BNET Business Dictionary
Business Definition for: Segmentation
- the division of the data in a study into regions
Wiktionary Definition for: Segmentation
- #The process of dividing into segments.
Additional Resources
- Rediscovering Market Segmentation
- Fifty-nine percent of recently surveyed companies executed a major market-segmentation initiative in the previous two years. Yet only 14% derived real value from the exercise. What's wrong with market segmentation? Segmentation typically focuses on consumer...
- Articles 2008-05-06
- Recession Survival Strategy: Market Segmentation
- Market segmentation is one of the most powerful strategies a company can use to improve profit margins and ultimately gain market share. And when markets are flat or declining and differentiation is at a premium, creative segmentation strategy can mean the difference between survival and road-kill. What...
- Blog posts 2008-11-18
- Market Segmentation: A Guide To Conducting Segmentation Research
- Market segmentation has become a popular topic in marketing, marketing research and strategic planning. Market segmentation allows sellers to identify unique segments in the market so that they can tailor product features, services, distribution, pricing, and marketing communication messages specifically to each segment. Segmentation research allows sellers of products and...
- White papers 2003-01-01
- Market-Segmentation
- The division of a market into different homogeneous groups of consumers is known as market segmentation. A basis for segmentation is a factor that varies among groups within a market, but that is consistent within groups. One can identify four primary bases on which to segment...
- White papers 2003-01-01
- Market Segmentation: Objectives, Segmentation Bases and Methods
- Consumer diversity is increasing rapidly and firms have long sought to differentiate their products relative to competitors. This is where market segmentation comes in. Long gone are the homogeneous markets that Henry Ford conquered with his mass production of one model of car mass customisation is the new objective. While...
- White papers 2001-08-01
- Market Segmentation
- Market segmentation describes the division of a market into homogeneous groups which will respond differently to promotions, communications, advertising and other marketing mix variables. Each group, or "segment," can be targeted by a different marketing mix because the segments are created to minimize inherent differences between respondents within each segment...
- White papers 2003-01-01
- Marketing To Boomer + Customers Product Segmentation – Using The Consumer's Mind
- Most marketers are familiar with consumer segmentation – putting consumers into categories according to certain commonly shared attributes. However, there is another form of segmentation that can play a major role in achieving marketing success. Product or service segmentation consists of categorizing a product's satisfaction potential in terms of consumers'...
- White papers
- Understanding Segmentation
- Even with the amount of data and technology available today, there continues to be a lack of understanding about segmentation. A variety of approaches exists — some more credible than others that allow a marketer to make sense of the different groups that together comprise a customer base. Segmentation is...
- White papers 2002-03-01
- Segmentation
- The process of dividing the market into groups based upon important consumer characteristics is known as segmentation. Having understood what is segmentation, one tends to ponder over questions like why segment a market at all and what are the relevant properties in market segmentation. The answers are given in this...
- Presentations 2003-01-01
- Segmentation, Target Marketing, And Positioning
- Apart from defining the market segmentation process, explaining the benefits of market segmentation, bases of segmentation, measures of segment attractiveness, this white paper professes three alternative market coverage strategies—Undifferentiated, Differentiated and Niche. Described here are also the trends in segmentation and target marketing, positioning and perceptual mapping. ...
- Presentations 2003-01-01
- Customer Segmentation: The Most Powerful Marketing Tool
- From the executive summary: ‘The goal of a segmentation system is to identify groups in which the customers are as much alike as possible and greatly differentiated from customers in other segments. If the segmentation system is well designed, members of a segment have similar interests, attitudes and behaviors, and...
- White papers 2003-06-01
- Making Segmentation Work
- From the executive summary: ‘In today's marketing world, segmentation is often treated as old hat. And, it is no wonder. With so many misconceptions and segmentation failures, marketing professionals are left with little more than survey statistics, textbook rhetoric, and wasted market research dollars. But, all hope is not lost....
- White papers 2002-01-01
- The New Market Segmentation
- From the executive summary: ‘Today's consumer refuses almost completely to abide by segments that create homogeneous groups making market segmentation in the traditional way practically impossible. One central insight for the re-designing of market segmentation is the eclectic consumer, who will not miss anything, connects to different, even contradictory, motivations...
- White papers 2003-01-01
- Automatic Optimization of Segmentation Algorithms Through Simultaneous Truth and Performance Level Estimation (STAPLE)
- The performance of automatic segmentation algorithms often depends critically upon a number of parameters intrinsic to the algorithm. Appropriate setting of these parameters is a pre-requisite for successful segmentation, and yet may be difficult for users to achieve. They propose here a novel algorithm for the automatic selection of optimal...
- White papers 2004-08-30
- Statistical Validation of Automated Probabilistic Segmentation Against Composite Latent Expert Ground Truth in MR Imaging of Brain Tumors
- The validity of segmentation is an important issue in image processing because it has a direct impact on surgical planning. Binary manual segmentation is not only time-consuming but also lacks the ability of differentiating subtle intensity variations among voxels, particularly for those on the border of a tumor and for...
- White papers 2002-11-13
- Market Segmentation
- Market segmentation is the identification of portions of the market that are different from one another. Segmentation allows the firm to better satisfy the needs of its potential customers. Mass marketing refers to treatment of the market as a homogenous group and offering the same marketing mix to all...
- White papers 2003-01-01
- Why Segmentation?
- When it comes to marketing strategies, most people spontaneously think about the 4P Product, Price, Place, Promotion) – maybe extended by three more Ps for marketing services (People, Processes, Physical Evidence). Market segmentation is the segmentation of markets into homogenous groups of customers, each of them reacting differently to promotion,...
- White papers
- Developing An Effective Segmentation Scheme
- The article seeks to develop an efficient and detailed scheme of customer segmentation. The same is imperative in any marketing exercise to zero on the exact end consumer profile. The paper details out a survey-developed attitudinal segmentation scheme that separates some hypothetical chain-store customers into 4 clusters. This segmentation is...
- White papers 2003-03-15
- Principles Of Marketing: Market Segmentation, Targeting, And Positioning For Competitive Advantage
- Segmentation, targeting, and positioning are marketing tools used by a company to gain competitive advantage in the market. They help the company to differentiate its product offering from that of its competitors and ensure that the same reaches the exact market profile for which it is intended. Market segmentation is...
- Presentations 2003-01-01
- Market Segmentation, Targeting, And Positioning
- Effective market segmentation, targeting and positioning strategies enable an organization to gain competitive advantage in the market. Market segmentation involves dividing the entire market into groups containing identifiable consumers who seek similar benefits from a product. Next comes the task of targeting and product differentiation. In this, marketers must decide...
- Presentations 2003-01-01
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