BNET Business Dictionary
Business Definition for: Search Engine
- a Web site that enables users to conduct keyword searches of indexed information on its database
Wiktionary Definition for: Search Engine
- # computing an application that searches for, and retrieves, data based on some criteria, especially one that searches the Internet for documents containing specified words
Additional Resources
- iProspect Search Engine Marketer Job Function Study
- The authors study reveals some interesting findings about the relative maturity of the search engine marketing channels as reflected by how organizations who are utilizing search engine marketing are dedicating human resources to its management. Key among the findings relating to the current search engine marketer community is that search...
- White papers 2006-05-01
- Search Engine Marketing: Your Questions Answered
- Realizing the vast majority of engineers and technical buyers search for products and services on the Internet, many suppliers use search engine marketing to reach their target audience. Others are considering adding search engines to their marketing mix. Despite its growing popularity and potential, search engine marketing is a complex...
- White papers 2005-06-01
- Developing Maturity In A Search Engine Optimization Campaign
- From the executive summary: ‘In the past few years the search engine optimization and search engine promotion industry has evolved into a more common form of online marketing. In fact, it seems to have the most appeal when one speaks of optimizing the websites for growing online companies. Knowing that,...
- White papers 2003-07-10
- Practical Advice for Developing Your SEO Strategy
- Search engine optimization seo is a process of manipulating a website for the purpose of achieving desirable search engine rankings through the use of a seo strategy. Search engine optimization is really the way to go if a person can actually craft a strategy that will effectively boost his search...
- White papers 2006-01-08
- Search Engine Optimization Basics
- From the executive summary: ‘Like every other aspect of search engine marketing, relevancy is the key to obtaining better search engine ranking. While the competitors may include dozens and dozens of search phrases in their description tag, fewer, more targeted phrases increase the relevancy of the web page and provide...
- White papers 2003-08-23
- Dos And Don'ts In Your Search-Engine Marketing
- Nowadays, every business must offer anywhere, anytime choices to customers. And when done right, search-engine marketing absolutely gets you attention from the online visitors you want to attract. Not long ago, search-engine marketing was a limited if promising way to turn up a few sales or leads. Times have changed....
- White papers 2003-01-01
- You Now Have Web Site Traffic, Now What?: Six Steps to Ensure Success From Your Search Engine Marketing Efforts
- Search engine marketing SEM and search engine optimization SEO continue to grow and these tactics have become a key component of any company's overall marketing initiatives. In fact, worldwide revenue from search engine marketing is expected to increase from $1.4 billion in 2002 to nearly $7 billion by 2007 and...
- White papers 2004-03-25
- Search Engine Marketing Finally Getting Respect
- Search engine marketing refers to the various ways for advertisers to pay money in exchange for placement and/or positioning on search results pages. In the modern business era, the Internet is all pervasive. With more and more people becoming Internet savvy, search engine marketing becomes one of the most potent...
- White papers 2001-08-02
- The Top 10 Worst SEO Tactics
- The last few years have seen dramatic changes in search engine tactics. As the technology improves, so does the method to enhance search engine technique. As a result, experts suggest that the prerogative of search engines have become improvisation and inducement of more sophisticated methods to serve the Web users....
- White papers 2004-07-29
- netStride White Paper: The Case for Search Engine Marketing
- Search Engine optimization is the process of structuring, or re-structuring a website for optimal indexing by search engine technology. Simply put, structuring a website's code and visible attributes so that search engines can find, read, and index the pages so that the site is found when relevant keywords are used...
- White papers 2004-08-02
- Search Marketer Beware: The Six SEM Tactics That Can Be Viewed as Spam
- As natural search engine optimization has become a popular way to attract visitors to websites competition for the top positions in search engines has becomes aggressive as have tact to get a search engine algorithm to prefer one site over all others on specific key word phrases. This natural progression...
- White papers 2005-02-25
- How PPC Advertising Works
- PPC (Pay-Per-Click) advertising is simply advertising a website through the use of the pay-per-click search engines. To grasp an understanding of ppc advertising, a person needs to understand what a pay-per-click search engine is if the person does not know already. A pay-per-click search engine is basically a search engine...
- White papers 2006-01-13
- The "Secret System" Of Search Engine Advertising
- From the executive summary: ‘Search engine advertising refers to the various ways for advertisers to pay money in exchange for placement and/or positioning on search results pages. Search engines have become one of the fastest growing venues in the advertising market, bringing clients from the old world of traditional advertising...
- White papers 2003-12-18
- Why Search Engine Marketing Is Beyond the Next Big Thing
- Search Engine Marketing SEM is hot, and it's projected to be a $2 billion industry by the time 2003 comes to a close. In this world of get it now, get it quick, consumers jump to the Web first, relying on search engines to direct them where they need to...
- White papers 2003-10-23
- Practical Search Engine Optimization: Making Your Site Search Engine Friendly - What Works, What Doesn't, Strategies and Myths
- The amount of information available on Search Engine Optimization SEO is remarkable and can be overwhelming. Everywhere one looks there's a new tip or bit of code promising to help increase the pages' rank. To add to the confusion, one often runs into conflicting views on the subject. This paper...
- White papers 2004-07-09
- The Search War Is About To Get Bloody
- The search engine fever has taken the corporate world by storm. As a result, hefty competition is taking place among various search engine providers to gain the maximum advantage. The search engine providers are trying their best to lure maximum people. It is a virtual war that is taking place....
- White papers 2003-07-28
- Death Before Birth - The Life Cycle Of A Search Engine
- What is born has to die some day. The same holds true for search engines. The need for getting the right kind of information on the Internet initiated the effort to create search engines. They are search portals that provide links to other commercial and non-commercial Web sites. Earlier, the...
- White papers 2003-12-02
- Measuring Your Website ROI
- Most search engine optimization experts agree that the keyphrase selection process is the single most important step in a search engine optimization campaign. However, clients frequently ask their search engine optimization company to target very general and competitive search engine keyphrases. While targeting such terms is usually not worth the...
- White papers 2004-06-15
- PPC Search Engine Results May One Day Rule as King
- The world's major search engines have gradually been introducing different forms of advertisements into their result pages over the last several years, and sometimes the author wonders how long it will be before they become entirely PPC search engines. The trend is there. PPC Pay Per Click is the most...
- White papers
- Anatomy Of A Search Engine Placement Campaign
- From the executive summary: ‘With the tremendous changes seen in the search engine marketplace over the past few years, the conduct and techniques of winning search engine marketing campaigns have changed. Tactics and assumptions that worked till few years ago may not produce the same results today. With a realignment...
- White papers 2004-07-22
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