Vision Statement: Definition and additional resources from BNET
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BNET Business Dictionary

Business Definition for: Vision Statement

  • a statement giving a broad, aspirational image of the future that an organization is aiming to achieve. Vision statements express corporate vision. They are related to mission statements.

Additional Resources

Creating A Vision That Achieves Results
How important is a vision statement to your company or division? Well, have you ever thought about embarking on a journey without knowing where you are going? The same can be said about running a company, without a vision statement you are going places but who knows if it is...
Tags: Vision, Vision Statement, Strategy, Management
White papers 2008-01-01
Strategic Planning Mission - Vision - Values
Your Mission Statement describes what business you're in and who your customer is. As such, it captures the very essence of your enterprise - its relationship with its customer. Vision is not true in the present, but only in the future. Your strategy team will need to develop a compelling...
Tags: Management, Strategy, Birnbaum Associates, Strategic Planning, Vision
White papers 2008-01-01
Developing Your Organization's Vision
Your vision is a description of your "Desired future state." Thus you'll create a vision statement describing your organization as you'd like it to be in, say, ten or more years. Note the emphasis on the future. For the vision statement isn't true today. Rather it describes the organization as...
Tags: Management, Birnbaum Associates, Vision Statement, Strategy, Vision
White papers 2008-01-01
Mission Statements & Vision Statements: Unleashing The Power Of Purpose
Vision Statements and Mission Statements are the inspiring words chosen by successful leaders to clearly and concisely convey the direction of the organization. By crafting a clear mission statement and vision statement, you can powerfully communicate your intentions and motivate your team or organization to realize an attractive and inspiring...
Tags: Management, Strategy, Mind Tools, Vision Statement, Vision, Mission Statement
White papers 2008-01-01
Writing A Compelling Vision Statement
A vision statement is a vivid idealized description of a desired outcome that inspires, energizes and helps you create a mental picture of your target. It could be a vision of a part of your life, or the outcome of a project or goal. Vision statements are often confused with...
Tags: Vision, Vision Statement, Strategy, Management
White papers 2004-01-01
Vision And Mission Statements
The vision statement of an organization spells out the reasons for the organization’s existence. The mission statement states the purpose and identity of the organization and contains the basic values and philosophy of the same. The vision and mission statements form the basis for operationalizing the corporate strategy of the...
Tags: Mission Statement, Management, Strategy, Vision
White papers 2003-01-01
Creating A Vision
From the executive summary: ‘All successful leaders have a vision for their businesses, projects or teams. In fact, one cannot be a leader if one does not have a vision, if one cannot see exciting possibilities in product or services. And, yet, many leaders when asked to create a vision...
Tags: Vision, Strategy, Management
White papers 2003-01-01
How To Create A Vision Statement
The road to business success can be quite a journey and we need to be clear about where we are going. Having a clear vision statement about the business and lifestyle we are looking to create will greatly increase our chances of success. A few years ago using the power...
Tags: Flying Solo Pty, Strategy, Management, Vision Statement, Vision
White papers 2007-11-19
First The Vision Then The Mission: Creating Your Vision Statement
Vision and Mission statements are important to have on a personal level but imperative to have on a business level. There are so many people involved in a business that a clear vision and mission keeps everyone moving in the right direction. However, you should always review at the end...
Tags: Vision, Vision Statement, Associated Content, Strategy, Management
White papers 2008-02-10
Vision And Mission
The vision of an organization is the fundamental reason for its existence. It is a very long-term action plan of the organization. The mission statement spells out the definite and specific organizational goals that it aspires to achieve in the near future. The vision and mission of the organization provide...
Tags: Strategy, Vision, Management
Presentations 2003-01-01
Successful Vision, Strategy, And Tactics: Defining And Using The Three Tools Of Leadership
You're so proud of your new vision statement. It sounds nice. But the vision is useless unless it can direct action. Your vision lays out a destination; your destination guides your strategy; and strategy chooses action. It's action that leads to success. In those moments of action, having clear direction...
Tags: Leadership, Vision, Tool, Stever Robbins, Strategy, Management
White papers 2006-03-02
History’s Greatest Organizational Statement
From the executive summary: ‘To sustain the support of members and the enthusiasm of employees, it is essential to spell out in writing what the organization is about, why it is there, and in what direction it is headed. The best way to accomplish the aforesaid goal is to craft...
Tags: Center For Association Leadership, Strategy, Management, Statement, History
White papers 2001-07-01
Vision And Mission Statement Workshop
Vision is the long-term objective of the organization. It is the future desired state of the organization. Mission is the short-term goal of the organization. Mission spells out what is to be done and how in a given time period. The vision and mission statements play important roles in formulating...
Tags: IdeaBridge, Vision, Strategy, Management, Mission Statement, Mission
White papers 2003-01-01
Harness The Power Of A Strong Vision
Teams or organisations who have a powerful vision, inspire individuals to pull together. It's so much easier for everyone when they all know clearly where they're heading. Many organisations publish mission statements but often, these hold no real meaning for the individuals within the organisation. A strong vision and a...
Tags: Mission Statement, Vision, Wendy Hearn, Strategy, Management
White papers 2008-01-01
What Is A Shared Vision?
So what makes a vision successful? Everyday companies try to create a vision that will lead them into the future but seldom does that vision ever impact the organization. The reason for this is that the vision is created by a few and never becomes a 'Shared vision' of the...
Tags: Vision, Strategy, Management
White papers 2008-01-01
Lead With Vision
What do you want to achieve? Where are you going? Having a vision - a strong sense of where you are going and how you will get there - is an essential building block to achievement and influencing others. Having vision is having a distinct mental picture of what success...
Tags: Vision, Stones Throw Communications, Strategy, Management
White papers 2008-02-05
Business Basics: How To Write A Vision Statement
Starting your own business begins with a very simple premises, write the vision. A business plan is your vision for a successful business. Before you begin drafting a plan, there are two huge steps to take. First, you must determine what you're selling, and second, once you have chosen your...
Tags: Vision, Vision Statement, Associated Content, Strategy, Management
White papers 2007-04-20
The Business Vision and Company Mission Statement
While a business must continually adapt to its competitive environment, there are certain core ideals that remain relatively steady and provide guidance in the process of strategic decision-making. These unchanging ideals form the business vision and are expressed in the company mission statement. The mission statement communicates the firm's core...
Tags: Strategy, Vision, Ideology, Management, Mission Statement
White papers 2003-01-01
Meaningful Missions And Visions
Vision is the desired future state of the organization. It is the basic reason for existence of the organization. Mission statement spells out the methodology of attaining short-term objective of the organization. Both vision and mission statements are action-oriented and provide the basis for chalking out the firm’s strategy. However,...
Tags: Mission Statement, Vision, Strategy, Management
White papers 2003-01-01
East Colfax Corridor Plan : Stakeholder Swot & Vision Statement
The focus of this article is upon SWOT analysis of East Colfax area. SWOT stands for stands for strength, weakness, opportunities, and threat. It discusses all four parameters, which helps in evaluating the area. Colfax Avenue can best be described as a neighborhood and regional retail and entertainment center. It...
Tags: Swot analysis, Denver, Marketing, Marketing Research
Case studies 2002-10-01
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