BNET Business Dictionary

Business Definition for: Scenario

  • a possible future state of affairs or sequence of events. Scenarios are imagined or projected on the basis of current circumstances and trends and expectations of change in the future.

Wiktionary Definition for: Scenario

  • An outline of the plot of a dramatic or literary work.
  • A screenplay itself, or an outline or a treatment of it.
  • An outline or model of an expected or supposed sequence of events.
  • scenery, set
  • backdrop

Additional Resources

The GlaxoSmithKline-Allergan Deal Worst-Case Scenario
Allergan's stock has risen on an item from DealReporter.com outlining acquisition discussions with GlaxoSmithKline. Allergan surged $5.41, or 13 percent, to $48.58, per Bloomberg, on the news. As usual, at BNET we ask: before the money gets spent, what's the worst-case scenario? The first...
Tags: Allergan Inc., GlaxoSmithKline Plc., GSK, BAROnova Inc., Sales Strategy, Mergers & Acquisitions, Sales, Investment, Finance, Jim Edwards
Blog posts 2009-03-25
The Pfizer-Shire Deal Worst-Case Scenario
Earlier this week shares of Shire rose on rumors that Pfizer may be interested in acquiring the company, which is best-known for its ADHD drug Adderall XR. The notion that Pfizer is in acquisition mode has been driving people crazy for days. (See BNET's coverage of Pfizer Pfever here.) ...
Tags: Patient, Medicaid, Pfizer Inc., Generic, Shire, ADHD, Vyvanse, Barr, Cola, Healthcare, Jim Edwards
Blog posts 2009-01-07
The Sanofi-Bristol-Myers Squibb Worst-Case Scenario
Bristol-Myers Squibb seems to live permanently with the rumor that it is about to be acquired by Sanofi-Aventis. The last time this old saw popped up was in the fall of 2008. At that time BNET said "Perhaps it’s time to consummate this relationship." This time around,...
Tags: Pfizer Inc., BMS, Plavix, Sanofi, Research & Development, Federal Government, Sales Strategy, Asset Management, Business Operations, Government, Sales, Operational Planning, Jim Edwards
Blog posts 2009-02-03
The Pfizer-Wyeth Deal Worst-Case Scenario
UPDATE: The deal is done! Pfizer will get Wyeth for $68 billion. See BNET's look at the deal here. Meanwhile here's the pre-deal analysis: Folks are freaking out right now on CafePharma -- sample quote on the Wyeth board: "You're Pfucked!" What will the new company be...
Tags: Wyeth, R&D, Pfizer Inc., Research & Development, Sales Strategy, Sales Force Management, Business Operations, Sales, Jim Edwards
Blog posts 2009-01-23
Scenario Planning
Traditional forecasting techniques often fail to predict significant changes in the firm's external environment, especially when the change is rapid and turbulent or when information is limited. Consequently, important opportunities and serious threats may be overlooked and the very survival of the firm may be at stake. Scenario planning is...
Tags: Scenario, Internet, Productivity, Strategy, Management
White papers 2003-01-01
Towards Agent-Based Scenario Development For Strategic Decision Support
Scenario planning is a method for learning about the future by understanding the nature and impact of the most un-certain and important driving forces affecting that future. However, most scenarios, being mostly stories, lack validation, dynamism and fail to acknowledge all relations between actors, activities and resources. This paper proposes...
Tags: Scenario, Agent, Decision Support, Real Estate, Business Operations
White papers 2006-03-09
Scenario Graphs and Attack Graphs
This white paper presents description in two parts. In Part I it introduces concepts that let user define faulty behavior sets as failure scenario graphs and describes algorithms for generating scenario graphs. The algorithms use model checking techniques to produce faulty behavior sets that are sound and complete. In Part...
Tags: Algorithm, Carnegie-Mellon University, Engineering, Productivity, Networking
White papers 2004-04-14
The Pfizer-Allergan Deal Worst-Case Scenario
CNBC Mad Money host Jim Cramer suggested recently that Pfizer ought to acquire Allergan, maker of Botox and Juvederm. Cramer is usually not worth listening to but this idea has some merit: A tie-up of the two companies has advantages for both. However, mergers don't always go as planned, so...
Tags: Pfizer Inc., Allergan Inc., Cramer, Sales Strategy, Mergers & Acquisitions, Gender And Diversity, Federal Government, Sales Force Management, Sales, Investment, Finance, Human Resources, Government, Jim Edwards
Blog posts 2008-12-05
The Pfizer-Amgen Deal Worst-Case Scenario
Deutsche Bank analyst Barbara Ryan has again gone public with her desire to see Pfizer get off its pile of cash and make a dramatic mega-buy that would solve its pipeline hole. This time she thinks Amgen ought to be the target. BNET readers have been down this road before....
Tags: Amgen Inc., Pfizer Inc., Sales Strategy, Sales Force Management, Sales, Jim Edwards
Blog posts 2008-12-17
The Worst Case Scenario in the Real World
Big Jake’s popular The Worst Case Scenario Someone Has to Say It article made me wonder: What is the Worst Case Scenario if you believe that fiscal stimulus and consistent real world economic theories could quickly pull us out of the recession? Big Jake’s Scenario clearly depends on stimulus not...
Tags: US Market, One Eyed Guide
External links 2009-05-18
Moody's Doomsday Default Scenario Doesn't Play Out
Eric Falkenstein submits: At the beginning of this year Moody's MCO was taking a lot of heat for missing many financial company blow-ups, as well as the whole Mortgage-backed securities area where the grade AAA was clearly misapplied. So they forecast a scenario where speculative grade BB and B...
Tags: US Market, Eric Falkenstein, Managed High Yield Plus Fund Inc., Moody's Corp.
External links 2009-08-31
The Need for Scenario Planning in Interactive Marketing
With the Internet creating so much potential discontinuity, the only certainty is that whichever trends emerge will be surprising. Traditional strategic planning techniques won't help because traditional strategic planning concentrates on predicting the future by identifying certainties. The paper explains that web-focused scenario planning allows us to discover and track...
Tags: Marketing, Scenario, Ogilvy & Mather, Strategic Planning, Productivity, Strategy, Management
White papers 2003-01-01
Worst-Case-Scenario Reading Rooms Scheduled for the Fall.(Brief Article)(Statistical Data Included)
READING ROOMS for public viewing of "worst-case-scenario" information about off-site consequences of hypothetical chemical plant accidents should begin opening this fall in federal office buildings, according to government officials. READING ROOMS for public viewing of "worst-case-scenario" information about...
Tags: Reading, U.S. Environmental Protection Agency
Research articles 2000-08-21
Final Rule on Worst-Case Scenario Includes Access Restrictions to Data.(Brief Article)
Two GOVERNMENT agencies have issued a final rule that sharply limits public access to sensitive worst-case scenario data about potential accidents at chemical plants and other industrial facilities in the US. The regulation, published August Two GOVERNMENT...
Tags: Microsoft Access, U.S. Department of Justice, U.S. Environmental Protection Agency
Research articles 2000-08-14
Worst-Case Scenario Data Can Still Get on Internet And Pose a Security Risk.(Brief Article)(Statistical Data Included)
DESPITE A proposed government prohibition, environmental activists are likely to use the Internet to disseminate worst-case scenario information about potential accidents at chemical plants, enabling terrorists to select targets and maximize fatali DESPITE A proposed government prohibition, environmental activists are likely to use...
Tags: accident, Internet, security, U.S. Environmental Protection Agency
Research articles 2000-06-12
"A progressive if unspectacular world [economic] recovery as the most likely scenario," says the latest Economic Outlook from the Organization for Economic Cooperation and Development (OECD). (Economy).(Brief Article)
"A progressive if unspectacular world [economic] recovery as the most likely scenario," says the latest Economic Outlook from the Organization for Economic Cooperation and Development OECD. OECD forecast highlights: U.S. ... "A progressive if unspectacular world [economic] recovery as the most likely scenario,"...
Tags: OECD
Research articles 2003-05-15
Worst-Case Scenario Info Made Public.(Environmental Protection Agency opens more reading rooms)(Brief Article)
THE FEDERAL GOVERNMENT has opened an additional 46 reading rooms where the public can view "worst-case scenario" information about the potential consequences of hypothetical chemical accidents at industrial facilities. The Environme THE FEDERAL GOVERNMENT has opened an additional...
Tags: Federal Government, U.S. Environmental Protection Agency
Research articles 2001-05-14
CBS and the highest bidder: Comcast-QVC deal changes scenario for network, but Diller still could be in its future. (Barry Diller)(includes related article on Barry Diller's future prospects)
Comcast-QVC deal changes scenario for network, but Diller still still be in its future; Disney, Turner also said to be possible bidders CBS emerged from the wreckage of the proposed merger with QVC with a "for sale" sign and a price ...
Tags: Barry Diller, Comcast Corp., merger, network, QVC
Research articles 1994-07-18
Good news-bad news scenario, homebuilding official reports. (National Association of Home Builders of the United States)
Good news-bad news scenario, homebuilding official reports Good news-bad news scenario, homebuilding official reports
Tags: National Association of Home Builders
Research articles 1989-06-12
Cadence Targets Verification Scenario Creation (Electronic News)
Inspired by the ease of use of audio and video composition tools, San Jose-based EDA market leader has unveiled a new piece of its Incisive Enterprise verification tool set with Scenario Builder, a new technology aimed at boosting team resource util Inspired by the ease...
Tags: Cadence Design Systems Inc.
Research articles 2006-05-01
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