BNET Business Dictionary

Business Definition for: Vision Statement

  • a statement giving a broad, aspirational image of the future that an organization is aiming to achieve. Vision statements express corporate vision. They are related to mission statements.

Additional Resources

Set Your Course With A Company Vision Statement
You'd never dream of setting out on a trip without a specific destination in mind, yet many of us start businesses without a clear idea of where we're headed, or what we want our company to look like in the future. If you want your business to succeed, it's important...
Tags: Mission Statement, Vision, Vision Statement, Klebanoff Associates, Strategy, Management
White papers 2009-01-01
A roadmap for future Naperville Park District maps out vision statement.(News)
Byline: Amy Boerema Daily Herald Staff Writer For some residents, it may mean little more than words on a wall. But for Naperville Park District Director Barbara Heller, a vision statement is a focus on the future. Park leaders Thursday...
Tags: Naperville Park District
Research articles 2005-05-27
Mission And Vision Statement
Organizations sometimes summarize goals and objectives into a mission statement and/or a vision statement: While the existence of a shared mission is extremely useful, many strategy specialists question the requirement for a written mission statement. However, there are many models of strategic planning that start with mission statements. A Mission...
Tags: Mission Statement, Vision, Vision Statement, Sooper Tutorials, Strategy, Management
White papers 2008-10-21
Writing A Compelling Vision Statement
A vision statement is a vivid idealized description of a desired outcome that inspires, energizes and helps you create a mental picture of your target. It could be a vision of a part of your life, or the outcome of a project or goal. Vision statements are often confused with...
Tags: Vision, Vision Statement, Rodger Constandse, Strategy, Management
White papers 2004-01-01
Developing A Team Vision Statement
The essence and excellence of your vision statement is what will drive the behaviors, creativity, innovation, commitment, engagement and determination of the people within the organization. If your vision statement opens people's eyes to what is possible and inspires them to work toward achieving it, then it has served its...
Tags: Team, Vision, Vision Statement, Shelley Holmes, Strategy, Management
White papers 2009-01-01
Business Plans Develop From Strategic Planning, SWOT Analysis and Includes Mission Statements and Vision Statement
This article talks about graphic model, which adds SWOT analysis, strategic planning, vision statement, mission statements and business plans. Trusting the organization to grow and develop in a haphazard fashion is taking a large chance on the future. Better to have at least some general ideas of where one wishes...
Tags: Mission Statement, Vision, Vision Statement, Adams Six Sigma, Guidance Document, Swot analysis, Strategic Planning, Strategy, Marketing Research, Marketing, Management
White papers 2003-01-01
How To Create A Vision Statement
The road to business success can be quite a journey and we need to be clear about where we are going. Having a clear vision statement about the business and lifestyle we are looking to create will greatly increase our chances of success. A few years ago using the power...
Tags: Vision, Vision Statement, Flying Solo Pty, Strategy, Management
White papers 2007-11-19
East Colfax Corridor Plan : Stakeholder Swot & Vision Statement
The focus of this article is upon SWOT analysis of East Colfax area. SWOT stands for stands for strength, weakness, opportunities, and threat. It discusses all four parameters, which helps in evaluating the area. Colfax Avenue can best be described as a neighborhood and regional retail and entertainment center. It...
Tags: Denver, Swot analysis, Marketing Research, Marketing
Case studies 2002-10-01
2007 ERNST & YOUNG ENTREPRENEUR OF THE YEAR(R): Walter "Bud" Aspatore, Scott Eisenberg, Vision statement
WALTER "BUD" ASPATORE/Chairman SCOTT EISENBERG/Managing Partner Amherst Partners LLC Scott Eisenberg had a successful career in the corporate world, but he didn't want a life controlled by corporations. So with a background in mergers and acquisitions, he partnered with Bud Aspatore in 1995 to form Amherst Partners LLC, an investment...
Tags: Ernst & Young LLP, Strategy, vision
Research articles 2007-07-01
ASTAR Air Cargo Enhances Its Vision Statement
MIAMI -- In an effort to help its employees focus better on reaching their greatest potential possible, ASTAR Air Cargo has announced an enhancement in its corporate vision statement. ASTAR engages an employee task force to evaluate the results of employee opinion surveys. The task force empowers employees to...
Tags: ASTAR Air Cargo Inc.
Research articles 2005-06-17
Mission Statements & Vision Statements: Unleashing The Power Of Purpose
Vision Statements and Mission Statements are the inspiring words chosen by successful leaders to clearly and concisely convey the direction of the organization. By crafting a clear mission statement and vision statement, you can powerfully communicate your intentions and motivate your team or organization to realize an attractive and inspiring...
Tags: Vision, Vision Statement, Mind Tools, Mission Statement, Strategy, Management
White papers 2008-01-01
Creating A Vision That Achieves Results
How important is a vision statement to your company or division? Well, have you ever thought about embarking on a journey without knowing where you are going? The same can be said about running a company, without a vision statement you are going places but who knows if it is...
Tags: Vision, Vision Statement, Strategy, Management
White papers 2008-01-01
Strategic Planning Mission - Vision - Values
Your Mission Statement describes what business you're in and who your customer is. As such, it captures the very essence of your enterprise - its relationship with its customer. Vision is not true in the present, but only in the future. Your strategy team will need to develop a compelling...
Tags: Strategic Planning, Vision, Birnbaum Associates, Strategy, Management
White papers 2008-01-01
Mission And Vision Statements - Foundational For Successful Leaders
Mission and Vision Statements have been crafted by organizations and leaders for years. The attention to mission and vision is warranted, as studies indicate that organizations that have Mission and Vision Statements quite simply outperform those that do not. Mission and Vision Statements are critical to the success of strategic...
Tags: Leader, Vision, Vision Statement, iSnare.com, Mission Statement, Strategy, Management
White papers 2005-12-23
Vision And Mission Statements
The vision statement of an organization spells out the reasons for the organization's existence. The mission statement states the purpose and identity of the organization and contains the basic values and philosophy of the same. The vision and mission statements form the basis for operationalizing the corporate strategy of the...
Tags: Mission Statement, Vision, Strategy, Management
White papers 2003-01-01
Developing Your Organization's Vision
Your vision is a description of your "Desired future state." Thus you'll create a vision statement describing your organization as you'd like it to be in, say, ten or more years. Note the emphasis on the future. For the vision statement isn't true today. Rather it describes the organization as...
Tags: Vision, Vision Statement, Birnbaum Associates, Strategy, Management
White papers 2008-01-01
Example Mission And Vision Statements
Developing a specific vision or mission statement for ebusiness can help explain digital channel initiatives to colleagues and partners. This paper looks at some examples and shows how to develop a ebusiness vision statement. A clear vision provides a summary for the development of purpose and strategy of the organization.
Tags: Vision, Vision Statement, Dave Chaffey, Strategy, Management
White papers 2008-10-16
Creating A Vision
From the executive summary: ‘All successful leaders have a vision for their businesses, projects or teams. In fact, one cannot be a leader if one does not have a vision, if one cannot see exciting possibilities in product or services. And, yet, many leaders when asked to create a vision...
Tags: Vision, Strategy, Management
White papers 2003-01-01
Vision VANQUISHER.(Enron CEO Kenneth L. Lay)
00-00-0000 ACORPORATE VISION STATEMENT USUALLY IS CONSIDERED long-term in nature- a formal declaration of an ultimate business goal that a company strives to achieve in, say, a decade or a generation. Or maybe never: Many firms deliberately adopt a v 00-00-0000 ACORPORATE VISION STATEMENT...
Tags: Enron Corp., vision
Research articles 1998-05-18
Successful Vision, Strategy, And Tactics: Defining And Using The Three Tools Of Leadership
You're so proud of your new vision statement. It sounds nice. But the vision is useless unless it can direct action. Your vision lays out a destination; your destination guides your strategy; and strategy chooses action. It's action that leads to success. In those moments of action, having clear direction...
Tags: Leadership, Vision, Tool, Stever Robbins, Strategy, Management
White papers 2006-03-02