BNET Business Dictionary
Business Definition for: Sponsorship
- a form of advertising in which an organization provides funds for something such as a television program or sports event in return for exposure to a target audience
Wiktionary Definition for: Sponsorship
- The state or practice of being a sponsor.
- The aid or support provided by a sponsor; backing or patronage.
Additional Resources
- Securing Sponsorship
- If your organization wants to set up a project or improve facilities, sponsorship can provide a vital source of funding. To secure sponsorship you need to understand what sponsors are looking for and offer benefits and value that meet their needs. Sponsorship is a business relationship that does not end...
- Articles 2007-11-30
- Reputation on ice: the sponsorship of a sports star does not always guarantee positive and cost-effective marketing. Rob Parr investigates the potential pitfalls of sport sponsorship and questions the extent to which the Drambuie brand has been damaged by
- Sponsorship is a growing phenomenon. Just last month, Unilever announced it was launching a global fund for sponsorship marketing. In a fragmented media environment, sponsorship allows brands to attach themselves to the passion engendered by key cultural events. Nowhere is this passion felt more strongly than in sport. However, passion...
- Research articles 2002-04-01
- Corporate Logos For Sale: How To Capture The Real Value From Sponsorship Marketing
- This article discusses the emerging strategies that companies must employ to capture the value of their sponsorship marketing programs. Based on research, and work with global sports organizations and consumer products companies, it offers the perspective on how to increase the value of a corporate sponsorship portfolio. Corporate sponsorship can...
- White papers 2003-01-01
- Canon's photo opportunity: following UEFA EURO 2004, Toby France discusses how Canon's sponsorship activities are supporting the brand and evaluates whether sponsorship delivers the expected big bang
- Sponsorship is recognised by business as an effective tool which engages with cynical consumers who are less receptive to above-the-line marketing. Organisations are spending more on sports, music and entertainment sponsorship, aiming to associate t Sponsorship is recognised by business as an effective tool which...
- Research articles 2004-09-01
- Groups Release Statement on NBA Ending Lorillard's Sponsorship of 'Hoop-It-Up' Basketball Tour
- NBA Should Not Regret Ending Lorillard's Sponsorship of "Hoop-It- Up" Basketball Tour While the National Basketball Association made the right decision to end the Lorillard Tobacco Company's sponsorship of the NBA "Hoop-It-Up" baskNBA Should Not Regret Ending Lorillard's Sponsorship of "Hoop-It- Up" Basketball Tour ...
- Research articles 2002-08-21
- SPONSORSHIP; Good Sports Chris Simpson reports on the winners of this year's SPARC Sports Sponsorship Awards.
- SPARC Sports Sponsorship Supreme Award & Best National Televised SponsorshipWinner: Air New ZealandProperty: Air New Zealand NPC In 2004 Air New Zealand recorded one of the strongest and most vibrant years of its remarkable 11-year sponsorship of th SPARC Sports Sponsorship Supreme Award & Best National Televised SponsorshipWinner: Air...
- Research articles 2004-12-07
- Shell, Richard Childress Racing announce sponsorship.(MARKETING STRATEGIES: INDUSTRY NEWS)(Shell Oil Co.)(Brief article)
- Houston-based Shell Oil Company announced the brands return to NASCAR through a multi-year primary sponsorship of Richard Childress Racing. Through the sponsorship, both Shell and Pennzoil brands will be featured on the No. 29 Chevrolet Monte Carlo S Houston-based Shell Oil Company announced the brands return...
- Research articles 2006-12-01
- Unum recently announced a partnership with ESPN that involves the sole sponsorship for the "Injury Report" that runs during the network's Major League Baseball programming.(BRANDING)
- UNUM RECENTLY ANNOUNCED a partnership with ESPN that involves the sole sponsorship for the "Injury Report" that runs during the network's Major League Baseball programming. The sponsorship began April 26 with Baseball Tonight and will run t UNUM RECENTLY ANNOUNCED a partnership with ESPN that involves...
- Research articles 2007-06-01
- Opodo explores international sponsorship arena with an integrated sponsorship/media deal in Formula 3 Racing.
- M2 PRESSWIRE-8 August 2001-Opodo: Opodo explores international sponsorship arena with an integrated sponsorship/media deal in Formula 3 Racing C1994-2001 M2 COMMUNICATIONS LTD RDATE:08082001 London -- Opodo, the new European online travel service backed by Europe's nine leading airlines,...
- Research articles 2001-08-08
- inside line;Sponsorship spending will reach $8.7 bil.(Brief Article)
- North American companies will increase their spending on sponsorships 14% this year to $8.7 billion, says Chicago-based sponsorship research and consultancy IEG. Anheuser-Busch Cos., St. Louis, is currently the top sponsorship spender, with a total estimated sponsorship outlay of $175 million. Philip Morris Cos. fell to...
- Research articles 2000-01-24
- Make Your Mark: One of the Key Elements of Any Sponsorship Deal Is Proving It Works
- Marketers must be able to account for their expenditure and prove its worth. This clearly includes sponsorship, which can be costly. The ideal measurement system will identify the impact of sponsorships on key business objectives such as lifetime value of customers, new customer acquisition and share of wallet. Sponsorship does...
- White papers 2004-09-10
- How fast food and footie make an excellent match: understanding the relationship between brands and sport could improve sponsorship effectiveness. Ruth Mortimer assesses McDonald's latest sponsorship deal with the 2004 Olympic games in Athens. (News Analy
- Sports sponsorship is a funny old game. But fast food retailer McDonald's is counting on using it to win over sports fans when it sponsors the Athens 2004 Olympics. The company needs the adrenaline injection as it recently announced its first-ever q Sports sponsorship is...
- Research articles 2003-04-01
- AMD forms new sponsorship agreement with Ferrari F1
- TELECOMWORLDWIRE-4 March 2004-AMD forms new sponsorship agreement with Ferrari F1C1994-2004 M2 COMMUNICATIONS LTD http://www.m2.com Integrated circuit developer AMD (NYSE: AMD) has extended its sponsorship of the Ferrari Formula One team. AMD will continue to act as the official sponsor and technical partner for Ferrari through to 2006. ...
- Research articles 2004-03-04
- Success is all in a good cause: despite the problem of clutter, sponsorship is an effective way for brands to get noticed and respected--especially if they are backing a good cause. (Fact File)
- The global sponsorship market has increased by 220 per cent over the past ten years and now accounts for $25bn ([pounds sterling]16bn) of all marketing expenditure worldwide. But according to a new study, sponsorship campaigns are more likely to be successful if they are linked to a good cause. Research...
- Research articles 2003-04-10
- Sponsorship: from management ego trip to marketing success.
- Sponsorship is expensive. The asking price to become a Centennial Olympic Partner of the 1996 games in Atlanta was $40,000,000 in cash or services. The price to become a sponsor of the 1994 World Cup was $10,000,000 to $15,000,000. Coca-Cola paid $250,000,000 to become the official...
- Research articles 1996-07-01
- Making sponsorship pay.
- May 31, 2002 (Marketing & Ebusiness ABIX via COMTEX) -- Corporate sponsorship has often been subjected to criticism because its tangible results are difficult to measure. Nevertheless, there are a number of different ways to ensure that every sponsorship dollar is being well spent....
- Research articles 2002-05-31
- Sponsorship market staging slow recovery.
- May 28, 2003 (The Australian - ABIX via COMTEX) The $A1 billion Australasian sponsorship market grew by 7.3 per cent to May 2003, Sponsorship Solutions estimates. Group account director Craig Dodson said the industry has recovered from a post-Olympics downturn. Dodson revealed that fees...
- Research articles 2003-05-29
- Companies in the wireless chain see sponsorship as a vehicle to promote their brand, says IDC.
- M2 PRESSWIRE-11 May 2004-IDC: Companies in the wireless chain see sponsorship as a vehicle to promote their brand, says IDCC1994-2004 M2 COMMUNICATIONS LTD RDATE:05112004 LONDON -- Companies in the wireless chain are increasingly looking to sponsorship to promote their brand, according...
- Research articles 2004-05-11
- DELTA AIR LINES: Delta Air Lines announces founding sp sponsorship of Atlanta's own Philips Arena.
- M2 PRESSWIRE-6 September 1999-DELTA AIR LINES: Delta Air Lines announces founding sponsorship of Atlanta's own Philips Arena C1994-99 M2 COMMUNICATIONS LTD RDATE:030999 * Sponsorship Demonstrates Delta's Commitment to Hometown Development ATLANTA, GA -- Delta Air Lines and Turner...
- Research articles 1999-09-06
- Is sponsorship a dirty word?
- Byline: Matthew Eaton Jun 07, 2007 (Ad News - ABIX via COMTEX) -- Australian corporate sponsors spend an annual average of $A2.5 million. However, according to the Australasian Sponsorship Marketing Association's David Fleming, there is still no effective way of measuring the return-on-investment of...
- Research articles 2007-06-07
