Trademark: Definition and additional resources from BNET
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BNET Business Dictionary

Business Definition for: Trademark

  • an identifiable mark on a product that may be a symbol, words, or both, that connects the product to the trader or producer of that product. In the United Kingdom, a trademark can be registered at the Register of Trademarks, giving the producer or trader protection from fraudulent use. Any use of the trademark without permission gives the owner the right to sue for damages.

Wiktionary Definition for: Trademark

  • A word, symbol, or phrase used to identify a particular company's product and differentiate it from other companies' products. Indicated by the symbol %E2%84%A2 ™, when registered with a government authority it is sometimes indicated by the symbol ®.
  • to register something as a trademark
  • to so label a product

Additional Resources

Trademark Law
Trademark law is a sub-part of the larger body of law called unfair competition. Trademark law is designed to protect businesses from others who would misappropriate the business's reputation or identity. The broadest use of Trademark refers to the area of law and practice of trademarks and protection of trademarks....
Tags: Article, Trademark
White papers 2003-01-01
Assignment Of Trademark
Assign a trademark registered in the United States from the holder to another party with this easy-to-use assignment of trademark. The party assigning the mark assignor agrees not to do anything that will be detrimental to the validity of the trademark following the transfer of the trademark into the name...
Tags: Trademark, Party
Tools & templates 2007-12-01
Protect Your Good Name With A Trademark
A trademark helps you retain the goodwill that has been built up around your business, and helps prevent consumers from mixing up similar products or services. At least, that's the way it's supposed to work. But while trademark ownership is determined by who used the "Mark" first, you'll still want...
Tags: Microsoft Corp.
White papers
International Trademark Association Hails Passage of Implementing Legislation for Trademark Law Treaty by the U.S. Congress: A Significant Breakthrough in International Commerce
NEW YORK--BUSINESS WIRE--Oct. 12, 1998--The International Trademark Association INTA commends the U.S. Congress on passage of Trademark Law Treaty TLT implementing legislation (S.2193), which significantly simplifies the trademark registration process, harmonizes trademark application requirements and administrative procedures. The passage of this bill comes on the heels of the ratification of...
Tags: U.S. Congress
Research articles 1998-10-12
CEDIA Wins in Litigation Brought by Bose over Electronic Lifestyles® Trademark
INDIANAPOLIS -- The Custom Electronic Design & Installation Association CEDIA has won the right to keep its Electronic Lifestyles([R]) trademark. The Trademark Trial and Appeal Board of the United States Patent and Trademark Office ruled Monday in the drawn-out trademark action filed by Bose Corporation that Bose's accusations of fraud,...
Tags: litigation
Research articles 2007-05-02
Trademark Infringement Issues for Pay-Per-Click (PPC) Advertisers
Trademark infringements occur when companies bid on the brand names of their competitors. This results in the company's ads appearing under searches for the competitor's brand. What can a person do to protect himself or herself from trademark infringement? Next to click fraud, trademark violations are the second largest concern...
Tags: Marketing, Advertising & Promotion, Branding, Pay-per-click Advertising, Advertiser, Infringement
White papers 2006-04-02
LEGO Blocked by Best-Lock; LEGO's Suit against Best-Lock Europe LTD Dimissed in Final Ruling by German Appelate Court and in Regards to Brick Trademark Postponed
LANCASHIRE, U.K. -- The Appellate Court of Hamburg dismissed a suit by LEGO Company toward Best Lock Europe Ltd. that allows no further appeal by LEGO. Regarding a trademark of a three dimensional 2 x 4 pin standard building brick, the decision is postponed. The trademark has been cancelled in...
Tags: LEGO Co.
Research articles 2005-10-11
Mad Dogg Athletics Successfully Opposes "SPNERGY" Trademark Application Based on Confusing Similarity to Mad Dogg's SPINNER® Trademark
VENICE, Calif. -- Mad Dogg Athletics, Inc. MDA, the leading provider of instructor education and products for indoor cycling, today announced success in its opposition proceeding before the United States Patent and Trademark Office against the trademark application for "SPNERGY" based on the mark being confusingly similar to MDA's federally...
Research articles 2007-09-17
Bruce A Berman and the Berman Investment Group Announce USPTO Trademark Approval of "I Got Here" ®
IRVINE, Calif. -- Author and Entrepreneur of the Year nominee Bruce A Berman announced today that the United States Patent and Trademark office issued on October 24, 2006 a trademark for the use of the name I Got Here [R]. Trademark serial # 78-615,246, registration # 3,161,837 to the Berman...
Tags: U.S. Patent and Trademark Office
Research articles 2007-01-03
AT&T sues MCI for infringement of "True" trademark
NEW YORK--BUSINESS WIRE--Oct. 14, 1996--AT&T has filed a lawsuit charging MCI with trademark infringement, unfair competition, and trademark dilution in connection with MCI's attempts to appropriate AT&T's "True" family of brand-names.
Tags: AT&T Corp., MCI Inc.
Research articles 1996-10-14
A-B wins trademark ruling in Australia - Anheuser-Busch - Brief Article
Anheuser-Busch won the latest skirmish in the ongoing trademark with with Budejovicky Budvar of the Czech Republic last week, when an Australian Federal Court ruled in favor of Anheuser-Busch over the use of the trademark Budweiser.
Tags: Anheuser-Busch
Research articles 2002-04-22
SyQuest SYJET Trademark Approved
FREMONT, Calif.--BUSINESS WIRE--Oct. 16, 1997--SyQuest (NASDAQ:SYQT), the inventor of the high performance cartridge category, today announced that the U.S. Patent and Trademark Office has approved the company's application for the federal registration of the trademark "SYJET."
Research articles 1997-10-16
Sprint Sued over 'Spree' Use by Pennsylvania Online Shopping Service.(Originated from The Philadelphia Inquirer)
Sep. 19--Is a trademark still a trademark when it gets launched into cyberspace with a ".com" tacked onto the end? Sep. 19--Is a trademark still a trademark when it gets launched into cyberspace with a ".com" tacked onto the end?
Tags: Sprint Communications
Research articles 1997-09-19
Cisco Sues Apple for Trademark Infringement
Suit Filed to Protect Cisco's iPhone[R] Trademark
Tags: Apple Inc., Cisco Systems Inc.
Research articles 2007-01-10
Trademarks 101: Protect Your Brands
Registering a trademark with the U.S. Patent and Trademark Office PTO, often referred to as a federal registration, grants significantly more rights to the trademark holder and is the generally recommended course of action for companies looking to establish and protect their brands. This article presents the benefits and drawbacks...
Tags: Brand, Registration, Branding, Marketing
White papers 2003-12-01
Comparative Advertising On The Internet: Defining The Boundaries Of Trademark Fair Use For Internet Metatags And Trigger Ads
This article examines the implications of the use of a competitor’s trademark as a website metatag or trigger advertisement. It discusses the technological background of metatags and will examine the various contexts in which metatags and trigger ads have been used. It discusses the relationship between trademark law and metatags...
Tags: Advertisement, Metatag, Internet
White papers 2001-10-01
Lang joins McAfee & Taft in OKC
Kelly Lang joined the law firm of McAfee & Taft in Oklahoma City as a paralegal. Lang will be assisting attorneys in all facets of intellectual property, including preparing and filing U.S. and foreign patent applications, trademark applications, trademark responses, trademark renewals and copyright applications, and preparing state trademark registrations....
Tags: McAfee Inc.
Research articles 2008-04-24
The Sale of Trademarked Inventory in Bankruptcy: Pitfalls for Trademark Owners
In the information age and in the destabilization of the dot-com market, intellectual property assets represent an increasingly important aspect of loan transactions and insolvency proceedings. Frequently, a lender will hold a security interest in its borrower's inventory, some or all of which may have been produced pursuant to license....
Tags: Business Operations, Security, Litigation, Bankruptcy, Borrower, Lender
White papers 2003-01-01
IHOP Corp. to Address Trademark Registration Issues
IHOP Corp. (NYSE: IHP) today disclosed that it has become aware of issues relating to the lapsing of certain IHOP federal trademark and service mark registrations on file with the United States Patent and Trademark Office. As a consequence of the lapsing of these registrations, IHOP's Uniform Franchise Offering...
Tags: IHOP Corp.
Research articles 2007-02-09
Hop-on Delivers U.S. Patent and Trademark Appeal Victory at Annual Shareholders Meeting
IRVINE, Calif. -- HOP-ON, INC. (Pink Sheets:HPNN) announced today the United States Patent and Trademark Trial and Appeals Board decision was a major victory for shareholders. The lawsuit filed last year by PalmSource (NASDAQ:PALM) unlawfully prevented the Company's use of their approved trademark, "Graffiti Wireless" resulting in undisclosed damages. The...
Tags: Palm Inc.
Research articles 2007-05-23
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