage's rich- media application software in India, Singapore and China. Asia Broadband Media, with its operational presence in India and Chi Singapore broadband e-Services company Asia Broadband Media has signed an...
- Research articles 2002-01-30
- Rich Media Acts Locally
- The case-study tells that it is somewhat harder to draw conclusions about the interplay of the TV and Internet spots. However, some news programs that carried the ads believe the strong online response is owed in part to user recall of the television promo. Some campaigns prove that Internet advertising...
- Case studies 2002-12-11
- Eyeblaster Introduces Advanced Features for Creating Targeted Rich Media
- Eyeblaster, the leader in rich media advertising content and delivery, today announced the addition of new features to their Rich Media Platform dedicated to building a more personalized and relevant rich media advertising experience. Additionally, the company has also introduced a new Push Down banner format and more enhancements...
- Research articles 2004-10-26
- Mediaplex and EyeWonder to Offer Integrated Ad Serving, Rich Media, and Video Products and Services
- SAN FRANCISCO & ATLANTA -- ValueClick, Inc.'s (Nasdaq:VCLK) technology division, Mediaplex, and EyeWonder, Inc., a leader in online video and rich media advertising solutions, today announced they have entered into an agreement to provide advertisers and agencies with the best combination of integrated ad serving, rich media, and video ad...
- Research articles 2006-08-29
- Cisco Launches Rich Media Communications Specialist Certification
- SAN JOSE, Calif. -- Cisco SystemsR (NASDAQ:CSCO) today announced the addition of the Rich Media Communications Specialist certification to its Career Certifications program. The Rich Media Communications Specialist certification validates the skills and knowledge required to successfully plan, install and manage rich media communications in an IP network.
- Research articles 2006-01-10
- Macromedia Flash increases effectiveness of online advertising; New online studies and IAB rich media guidelines position Macromedia Flash as key advertising technology.
- M2 PRESSWIRE-6 August 2001-MACROMEDIA: Macromedia Flash increases effectiveness of online advertising; New online studies and IAB rich media guidelines position Macromedia Flash as key advertising technology C1994-2001 M2 COMMUNICATIONS LTD RDATE:06082001 Bracknell, UK -- Macromedia, Inc. (NASDAQ: MACR) today announced...
- Research articles 2001-08-06
- Macromedia Flash increases effectiveness of online advertising; New online studies and IAB rich media guidelines position Macromedia Flash as key advertising technology.
- M2 PRESSWIRE-7 August 2001-MACROMEDIA: Macromedia Flash increases effectiveness of online advertising; New online studies and IAB rich media guidelines position Macromedia Flash as key advertising technology C1994-2001 M2 COMMUNICATIONS LTD RDATE:06082001 Bracknell, UK -- Macromedia, Inc. (NASDAQ: MACR) today announced...
- Research articles 2001-08-07
- RICH MEDIA CARVE NICHE: DATA COLLECTION, CUSTOMER LOYALTY SEEN AS MAJOR MARKETING BENEFITS.
- Marketers looking to spotlight their brands now can pick from a bulging bag of niche rich-media tricks. These options range from marketer-sponsored icons and animated clips delivered via e-mail to screen savers packed with voice-overs and hidden links. These...
- Research articles 1999-07-05
- Rich-media content easier to build, use; New technologies, evolving industry standards expected to advance use of medium for ads.(Advertising)
- Byline: KATE MADDOX Advances in technology and the growing penetration of broadband are helping to increase the use of rich media by marketers, even as the online advertising industry struggles to define standards for the maturing medium. Last month, two competing...
- Research articles 2003-08-11
- Simpson Strong-Tie Selects Beema Inc. to Develop Rich Media Content for Web Site
- Business Editors/High-Tech Writers SAN JOSE, Calif.--BUSINESS WIRE--June 25, 2001 -- Beema's Rich Media Content Increases Web Site Stickiness For Simpson Strong-Tie -- BeemaMails Keep Simpson Strong-Tie Customers And Employees Informed And Entertained Beema, Inc. the award-winning provider of innovative and affordable rich media solutions, was selected...
- Research articles 2001-06-25
- Open standards specification drives new streaming media solutions; Advances open doors for new stream of rich media on everything from mobile devices to set top boxes.
- M2 PRESSWIRE-11 January 2005-ISMA: Open standards specification drives new streaming media solutions; Advances open doors for new stream of rich media on everything from mobile devices to set top boxesC1994-2005 M2 COMMUNICATIONS LTD RDATE:01112005 San Francisco, Calif. - The Internet Streaming...
- Research articles 2005-01-11
- Leading rich-media vendors align with Insignia mobile media framework; Key technology partners endorse Insignia`s new accelerated provisioning-infrastructure software.
- M2 PRESSWIRE-22 April 2002-INSIGNIA: Leading rich-media vendors align with Insignia mobile media framework; Key technology partners endorse Insignia`s new accelerated provisioning-infrastructure software C1994-2002 M2 COMMUNICATIONS LTD RDATE:22042002 Insignia Solutions (Nasdaq: INSG) today announced the first alliances with...
- Research articles 2002-04-22
- Maximizing Rich Media Assets
- The ease-of-use and non-proprietary nature of the Avid Active ContentManager SDK provide an immediate framework for companies to address the management and distribution of their rich media content. Because of its origin in handling the file types most used in media-focused industries, and its compatibility and innate integration with other...
- White papers 2003-09-03
- 24/7 Real Media Announces the Rich Media Foundry to Help Publishers Streamline Rich Media Delivery and Maximize Revenue
- NEW YORK -- Proprietary, Leading-Edge Technology Simplifies the Creation and Trafficking of Rich Media Advertising across All Formats and Vendors
- Research articles 2006-05-22
- Viewpoint Releases Enhanced Video Player for Rich Media-Based Site Content and Online Ads; New Version Provides Enhanced Flexibility for Developing Video-Based Rich Media Content
- NEW YORK -- Viewpoint Corporation (NASDAQ: VWPT), a leading internet marketing technology company, today announced the release of Enhanced Viewpoint Video, a key component of the Viewpoint Media Player, the company's flagship platform for delivering rich media-based interactive marketing and advertising programs. Featuring advanced compression technology, Enhanced Viewpoint Video reduces...
- Research articles 2006-03-01
- RICH MEDIA BOOSTS PERFORMANCE OF ADS.
- Wired Digital, in conjunction with researcher Millward Brown Interactive, today releases results of a study showing that rich media used in online ads significantly boosts campaign performance. The study, which tracked online ad performance for Intel Corp., Novell and barnesandnoble.com, found rich media increased brand perception...
- Research articles 1999-03-22
- The Evolution of Rich Media Advertising: Current Market Trends, Success Metrics and Best Practices
- As rich media advertising continues to grow, advertisers face a variety of challenges. This white paper examines several key issues, including which kinds of marketers are leading rich media adoption, how they are measuring audience engagement and brand impact, and what new emerging technologies, such as online video, have them...
- White papers 2005-09-01
